BATANG BAYANI INTERNATIONAL INC., a sustainable social toy

BATANG BAYANI INTERNATIONAL INC., a
sustainable social toy business in Philippines
Contexte
Batang Bayani International Inc. (BBI) is a social enterprise founded in 2012 by a french student Fabien
Année
2014
Courteille,based in the Philippines, producing safe, toxic-free, and environmentally friendly toys with social
Catégorie
7. Engagement sociétal
KARPENTOYS. BBI has its showcase center set up in the Enchanted Farm of Gawad Kalinga and fully supports
impact. BBI produces plush and bamboo toys, which are sold through two brands: PLUSH&PLAY and
Tony Meloto's sustainability efforts towards a poverty-free Philippines by 2024.
Rubrique
Ancrage territorial
Secteur
Commerce / Distribution
Taille de l'entreprise
PME de moins de 100 salariés
Pays
Philippines
Entreprise
BATANG BAYANI INTERNATIONAL
INC.
Objectif(s)
> To be part of a global project to eradicate poverty in Philippines (Tony Meloto)
> Build a global company and provide products and services that would set new standards in the toy industry
especially regarding its social and environmental impacts. Sales: 50 000 toys in 2014, partnership with Toys?R'us
for a wider distribution.
> Benefits low-income communities, considering workers as partners of the business
Démarche
The choice of the location, in «the Enchanted Farm» 2 hours from Manila, is part of a vision and a dream of
development launched by Tony Melto in 2003. After founding Gawad Kalinka, the NGO that accompanies the
construction of villages by the people of the slums, Tony Meloto wants to go further and attract businesses.
Gawad Kalinka designs so the "Enchanted Farm" as a future 'Silicon Valley', a laboratory of social entrepreneurs
Chiffre d'affaires
35 000 jouets
Effectif
30 (2013)
Pays
Philippines
gk1world.com/gk-enchanted-farm
Contact
Fabien Courteille Fiche rédigée par
Xiao JIN ; Guillaume FOUQUES ;
from the Philippines or abroad.
Various stages involved in setting up the practice: Step-by-step development, using local community core
competencies: installation of the contractor in a village around the "enchanted farm", working with neighbouring
families in relying on their local knowledge (made-up lint by hand), in small quantities in the beginning (10 toys,
then test the sales before buying new materials), progressive gear. The idea of using the local resource of
bamboo necessitated planting to avoid transportation and wait for the produced materiel to develop bamboo toys.
The local community is progressively mobilized to make the project go forward.
Resources:
Sanjana ; Rao GODISHALA ; Sarah
> Human: Local Philippine women skills
> Equipment: Bamboo, hand-made
> Financial: At first personal financial investment of 80Euro then reinvest the benefits.
GASPARD ; Valerian HAMEL ; Nicolas
Best Practice spotted by the World Forum for a Sustainable Economy 2014.
DUPARC Elodie ; JOSEPH-LOCKEL
GACH
Bonne Pratique recommandée par
Facteur(s) clés du succès
> What led to success: social, environment-friendly and hand-made products; Risk-taking and entrepreneurial
www.edhec.com/
Mise à jour le
Lundi, 18 Juillet 2016
mindset.
> Difficulty encountered and overcame: Procurement of bamboos; cultural differences overcame by adaptation.
> Partners who contributed: Gawad Kalinga's (GK) community; Enchanted farm; 500 large corporate partners
Contribution à la performance de l'entreprise
>
>
>
>
Growth in revenue/market share: 50 000 toys sold in 2014 in partnership with Toys'Rus
Improvement of the company's internal labor indicators:
Profitability and productivity gains
Recognition outside the company through awards
Bénéfices sociaux, environnementaux et/ou de gouvernance
Environmental benefits:
> Environment-friendly products with local workers
> Low-cost raw materials
Cette oeuvre de Réseau Alliances est mise à
disposition selon les termes de la licence Creative
Social benefits :
> Promote local employment
> Dignity
> Higher GDP in local community, facilitate the set up of local infrastructure in the future