Mode A Paris
27th International Festival
of Fashion and Photography
April 27 – 30
Exhibitions until May 27
Every Spring in the South of France, the ‘International Fashion and Photography
Festival’ spotlights young promising artists in the fields of fashion and photography.
On the four days of the festival, young fashion designers present to the public their first
collection in a series of fashion shows directed by Maïda Gregoiri-Boina.
Their proposals are examined and assesed by an attentive jury of industry professionals.
Numerous talents revealed by the past of the festival’s Fashion Competition have since become
essential names in the world of fashion: Viktor & Rolf, Gaspard Yurkievich, Sébastien Meunier,
Christian Wijnants, Alexandre Matthieu, Stéphanie Coudert, Richard René, Swash, C Neeon,
Romain Kremer, Anthony Vaccarello, Julien Dossena, Peter Bertsch, Sandra Backlund,
Jean-Paul Lespagnard, Matthew Cunnington, Mareunrol’s, Alexandra Verschueren, Léa Peckre,
Céline Méteil, Émilie Meldem…
To cite only aprominent few. The Festival’s tight-knit bonds with the fashion industry are one
of its major assets: leading fashion companies sponsor all events and awards, and thus mark
their engagement towards young talent. Designers that have taken part in the Festival
as members or the jury count Martin Margiela, Hussein Chalayan, Helmut Lang,
Jean-Paul Gaultier, Martine Sitbon, John Galliano, Pierre Hardy, Anna Sui, Jean Colonna,
Azzedine Alaïa, Ann Demeulemeester, Christian Lacroix, Riccardo Tisci, Haider Ackermann,
Kris van Assche, Dries van Noten, Raf Simons...
Rules for the 2012
In order to enter the competition,
please adhere to the following steps:
BEFORE 26th NOVEMBER 2011
• Go to the festival site at:
RETURN OF PROTOTYPE DESIGNS AND DOSSIERS
You must provide a stamped, self-addressed parcel
corresponding in size to your dossier and prototype.
• a pre-paid parcel (such as Colissimo or Chronopost
for entrants living in France)
• a parcel accompanied with a cheque or cash in euros
covering the full cost of return postage, made payable
and download the entry form.
to the Association villa Noailles,
• Complete the form in full (providing all required information),
• a parcel combined with a bank transfer covering the
• e-name the completed form in the following
full cost of return postage: (International Bank Account
manner: surname_firstname.pdf (ex.: smith_john.pdf)
Number (IBAN): FR76 4255 9000 3621 0284 7390 707
• Return the completed form to:
Bank Identification Code (BIC): CCOPFRPPXXX
the transfer must specify that it is for MODE 12
or any other courier who will deliver to the country
COMPLETE YOUR DOSSIER AND SEND IT
BEFORE 5TH DECEMBER 2011
• a pre-paid parcel with a courier * (UPS/DHL/FEDEX
* The sender must accept the responsibility for any
BEFORE 5TH DECEMBER 2011
eventual taxes and customs charges. The villa Noailles
Your dossier MUST consist of the following:
Association will not take the responsibility for any fees
• a design (for a complete outfit) created for
incurred and reserves the right to refuse any dossier
this collection (only men or women collection,
where this may occur.
no mixed collection).
• a professional and fully-developed photographic
The completed dossier, in its entirety, must be sent
representation of the finished design for the collection.
postmarked on or before 5th DECEMBER 2011 to:
• 7 sketches (maximum size 30 x 40 cm) of 7 Autumn/
villa Noailles - FIMPH / Mode
Winter outfits for 2013, each consisting of: technical
specifications, a detailed explanation of the sketch,
Montée Noailles - BP 70176 –
a page on the materials employed, as well as a page
83405 HYÈRES CEDEX - FRANCE
on the chosen tonal palette.
ANY INCOMPLETE DOSSIERS, SENT WITHOUT
• a detailed description of the catwalk show you
THE NECESSARY RETURN POSTAGE, WILL NEITHER
wish to create for your collection. (music, atmosphere,
BE CONSIDERED FOR THE COMPETITION,
type of model).
NOR RETURNED TO THE ENTRANT.
• a CV detailing your education and solely your
The festival will not be held responsible for any damage
experience in the fashion industry, accompanied
or loss which may occur during either delivery or return.
by a cover letter.
All of the items constituting your dossier must
• a list of industry figures you would like to participate
be numbered. Your accompanying letter must list
on the jury (maximum of 8).
the number of items for consideration.
• a printed copy of your completed entry form
• a passport photo.
Three prizes will be awarded by the jury :
THE GRAND PRIX DU JURY,
Consisting of a design grant. L’Oréal Professionnel
also makes available L’Académie L’Oréal Professionnel,
Rules for the 2012
14, rue Royale, Paris 8e, to produce their future catwalk
show with the help of backstage hair styling cabin.
THE PREMIÈRE VISION PRIZE
Consisting of a design grant. Première Vision will provide
An initial selection will take place at Hyères,
publicity at its show in September 2012, in Paris.
in December of 2011. This will be followed
by a meeting of the selection committee during
THE CHLOÉ PRIZE
the month of January, 2012. Entrants whose dossier
Consisting of a design grant. Maison Chloé reserves
has been selected by this final jury will be informed
the right to market the winner’s design, in which case,
by post during February, 2012 (no communication
a percentage of the sales earned will be shared with
will be entered into by telephone).
You must then:
PUBLIC PRIZE OF THE CITY OF HYÈRES
• either create yourself, or have made your 7 outfits.
The audience present during the fashion shows will
The selected entrants may benefit from the assistance
be asked to vote for the candidate of their choice.
of the Italian firm Punto Seta for the creation of fabrics.
And, Première Vision, who will provide access to the
show along with all of the fabrics and accessories
Association villa Noailles
on display by their manufacturers.
Director / Jean-Pierre Blanc
• In addition to the 7 silhouettes from your own
BP 70176 83405 HYERES Cedex
collection, you will design a silhouette faithful to the
Tél +33 (0)4 98 08 01 98
traditions of Chloé: the expertise of luxury prêt-à-porter
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combined with a feminine style that is naturally elegant
and spontaneous, and is aimed at today’s women.
• meet with the artistic director for the catwalk show.
• find any accessories required to accompany the outfits.
Artistic director for the catwalk shows
• be present at Hyères on Thursday 19st April until
Monday 30th April 2012, inclusive.
Information on the Fashion competition
The cost of bed and board will be covered by the festival.
NB: All of the chosen designers must commit themselves
to adhere to and respect the festival programme (which
may be altered at the organiser’s discretion). The jury’s
decisions for the selection of competitors, as well as
during the festival itself, are final and without appeal.
Only collections for men or women collection may
be entered for the competition, no mixed collections.
Collections made especially for the competition will
The festival is organised by the Association villa Noailles and has
been financed through the support of the town of Hyères, since
its creation in 1986, and since 2003 by the Agglomeration
Community of Toulon Provence Méditerranée, with the support
of the Direction Régionale des Affaires Culturelles (Ministry of
Culture and Communication), the Provence-Alpes-Côte-d’Azur
Regional Council and the General Council of the Var.
Selected winners will have to donate an entire outfit
In partnership with L’Oréal Professionnel, LVMH, Défi, Chloé
from their collection along with their completed dossier
Punto Seta, Première Vision, Groupe Galeries Lafayette,
for the festival’s archive.