Innovations 2015
Transcription
Innovations 2015
Innovations 2015 10 rue Victor Grignard – 86000 Poitiers France – [email protected] - www.goulibeur.com For 38 years, Goulibeur has been producing its family recipe of “Broyé du Poitou”- a pure butter shortbread - in different sizes & different packagings, in order to fit customer trends. In 2015, Goulibeur launches 2 new offers in an innovative tube packaging, unique in biscuit industry: Croc Sucré et Croc Salé in tube box: A new gourmet, smart & modern snacking range of 4 sweet & savory shortbreads in eco-friendly mini-tubes: - Croc Sucré Tradition, pure butter mini shortbreads - Croc Sucré Lemon, lemon & ginger mini shortbreads - Croc Salé Tomato, savory crunchy tomato basil - Croc Salé Cheese, savory crunchy ewe cheese Positioning: This new refined snacking offer is mostly dedicated to hotel mini-bars, airway/railway catering as well as upmarket snacking/take away shops. Product features: - 4 flavours available: pure butter, lemon, tomato, cheese - Net weight: 35g - Tube size: Ø 60mm / 60mm high - Shelf life : 8 months 10 rue Victor Grignard – 86000 Poitiers France – [email protected] - www.goulibeur.com Goulibeur shortbreads in tube box: A new range of gourmet shortbreads in 2 eco-friendly tubes: - Cardboard tube 15 pure butter little shortbreads - Cardboard tube 15 lemon & ginger little shortbreads Positioning: This new offer is dedicated to gourmet food shops. Product features: - 2 flavours available: pure butter & lemon - Poids net : 150g - Tube size: Ø 60mm / 120mm high - Shelf life : 8 mois Quality product: Our original recipe includes only 5 ingredients, of French origin: wheat flour, butter, fresh eggs, sugar & sea salt. The quality of our ingredients is the guarantee of our taste steadiness / unchanging taste. Our products are 100% natural; they contain neither preservatives nor coloring, nor additive nor yeast. The dough preparation involves a manual savoir-faire passed down from generation to generation. 10 rue Victor Grignard – 86000 Poitiers France – [email protected] - www.goulibeur.com An innovative packaging: This sustainable packaging made in France is a unique concept in biscuit industry. It is Eco-friendly, Easy to use & Efficient at the same time. Eco-friendly: this box enables to reduce the plastic content of this range of products by 60%. After using, the box is 100% recyclable. Easy to open & close thanks to its cap, you can take it everywhere and have a snack at any time. Efficient: high UV, oxygen & humidity barrier qualities; it enables to extend our natural shelf life. About Goulibeur: Goulibeur is a small company (less than 20 employees) located in western France. For 38 years, we have been producing a local, traditional product according to our family recipe: the Broyé du Poitou – a large pure butter shortbread. All Goulibeur products are 100% natural. They are made of quality ingredients without preservative or coloring. They are split into 3 ranges in order to fit each business requirement: - Traditional range: suited to local distribution (in Poitou-Charentes region, western France) Gift range: made for gourmet food shops/delicatessen shops Catering range: savory & sweet snacking and small sizes for hotel & food services industry Goulibeur won SIAL Innovation Award 2012 for the French Pie Kit; Croc Sucré Lemon & Croc Salé Tomato products - in their classic packaging – were distinguished within SIAL Innovation Selection 2014. In July 2014, Goulibeur has been awarded ISO 22000 by NSF Certification. 10 rue Victor Grignard – 86000 Poitiers France – [email protected] - www.goulibeur.com