media kit - IFTM Daily

2016 MEDIA KIT
An integral part
of your show communication!
20TH SEPTEMBER TO 23RD SEPTEMBER 2016
PORTE DE VERSAILLES | PAVILLON 7.2
KEY BENEFITS FOR EXHIBITORS
TTRACT TRADE VISITORS
A
TO YOUR STAND
AXIMISE BUSINESS
M
AT IFTM TOP RESA
2015 Day 1 Edition
IVE BUYERS THE STRATEGIC
G
INFORMATION THEY NEED
+
www.iftmdaily.com
All IFTM Top Resa News I Download all issues before, during and after the event I Where to Go in Paris
IFTM Daily - Your official trade communication platform during IFTM Top Resa 2016
REGIONS :: DESTINATIONS 19
ASIA
Destination Asia
A close-up look at the Asian tourism market
International tourist arrivals in
Asia and the Pacific increased by
13 million (+5%) to 263 million,
according to figures published by
the UNWTO. Asia-Pacific accounts
for 23% of tourist arrivals in
the world and 30% of turnover
($US377 bn in 2014 – a rise of
4% over the previous year).
In terms of growth, Japan
recorded +29% in 2014, Taiwan
+24%, South Korea +17%, Hong
Kong +8%, while China was flat.
In southern Asia, India recorded
growth of 11% and Sri Lanka
20% .
ion
REAL Informat xciting
- Concise and End Vissitors!
for Exhibitors a
::::::::
The star of the show is still
Myanmar, with a massive 51%
rise in incoming tourists. Other
countries of note were Malaysia,
Indonesia and Cambodia, all with
7% growth. Thailand saw a drop
of 7% in incoming tourists due to
unrest in the capital Bangkok.
Meanwhile, according to IPK,
the average spending per visitor
in this region is 1,400 Euro per
trip and the mean length of stay is
about 8 nights.
In all, the most visited travel
destination in Asia is China
(including Macao and Hong
Destination Asie
Gros plan sur le marché du tourisme
asiatique
Les arrivées de touristes
internationaux en AsiePacifique ont augmenté de 13
millions (+ 5 %) pour atteindre
263 millions, selon les chiffres
publiés par l'OMT. L’AsiePacifique représente 23 %
des arrivées de touristes dans
le monde et 30 % du chiffre
d'affaires (377 milliards de
dollars en 2014 – en hausse
de 4 % par rapport à l'année
précédente).
En termes de croissance, en
2014 le Japon a enregistré une
augmentation de 29 %, Taiwan
+ 24 %, la Corée du Sud +
17 %, Hong Kong + 8 %, tandis
que la Chine restait stable.
En Asie du Sud, l’Inde a
enregistré une croissance de
11 % et le Sri Lanka a progressé
de 20 %.
Kong) with a market share of
27%, followed by Thailand
(14%), Singapore (8%),
Malaysia, South Korea and Japan
(7% each).
80% of the international visitors
to Asia come for holiday /
leisure and 20% for a business
purpose.
:::::::::::::::::::::::::
croissance de 7 %. La Thaïlande
a connu une chute de 7 % du
nombre d’arrivées de touristes
en raison de troubles connus
par la capitale Bangkok.
Parallèlement, selon IPK, la
moyenne des dépenses par
visiteur dans cette région est
de 1 400 euros par séjour et la
durée moyenne des séjours est
d’environ 8 nuits.
Travel
Destination of
International
Travellers
(market share)
7%
Other
30%
Malaysia
7%
Hindu God,
Batu Caves,
Selangor, Malaysia
::::: ZOOM SUR LES FORMATIONS
AGENTS EXPERTS
La découverte de l’accueillante population
malaisienne, issue de différentes cultures et
traditions, et de la cuisine exotique locale, très
économique.
Les paysages très variés allant de l’urbaine
et cosmopolite Kuala Lumpur aux sites culturels
en passant par les plages, les îles, les collines
et les montagnes fraîches, les jungles, les parcs
nationaux et la forêt tropicale.
Singapore
8%
Thailand
Source: World Travel Monitor© 2013,
IPK International
100% Relevant: 2016 Special Features
> THE EXPERT AGENT TRAINING COURSE ABOUT MALAYSIA
TAKES PLACE EVERY DAY AT 11:15 AM, IN THE TOKYO ROOM
LA MALAISIE EN 3 ARGUMENTS
CLÉS DE VENTE
Japan
South Korea
Diverse landscapes in the country offering
combination of urban and cosmopolitan Kuala
Lumpur, heritage sites, beaches, islands, cool
hills and mountains, jungles, national parks and
rainforest.
Modern infrastructure allows to easily discover
Malaysia via thematic combinations such as
beach & culture, beach & adventure, gastronomy
& culture, shopping, etc.
Au final, les destinations les
plus visitées en Asie sont la
Chine (Hong Kong et Macao
comprises) avec une part de
marché de 27 %, suivie de la
Thaïlande (14 %), Singapour
(8 %), la Malaisie, la Corée du
Sud et le Japon (7 % chacun).
La vedette de la région est 80 % des visiteurs intertoujours le Myanmar, avec une nationaux vers l'Asie viennent
hausse massive de 51 % du pour passer des vacances /
nombre d’arrivées de touristes. loisirs et 20 % pour des voyages
Les autres pays en vue sont d’affaires.
Travell'Indonésie
Destination
la Malaisie,
et of International
le Cambodge,Travellers
tous avec une
(market share)
7%
SPOTLIGHT ON EXPERT
AGENT TRAINING
COURSES
MALAYSIA IN 3 USPs
Discovering friendly Malaysian people, coming
from different cultural backgrounds and traditions,
along with very inexpensive exotic local cuisine.
China
14%
(Incl Hong Kong
/ Macau)
27%
Une infrastructure moderne qui permet de
découvrir la Malaisie via des combinaisons de
thématiques telles que la plage & culture, plage &
aventure, gastronomie & culture, shopping…
> LA FORMATION AGENTS EXPERTS SUR LA MALAISIE
EST ORGANISÉE CHAQUE JOUR À 11H15, SALLE TOKYO
Source: World Travel Monitor© 2013, IPK International
IFTM Daily • Tuesday 29th September 2015
PREVIEW EDITION
[13th September 2016]
EDITORIAL OPPORTUNITIES FOR EXHIBITORS
How to be part of IFTM Daily?
Provide us with your input:
THE WORLD
OF TOURISM
TODAY
DAY 1
Editorial Content
REAL DAILY NEWS: The top stories of the day of
vital interest to trade visitors, including major
announcements, major debates and keynotes, visits by
state officials, etc.
TRADE
TALK: Tour operators and travel agents explain
their current key concerns, and discuss some of the most
interesting offers they have seen at the show.
MARKET TRENDS: IImportant new industry trends and
interviews with leading analysts from organisations such
as the UNWTO, IPK and PhocusWright.
FOCUS ON:
Non contractual document
[20th September 2016]
LEASURE
Content is designed to be highly relevant and useful for trade visitors & press, helping them to set their show agenda and
define their priorities, as well as giving them the “big picture” with market data and leaders’ strategies. Benefit from this
unique communication platform to get YOUR message accross. Contact our editorial team for themes and interviews.
CONFERENCES SPOTLIGHT: We cover all conferences of
interest to trade visitors and give the agenda of coming
events.
• Coverage of your company’s main news,
events and press conferences
• A strategic platform for your top officials and
management
• Contributions and thought leadership
for our Special Features
EXCLUSIVE
INTERVIEWS: Hone your purchasing decisions
by reading exclusive interviews with industry leaders.
REGIONAL SPOTLIGHTS:
• PREVIEW EDITION [13th Sept. 2016]: FRANCE
•D
AY 1 [20th Sept. 2016]: EUROPE
• DAY 2 [21st Sept. 2016]: ASIA / OCEANIA
• DAY 3 [22nd Sept. 2016]: AMERICAS
• DAY 4 [23rd Sept. 2016]: AFRICA / MIDDLE EAST
HERE TO GO IN PARIS: A definitive guide on where to go
W
out in Paris to make the international visitors feel much
more “at home” in this exciting city.
TRAVEL TECHNOLOGIES: The evolution of concepts and
techniques to keep up with the times and ahead of the
competition.
BUSINESS TRIP
[21st September 2016]
TOURISM GROUP
LEISURE PARKS & RESORTS
TOUR OPERATORS
INBOUND TOURISM
ENTERTAINMENT
AGENCY NETWORKS
GOLF
MONTAGNE
OENOTOURISME
DAY 3
DAY 2
MUSEUMS, MONUMENTS, SITES
CABARETS AND SHOWS
EXCURSIONS & GUIDED TOURS
CAR RENTAL
AIRLINES, RAIL, CRUISE LINES
TRAVEL TECHNOLOGIES
[22nd September 2016]
DAY 4
TRAVEL EVENTS
SERVICES
HOTELS, RESIDENCES AND F&B
BANK, INSURANCE
CENTRAL EVENT BOOKING AGENCIES
MICE
CITY BREAKS
BUSINESS AGENCY NETWORKS
RESPONSIBLE TOURISM
[23rd September 2016]
IFTM Daily – Reach your key target groups at IFTM Top Resa
Readership
ors
t
i
s
i
V
e
d
a
r
T
y
b
Recognised
tool
g
n
i
s
a
h
c
r
u
p
l
u
f
r
as a powe
Reach the buyers at IFTM Top Resa
Breakdown of Exhibitors by Sectors
Map Pro:
Distribution of exhibitors by sector of activity
IFTM Top Resa:
Distribution of exhibitors by sector of activity
Distribution
Tours - Shopping
2% Excursions
2%
Associations unions institutional
Available everywhere!
Wherever trade visitors or press are to be
found at IFTM Top Resa, IFTM Daily can be
found - available anywhere, anytime
What
the Industry
Says:
16%
7%
Other
Other
6%
Hotel
& Restaurant
Receptive France
International
DMCs
7%
40%
5%
33%
Technologies
6%
French Tour
Operators and
French DMCs
Receptive Europe
6%
11%
Carriers
(air, rail companies,
maritime, cruise lines)
Carriers
(air, rail companies,
maritime, cruises
and river tourism)
20%
12%
Hotel trade
15%
Historic - sites museums - festivals
12% France:
OT - CDT - CRT
Foreign destinations
Source: IFTM Daily Review 2015
Alain Bagnaud
Head of Global Group Transport
& Logistics Reed Exhibitions
Visitors Breakdown by Sector
Breakdown
of Visitors
by Sectors
2%
5%
Advice and training/
Industries/IT/building/
energy
Associations
5%
Other sectors (consumer goods,
agri-food, telecommunication,
automotive, health and beauty,
luxury)
5%
Technologies
7%
35%
Events agencies
Travel
agencies
5%
The partnership founded
with Cleverdis for the
publication of IFTM Daily underlines
the will of Reed Exhibitions France to
equip itself with a tool destined to
developing the international dimension
of the show, providing exhibitors and
visitors with quality content.
Services
6%
Hotels
19%
6%
Tour operators
Carriers (airlines,
rail, car rental,
ferries, river)
5%
Coach/Group
Travel Operators
Source: IFTM Daily Review 2015
PRINT VERSION
ONLINE VERSION
• All entrances
• Relaxation areas
• Press centre
• T.O. Village
• Business centre
• 100 leading Paris hotels
• Business Club
• The online version is available for
download on IFTM Top Resa and
IFTM Daily websites.
• Daily e-mailing of online version
to pre-registered trade visitors.
QUANTITIES
NUMBER OF ISSUES
1 preview issue (online version only)
+ 4 live show issues
+ 1 review issue (online version only)
Visitors Profile
Frédéric Lorin
Origin of visitors
19%
PRINT RUN
Business
tourism
24,000 copies
(6,000 per edition)
ONLINE VERSION
45,000 downloads
40,000 contacts x 6 mailings
78%
French visitors
Source: IFTM Daily Review 2015
22%
Foreign visitors
Director of IFTM Top Resa Trade Fair
Objectives of visit
30%
Business travel
51%
Leisure Tourism
IFTM Daily has become an
essential part of the IFTM
Top Resa / MAP Pro communication
ecosystem. Produced by the
renowned “information intelligence”
specialists Cleverdis, this publication
fulfils a vital role in enabling exhibitors
to communicate effectively with their
current and potential clients.
IFTM Daily – Highlight your company in the official IFTM Top Resa magazine
Advertising
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Sponsorship
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2015
Day 2 Edition
Special feature
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2015 HALL PLAN
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(21st September) (22nd September) (23rd September) Print & Online Versions
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450 €450 €300 €300 €
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Non contractual document
13,000 €
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Available within 72 hours, 2,000 copies, A4 format.
only 420 €
800 €
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EDITORIAL
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Tel: +33 442 77 46 09
[email protected]
Richard Barnes
Editor-in-Chief
Tel: +33 442 77 46 08
[email protected]
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