core courses book master in management level 1

Transcription

BOOK MASTER 1 BM 2012/2013 CORE COURSES BOOK
MASTER IN MANAGEMENT LEVEL 1
BUSINESS MANAGEMENT TRACK
ACADEMIC YEAR 2012-2013
0 BOOK MASTER 1 BM 2012/2013 TABLE OF CONTENTS
SEMESTER 1 ED‐M1BM‐S1‐STRAT‐CC ‐ STRATEGIC MANAGEMENT: PRINCIPLES AND PRACTICE .............................. 4 ED‐M1BM‐S1‐FIN‐CC ‐ FINANCE .............................................................................................................. 6 ED‐M1BM‐S1‐ACC‐CC ‐ COST ACCOUNTING & MANAGEMENT CONTROL ............................................. 7 ED‐M1BM‐S1‐MKG‐CC ‐ MARKETING...................................................................................................... 9 ED‐M1BM‐S1‐MGMT‐CC ‐ HUMAN RESOURCES MANAGEMENT ......................................................... 11 ED‐M1BM‐S1‐MGMT‐CC ‐ BUSINESS GAME: CAPSTONE ..................................................................... 13 ED‐B3+M1BM ‐S1 ‐CCS ‐CC ‐ TOPICS IN FRENCH BUSINESS & ENVIRONMENT (ONLY FOR VISITING STUDENTS) ............................................................................................................................................. 14 ED‐M1BM‐S1‐BC‐CC – FOREIGN LANGUAGE ....................................................................................... 17 SEMESTER 2 ED‐M1BM‐S2‐LAW‐CC ‐ CORPORATE GOVERNANCE AND CORPORATE SOCIAL RESPONSIBILITY ........ 26 ED‐M1BM‐S2‐STRAT‐CC ‐ INFORMATION SYSTEMS AND OPERATIONS MANAGEMENT...................... 28 ED‐M1BM‐S2‐LAW‐CC ‐ LEGAL ENVIRONMENTS AND BUSINESS DECISION MAKING .......................... 33 ED‐M1BM‐S2‐STRAT‐CC ‐ BUSINESS DEVELOPMENT AND INNOVATION ............................................. 35 ED‐M1BM‐S2‐MGMT‐CC ‐ PROJECT MANAGEMENT ............................................................................ 36 ED‐M1BM+M2BM‐S2‐CCS‐CC‐EUROPEAN FAMILY BUSINESS (ONLY FOR VISITING STUDENTS) .......... 37 ED‐M1BM‐S2‐BC‐CC – FOREIGN LANGUAGE ....................................................................................... 40 FRENCH ‐ FOR INCOMING,MIM & INTERNATIONAL STUDENTS ED‐M2BM‐S1+S2‐BC ‐ FRENCH LV2 – INCOMING STUDENTS ‐ ELEMENTARY ...................................... 49 ED‐M2BM‐S1+S2‐BC ‐ FRENCH LV2 – MIM STUDENTS – ELEMENTARY ................................................ 50 ED‐M2BM‐S1+S2‐BC ‐ FRENCH LV2 – INCOMING STUDENTS ‐ INTERMEDIATE .................................... 52 ED‐M2BM‐S1+S2‐BC ‐ FRENCH LV2 – MIM STUDENTS – INTERMEDIATE ............................................. 54 ED‐M2BM‐S1+S2‐BC ‐ FRENCH LV2 – INCOMING STUDENTS ‐ ADVANCED .......................................... 56 ED‐M2BM‐S1+S2‐BC ‐ FRENCH LV2 – MIM STUDENTS ‐ ADVANCED .................................................... 58 1 BOOK MASTER 1 BM 2012/2013 CREDITS ECTS
CODE CORE COURSES STUDENT EDHEC INCOMING ECTS
HOURS ED‐M1BM‐S1‐STRAT‐
CC Strategic management : principles and practice 36 x x 4 ED‐M1BM‐S1‐FIN‐CC Finance 36 x x 4 ED‐M1BM‐S1‐ACC‐CC Cost accounting & management control 36 x x 4 ED‐M1BM‐S1‐MKG‐CC Marketing ED‐M1BM‐S1‐MGMT‐
CC Human resources management 36 x x 4 36 x x 4 ED‐M1BM‐S1‐BC‐CC International testing techniques 6 x 1 ED‐M1BM‐S1‐BC‐CC ED‐M1BM‐S1‐MGMT‐
CC Foreign language Business game capstone global business simulation 18 x 2,5 36 x x 4 ED‐M1BM‐S1‐E1 Elective 1 18 x x 2,5 SEMESTER 1 258 Corporate governance & corporate social ED‐M1BM‐S2‐LAW‐CC responsibility ED‐M1BM‐S2‐STRAT‐ Information systems & operation CC management Legal environment & business decision ED‐M1BM‐S2‐LAW‐CC making ED‐M1BM‐S2‐STRAT‐
CC Business development & innovation ED‐M1BM‐S2‐MGMT‐
CC Project management 30 36 x x 5 36 x x 5 36 x x 5 18 x x 2,5 18 x x 2,5 ED‐M1BM‐S2‐BC‐CC Foreign language 18 x 2,5 ED‐M1BM‐S2‐BC‐CC International testing techniques 6 x 1 ED‐M1BM‐S2‐SCC‐CC TICD 50 x x 1,5 ED‐M1BM‐S1‐E2 Elective 2 18 x x 2,5 ED‐M1BM‐S1‐E3 Elective 3 18 x x 2,5 SEMESTER 2 254 30 2 BOOK MASTER 1 BM 2012/2013 SEMESTER 1
3 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-STRAT-CC - STRATEGIC MANAGEMENT: PRINCIPLES AND
PRACTICE
NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME – 4 ECTS COURSE COORDINATORS: Professor Dr Mohamed Hédi CHARKI, Professor Dr Valérie DUPLAT and Professor Dr Alexandre PERRIN COURSE OBJECTIVES This course aims at endowing students with both classical analytical tools and recent academic and business insights from the strategy field. Relying on current business issues, the course mainly addresses the following questions: How to craft a strategic thinking? What are the important tools to master to achieve a strategic analysis? What are the ‘best’ strategic choices to make to reach the expected business outcomes? How to manage strategic changes successfully? LEARNING OUTCOMES After having taken this course, participants will be able to: reach a comprehensive understanding of the stakes, stakeholders, and nature of strategic decisions in a complex and evolving business environment; acquire the knowledge required to develop a strategic/competitive analysis; understand the various strategic choices and their business implications; and develop the ability to apply strategies enabling to deal with uncertainty and unforeseeable contingencies. PREREQUISITES The content of the bachelor‐level course on “Industrial Economics & Introduction to the Organization” is an essential prerequisite to successfully engage in the course on “Strategic Management”. COURSE CONTENT The Foundational Elements of Strategic Thinking (7,5 hours) – M.H. CHARKI Session 1 (1, 5 hours): Strategic Schools of Thought and Strategic Discourse ; Session 2 (1, 5 hours): Stakeholders & External Environments ; Session 3 (1, 5 hours): Resources, Competencies and Dynamic Capabilities ; Session 4 (1, 5 hours): Analysis of the Competitive Advantage ; Session 5 (1,5 hours): New Lenses for Competitiveness: The Blue Ocean perspective ; Case study A (3 hours): Ryanair ; Case study B (3 hours): Amazon.com. The Strategic Options (7,5 hours) – V. DUPLAT Session 1 (1, 5 hours): Corporate Strategy ; Session 2 (1, 5 hours): Business Strategy ; Session 3 (1, 5 hours): International Business ; Session 4 (1, 5 hours): Internal Growth vs. External Growth ; Session 5 (1, 5 hours): Strategic Alliances ; Case study C (3 hours): GSK, a Merger too far? ; Case study D (3 hours): TNK‐BP: from Russia without love – a joint venture that almost fell apart. Strategic Assessment and Emergent Strategies (6 hours) – A. PERRIN Session 1 (1, 5 hours): Strategic Evaluation ; Session 2 (1, 5 hours): Emergent Strategies ; Session 3 (1, 5 hours): Managing Strategic Change ; Session 4 (1,5 hours) : The Practice of Strategy ; 4
BOOK MASTER 1 BM 2012/2013 Case study E (3 hours): Strategy Assessment. TEACHING & LEARNING METHODS The course includes various pedagogical tools: lectures, videos, articles, books, business case studies and teamwork. A regular and proactive use of the BlackBoard platform is imperative to get up‐to‐date information about the course. ASSESSMENT METHODS The grading structure is as follows: Exam: 60 % ; Case study preparation: 40 % ; Bonuses that range from 1 to 3 points will be provided to distinguished students during case studies sessions. The final exam will include questions on: theoretical classes (of course not only the slides but also the oral speeches), case studies (from A to E: the text will be provided at the exam) and mandatory articles. RECOMMENDED READING A detailed list of prior readings will be sent to the students before the onset of the course. 5 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-FIN-CC - FINANCE
NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME – 4 ECTS COURSE COORDINATOR: Gueorgui I. KOLEV, Ph.D. COURSE OBJECTIVES The objective of this course is to provide a solid grounding in the principles and practice of financial markets and corporate finance. LEARNING OUTCOMES After having taken this course participants will be able to: Understand the fundamentals of Finance and carry out a knowledgeable discussion regarding these when needed; Proceed to additional on the job training to build the human capital needed for working in the finance industry or as a financial manager within the firm. PREREQUISITES This is a first course in Finance and no specialized prior knowledge in Finance is required. However, the student is assumed to have basic familiarity with secondary school mathematics. COURSE CONTENT Financial Markets and Management; Present Value; Project Appraisal and Capital Budgeting; Introduction to Risk and Return; Portfolio Selection; The Capital Asset Pricing Model; Interest Rates and the Valuation of Bonds; Options and Real Options; Introduction to Financing and Capital Structure. TEACHING & LEARNING METHODS The course will consist of lectures, individual reading, and individual work. There are 4 problem sets provided with detailed solutions. The purpose of this optional material is only to help you consolidate your understanding and handling of the technicalities of the course and you will not hand them in. There are 6 assignments that you will hand in. Assignments consist of 3 problem sets and 3 case studies. These assignments enable you to apply the material covered in class to analyze real life situations. ASSESSMENT METHODS The course grade will be determined by the grades of the 6 assignments and the Final exam. Each assignment receives a grade of either 0, 1 or 2 points. The 6 assignment give a maximum of 12 points. This is then scaled to constitute 40% of the course grade. The exam grade is on a maximum of 100 points. This is then scaled to constitute 60% of the course grade. The raw grade is therefore calculated as follows: Course grade = (40/12)*(Assignment 1 + Assignment 2 + ... + Assignment 6) + (60/100)*(Final exam grade). RECOMMENDED READING The textbook for the course is Corporate Finance by Richard Brealey, Stewart Myers and, Franklin Allen. You will obtain a hard copy of all (a) lecture slides, (b) assignments and (c) attached articles. Solutions to the assignments will be handed out in class. 6 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-ACC-CC - COST ACCOUNTING & MANAGEMENT CONTROL
NUMBER OF HOURS: 36 hours SEMESTER 1 INTERNATIONAL PROGRAMME – 4 ECTS COURSE COORDINATOR: Claire GREVET COURSE OBJECTIVES Management accounting provides managers with the information they need for decision making and for effective and efficient execution of their business strategies. The course is designed for future managers who need to understand what cost information is most relevant for making specific decisions and how that information should be used. The course is also aiming to explain how financial and non–financial information can be used in order to support the three main managerial functions: planning actions, directing individuals and teams, and evaluating performances. LEARNING OUTCOMES After having taken this course participants will be able to: Understand reports prepared by professional management accountants; Understand how costs are computed and classify them into categories; Compute break‐even point and make decisions on that base; Select and use appropriate cost information for decision making; Prepare budgets, understand budget variances and initiate corrective actions; Evaluate performances by using relevant financial indicators; Select appropriate methods for setting transfer prices and understand their consequences; Design management scorecards combining financial and non‐financial performance indicators, in order to monitor the implementation of business strategies. PREREQUISITES Basic knowledge in financial accounting is required before attending this course. That encompasses an understanding of the main financial statements (income statement and balance sheet) and an understanding of the accounting methods and principles (accrual accounting, costs and revenues recognition, depreciation…). Basic knowledge in economics and organization theories will also be helpful. COURSE CONTENT Session 1: Introduction to Performance management ‐ the building blocks Session 2: Classification of cost according to their behaviour; the use of cost‐volume‐profit analysis for

decision making Session 3: Relevant costs for decision making; the use of variable costing method for short term decisions Session 4: The full costing method: part 1‐ the traditional approach Session 5: The full costing method: part 2‐ the activity‐based costing approach Session 6: Other costing methods and using cost information for pricing decisions Session 7: Introduction to budgeting and budgetary planning: part 1‐ operating budgets Session 8: Budgetary planning: part 2 – financial budgets Session 9: Budgetary control: advanced variance analysis Session 10: Organisational structure and financial performance measurement inc.Transfer pricing Session 11: Non financial performance measurement: Balanced Scorecard vs. Tableau de Bord 7 BOOK MASTER 1 BM 2012/2013 TEACHING & LEARNING METHODS The pedagogical approach relies primarily on problem solving as the main pedagogical tool. A typical class will cover: One chapter: key concepts and theory, analysis of examples and answer to students’ questions. Students are required to read a book chapter/text in advance, in order to prepare for the class discussions (16 hours ½+ course introduction); Practical sessions involved in solving critical analysis, case studies or exercises, where the teacher will expect students to go over the solutions to problems, ask questions and get their doubt clarified on an on‐going basis (18 hours). Class attendance and participation are crucial to the learning experience, as is being prepared for class (having read the chapter or done the recommended exercises). The textbook is supported by an online tutorial and assessment solution whose regular use is highly recommended. ASSESSMENT METHODS The final grade is composed of three components: Individual mid‐term exam (25 marks); Continuous assessment (30 marks); Final examination (45 marks). RECOMMENDED READING P. Atrill & E. McLaney – Management Accounting for Decision Makers – 7th edition ‐ FT Pearson ‐ 2012 8 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-MKG-CC - MARKETING
NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME – 4 ECTS COURSE COORDINATOR: Sylvie JEAN COURSE OBJECTIVES The purpose of this course is to provide students with fundamental knowledge in marketing, necessary to successfully occupy any management position in a company. More specifically, the goals are: Providing a deep understanding of the marketing concept and of its key components; Developing the skills to analyze a successful marketing strategy and to create customer value; Establishing guidelines for implementation of operational marketing actions; Develop awareness of how marketing changes over time and with regard to the context of implementation. LEARNING OUTCOMES After having taken this course participants will be able to analyze market date and to implement marketing techniques. PREREQUISITES None. COURSE CONTENT Session 1: Marketing and its evolution: from the “marketing management” to the “service‐dominant”

logic; The role of marketing; Structure and organization of the marketing department; Marketing in a global world Session 2: Attractiveness and Competitiveness Analysis Session 3: Market segmentation analysis Session 4: Targeting and Positioning Session 5: Value Proposal and Brand Equity Session 6: Designing the value proposal: innovation, design, and packaging Session 7: Making money from the value proposal: price and special offers Session 8: Promoting the value proposal: advertising, public relations and integrated marketing communications Session 9: Distributing the value proposal: roads to market and channel relationship management Session 10: Marketing Plan; New challenges for marketing: digital marketing, marketing in a tech world and customer relationship management; Guidelines for an ethic and socially responsible marketing TEACHING & LEARNING METHODS This course aims at stimulating thinking and practical skills. It will include conceptual insights, readings, real‐life international and inter‐industry examples and case studies. Students are responsible for all required readings and preparatory work. ASSESSMENT METHODS 50 % Continuous team work 50 % Final individual exam RECOMMENDED READING 9 BOOK MASTER 1 BM 2012/2013 Marketing: Real People, Real Decisions First European Edition, by Michael R. Solomon / Greg W. Marshall / Elnora w. Stuart / Bradley Barnes / Vincent‐Wayne Mitchell, FT Prentice Hall, 2009 A complete list of required readings will be provided at the beginning of the course. 10 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-MGMT-CC - HUMAN RESOURCES MANAGEMENT
NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME – 4 ECTS COURSE COORDINATOR: Pamela LIRIO COURSE OBJECTIVES This course aims to: Present key theoretical concepts and examples of HRM issues in practice today ; Explore the field of HRM (origins & future), including legal aspects and international perspectives ; Discuss HRM policy and practice concerning recruitment and selection, organizational exit, performance management, careers, training and development, job design and rewards ; Examine employee relations and equal opportunities in relation to HRM. LEARNING OUTCOMES After having taken this course participants will be able to: Understand HRM from a systemic and strategic perspective ; Explain the practice of HRM as it relates to managers and employees in organizations ; Appreciate fundamental employment laws in a global context (e.g. France, North America or Europe) ; Conduct a basic job analysis and apply this understanding of job requirements to other HRM systems such as selection, performance appraisal, and compensation ; Analyze business challenges involving HR systems ; Critically assess and evaluate HR policies and practices. PREREQUISITES None. COURSE CONTENT The following topics will be covered in the course: Introduction to HRM ; Analyzing work and designing jobs ; Recruitment and selection ; Training and developing employees ; Appraising and managing performance ; Remuneration management ; Legal and global aspects of HRM. TEACHING & LEARNING METHODS A combination of the following teaching methods and tools will be used in this course: Lectures and tutorials ; Reading material: Textbook, case studies, business articles ; Videos, Internet links ; Blackboard: to communicate course content (e.g. articles, study guides) or class announcements. ASSESSMENT METHODS Course grades will be based on: 40 % Class participation: consisting of case work in groups, overall class discussion (students are individually marked after each tutorial; attendance is mandatory to receive a grade) ; 60 % Final exam: consisting of multiple choice and short answer essay questions (closed book, 3 hours). RECOMMENDED READING 11 BOOK MASTER 1 BM 2012/2013 Students are required to read textbook chapters before lectures and prepare cases before tutorials: Required textbook: Dessler, G. (2013), Human Resource Management, 13th Ed. Prentice Hall, New Jersey (available hard copy or electronic version). 12 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-MGMT-CC - BUSINESS GAME: CAPSTONE
NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME – 4 ECTS COURSE COORDINATOR: Christine COISNE COURSE OBJECTIVES

To incorporate the challenges of business development into cross‐functional decisions ; To assess the relative importance of finance, marketing, R&D and management capabilities ; To monitor team dynamics and reflect on one’s learning process and contribution. LEARNING OUTCOMES After having taken this course participants will be able to: Devise a competitive strategy and implement it ; Identify drivers of managerial success ; Optimize financial, marketing, R&D and management tools ; Report on team building and analytical capabilities. PREREQUISITES Accounting, corporate finance, marketing and strategy fundamentals. COURSE CONTENT Analyzing consumer and industry data: following up and studying various developments at the

industry and consumer level (demand, growth, market share) ; Making strategic moves: defining a strategy and setting operational objectives for each segment ; Making operational decisions in marketing, production, research & development, finance: positioning products, revising old products and investing in new ones; setting prices, managing promotion and sales budgets; defining capacity and automation; managing stock issues, debt, bonds, dividends and working capital ; Interdepartmental coordination: managing team dynamics and ensuring smooth communication and collaboration between team members. TEACHING & LEARNING METHODS Computer‐based simulation game. ASSESSMENT METHODS Performance: 50 % ‐ Team assessment: 20 % ‐ Learning report: 30 % Due to the format of the course, successful performance requires participants to continuously demonstrate excellent teamwork, analytical skills and managerial capabilities. In assessing their team dynamics and reflecting upon their progress, participants must be able to make a relevant and consistent analysis of their learning process and outcomes. RECOMMENDED READING User’s manual. 13 BOOK MASTER 1 BM 2012/2013 ED-B3+M1BM -S1 -CCS -CC - TOPICS IN FRENCH BUSINESS & ENVIRONMENT
NUMBER OF HOURS: 30 SEMESTER 1 INTERNATIONAL PROGRAMME – 7 ECTS COURSE COORDINATOR: Anne WITTE COURSE OBJECTIVES

To introduce international students to the socio‐cultural complexity of the environments in which French business takes place; To gain historical perspective on French values, consumer movements, managerial trends and style; To discover links between educational and political ideals and the orientation of French consumer and strategic behaviours. LEARNING OUTCOMES After having taken this course participants will be able to: Recognize and speak knowledgeably about contemporary France ‐ its famous politicians, its social structure and its business dynamics; Speak, write and conduct research on the corporate sector in France; Name, describe and analyze the top companies and firms of French contemporary business; Understand the link between the French educational systems and labour market trends; Understand the historical events that explain contemporary French business law, niche markets, and sectors of excellence including luxury, military equipment, retail and food. PREREQUISITES Three years of general business courses or Bac + 3 Business Administration. COURSE CONTENT Part I: A general introduction to France – stereotypes, language, educational system and

contemporary social trends; Part 2: An overview of recent French history and geopolitical affairs; Part 3: French intellectual movements with special emphasis on sociology and post‐modernist social philosophy (Excerpts from art, literature, philosophy and music –esthetic trends and values – based on Bourdieu, de Beauvoir, Foucault); Part 4: French organizational, legal and management styles (Based on Hofstede, Trompenaars); Part 5: Themes related to the French legal environment (Napoleanic code, Loi Toubon etc.) and consumer protection. TEACHING & LEARNING METHODS Lectures, student study cohorts, Socratic dialogue, reading. ASSESSMENT METHODS Participation and continuous assessment: 50 % Final Exam 50 % RECOMMENDED READING BARSOUX, J.L. and P. Lawrence (1990) Management in France, Cassell Academic, New York. BEAUVOIR, Simone De. (1949) Le deuxième sexe I et II. Folio Essais BOURDIEU, P. (1986b) Distinction. Cambridge: Polity Press. DURKHEIM, Emile 1893, The Division of Labor in Society, trans. George Simpson, New York: Macmillan FOUCAULT, M. (1970) The Order of Things, London: Tavistock 14 BOOK MASTER 1 BM 2012/2013 FUKUYAMA, F. (1995) Trust: the Social Virtues and the Creation of Prosperity, New York, Free Press. See particularly chapter 11 on French companies, trust in the private sector and the history behind large state owned corporatios in France. Hancke, B. (2001) “Revisiting the French Model: Coordination and Restructuring in French Industry,” in P.A. Hall and D. Soskice (eds.) Varieties of Capitalism, Oxford, Oxford University Press. Hofstede, G. (1980). Culture's Consequences: International Differences in Work‐related Values. Beverly Hills, CA: Sage. Hofstede, G. (1989). Organising for Cultural Diversity. European Management Journal, 7 (4), 390‐97. Hofstede, G. (1991). Cultures and Organizations: Software of the Mind: Intercultural Cooperation and its Importance for Survival. London: McGraw‐Hill. LANDES, David « French Entrepreneurship and Industrial Growth in The Nineteeth Century » Journal of Economic History 9 (1949) : 45‐61. Lyotard, Jean‐François (1984) The Post‐Modern Condition: A Report on Knowledge, trans.G. Bennington and B. Massumi, Minneapolis: University of Minnesota Press. MERMET, Gérard, (2009) Francoscopie, Paris: Larousse. Trompenaars, F. (1993). Riding the Waves of Culture. London: Economist Books. Trompenaars, F. & Hampden‐Turner, C. (2000). Building Cross‐Cultural Competence: Hot to Create Wealth from Conflicting Values. New Haven: Yale University Press. 15 BOOK MASTER 1 BM 2012/2013 FOREIGN LANGUAGE
16 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-BC-CC - ARABE
NUMBER OF HOURS: 18 SEMESTER 1 & 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Bachir DAHMANI COURSE OBJECTIVES Consolider et accroitre les compétences en langue arabe, aussi bien en lecture qu’à l’écriture. LEARNING OUTCOMES L’accent est mis essentiellement sur le langage comme système de communication et d’acquisition du savoir. L’acquisition d un vocabulaire moderne et la maîtrise de certaines difficultés notamment les temps verbaux. PREREQUISITES Un bon niveau en langue arabe. COURSE CONTENT Le cours porte sur des textes modernes en prose dont le vocabulaire est relativement accessible à ce niveau. L’objectif est de faire découvrir à l’étudiant la langue arabe moderne et les écrivains les plus connus dans des domaines différents : économique, social et politique. TEACHING & LEARNING METHODS

Analyse de texte ; Table ronde. ASSESSMENT METHODS Participation : 20 % Evaluation écrite : 40 % (2 évaluations comptant chacune pour 20 %) Evaluation orale : 40 % (2 évaluations comptant chacune pour 20 %) RECOMMENDED READING Al Jazzera ; Al Arabiyya. Journal quotidien Al Hayat. Livre de grammaire Arabe grammaticalement correct de Mathieu Guidère. 17 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-BC-CC - DEUTSCH
NUMBER OF HOURS: 18 SEMESTER 1 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Monika BOURBIGOT COURSE OBJECTIVES

Vertiefung der allgemeinen Deutschkenntnisse ; Verbesserung der praktischen Kommunikationsfähigkeiten ; Erweiterung wirtschaftsbezogenen Wortschatzes und wirtschaftsbezogener Themen. LEARNING OUTCOMES After having taken this course participants will be able to: Die Aspekte einer Unternehmensgründung kompetent zu erörtern ; Geschäftsverhandlungen strukturiert und zielgerichtet zu führen ; Produkte und Leistungen wirkungsvoll präsentieren zu können ; In Besprechungen und Diskussionen überzeugend zu argumentieren ; Effizient und professionell zu kommunizieren (persönlich, telefonisch und schriftlich). PREREQUISITES Die Studenten sollten die Grammatik und die Syntax der deutschen Sprache, sowie das im Bachelor‐Kurs erlernte Vokabular beherrschen und mündlich in der Lage sein, 10 Minuten frei über ein vorgegebenes Thema zu sprechen (Mittelstufe : Niveau B2 GER). COURSE CONTENT Firmengründung & Businessplan ; Produktpräsentation ; Telefonieren ; Fragebogen ; Telefonmarketing ; Handelskorrespondenz ; AGB & Zahlungsbedingungen. TEACHING & LEARNING METHODS Praktische Übungen, Internetrecherchen, Hörverständnisübungen, Ergänzende Lernmaterialien auf der Lernplattform Blackboard. Spiele, Simulationen, ASSESSMENT METHODS 5 Noten pro Semester (5 x 20 %): 2 schriftliche Noten (schriftliche Hausarbeit + Abschlusstest) ; 2 mündliche Noten (Gruppenpräsentation + runder Tisch mit verteilten Rollen) ; 1 Mitarbeitsnote. RECOMMENDED READING Wirtschaftswoche (http://www.wiwo.de). Deutsche Welle (http://www.dw‐world.de). Focus (http://www.focus.de). Tatsachen über Deutschland (http://www.tatsachen‐ueber‐deutschland.de). 18 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-BC-CC - ESPAÑOL
NUMBER OF HOURS: 18 SEMESTER 1 INTERNATIONAL PROGRAMME –2.5 ECTS COURSE COORDINATOR: COURSE OBJECTIVES Confrontar al estudiante al lenguaje del mundo de la empresa y la interacción entre ésta y sus consumidores. Adquirir el vocabulario y las capacidades lingüísticas necesarias para controlar el vocabulario de las empresas. Aprender a utilizar los recursos de la lengua para una situación determinada. Dar los conocimientos necesarios sobre la selección, la captación y la contratación en el contexto empresarial, así como las relaciones posteriores con compañeros y superiores. Trabajar sobre la actualidad y tener una reflexión enriquecida. LEARNING OUTCOMES Al final del curso, el estudiante será capaz de: Tener una reflexión sobre temas empresariales utilizando todas las herramientas lingüísticas disponibles ; Confrontarse con el mundo laboral español y latinoamericano ; Expatriarse conociendo los requisitos necesarios para este proyecto ; Negociar, organizar reuniones de trabajo en un entorno intercultural (España) ; Debatir sobre temas diversos y expresar sus opiniones de manera muy rigurosa. PREREQUISITES Nivel B2‐C1 (CEFR). COURSE CONTENT Organización de una sesión de negociación, tácticas y argumentos ; Realidad económica en España y en América latina ; Debates, traducción ; Casos prácticos. TEACHING & LEARNING METHODS Se planteará un curso estructurado en sesiones interrelacionadas, tanto en el plano de los conocimientos económicos como en el lingüístico. Se tratará en las clases con la misma intensidad la lengua oral y escrita, la comprensión y la expresión, la creación y la comunicación. El planteamiento del curso deberá ser interactivo, mezclando el trabajo sobre documentos escritos y audiovisuales, individual y en grupos, los debates, las exposiciones orales... ASSESSMENT METHODS Control continuo: un escrito (40 %) compuesto por dos notas (20 % cada una) y un oral (40 %) compuesto por dos notas (20 % cada una). Participación: 20 %. RECOMMENDED READING Los estudiantes recibirán al principio del semestre un manual creado especialmente para ellos. También recibirán un acompañamiento elearning especial en Blackboard®. 19 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-BC-CC - HEBREU
NUMBER OF HOURS: 18 SEMESTER 1 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Brigitte DONNET‐GUEZ COURSE OBJECTIVES Deepening of the verbal structure, especially the 'weak verbs' ; Deepening of the grammatical forms : nouns with a following genitive prepositions and nouns with

pronominal suffixes ; Special syntaxic forms ; Readings on texts from the press. LEARNING OUTCOMES After having taken this course participants will be able to: Good view of the syntax allowing the comprehension of texts of a good level ; Increasing capacities for oral productions ; Good knowledge of political and cultural aspects of Israël. PREREQUISITES Good practice in oral and written expression. COURSE CONTENT The course will be made of the following activities : Deepening of the verbal structure, especially the 'weak verbs' ; Deepening of the grammatical forms : nouns with a following genitive prepositions and nouns with pronominal suffixes ; Special syntaxic forms ; Work on texts from the press. TEACHING & LEARNING METHODS From different texts : Systematical approach of the vocabulary learnt in the texts ; Learning of the foundamental language structure ; Written and oral expression. ASSESSMENT METHODS Obligatory continuous assessment (2 written and 2 oral assessments): 80 % Participation: 20 % RECOMMENDED READING Textbook (to be determinated). Le verbe hébreu en action – B. DONNET‐GUEZ, Ed VéraPax. Grammaire de l’ hébreu – B. DONNET‐GUEZ, Ed VéraPax. 20 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-BC-CC - ITALIANO
NUMERO DI ORE: 18 SEMESTRE 1 INTERNATIONAL PROGRAMME – 2.5 ECTS RESPONSABILE DEL CORSO: Luisiana NASO OBIETTIVI DEL CORSO

Conoscere la storia recente dell’Italia dall’unificazione ad oggi ; Approfondire le conoscenze sul cinema italiano ; Capire il panorama economico, sociale e politico italiano ; Essere al corrente dell’attualità italiana. OBIETTIVI DI APPRENDIMENTO Al termine dei corsi, gli studenti saranno capaci di. Alla fine dei corsi, gli studenti conosceranno in modo approfondito l’Italia e gli aspetti salienti della sua storia, della sua cultura ed economia attraverso il cinema. REQUISITI Livello B2. CONTENUTO DEL CORSO L'unificazione italiana (sequenze storiche di “Il Gattopardo”) ; La situazione economica e sociale in Italia all'inizio del Novecento ; Il fascismo. Documenti storici su Mussolini e sequenze di film realizzati nel ventennio (propaganda e

telefoni bianchi) ; ll Neorealismo al cinema e accenni in letteratura ; Gli anni '60: il miracolo economico ; Gli anni '70: anni di piombo. Le Brigate Rosse. Il caso Moro ; L'Italia oggi. Il governo Berlusconi. METODI DI INSEGNAMENTO Relazioni di film e di cassette video, analisi di sequenze, esposti, ricerche personali, redazioni di critiche, traduzioni. Autoapprendimento. VALUTAZIONE Valutazione scritta : 40 % (2 compiti scritti a 20 % ciascuno) Valutazione orale : 40 % (2 orali a 20 % ciascuno) Partecipazione orale : 20 % LETTURE CONSIGLIATE « Histoire de l’Italie », collection Que sais‐je ? n°286. « L’unité italienne » collection Que sais‐je ? n°942. « Storia d’Italia » volume 6 « L’Italia Contemporanea » a cura di Giovanni Sabbatucci e Vittorio Vidotto Editori Laterza 1999. « Storia del fascismo » di Giampiero Carocci Enciclopedia tascabile. “L’Italia del Novecento” di Indro Montanelli e Mario Cervi – Super Pocket. Film da vedere : Il Gattopardo; Roma città aperta di Rossellini; La dolce vita di Fellini; Fellini Roma; Buongiorno, notte di Marco Bellocchio; I mostri di Dini Risi, La vita è bella di Benigni, Caro diario di Nanni Moretti, Il Caimano di Nanni Moretti, Gomorra di Matteo Garrone; Il divo di Paolo Sorrentino; Draquila di Sabina Guzzanti, etc... 21 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-BC-CC - JAPANESE
NUMBER OF HOURS: 18 SEMESTER 1 & 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Yuriko SATO COURSE OBJECTIVES To be able to imply a better understanding of the texts and give opinions with richer vocabularies. LEARNING OUTCOMES After having taken this course participants will be able to: To study the pronunciation of KANJI using le PC and master how to use this tool (internet) ; To find dictionaries and master how to use the tool (internet or dictionary classic) ; To be able to understand complex texts ; To acquire specific lexis and vocabulary ; To describe or relate events/opinions. PREREQUISITES Students must be able to correctly make a sentence with simple words (ex, already master the Japanese alphabets Hiragana, Katakana). COURSE CONTENT Current issues in the newspaper ; Business Vocabulary (negotiation; bank services; etc) ; Writing letters or emails in Japanese. TEACHING & LEARNING METHODS Direct method (no French) with information tool. ASSESSMENT METHODS Participation: 20 % Evaluation Orale: 40 % Evaluation Ecrite: 40 % RECOMMENDED READING Will be provided in class. 22 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-BC-CC - PORTUGAIS
NUMBER OF HOURS: 18 SEMESTER 1 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Eduardo GARGIONI COURSE OBJECTIVES

Approfondir ses connaissances en langue et culture lusophones ; Se préparer à entreprendre des études universitaires, stages et/ou travail dans un pays lusophone. LEARNING OUTCOMES Suivre une intervention sur des sujets abstraits ou complexes, même hors de son domaine ; Comprendre avec aisance une émission radiodiffusée, télévisée, un film et reconnaître l’implicite ; Faire une présentation sur un sujet complexe et parvenir à une conclusion appropriée, s’exprimer

avec aisance, suivre et participer avec aisance à une discussion ; Comprendre sans difficultés des textes longs et complexes dans le domaine de la vie sociale, du travail ou universitaire avec l’utilisation éventuelle d’un dictionnaire ; Ecrire des textes bien structurés, prendre des notes détailles, résumer des textes longs ; maintenir un très bon degré de correction grammaticale. PREREQUISITES NiveauB1/ B2. COURSE CONTENT Le cours est axé sur l’étude de grands thèmes tels que l’histoire et de la société brésilienne actuelle : les enjeux sociopolitiques et économiques et les tendances. Le monde des affaires est traité par des sujets qui font partie de la réalité brésilienne et de son quotidien comme le tourisme, l’art et la culture, la santé l’environnement, les énergies renouvelables, l’agriculture, l’industrie, les services, la technologie…. Les méthodes utilisées : Bem‐
Vindo ‐ a língua portuguesa no mundo da comunicação ed. SBS ; Terra Brasil ‐ curso de língua e cultura, ed. UFMG ; Panorama Brasil ‐ ensino do português do mundo dos négócios, ed.Galpão. TEACHING & LEARNING METHODS Activités de compréhension de différents types de discours oraux à partir de documents authentiques vidéo et audio, Activités d’expression orale en différents contextes : exposés, débats, entretiens d’embauche… Lecture et réflexion sur des thèmes variés : société, affaires, marketing, politique, environnement… Production de documents, résumés, analyse et synthèse de textes. ASSESSMENT METHODS Participation : 20 % Evaluation Orale : 40 % (2 évaluations à 20 % chacune) Evaluation Ecrite : 40 % (2 évaluations à 20 % chacune) RECOMMENDED READING Journaux, magazines généralistes et spécialisés, litérature lusophone. Une liste bibliographique est fournie en début de session. 23 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S1-BC-CC - RUSSE
NUMBER OF HOURS: 18 SEMESTER 1 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Tamara JOLIOT COURSE OBJECTIVES

Approfondir les connaissances du russe ; Développer les aptitudes à la communication ; Compréhension de la Russie contemporaine économique et sociétale. LEARNING OUTCOMES After having taken this course participants will be able to: Savoir faire un exposé écrit en Russe /2 pages/ ; Etre capable de présenter un exposé oral de 15 minutes à partir des sujets étudiés. PREREQUISITES Il convient pour suivre avec profit le cours de Master de connaître le lexique commercial du niveau Bachelor et maîtriser les principaux codes de la géopolitique et du monde industriel russe contemporain. COURSE CONTENT Vie économique ; Services bancaires ; Actualités ; Tables rondes. TEACHING & LEARNING METHODS Analyse de texte, table ronde, Internet, Analyse de presse en russe. ASSESSMENT METHODS Participation : 20 % Evaluation Orale : 40 % (2 évaluations à 20 % chacune) ; Evaluation Ecrite : 40 % (2 évaluations à 20 % chacune). RECOMMENDED READING Galina Kafelnikova Quoi de Neuf Institut d'études slaves. A Karnicheff Lexique du russe des affaires Ellipses ‐Dola Huadressy Ces mots qui disent l'actualité IES 1992 Robert Giraud Dictionnaire bilingue de la langue des affaires IES 2001 Claude Cabane La Russie perspectives économiques et sociales <Armand Collin 2005 24 BOOK MASTER 1 BM 2012/2013 SEMESTER 2
25 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-LAW-CC - CORPORATE GOVERNANCE AND CORPORATE SOCIAL
RESPONSIBILITY
NUMBER OF HOURS: 36 SEMESTER 2 INTERNATIONAL PROGRAMME – 5 ECTS COURSE COORDINATOR: Björn FASTERLING COURSE LECTURERS (in alphabetical order): • Maria BONNAFOUS‐BOUCHER, Research Director Advancia & Negocia • Geert DEMUIJNCK, Professor of Philosophy, EDHEC Business School • Björn FASTERLING, Professor of Law, EDHEC Business School • Julia HANSCH, Lecturer, University of Mannheim • Jérôme LEPAGE, Senior Analyst, ESG Analytics ‐ RiskMetrics Group • Valérie PETIT, Professor of Management, EDHEC Business School COURSE OBJECTIVES This course provides a solid introduction to corporate governance and corporate social responsibility from a management perspective taking an international and comparative approach. LEARNING OUTCOMES After having taken this course participants will be able to: Make a well‐founded and critical appraisal of company practices with regard to corporate governance and CSR; Understand the relevance of CSR and corporate governance issues in a management context. PREREQUISITES None COURSE CONTENT Introduction, Theoretical and academic bases of corporate governance and CSR Part 1 Comparative corporate governance in practice: company forms and board models, management powers and duties, shareholder rights, corporate governance codes and comply or explain; stakeholder approaches to managing corporate governance; Leadership and Corporate Governance ‐ Leadership, Hubris and Integrity at the top: the quest for moral Top Executives; Corporate governance and employee relations; Case Studies: Famous corporate govern failures; Case studies on corporate governance; Case Studies on CEOs personalities and their impact on firm performance and governance. Part 2 Origins of CSR; Questioning "Corporate democracy" and "Corporate citizenship"; Corporate Philanthropy, Methods and Forms, Criticism; Case Studies in CSR. Part 3

Transparency, reporting and assessment of corporate governance / CSR; “Social Responsible” Investment; Exercises. 26 BOOK MASTER 1 BM 2012/2013 TEACHING & LEARNING METHODS Course lectures; Adversary style debates; Case Studies. ASSESSMENT METHODS written examination at the end of the course (50 %) oral participation in case study exercises and adversary style debates (50 %) RECOMMENDED READING Crane et al. (2009), "The Oxford Handbook of Corporate Social Responsibility", OUP Mallin, C. (2009), "Corporate Governance", 3 ed 2009, OUP De Vries, MFR and Balazs, K. (2004). Greed, vanity, and the grandiosity of the CEO character, in: R. Gandossy & J. Sonnenfeld, Leadership and governance from the inside out, Wiley. Daily, C.M., Dalton, D.R. & Cannella, A.A. (2003), Corporate Governance: Decades of Dialogue and Data. Academy of Management Review. 28 (3): 371‐382. Donaldson and Preston (1995), "The stakeholder theory of the corporation: concepts, evidence, and implications", Academy of Management Review 20, 65‐91 Edlin, A.S. and Stiglitz, J.(1995), “Discouraging Rivals: Managerial Rent‐Seeking and Economic Inefficiencies”, American Economic Review 1995, pp. 1301‐1312 Fama, E.F. and Jensen, M. (1983), "Separation of Ownership and Control", Journal of Law and Economics 26 Friedman, M. (1970), "The Social Responsibilty of Business is to Increase Its Profits", The New York Times Magazine, September 13, 1970 Freeman, R. Edward, and William Evan, (1990), "Corporate Governance: A Stakeholder Interpretation." The Journal of Behavioral Economics 19 (4): 337‐359 Ghoshal, S. (2005), "Bad Management Theories Are Destroying Good Management Practices", Academy of Management Learning & Education, 2005, Vol. 4, No. 1, 75–91 Hambrick, D.C. (2007) Upper echelons theory: an update. Academy of Management Review, 32(2), 334‐343. Jensen, M. and Meckling, W. (1976), “Theory of the Firm: Managerial Behaviour, Agency Costs and Ownership Structure”, 3 Journal of Financial Economics 305 Matten, D. and J. Moon (2008), “Implicit and explicit CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility", Academy of Management Review 2008, Vol. 33, No. 2, 404–
424 27 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-STRAT-CC
MANAGEMENT
- INFORMATION SYSTEMS AND OPERATIONS
1ST PART: INFORMATION SYSTEMS NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 2 ECTS COURSE COORDINATOR: Antoine HARFOUCHE INTRODUCTION In today’s globalised economy, organisations operate internationally, which increases the complexity and importance of operations management decision making. Information systems herein plays an important role as business enabler: technology‐driven management systems and analytical approaches has become vital to effective management. However, managers are confronted with challenging opportunities: rapidly changing developments in information technology and intensifying competitive pressures for productivity and quality emphasises the importance of a thorough understanding of information systems and operations planning and control. This course therefore combines the key principles and analytical frameworks from two separate courses: Information Systems and Operations Management. In a first part, the course will introduce students to some of the main information systems (IS) issues faced by organisations in today’s global business environment: business intelligence, e‐commerce, ethical IT challenges … In the second part, the course will focus on some of the main topics in the field of operations management, from the design over the planning and control till the improvement and quality management. Although both courses are separated (different lecturers, different books …), different gateways are made between both parts. After having taken this course, participants should be able to understand the strategic importance of information systems and operations management and to explain their close relationship. COURSE OBJECTIVES The Management Information Systems course aims to explain the strategic role of information systems and information technology as a business enabler. It identifies and explains the impact of information systems applications and emerging technologies on business models and managerial decision making in an exciting and interactive manner. The course also evaluates the fit between the organization’s strategy and structure, and the information systems applications and architecture. It interprets the interaction between technology, employees, managers, customers, processes, data, infrastructure, suppliers, business partners, and environment in a specific organization. Finally, this course seeks to understand the ethical challenges of information systems. LEARNING OUTCOMES The Management Information Systems course prepares students to be effective exploiters and managers of information technology. At the end of this course students should be able to face contemporary issues such as: Rise of e‐services ; Time compression (time to market) ; Digitalization ; Ubiquity ; Big father ; Competition ; Technology integration in a globalized world... Strategic and managerial approaches for dealing with these issues are explored. Case studies are used to pull together operational and practical concepts with theoretical courses as they apply to the management of information systems. 28 PREREQUISITES BOOK MASTER 1 BM 2012/2013 None. COURSE CONTENT Session 1 (1, 5 hours): Information System Does Matter. Session 2 (1, 5 hours): Foundations of Business Intelligence. Session 3 (1, 5 hours): Key System Applications for the Digital Age. Session 4 (1, 5 hours): E‐Commerce: Digital Markets, Digital Goods. 1st Case Studies Session (3 hours) Case study A (1,5 hours ): How FedEx Works: Enterprise Systems VS UPS competes globally with Information Technology. Case study B (1,5 hours): Maruti Suzuki Business Intelligence and Enterprise Databases. Session 5 (1, 5 hours): Information Systems Challenges: Ethical, Social, and security Issues 2nd Case Studies Session (3 hours). Case study C (1,5 hours ): L’Oréal: Knowledge Management using Microsoft SharePoint. Case study D (1,5 hours): Mobile Commerce: The past, present, and the future. Session 6 (1, 5 hours): Managing Global Systems. 3d Case Studies Session (3 hours). Case study E (1,5 hours): Sinosteel Strengthens Business Management with Oracle Apps. Case study F (1,5 hours): Ford Manufacturing Supply Chain. TEACHING & LEARNING METHODS The course includes various pedagogical tools: lectures, videos, business reports and articles, books, business case studies and teamwork. A regular use of the MyLabIS online platform is imperative to get up‐to‐date information about the course. ASSESSMENT METHODS The grading structure is as follows: Final exam : 50 % ; One full case study preparation and one class presentation : 25 % (one to choose from 6 cases) ; Homework case study and class participation: 25 % (the other five from 6 cases posted on BlackBoard). The final exam will include questions on: theoretical classes (of course not only the slides but also the oral speeches), case studies (from A to F: the text won’t be provided at the exam), mandatory articles and referential book’s chapters. Attendance at case study sessions is mandatory. Students are asked to form groups of six by the end of the second session. These groups have to be set up through the exclusive channel of BlackBoard. It is up to the students to decide about their groups’ composition. For obvious logistic and administrative reasons, once formed, these groups cannot be changed under whatever circumstances. The one full case study preparation and class presentation is the most important project (25% of the final grade). Each team has to choose one case study from the six posted on BlackBoard. The team has to present their solution in front of the class. All members of the team must participate. The document with the answers must respect the following format: 10‐15 pages (recto), 12 points, Times New Roman, justified and single spaced. Students are advised to distribute to the whole class an abstract (max 2 pages) in a hard copy during the case study session as it will be useful for the final exam. The five other case studies will be considered as homework. Students must make this homework (short questions) by the next course. Therefore, before each case study session, students will have to prepare a document with answers to questions posted on BlackBoard. This preparation has to be made by the entire team. The document has to be submitted on BlackBoard before the date specified in the syllabus. Obviously, late submissions cannot be accepted. The document with the answers must respect the following format: 3‐5 29 BOOK MASTER 1 BM 2012/2013 pages (recto), 12 points, Times New Roman, justified and single spaced. Students are advised to keep a hard copy of this document during the case study session as it will be useful for the class. Any unjustified absence will automatically lead to a penalty of 10% of the final grade. RECOMMENDED READING Textbook The referential book is included in the “Academic Suitcase” students are expected to buy: Laudon, K. & Laudon, J. (2011). Management Information Systems: The Global Edition, 12th ed., Pearson Education. 30 BOOK MASTER 1 BM 2012/2013 2nd PART: OPERATIONS MANAGEMENT NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 3 ECTS COURSE COORDINATOR: Vincent VAN PETEGHEM COURSE OBJECTIVES This course covers operations management as the activity of managing the resources, which are devoted to the production and delivery of products and services. All organizations really do have an operations function, therefore operations management is relevant to every organization. All managers are operations managers because all managers manage processes to produce outputs. In this course, the different aspects of operations management will be covered, from the design over the planning and control till the improvement and quality management. Operations management provides both a strategic perspective, striving to improve quality, customer service and competitive success, and a practical perspective, examining the practical issues which organizations face on a day‐to‐day basis. The focus of this course is on the production processes in manufacturing as well as service organizations. Their alignment with strategy, the analysis of existing processes, the development of new processes and the planning and control of these processes are the core elements of this course. The necessary methods, tools and techniques to carry out a profound analysis of the operational practices and to develop and implement total‐
quality and supply chain programmes are discussed. LEARNING OUTCOMES After having taken this course participants will be able to: Position operations management within the general (strategic) management of an organization ; Understand the dynamics of operations strategy and develop one for a company ; Be aware of the various manufacturing technologies and their purposes ; Know the difference between push and pull systems ; Plan and control processes and know which approach is appropriate in what situation ; Apply quantitative and qualitative problem‐solving techniques in operations management. PREREQUISITES None. COURSE CONTENT The main topics covered in this course are: 1.
Introduction to operations management ; 2.
Operations strategy ; 3.
Network, process and product design ; 4.
Planning and Control ; 5.
Inventory and capacity management ; 6.
Total Quality Management and improvement ; TEACHING & LEARNING METHODS The course includes various pedagogical tools: lectures, videos, business reports and articles, books, business case studies and teamwork. A regular use of the MyLabOM online platform is imperative to get up‐to‐date information about the course. ASSESSMENT METHODS The grading structure is as follows: Final examination: 50 % 31

Case study preparation and class debate/presentations: Homeworks and class participation: BOOK MASTER 1 BM 2012/2013 30 % 20 % RECOMMENDED READING Textbook Essentials of Operations Management Authors: Nigel Slack, Warwick Business School, Warwick University, Alistair Brandon‐Jones, University of Bath and Robert Johnston, Warwick Business School, Warwick University Publisher: Prentice Hall Copyright: 2011 ‐ This textbook is available on MyOMLab. 32 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-LAW-CC - LEGAL ENVIRONMENTS AND BUSINESS DECISION
MAKING
NUMBER OF HOURS: 36 SEMESTER 2 INTERNATIONAL PROGRAMME – 5 ECTS COURSE COORDINATOR: Christophe ROQUILLY COURSE OBJECTIVES The students will learn how the legal environment impacts managerial decision‐making. This course is not based on a technical approach of legal issues, but favours both institutional and organisational visions of how law matters for business strategy and operations. LEARNING OUTCOMES After having taken this course participants will be able to understand and integrate into managerial practice The influence of legal environments on various key‐issues for companies ; The reasons why companies might choose a specific national legal environment in a multi‐national and competitive globalised environment ; The limits of this “legal shopping” ; The way companies can create different kind of value through an enhanced “legal intelligence” ; The way companies can destroy value because of illegal decisions or poor legal management ; Managerial duties, liability (criminal and civil), leadership ethics. PREREQUISITES Ability to read French language ; Fundamental notions in law ; Good understanding of the global economy issues ; Basic notions in organisational studies. COURSE CONTENT I.
II.
Multi‐national legal environments and business opportunities A) From competition between national legal environments to legal shopping B) Limits of legal shopping Value creation and value destruction because of (lack of) legal intelligence A) How to create value through legal intelligence B) How to destroy value through illegal decisions C) Compliance management as value creation III.
Managerial responsibility: duties and responsibilities A) Managerial duty and liability (civil and criminal) B) From legal liabilities to ethical responsibilities of managers Conclusion: round‐table with General Counsels. TEACHING & LEARNING METHODS The course is based on two types of sessions: lectures and workshops. Numerous case studies will be used; students will have to prepare these cases, through information research and analysis. ASSESSMENT METHODS Oral participation (50 %) and final exam (case study) (50 %) 33 BOOK MASTER 1 BM 2012/2013 RECOMMENDED READING Christophe Collard et Christophe Roquilly, La performance juridique : pour une vision stratégique du

droit dans l’entreprise, Paris, LGDJ, collection Droit des affaires, 2010. Constance Bagley, Winning legally, Harvard Business Press, 2005. Numerous references of articles will be given during the course. 34 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-STRAT-CC - BUSINESS DEVELOPMENT AND INNOVATION
NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Sébastien ORIFICI COURSE OBJECTIVES Successful innovation is not about inventing products … it is about bringing new solutions, services, processes, business models to customers who will value and pay for it ! In this course, we will use many real business situations from various industries and settings in order to develop your innovative senses and capabilities! LEARNING OUTCOMES After having taken this course participants will be able to: Understand the value of innovation at society, company and personal levels ; Be familiar with the main steps of a business development initiative (and the most common mistakes to avoid…) ; Develop the capabilities to innovate and the ability to manage innovation ; Appreciate the opportunities ahead and get ready to grasp them. PREREQUISITES Course on “Strategic Management”. COURSE CONTENT Session 1: Business Development? Innovation? What is it? What is it for? And why is it challenging? Session 2: How to innovate and develop your business? What are the main steps? What are the do’s

and dont’s? Session 3: How to manage innovation successfully at a company level? Case 1: IDEO: Service Design Case 2: Ubisoft :TV Connected Final Conference: Surprise guests (in 2010 : P. Guillemot and D. Bach) TEACHING & LEARNING METHODS The course includes various pedagogical tools: lectures, videos, business reports and articles, books, business case studies, business games … ASSESSMENT METHODS The grading structure is as follows: Individual Final Exam : 50 % 2 Case studies in group : 50 % (2 documents) RECOMMENDED READING “Developing new business Ideas – A step‐by‐step guide to creating new business ideas worth backing”, Andrew and Mary Bragg, Financial Times Press, 2005. 35 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-MGMT-CC - PROJECT MANAGEMENT
NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Patrice BIROT COURSE OBJECTIVES

Know the basis of project management; Be capable of working in project teams. LEARNING OUTCOMES After having taken this course participants will be able to: Understand key stakes of project management; Get familiar with the main concepts related to project management; Apply the main techniques and tools of project management; Develop appropriate attitudes and behaviors as project leader and/or team members. PREREQUISITES COURSE CONTENT Course 1: lecture (2h00). Practical example (1h00) Course 2: simulation (3h) Course 3: Project Definition (3h) Course 4: Project planning (3h) Course 5: Project control and evaluation (3h) Course 6: simulation (3h) TEACHING & LEARNING METHODS Lecture, case studies, simulation. ASSESSMENT METHODS Continuous assessment 50 % Final exam 50 % RECOMMENDED READING “The Project Workout, by Robert Buttrick, 4th Edition, Prentice Hall”. 36 BOOK MASTER 1 BM 2012/2013 ED-M1BM+M2BM-S2-CCS-CC-EUROPEAN FAMILY BUSINESS
NUMBER OF HOURS: 15 SEMESTER 2 INTERNATIONAL PROGRAMME – 3.5 ECTS COURSE COORDINATOR: Lorraine M. UHLANER COURSE OBJECTIVES
To familiarize students with the notion of a family business, as well as provide more specific exposure to family firms in France and in each student’s native country. LEARNING OUTCOMES After having taken this course participants will be able to: Have the notion of family business and how such businesses contribute to national economies in the European Union; Become more familiar with a select group of multigenerational family firms in France and other countries in Europe with (both publicly traded and privately owned), which span a range of key industries in retailing, manufacturing and service sectors; Become familiar with family and corporate governance practices which distinguish well‐run from poorly run family firms, and more importantly increase their chances of survival and growth; Understand some other aspects of family firms, including the unique challenges facing such firms in contrast to firms more generally. PREREQUISITES Three years of general business courses or Bac + 3 Business Administration. COURSE CONTENT Family businesses play an essential role in all of Europe’s economies. The first part of this course will introduce students first to the concept and types of family businesses and their contribution to national economies in the European Union; The second part of the course will review the histories of firms (both publicly and privately held) where family owners still play a key role. In France alone, sectors as diverse as food retailing (Auchan, Ahold), clothing (Hermes, Lacoste), automobile manufacturing (Peugeot), banking (Rothschild), cosmetics (L’Oreal) and the media (Lagardère) continue to owned and influenced by the descendents of the company founder(s). Students will learn more about these key players, and more importantly, some of the practices that have assured intergenerational transfer; The third part of the course will distill some of the lessons learned from companies which continue to succeed as family‐owned firms, including a review of the family governance practices which are often introduced; The fourth part of the course will examine some of the other aspects of owning and managing a family firm which distinguish them from firms more generally. (culture, business succession, life cycles of the family firm, building strategy around family competitive advantages); In the final part of the course, students will be asked to explore their own countries of nationality for examples of established family firms, with development of a case study to share with the remainder of the group. TEACHING & LEARNING METHODS This course will use a combination of lecture, group discussion including case analysis and student presentation formats. ASSESSMENT METHODS 50 % class participation including speed talks 50 % final exam. 37 BOOK MASTER 1 BM 2012/2013 RECOMMENDED READING Selected readings will be taken from the following books, as well as recent articles from Family Business Review. Aronoff, C.E., Astrachan, J.H. &Ward, J.L., (1998), Developing Family Business Policies: Your Guide to the Future, Marietta, GA: Family Enterprise Publishers. Carlock, R.S. &Ward, J.L. (2001), Strategic Planning for the Family business: Parallel Plannign to Unify the Family and Business, New York, NY: Palgrave. Casper, C., Dlas, A.K. &H. Elstrodt (2010) “The Five Attributes of Enduring Family Businesses, McKinsey Quarterly, 1: 1‐10. Dorgan, S.J., J.J. Dowdy, J.J. & T.M. RIPPIN (2006) “Who Should‐and Shouldn’t Run the Family Business, McKinsey Quarterly, 3: 13‐15. ELSTRODT, H. (2003) (2003) “Keeping the Family in Business”, McKinsey Quarterly, 4: 94‐103. Gersick, K.E., Davis, J.A., Hampton, M.M., & Lansberg, I., (1997) Generation to Generation: Life Cycles of the Family Business, Boston, MA: Harvard Business School Press. Ibrahim, A. Bakr, (2004), Family Business Management: Concepts and Practice, 2nd edition, Dubucque, IA: Kendall/Hunt Publishing Co. Landes, D. (2006). Dynasties. New York, NY: Viking Adult (Penguin). Especially Chapter 2: The Rothschilds: Persistance, Tenacity and Continuity (pp. 37‐74) and Ch. 6: Peugeot, Renault, and Citroën: French Car Dynasties (pp. 168‐193). Miller, D. & Le Breton‐Miller, I., (2005) Managing the Long Run: Lessons in Competitive Advantage from Great Family Businesses, Boston, MA : Harvard Business School Press. Neubauer, F. &Lank, A.G., (1998) The Family Business: Its Governance for Sustainability, London, UK: Macmillan Press. 38 BOOK MASTER 1 BM 2012/2013 FOREIGN LANGUAGE
39 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-BC-CC - ARABE
NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Bachir DAHMANI COURSE OBJECTIVES Consolider et accroitre les compétences en langue arabe, aussi bien en lecture qu’à l’écriture. LEARNING OUTCOMES L’accent est mis essentiellement sur le langage comme système de communication et d’acquisition du savoir. L’acquisition d un vocabulaire moderne et la maîtrise de certaines difficultés notamment les temps verbaux. PREREQUISITES Un bon niveau en langue arabe. COURSE CONTENT Le cours porte sur des textes modernes en prose dont le vocabulaire est relativement accessible à ce niveau. L’objectif est de faire découvrir à l’étudiant la langue arabe moderne et les écrivains les plus connus dans des domaines différents : économique, social et politique. TEACHING & LEARNING METHODS

Analyse de texte ; Table ronde. ASSESSMENT METHODS Participation : 20 % Evaluation écrite : 40 % (2 évaluations comptant chacune pour 20 %) Evaluation orale : 40 % (2 évaluations comptant chacune pour 20 %) RECOMMENDED READING Al Jazzera ; Al Arabiyya. Jourmal quotidien Al Hayat. Livre de grammaire Arabe grammaticalement correct de Mathieu Guidère. 40 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-BC-CC - DEUTSCH
NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: MONIKA BOURBIGOT COURSE OBJECTIVES

Vertiefung der allgemeinen Deutschkenntnisse ; Verbesserung der praktischen Kommunikationsfähigkeiten ; Erweiterung marketingbezogenen Wortschatzes und wirtschaftsbezogener Themen. LEARNING OUTCOMES After having taken this course participants will be able to: Werbungen und Werbestrategien verschiedenster Art zu analysieren und zu interpretieren ; Eine Werbekampagne auszuarbeiten ; Vor‐ und Nachteile des Sponsoring beschreiben zu können ; Die deutsche Messewirtschaft und deren gesamtwirtschaftliche Bedeutung zu verstehen ; Die vielfältigen Zielsetzungen für eine Messebeteiligung von Ausstellern und Besuchern zu verstehen. PREREQUISITES Die Studenten sollten die Grammatik und die Syntax der deutschen Sprache, sowie das im Bachelor‐Kurs erlernte Vokabular beherrschen und mündlich in der Lage sein, 10 Minuten frei über ein vorgegebenes Thema zu sprechen (Mittelstufe : Niveau B2 GER). COURSE CONTENT Marketing ; Werbung & Werbestrategien deutscher Unternehmen ; Sponsoring ; Messen in Deutschland. TEACHING & LEARNING METHODS Praktische Übungen, Internetrecherchen, Hörverständnisübungen, Ergänzende Lernmaterialien auf der Lernplattform Blackboard. Spiele, Simulationen, ASSESSMENT METHODS 5 Noten pro Semester (5 x 20 %) : 2 schriftliche Noten (schriftliche Hausarbeit + Abschlusstest) ; 2 mündliche Noten (Gruppenpräsentation + runder Tisch mit verteilten Rollen) ; 1 Mitarbeitsnote. RECOMMENDED READING Wirtschaftswoche (http://www.wiwo.de). Deutsche Welle (http://www.dw‐world.de). Focus (http://www.focus.de). Tatsachen über Deutschland (http://www.tatsachen‐ueber‐deutschland.de). 41 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-BC-CC - ESPAÑOL
NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: COURSE OBJECTIVES Confrontar al estudiante al lenguaje del mundo de la empresa y la interacción entre ésta y sus consumidores. Adquirir el vocabulario y las capacidades lingüísticas necesarias para controlar el vocabulario de las empresas. Aprender a utilizar los recursos de la lengua para una situación determinada. Dar los conocimientos necesarios sobre la selección, la captación y la contratación en el contexto empresarial, así como las relaciones posteriores con compañeros y superiores. Trabajar sobre la actualidad y tener una reflexión enriquecida. LEARNING OUTCOMES Al final del curso, el estudiante será capaz de: Crear una ONG conociendo todos los requisitos necesarios ; Confrontarse al mundo laboral español y latinoamericano ; Negociar, organizar reuniones de trabajo en un entorno intercultural (América latina) ; Debatir sobre temas diversos y expresar sus opiniones de manera muy rigurosa (nuevos métodos para debatir: speednetworking…). PREREQUISITES Nivel B2‐C1 (CEFR). COURSE CONTENT

Negociar con América latina, tácticas y argumentos ; Ibex 35 (juego de Bolsa) ; Creación de una ONG ; Nuevos modos de consumo de las sociedades ; Casos prácticos. TEACHING & LEARNING METHODS Se planteará un curso estructurado en sesiones interrelacionadas, tanto en el plano de los conocimientos económicos como en el lingüístico. Se tratará en las clases con la misma intensidad la lengua oral y escrita, la comprensión y la expresión, la creación y la comunicación. El planteamiento del curso deberá ser interactivo, mezclando el trabajo sobre documentos escritos y audiovisuales, individual y en grupos, los debates, las exposiciones orales... ASSESSMENT METHODS Control continuo: un escrito (40 %) compuesto por dos notas (20 % cada una) y un oral (40 %) compuesto por dos notas (20 % cada una). Participación: 20 %. RECOMMENDED READING Los estudiantes recibirán al principio del semestre un manual creado especialmente para ellos. También recibirán un acompañamiento elearning especial en Blackboard®. 42 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-BC-CC - HEBREU
NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Brigitte DONNET‐GUEZ COURSE OBJECTIVES Deepening of the verbal structure, especially the 'weak verbs' ; Deepening of the grammatical forms : nouns with a following genitive prepositions and nouns with

pronominal suffixes ; Special syntaxic forms ; Readings on texts from the press. LEARNING OUTCOMES After having taken this course participants will be able to: Good view of the syntax allowing the comprehension of texts of a good level ; Increasing capacities for oral productions ; Good knowledge of political and cultural aspects of Israël. PREREQUISITES Good practice in oral and written expression. COURSE CONTENT The course will be made of the following activities: Deepening of the verbal structure, especially the 'weak verbs' ; Deepening of the grammatical forms : nouns with a following genitive prepositions and nouns with pronominal suffixes ; Special syntaxic forms ; Work on texts from the press. TEACHING & LEARNING METHODS From different texts: Systematical approach of the vocabulary learnt in the texts ; Learning of the foundamental language structure ; Written and oral expression. ASSESSMENT METHODS Obligatory continuous assessment (2 written and 2 oral assessments) 80 % Participation 20 % RECOMMENDED READING Textbook (to be determinated). Le verbe hébreu en action – B. DONNET‐GUEZ, Ed VéraPax. Grammaire de l’hébreu – B. DONNET‐GUEZ, Ed VéraPax., 43 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-BC-CC - ITALIANO
NUMERO DI ORE: 18 SEMESTRE 2 INTERNATIONAL PROGRAMME – 2.5 ECTS RESPONSABILE DEL CORSO: Luisiana NASO OBIETTIVI DEL CORSO:

Sapere qual è il ruolo dell’Italia nel contesto internazionale ; L’approccio culturale ai mercati italiani ; Negoziare con gli italiani ; Sviluppare le competenze di comunicazione: riunioni, negoziazioni ; Essere al corrente dell’attualità italiana. OBIETTIVI DI APPRENDIMENTO Al termine dei corsi gli studenti saranno capaci di: Al termine dei corsi, gli studenti avranno consolidato le loro conoscenze dell’economia italiana e perfezionato l’espressione orale (presentazioni, esposti, lavori di gruppo). REQUISITI Livello B2. CONTENUTO DEL CORSO I principali settori italiani : l'agricoltura ieri e oggi ; L'industria agroalimentare e l'esportazione ; Il settore tessile: posizionammento dell'Italia nel contesto internazionale. La contraffazione ; Le calzature e i distretti ; Che cos'è il made in Italy ? Nuove procedure per proteggere il marchio ; Caratteristiche del management italiano. Differenze tra il nord ed il sud Italia. Esempi di manager ; Come negoziare con gli italiani ? Alcune tecniche per riuscire una negoziazione ; Giochi di ruolo. METODI PEDAGOGICI Articoli di stampa, documenti audio e video. Minicasi, simulazioni. VALUTAZIONE Valutazione scritta : 40 % (2 compiti scritti a 20 % ciascuno) Valutazione orale : 40 % (2 orali a 20 % ciascuno) Partecipazione orale : 20 % LETTURE CONSIGLIATE Lo Stato dell’Italia », Il Saggiatore, Ed. Mondadori. « L’Italia geoeconomica », Utet Libreria. « Le management à l’italienne », F. Vidal. « L’Italie », collection Guide d’affaire du CFCE. « Communiquer avec ses partenaires européens », Christian Maréchal, Nathan. La stampa italiana : L’Espansione, L'Espresso, ItaliaOggi, La Repubblica. 44 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-BC-CC - JAPANESE
NUMBER OF HOURS: 18 SEMESTER 1 & 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Yuriko SATO COURSE OBJECTIVES To be able to imply a better understanding of the texts and give opinions with richer vocabularies. LEARNING OUTCOMES After having taken this course participants will be able to: To study the pronunciation of KANJI using le PC and master how to use this tool (internet) ; To find dictionaries and master how to use the tool (internet or dictionary classic) ; To be able to understand complex texts ; To acquire specific lexis and vocabulary ; To describe or relate events/opinions. PREREQUISITES Students must be able to correctly make a sentence with simple words (ex, already master the Japanese alphabets Hiragana, Katakana). COURSE CONTENT Current issues in the newspaper ; Business Vocabulary (negotiation; bank services; etc) ; Writing letters or emails in Japanese. TEACHING & LEARNING METHODS Direct method (no French) with information tool. ASSESSMENT METHODS Participation: 20 % Evaluation Orale: 40 % Evaluation Ecrite: 40 % RECOMMENDED READING Will be provided in class. 45 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-BC-CC - PORTUGAIS
NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Eduardo GARGIONI COURSE OBJECTIVES

Approfondir ses connaissances en langue et culture lusophones ; Se préparer à entreprendre des études universitaires, stages et/ou travail dans un pays lusophone. LEARNING OUTCOMES After having taken this course participants will be able to: Suivre une intervention longue sur des sujets abstraits ou complexes, même hors de son domaine ; Comprendre avec aisance et finesse une émission radiodiffusée, télévisée, un film et reconnaître l’implicite ; Faire une présentation sur un sujet complexe et parvenir à une conclusion appropriée ; s’exprimer avec aisance et sans effort ; suivre et participer avec aisance à une discussion ; Comprendre dans le détail des textes longs et complexes dans le domaine de la vie sociale, du travail ou universitaire avec l’utilisation éventuelle d’un dictionnaire ; Ecrire des textes bien structurés, prendre des notes détailles, résumer des textes longs et difficiles ; maintenir un excellent degré de correction grammaticale. PREREQUISITES Niveau B2/C1. COURSE CONTENT Le cours est axé sur l’étude de grands thèmes tels que l’histoire et de la société brésilienne actuelle : les enjeux sociopolitiques et économiques et les tendances. Le monde des affaires est traité par des sujets qui font partie de la réalité brésilienne et de son quotidien comme le tourisme, l’art et la culture, la santé l’environnement, les énergies renouvelables, l’agriculture, l’industrie, les services, la technologie… Les méthodes utilisées : Bem‐
Vindo ‐ a língua portuguesa no mundo da comunicação ed. SBS ; Terra Brasil ‐ curso de língua e cultura, ed. UFMG ; Panorama Brasil ‐ ensino do português do mundo dos négócios, ed.Galpão. TEACHING & LEARNING METHODS Activités de compréhension de différents types de discours oraux à partir de documents authentiques vidéo et audio, Activités d’expression orale en différents contextes : exposés, débats, entretiens d’embauche… Lecture et réflexion sur des thèmes variés : société, affaires, marketing, politique, environnement… Production de documents, résumés, analyse et synthèse de textes. ASSESSMENT METHODS Participation : 20 % Evaluation Orale : 40 % (2 évaluations à 20 % chacune) Evaluation Ecrite : 40 % (2 évaluations à 20 % chacune) RECOMMENDED READING Journaux, magazines généralistes et spécialisés, litérature lusophone. Une liste bibliographique est fournie en début de session. 46 BOOK MASTER 1 BM 2012/2013 ED-M1BM-S2-BC-CC - RUSSE
NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME – 2.5 ECTS COURSE COORDINATOR: Tamara JOLIOT COURSE OBJECTIVES

Approfondir les connaissances du russe ; Développer les aptitudes à la communication ; Compréhension de la Russie contemporaine économique et sociétale. LEARNING OUTCOMES After having taken this course participants will be able to: Savoir faire un exposé écrit en Russe /2 pages/ ; Etre capable de présenter un exposé oral de 15 minutes à partir des sujets étudiés. PREREQUISITES Il convient pour suivre avec profit le cours de Master de connaître le lexique commercial du niveau Bachelor et maîtriser les principaux codes de la géopolitique et du monde industriel russe contemporain. COURSE CONTENT Vie économique ; Services bancaires ; Actualités ; Tables rondes. TEACHING & LEARNING METHODS Analyse de texte, table ronde, Internet, Analyse de presse en russe. ASSESSMENT METHODS Participation : 20 % Evaluation Orale : 40 % (2 évaluations à 20 % chacune) Evaluation Ecrite : 40 % (2 évaluations à 20 % chacune) RECOMMENDED READING Galina Kafelnikova Quoi de Neuf Institut d'études slaves A Karnicheff Lexique du russe des affaires Ellipses ‐Dola Huadressy Ces mots qui disent l'actualité IES 1992 Robert Giraud Dictionnaire bilingue de la langue des affaires IES 2001 Claude Cabane La Russie perspectives économiques et sociales <Armand Collin 2005 47 BOOK MASTER 1 BM 2012/2013 FRENCH L.V.2
48 BOOK MASTER 1 BM 2012/2013 ED-M2BM-S1+S2-BC - FRENCH LV2 – INCOMING STUDENTS - ELEMENTARY
NUMBER OF HOURS: 72 INTERNATIONAL PROGRAMME –10 ECTS COURSE COORDINATOR: Agnès DEBACKER COURSE OBJECTIVES

Acquérir le niveau « intermédiaire ou de survie » en langue française tel que défini par le CECRL ; Se débrouiller dans les situations simples de la vie quotidienne. LEARNING OUTCOMES After having taken this course participants will be able to: Connaître la France, sa culture, ses régions ; Saluer, remercier, féliciter, prendre congé, s’informer ; Se présenter, présenter quelqu'un; Parler d'activités quotidiennes simples, comme les loisirs ; Parler de sa famille; Demander un prix, l'heure, une direction ; Comprendre des documents simples et usuels ; Communiquer dans des situations liées aux voyages ; Faire ses courses. PREREQUISITES Aucun prérequis. COURSE CONTENT Saluer, se présenter, présenter quelqu'un ; Les chiffres ‐ demander un prix ; L'emploi du temps : les jours de la semaine, l'heure ; Décrire sa famille ‐ les professions ; Les loisirs ‐ les activités culturelles ; Faire ses courses ‐ les aliments… TEACHING & LEARNING METHODS

Pédagogie de la tâche, telle que définie par le CECRL ; Documents authentiques: extraits d’articles, chansons, documents audiovisuels d’actualité ou de fiction ; Sites web ; Documents multimédias disponibles sur la plateforme Blackboard ; Approche inductive de la grammaire (exemples en situation puis identification et théorisation par l’apprenant) ; Exercices en situation : jeux de rôles plus ou moins dirigés, débats, simulations de réunions ; Alternance de travail individuel et travail en groupe. ASSESSMENT METHODS 40 % : contrôle continu (écrit et oral) 40 % : examen final (écrit et oral) 20 % : participation RECOMMENDED READING Articles de la presse régionale ou gratuite. 49 BOOK MASTER 1 BM 2012/2013 ED-M2BM-S1+S2-BC - FRENCH LV2 – MIM STUDENTS – ELEMENTARY
NUMBER OF HOURS: 36 INTERNATIONAL PROGRAMME – NC COURSE COORDINATOR: Agnès DEBACKER COURSE OBJECTIVES Acquérir le niveau « d’utilisateur intermédiaire ou de survie» en langue française tel que défini par le
CECRL) ; Se débrouiller dans les situations simples de la vie quotidienne. OUTCOMES After having taken this course participants will be able to: Saluer, remercier, féliciter, prendre congé, s’informer ; Parler de son travail, de son expérience, de ses projets professionnels ; Présenter ses collègues, leur fonction ; Présenter succinctement l’entreprise et son activité ; Parler du cadre et des conditions de travail : donner des indications simples sur le poste de travail, les lieux, les locaux, les horaires, les salaires, les congés, les liens hiérarchiques ou fonctionnels ; Décrire une journée de travail habituelle ou un emploi du temps particulier ; Demander ou donner des informations simples sur une entreprise, un hôtel, un restaurant, un magasin, sur une ville, un site touristique, un musée, sur un produit ou un service... ; Comprendre et expliquer un processus simple, le mode d’emploi d’un matériel courant ; S’informer ou informer sur les prix ; Noter et transmettre des messages de clients ; Passer des commandes simples. PREREQUISITES Niveau A1 du CECRL. COURSE CONTENT

Saluer, se présenter, présenter quelqu'un ; Les chiffres ‐ demander/dire le prix ; L'emploi du temps : l'heure, les jours ; Les différents services de l'entreprise; Les professions/les fonctions; Les pays, les nationalités; Les caractères des collègues/les relations au travail… TEACHING & LEARNING METHODS •
• • • • • • • Pédagogie de la tâche, telle que définie par le CECRL ; Documents authentiques extraits de publications grand public ou spécialisées ; Sites web ; Documents multimédias disponibles sur la plateforme Blackboard ; Activités issues de la méthode Objectif Express A1/A2 (Hachette FLE) ; Approche inductive de la grammaire (exemples en situation puis identification et théorisation par l’apprenant) ; Exercices en situation : jeux de rôles plus ou moins dirigés, débats, simulations de réunions ; Alternance de travail individuel et travail en groupe. ASSESSMENT METHODS 40 % : contrôle continu (écrit et oral) 40 % : examen final (écrit et oral) 50 BOOK MASTER 1 BM 2012/2013 20 % : participation RECOMMENDED READING Articles de la presse régionale et économique. 51 BOOK MASTER 1 BM 2012/2013 ED-M2BM-S1+S2-BC - FRENCH LV2 – INCOMING STUDENTS - INTERMEDIATE
NUMBER OF HOURS: 72 INTERNATIONAL PROGRAMME – 10 ECTS COURSE COORDINATOR: Agnès DEBACKER COURSE OBJECTIVES Acquérir le niveau « seuil » en langue française tel que défini dans le CECRL ; Pouvoir faire face aux situations quotidiennes de la vie académique, sociale ou professionnelle. LEARNING OUTCOMES After having taken this course participants will be able to: Comprendre des documents audio‐visuels (informatifs ou fictionnels) en relation avec la vie courante ou l’actualité ; Comprendre des documents de la vie courante ou des articles de presse courts et simples ; Exprimer des points de vue personnels sur des thèmes ayant trait aux études ou à des aspects sociaux et culturels simples ; Réaliser une présentation orale claire et structurée sur un sujet familier ; Présenter un projet et faire des hypothèses ; Produire un texte narratif ou argumenté, à l'aide de phrases simples. PREREQUISITES Niveau A2 du CECRL. COURSE CONTENT

La vie en France : aspects pratiques ; La région Nord, entre traditions et clichés ; Aspects de la société française : famille, études, médias… ; Le monde du travail : l'entreprise, les postes, le CV, le recrutement, le contrat de travail ; Aspects culturels : chansons, films, sorties ou événements culturels ; Humour : caricatures et humoristes dans l'actualité… TEACHING & LEARNING METHODS

Pédagogie de la tâche, telle que définie par le CECRL ; Documents authentiques extraits d’articles, chansons, documents audiovisuels d’actualité ou de fiction ; Activités issues de Rond‐Point 2 (éd. maison des langues), de Tout va Bien 2 (Clé International) et Echo B1 (Clé International) ; Sites web ; Documents multimédias disponibles sur la plateforme Blackboard ; Approche inductive de la grammaire (exemples en situation puis identification et théorisation par l’apprenant) ; Exercices en situation : jeux de rôles plus ou moins dirigés, débats, simulations de réunions ; Alternance de travail individuel et travail en groupe. ASSESSMENT METHODS 40 % : contrôle continu (écrit et oral) 40 % : examen final (écrit et oral) 20 % : participation et assiduité RECOMMENDED READING 52 BOOK MASTER 1 BM 2012/2013 Articles de la presse économique et politique (journaux régionaux ou gratuits par exemple). Activités et documents audio‐visuels sur le site de TV5. 53 BOOK MASTER 1 BM 2012/2013 ED-M2BM-S1+S2-BC - FRENCH LV2 – MIM STUDENTS – INTERMEDIATE
NUMBER OF HOURS: 36 INTERNATIONAL PROGRAMME – NC COURSE COORDINATOR: Agnès DEBACKER COURSE OBJECTIVES Acquérir le niveau « seuil » en langue française tel que défini par le CECR ; Comprendre et s’exprimer dans les situations les plus courantes et les plus habituelles de la vie sociale et professionnelle. LEARNING OUTCOMES A l’issue de ce cours, les participants seront capables de: Présenter l’entreprise, son organisation, son activité, son marché, sa politique commerciale ainsi que sa situation financière, ses résultats ; exprimer des quantités, indiquer l’évolution, faire des comparaisons, interpréter et commenter des tableaux, des graphiques ; Parler du cadre et des conditions de travail : le poste de travail, les horaires, les salaires, les congés, les relations avec les collègues, etc. ; Présenter un projet professionnel, parler de ses motivations et aspirations et de ses sentiments ; Rechercher un emploi, un stage : lire/rédiger une petite annonce, un CV, une lettre de candidature, mener/passer un entretien d’embauche ; Connaître les principaux acteurs socio‐économiques du monde du travail en France, ainsi que les notions de base pour comprendre la vie sociale en France ; Débattre des nouvelles tendances et des défis qui attendent le monde du travail en France et dans le monde. PREREQUISITES Niveau A2 du CECRL. COURSE CONTENT

Révision/Introduction : le monde de l'entreprise ; Les étapes majeures d'une entreprise ; Décrire un parcours professionnel ; Décrire le parcours d'une entreprise ; La comparaison : comparer 2 personnes, 2 produits, 2 entreprises ; Présenter un projet, un programme et présenter des faits hypothétiques ; Communication dans l’entreprise et avec l’extérieur. TEACHING & LEARNING METHODS

Pédagogie de la tâche, telle que définie par le CECRL ; Documents authentiques extraits de publications grand public ou spécialisées ; Sites web ; Documents multimédias disponibles sur la plateforme Blackboard ; Activités issues de la méthode Objectif Express A2/B1 (Hachette FLE) ; Approche inductive de la grammaire (exemples en situation puis identification et théorisation par l’apprenant) ; Exercices en situation : jeux de rôles plus ou moins dirigés, débats, simulations de réunions ; Alternance de travail individuel et travail en groupe. ASSESSMENT METHODS 40 % : contrôle continu (écrit et oral) 40 % : examen final (écrit et oral) 54 BOOK MASTER 1 BM 2012/2013 20 % : participation RECOMMENDED READING Articles de la presse économique (Les Echos par exemple) ; Articles publiés sur les sites de la presse économique (lesechos.fr…). 55 BOOK MASTER 1 BM 2012/2013 ED-M2BM-S1+S2-BC - FRENCH LV2 – INCOMING STUDENTS - ADVANCED
NUMBER OF HOURS: 72 INTERNATIONAL PROGRAMME – 10 ECTS COURSE COORDINATOR: Agnès DEBACKER COURSE OBJECTIVES Acquérir un niveau « d’utilisateur indépendant à expérimenté» en langue française tel que défini par
le CECRL ; Pouvoir faire face à n’importe quelle situation de la vie académique, sociale ou professionnelle. LEARNING OUTCOMES After having taken this course participants will be able to: Comprendre des documents audio‐visuels authentiques courts (de format court‐métrage, publicité) ; Comprendre des documents complexes : articles de presse, textes polémiques, recours à l’implicite ; Exprimer des sentiments complexes et des points de vue personnels ; Organiser et articuler le discours et la pensée à l'aide de connecteurs (but, conséquence, cause) ; Emettre des hypothèses ; Développer une argumentation et prendre la parole dans des débats ; Elaborer des comptes‐rendus à l'oral ou à l'écrit de documents complexes : sélectionner des informations pertinentes, faire une présentation cohérente, être capable de se faire comprendre d’un interlocuteur francophone ; Produire un texte argumenté simple. PREREQUISITES Niveau B1 du CECRL. COURSE CONTENT Les enjeux de l'interculturel ; La diversité culturelle et linguistique ; L'éducation, la famille ; Les questions liées au travail dans nos sociétés : retraites, vie professionnelle / vie privée, le travail le

dimanche ; La vie politique française et les débats politiques et sociaux ; L'humour : caricatures et humoristes dans les médias (en lien avec l'actualité) ; La société de consommation et ses alternatives… ; Le domaine de la publicité. TEACHING & LEARNING METHODS

Pédagogie de la tâche, telle que définie par le CECRL ; Documents authentiques : articles de presse, chansons, documents audiovisuels d’actualité ou de fiction ; Sites web ; Documents multimédias disponibles sur la plateforme Blackboard ; Echo B2 (CLE International); L'expression française écrite et orale B2‐C1 (PUG Langues Etrangères) ; Approche inductive de la grammaire (exemples en situation puis identification et théorisation par l’apprenant) ; Exercices en situation : jeux de rôles plus ou moins dirigés, débats, conception d’activités ; Alternance de travail individuel et travail en groupe.
ASSESSMENT METHODS 40 % : contrôle continu (écrit et oral) 56 BOOK MASTER 1 BM 2012/2013 40 % : examen final (écrit et oral) 20 % : participation et assiduité RECOMMENDED READING Articles de la presse économique et politique, journaux gratuits. 57 BOOK MASTER 1 BM 2012/2013 ED-M2BM-S1+S2-BC - FRENCH LV2 – MIM STUDENTS - ADVANCED
NUMBER OF HOURS: 36 INTERNATIONAL PROGRAMME – NC COURSE COORDINATOR: Agnès DEBACKER COURSE OBJECTIVES Acquérir le niveau « d’utilisateur indépendant à expérimenté » en langue française tel que défini par le

CECRL ; Evoluer avec aisance dans le monde professionnel et socio‐économique français ; Pouvoir trouver du travail dans un milieu francophone. LEARNING OUTCOMES After having taken this course participants will be able to: Dégager les informations pertinentes d'un article de la presse spécialisée, d'un document vidéo (journal télévisé, émission de radio,…) ; Organiser et reformuler ces informations en éclaircissant les points difficiles, en présenter une synthèse claire et pertinente ; Présenter et commenter des données chiffrées ; Présenter son parcours professionnel, en dégager les points forts et exposer ses compétences et sa motivation ; Donner son avis et critiquer certains points en argumentant efficacement et en donnant des exemples concrets ; Ouvrir des problématiques plus larges ou rebondir sur des sujets liés au thème principal ; Pouvoir rédiger des écrits argumentés et synthétiques sur un sujet maîtrisé ainsi que des écrits ayant trait à la vie professionnelle. PREREQUISITES Niveau B1 du CECRL. COURSE CONTENT

Le monde de l'entreprise : organigramme, forme juridique, chiffres clés… ; Notions d’interculturalité dans les pratiques professionnelles ; La recherche d'un emploi : le CV, la lettre de motivation et l'entretien d'embauche ; Les conditions de travail : horaires, salaires, contrats, formations, congés… ; Organigramme, fonctions et tâches ; La réunion de travail ; L'environnement économique : partenaires, réseaux, institutions ; La communication interne et externe ; L'import/export, les circuits de distribution…. TEACHING & LEARNING METHODS

Pédagogie de la tâche, telle que définie par le CECRL ; Documents authentiques extraits de publications grand public ou spécialisées ; Sites web ; Documents multimédias disponibles sur la plateforme Blackboard ; Activités issus de la méthode Affaires.com (Ed. CLE International); Grammaire progressive du français ‐ avancé‐ (CLE International) ; Approche inductive de la grammaire (exemples en situation puis identification et théorisation par l’apprenant) ; Exercices en situation : jeux de rôles plus ou moins dirigés, débats, simulations de réunions ; 58 BOOK MASTER 1 BM 2012/2013 Alternance de travail individuel et travail en groupe. ASSESSMENT METHODS 40 % : contrôle continu (écrit et oral) 40 % : examen final (écrit et oral) 20 % : Participation et assiduité RECOMMENDED READING Articles de la presse économique et politique ; articles publiés sur les sites de la presse économique (lesechos.fr…). 59