dossier de presse ang
Transcription
dossier de presse ang
Holmarcom Group Performance and innovation for a country on the move... Press Kit January 2014 Contents Holmarcom Group Today Ambition Strategy Data and Key Figures Highlights A dynamic growth policy Diversification of activities A daring and dynamic innovation A Group committed to civil society A commitment to society rooted in the Group culture Decades of an active commitment A pioneering group, a visionary family From water to insurance From an industrial flagship to a structured Group Who is Mohamed Hassan BENSALAH ? Holmarcom Group: Closeup … A specialized management team Industry-leading Subsidiaries Press Contact Holmarcom Group Today Holmarcom is a structured and dynamic Moroccan family group that occupies a leading position among the major groups of the Moroccan economy. It operates through five business divisions and the majority of its subsidiaries are industry-leading businesses. • Ambition Since its inception, Holmarcom has stayed on track and moved forward with caution, anticipation and foresight to an even brighter future. Indeed, the Group has managed to cope with the changing economic needs of its time, adapting to changes and anticipating future challenges. It is constantly consolidating its economic assets, maintaining its growth and pursuing its development by opening all the opportunities that generate value creation for its country and its subsidiaries. • Strategy The Group is building its strategy around three main areas: consolidating the leadership of its subsidiaries, pursuing an ambitious investment policy and supporting the major development projects of the Kingdom. Holmarcom has in fact always aspired to be a leader in the fields of activity it gets involved in. It has also since its inception adopted diversification as a strategic choice by involving in key sectors of the Moroccan economy. It continues in this way to consolidate its leadership by pursuing its policy of promising businesses, combining both growth and profitability in the long term, while opening up new challenges. • Data and Key Figures • Over 50 years of development • Consolidated Group turnover : MAD 3,989 Million in 2012 • Five business sectors: Finance, Agribusiness, Distribution & Logistics, Aviation, Real Estate • Over 3,500 employees in 2012 • Two companies listed in the stock exchange : Les Eaux Minérales d’Oulmès and Atlanta 4 Highlights 1996 • Acquisition of interest in BMCI. 1997 • Creation of Regional Air Lines, first private airline company in the Kingdom. 1999 • Acquisition of Sanad and CPA. 2006 • Agreement on the acquisition by the CDG of 40% of Atlanta and Sanad Insurance companies. • Contribution to regional investment funds in the Eastern and the Souss Regions. • Acquisition of SOMATHES within the framework of its privatization plan. 2007 • Acquisition of interest in CIH and Credit Agricole du Maroc. • Atlanta insurance company IPO. 2008 • Acquisition of interest in Mutandis investment company. • Starting the activity of Mass Cereals Al Maghreb at Jorf Lasfar port. 2009 • Starting the activity of Mass Cereals Al Maghreb at Casablanca port. • Starting the activity of Air Arabia Maroc. • Opening Atlas first furniture store by Comptoir Métallurgique Marocain in Marrakech. 2010 • Launching of Captingis real estate project. • Launching of "Manazil Development" real estate projects. • Acquisition of interest in Radio Plus. 2011 • Launching of Yellowrock activity. • Launching of Huiles d'Olives de la Méditérrannée activity. 2013 • Launching of a real estate project in Senegal. 5 A dynamic growth policy With a consolidated turnover of MAD 3,989 million in 2012, Holmarcom Group achieved an excellent performance and is implementing a dynamic and ambitious growth policy. This growth is based both on strengthening its position in sectors where the Group is a leader, but also on external growth through acquisitions. Its leadership was consolidated mainly through a diversification strategy in key growth sectors and a constant search for innovation and improvement. • Diversification of activities Holmarcom Group operates in a variety of trades and its main subsidiaries are industry-leading businesses. Most of them have been acquired under the impulse of its founder, the Late Abdelkader Bensalah, after the Protectorate. During this period, Holmarcom Group, both a visionary and a pioneer, made of diversification a strategic choice by operating in key sectors of the Moroccan economy. • A daring and dynamic innovation For Holmarcom, daring and innovation are not merely managerial concepts. This approach is naturally and since a long time ago part of its corporate culture and is at the heart of its development. The Group's history is built on technological advances and daring choices in order to adapt to the country’s economic changes and meet customers’ expectations, or even anticipate them. As a pioneer, Holmarcom was the first Moroccan private group to engage in the airline industry with the creation of Regional Air Lines. To ensure the development of its subsidiary, the Group did not hesitate to embark on the low cost adventure by partnering with Air Arabia, the first low cost airline in the Middle East and North Africa. Daring to take up new challenges, Holmarcom Group is also engaged in new activities such as the operation of grain terminals through its subsidiary Mass Céréales Al Maghreb or marketing tea through the acquisition of SOMATHES whose flagship brands (Kafila, Menara, Souiri) marked the tea ceremonies of many Moroccan families. Moreover, by launching a real estate project in Senegal, Holmarcom Group opens opportunities for international growth, particularly in Africa. 6 A Group committed to civil society • A commitment to society rooted in the Group culture Convinced that businesses has a major role to play with the various components of civil society, Holmarcom Group has always been involved in the human and socio-cultural development of Morocco, particularly through its Abdelkader BENSALAH Foundation. Its citizen involvement is one of its priorities and reflects the human values driving its leaders. • Decades of an active commitment In addition to its support for charities acting for the disabled and people with serious and costly diseases, Holmarcom is actively involved in improving the living conditions of the poor. Similarly, Holmarcom is committed to protecting the environment by promoting awareness-raising operations and participating in the "Clean Beaches" campaign. Holmarcom is hence sponsoring since 1999 the upgrade of Saidia beach in terms of infrastructure, equipment, hygiene, entertainment and security. These efforts made it possible for the beach to obtain the international Bleu Label in 2009, 2010, 2011 and 2013. On the other hand, aware of the importance of the development of culture and sports and their social and economic benefits, the Group is also active in major cultural and sporting events. Abdelkader BENSALAH Foundation Founded in 2000, the mission of Abdelkader BENSALAH Foundation is to carry out community services activities in order to improve the social and economic conditions of the Moroccan population. Its areas of intervention are essentially social medicine through supporting the poor suffering from disability or costly diseases as well as the preservation and stewardship of environmental resources for a better life quality, mainly in rural areas, with a particular focus on "water" resources. 7 A pioneering group, a visionary family The rise of Holmarcom Group is linked to a family who gave it its ambitions, values and stability. Indeed, its story is one of a series of achievements of a visionary family: the Late Abdelkader BENSALAH, clairvoyant founder known for his ambition, his seriousness and honesty, and his son, Mohamed Hassan BENSALAH, who took over in order to maintain the momentum of development and growth. • From water to insurance The Late Abdelkader BENSALAH was a real visionary and a fighter who was able to lead his group on the path of success. In the 60s, he not merely acquired interests in many companies, but also made of the diversification policy his warhorse. During the Moroccanization period, he took over the companies Les Eaux Minérales d’Oulmès, Le Comptoire Métallurgique Marocain and Orbonor Textile. In the early 70s, the Late Abdelkader BENSALAH opened the insurance doors by acquiring l’Entente, Al Amane and Atlanta. If today Holmarcom Group is a leader and a pioneer in many of its activity sectors, it is largely due to the spirit and the strength of its founder. The Late Abdelkader BENSALAH was a visionary but also a "nationalist". Committed and activist, he was among the signatories of the Independence Manifesto. With his vision and his inherent qualities, he has built an empire in harmony with the needs of his era, while anticipating the issues that loomed on the horizon. Mindful of anchoring the group in modernity while relying on strong values, he has always put the Human at the center of his concerns and ensured his development. Constantly driven by a desire to succeed, the Late Abdelkader BENSALAH had faith in his action paired with integrity and honesty. 8 • From an industrial flagship to a structured Group After the death of the Late Abdelkader BENSALAH in 1993, his son Hassan Mohamed BENSALAH took over as CEO, surrounded by the members of the Board of Directors, namely his mother and three sisters : • Latifa BENSALAH - EL MOUTARAJJI, Vice President of the Group; • Miriem BENSALAH - CHAQROUN, Holmarcom Director and General Manager of Les Eaux Minérales d’Oulmès; • Kenza BENSALAH, Holmarcom Director and General Manager of Le Comptoire Métallurgique Marocain; • Fatima Zahra BENSALAH, Holmarcom Director and General Manager of Atlanta Company. Perceptive and lucid, Mohamed Hassan BENSALAH has proven to be a strategist and an outstanding tactician. He knew how to take advantage of such insight in order to sustain the family assets. With perseverance, the young CEO was able to restructure the Group before launching a development phase, particularly by entering into several alliances and partnerships. Not afraid to take up challenges, Mohamed Hassan BENSALAH successfully faced up with the challenges in which nobody used to believe, starting by the launching of the first private airlines in Morocco, Regional Air Lines. This was followed by the acquisition of SOMATHES, Atlanta Company IPO, the launching of the new low cost airline, Air Arabia Maroc, grain terminals operating through its subsidiary Mass Céréales Al Maghreb, etc. From human adventures to industrial performance, from tradition and know-how to innovation, Holmarcom Group continues its development strategy over the decades. Today, under the leadership of its CEO, Mohamed Hassan BENSALAH, the Group confirms its leading position in several industries and opens new opportunities for growth, particularly internationally. 9 Who is Mohamed Hassan BENSALAH? Born in 1970, Mr. Mohamed Hassan Bensalah is a graduate in business and financial administration of Paris-Sorbonne University and Ecole des cadres (Paris). He succeeded his late father and founder of Holmarcom Group in 1993. He is also : - President of the Moroccan Federation of Insurance and Reinsurance Companies ; - Member of the Board of Directors of Mohammed VI Foundation for the Protection of the Environment, Mohammed V Foundation for Solidarity and Alawite Foundation for Sustainable Human development; - Member of the Economic, Social and Environmental Council; - Member of the Board of Directors of the CGEM, Casablanca Finance City and Moroccan Financial Board; - Member of the Supervisory Board of BMCI ( BNP Paribas Group) and Crédit Agricole; - Member of the Board of Directors of CIH (CDG Group), CIMR and MUTANDIS...; He was decorated as a Knight of the Order of the Throne of Morocco (Wissam Al Arch) by His Majesty King Mohammed VI, in 2004. 10 Holmarcom Group: Closeup … • A specialized management team The Family Group could strengthen its original development model thanks to a functional organization in line with its growth ambitions. Hence, Mohamed Hassan BENSALAH started an integration and development dynamic of human resources, surrounding himself with a team of specialists that has federated around the objectives of the Group. In addition to the senior management led by Mr. Karim CHIOUAR, the CEO established a Steering Committee composed of support functions whose role is to assist the subsidiaries and help create more value, making available for them all the means necessary to achieve their development goals. Steering Comity Karim Chiouar General Manager Loubna Tmimi Communication Manager Samia El Amrani Management Control Manager Salah-Dine Ait Ahmed Legal Manager Hakim Cherradi Real Estate Manager Aicha Zaanoune Project Manager/Assistant to the CEO Driss Zaanoune Human Resources Manager Mohamed Laraqui Project Manager reporting to the GM Mustapha Berrissoul Financial Manager Mohamed Benbrahim Financial Manager 11 Industry-leading Subsidiaries Finance Sector Holmarom is present in the financial sector through its insurance and reinsurance companies Sanad and Atlanta. The Group also holds a significant portfolio of financial acquisitions in renowned institution : BMCI, CIH, Crédit Agricole du Maroc, Mutandis, etc. Insurance and Reinsurance Company Insurance and Reinsurance Company Insurance and Reinsurance Brokerage Firm Agri-business Industry Holmarcom Group is keen on marking its presence in the development of the Moroccan agri-business industry through promising subsidiaries in this sector. It is holding industry-leading subsidiaries in the water and tea markets. The Group also operates significant agricultural domains. Flat and sparkling natural mineral water Production of extra virgin olive oil 12 Marketing of tea, chocolate, biscuits and ice creams Domaines de l’Oriental Domaine BAA Production of fruits, olive and cereals Production of fruits and cereals Distribution and Logistics Sector The Group is present in the distribution sector through specialized companies in the distribution of home and industrial appliances and furniture as well as in the field of operating grain terminals. Grain unloading and storage terminals Trading and distributing home and industrial appliances and furniture Logistics services linked to cereals imports Parcel pickup and delivery and direct marketing Real Estate Sector Holding significant land and real estate assets, the Group also invests in large scale residential and tourist projects. Manazil Développement Residential and tourist project in Tangiers Bay Intermediate real estate projects (Casablanca, Rabat, Meknes) Social Dwellings in Senegal Airlines Sector Holmarcom Group also invested in the airlines sector through Air Arabia Maroc, stemming from a partnership of its subsidiary Regional Air Lines with Air Arabia low cost company. Low cost airlines Others Regional radio station Implementation and maintenance of reservoirs and tubing in polyester and thermoplastics 13 Press Contact Loubna Tmimi Communication Manager [email protected] Tel. : + 212 (0)5 22 31 07 01 HOLMARCOM GROUP 20, rue Mustapha El Maâni Casablanca, Morocco Tel.: +212 (0)5 22 31 07 01 Fax : +212 (0)5 22 31 37 44 www.holmarcom.ma 14 20, rue Mustapha El Maâni Casablanca Maroc Tel. : +212 (0)5 22 31 07 01 Fax : +212 (0)5 22 31 37 44 www.holmarcom.ma