allegato

Prof. Jean Michel Tobelen
Economics of Culture and Cultural Heritage
([email protected] / www.option-culture.com)
Educational goals
This course covers different aspects of cultural economics and the management of cultural
sites (museums, monuments, archaeological sites, interpretation centres…): organization,
finance, audience, urban tourism, pricing, communication, branding, and internationalization.
Content (of the course)
-
Markets of cultural goods
Organization of cultural sites (forprofit/nonforprofit; local/national; the issue of
autonomy)
Typology of potential resources for cultural sites (internal/external)
Cultural tourism (examples)
Urban tourism (examples)
The audience. Visitors’ surveys
Marketing planning
Branding, internationalization, cultural diplomacy
Teaching methods
Power Point presentations; case studies; discussions.
Examination
The students will write, in classroom, a short paper (3 pages max, 2 hours time) on a topic
covered during the course. The exam dates for the summer session will be: May 27th, June
24th, July 22nd at 2p.m. The dictionary is admitted. All the papers will be corrected by
prof.Tobelen, but only the first exam could be completed personally with Prof. Tobelen.
Bibliography
Museum Management and Marketing, 2007, ed. by Richard Sandell & Robert R. Janes, Leicester
Readers in Museum Studies, Routledge.
(Possible complementary reading: Tobelem, Jean-Michel, 2010, Le nouvel âge des musées. Les
institutions culturelles au défi de la gestion, Armand Colin, Paris)
Syllabus – Lessons 2013
Days
M8
Tu 9
Wed 10
Th 11
M 15
Tu 16
Wed 17
Th 18
M 22
Tu 23
April
April
April
April
April
April
April
April
April
April
Hours
13-16
11-14
11-14
8-11
13-16
11-14
11-14
8-11
13-16
11-14
Topic
Organization & finance
Cultural tourism
Urban tourism
Visitors’ survey
Marketing
Case study
Pricing
Event planning
Fundraising
Internationalization & branding