eVolume 40 - Tractors Singapore

February-May 2014
www.tractors.com.sg
VOLUME 40
A FUTURISTIC TAKE FOR
TRACTORS SINGAPORE-CATERPILLAR'S
PRODUCT LAUNCH 2014
Guests who arrived early were treated to drinks and the spectacular view of the
Singapore Central Business District (CBD) skyline at the 69th floor
Hovering in outer space, whilst valued customers/TSL-Caterpillar hosts enjoyed networking during cocktails and a
bird's eye view of the city atop Swissotel The Stamford's Equinox sited on its 69th floor on Friday, 25 April, a
special UFO awaits its cue.
Managing Director, Mr Ng Pock Yin delivering his
opening speech.
A section of our attentive guests
In his opening address, Mr Ng Pock Yin, Managing Director of Tractors Singapore Limited (TSL), thanked
esteemed customers for their valued patronage and trust in brand Cat and TSL’s services. He emphasized TSL’s
steadfast devotion to always putting customers first and Caterpillar’s commitment to continuous research and
development of their products to ensure end-users have the best to make the most of their investments whilst
improving their productivity/profitability.
Target: Earth – Asia – Singapore. Hurtling like a bolt of fire and moving faster than the
speed of light, our special UFO takes off for destination Equinox and makes a spectacular
landing immediately after Mr Ng's speech. It uncouples itself to reveal the “series D2”
hydraulic excavators and the C series 730 articulated dump truck. The diners gave a
resounding approval at TSL's attempt at leveraging the technology platform to showcase a
selection of new Caterpillar machines!
Celebrated emcees, Lee Pei Fen and Liu Ling Ling then used the iPad to showcase the key
features and benefits of each new machine.
The new Cat “D2” series hydraulic excavators were introduced as a direct replacement of the “D” series, offering:
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Improved Performance - industry-leading cycle times and digging forces
Improved Fuel Efficiency - Power Management Systems which match output to job requirements
Greater Versatility – Wide variety of Cat couplers, buckets and work tools
Operator Comfort – Cabin and monitor design provide superior operator comfort and improved productivity
Equipment Management Solutions – Cat AccuGrade Control and Product Link
The new Cat 314E LCR series hydraulic excavator makes an ideal choice for customers seeking a powerful, fuelefficient, compact, easy-to-transport machine with the capability of taking on many common utility applications.
The engine complies with Tier 4 interim standards. Its compact design makes the 314E LCR ideal for busy
construction sites and projects in a space-constrained environment. The cab of the machine is also designed to
meet the latest Roll-Over Protective Structure (ROPS) standard, ensuring operator's safety.
The 730C articulated dump truck introduces a new generation of performance and ease of operation. It is aimed
particularly at the productivity customer - where tonnes/hour and tonnes/litre of fuel burned are key drivers to
business success. With this in mind, both driving and retarding power have been substantially increased, thus
significantly reducing cycle times compared to the previous model.
The multi-talented emcees, Lee Pei Fen and Liu Ling Ling kept
the guests entertained throughout the night.
A lucky draw by Mr Danny Teo (left) and Mr Alan Ow (right), saw 10
lucky guests walk away with prizes.
Throughout the evening of good food and drinks, guests were kept engaged and entertained by easy banter and
songs by the multi-talented emcees. A lucky draw by TSL's Mr Danny Teo, General Manager, Equipment Sales as
well as Mr Alan Ow, Chief Operating Officer, saw 10 lucky guests walk away with prizes.
Guests all ready for a high spirited toast of “Yam Huat”
On stage, Mr Ng Pock Yin, Mr Alan Ow and the emcees leading the
toast.
The night ended with a grand Yam Seng finale – a high spirited toast of “Yam Huat” – wishing prosperity and
wealth for Tractors Singapore, Caterpillar and their honoured guests.
“ Giving you the product, work tools and services you need to make your business more profitable. It is what we
are built to deliver .” - Built For It.
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MAKING WAVES AT THE
ASIA PACIFIC MARITIME 2014 EXHIBITION
The combined Power Systems' Divisions' booth fronted by the
Cat® C32 ACERT™ Marine Engine
Tractors Singapore Limited (TSL), together with the Power Systems divisions of its sister companies, The China
Engineers, Ltd (CEL) and Sime Darby Industrial Sdn Bhd (SDI), participated in the biennial Asia Pacific Maritime
2014 exhibition which took place from 19 to 21 March 2014 at the Marina Bay Sands Expo and Convention
Centre.
Sime Darby Industrial Power Systems (SDI-PSD) – comprising the Power Systems divisions of TSL, CEL and SDI together with Caterpillar, strive to offer the right products and solutions to help customers achieve operational
efficiency, productivity and success. The essence was encapsulated in the tagline of the booth this year: “Built for
it”.
A visitor admiring the features of the Cat C32 ACERT™
Marine engine.
The TSL and Cat team manning their booth
Visitors were privy to some of these products at the booth. On display was the Cat C32 ACERT™ marine engine.
The C32 engine has a history of proven engine quality and durability, and this 12-cylinder SCAC version is now
improved with ratings that meet IMO II emissions regulations, and has seven ratings with Wide Operating Speed
Range (WOSR). The Cat C32 ACERT is available in 1500 rpm and 1800 rpm versions.
Also featured was the Cat-powered marine hybrid system which allows diesel engines to operate at peak
efficiency while meeting stringent emission standards. Compared with a conventional medium-speed package,
the hybrid system offers a range of benefits including:
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Guaranteed bollard pull ratings
Optimized engine and thruster package
Pre-defined scope of supply
Low cost of ownership
High uptime
APM 2014 was the first public platform where TSL publicized its newly acquired Platinum Certification in the
Germanischer Lloyd Marine Service Assessment (MSA). A level up from the previously attained Gold certification,
this also makes TSL the first Cat dealer in the Asia Pacific region to achieve the Platinum accredition, validating
their adherence to the stringent Caterpillar MSA program standards in order to achieve marine service excellence.
The Asia Pacific Maritime exhibition was a hit with the maritime industry, with 1,518 participating companies from
60 countries and drawing over 14,000 visitors over the three days.
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SULLAIR ASIA NAMES AUTHORISED DEALER,
TRACTORS SINGAPORE LIMITED
"OFFSHORE CHAMPION OF
SOUTH EAST ASIA REGION 2013"
L-R Tractors Singapore's Andy Tsui (Sales Executive), Joe Yang (Manager), Ng Pock Yin (Managing Director),
Sullair Asia's Raymond Low (International Sales Director), Mr Christopher Loo (Regional Manager),
Mr Andrew Chan (Aftermarket Manager) and Mr Yee Kay Moon (Manager)
Meeting critical customers’ requirements for compressed air systems for rigs/drilling platforms through
customisation as well as offering sound advice, quality products and reliable aftersales services are but some of
the reasons Tractors Singapore Limited (TSL) has been able to garner sales to qualify for Sullair’s Offshore
Champion of SEA Region Award for 2013.
TSL has been associated with Sullair for more than two decades and has been the preferred compressed air
solution provider to rigs and vessels through major rig builders in Singapore. Our customers testify their
satisfaction by awarding us with more orders. Todate, TSL has supplied more than 300 units of Sullair’s LS200S series compressors, complementing the Parker-Dominick Hunter modular type heatless regenerative dryers
which offer small footprint, ideal for space constraints of most rig designs.
Sullair's LS-200S lubricated rotary screw air compressors,
designed and made in Indiana, USA are ABS type-approved and
widely accepted by many rig owners for their robust nature and
reliability.
Its low Life-Cycle costs translates to Reduced Operating Costs
(less makeup fluid required; long-life components; finer filtration
levels; maximum uptime and reduced energy costs). Sullair's LS200S' Rotors and Air-End have a rugged, heavy-duty design with
time-proven reliability.
Rotors are precision-ground for high performance with long
bearing life, carrying 5-year and 10-year warranties. It has a
premium efficiency motor (2% better efficiency than EPACT
motors), long-life 4-pole motor for quieter operation, a flangedmounted for permanent alignment and reduced maintenance.
The installed Sullair LS-200S compressor (enclosed)
complementing the Patrick-Dominick Hunter
modular type heatless regenerative dryers
Optimalair™ Inlet Air Filter has the finest inlet filtration in the
industry (0.2 to 0.3 microns). It keeps fluids clean and extends
life of other internal components. Its reduced pressure drop
throughout the operating life results in energy savings.
On 17 March 2013, Mr Raymond Low (International Sales Director of Shen Zhen Sullair Asia Industry Co., Ltd)
visited Singapore to officially present the Offshore Champion of South East Asia award to a proud Mr Ng Pock Yin,
Managing Director, Tractors Singapore Limited who deemed this a worthy recognition of his team’s efforts.
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THE CHINA ENGINEERS, LTD
PROUDLY RECEIVES AWARD AS THE
FIRST ASIA PACIFIC MARINE DEALER TO EXCEED
US$100 MILLION FOR CAT® SALES IN 2013
Mr Ronald Pang, General Manager of CEL PSD (right) receiving the “Exceeding US$100 million Cat Sales for 2013” award
from Mr Frank Kircher, Director Sales of Caterpillar Marine Power Systems
2013 was an exceptional year for The China Engineers, Ltd's Power Systems Division (CEL PSD).
As the authorised Cat dealer for Hong Kong, Macau, Southern China and Xinjiang, CEL has more than 50 years'
experience in the sale and product support services of Cat products. CEL Power Systems Division's sales peaked
at over 1,000 units of engines and gensets. Due credit must go to its Marine team for their breakthrough in
Chinese Governmental projects which enabled it to set a new record, to the tune of more than US$100 million in
Cat sales. These contributed immensely to CEL's sales performance.
Taking advantage of the Asia Pacific Marine Dealer Advisory Council Meeting, held in Ho Chi Minh City, Vietnam,
Mr Frank Kircher, Director Sales of Caterpillar Marine Power Systems, congratulated Mr Ronald Pang, General
Manager of CEL PSD as he presented the award “Exceeding US$100 million Cat Sales for 2013,” and hoped this
recognition will spur the dealership onto greater heights.
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Look out for Tractors Singapore's booth at OSEA 2014, which will be held from 2 to 5
December 2014 at Marina Bay Sands, Singapore.
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