- Bernheim Bureau

PRESS
CHAPLIN’S WORLD by GREVIN
20.04.2016
A NEW PROJECT BY CENTDEGRÉS SUISSE
FURTHER TO WINNING A CLOSED COMPETITION IN 2015, CENTDEGRÉS’ SWISS AGENCY
DESIGNED THE RESTAURANT, THE TICKET/GIFT STORE AND THE SIGNAGE OF THE
RECENTLY INAUGURATED CHAPLIN’S WORLD BY GRÉVIN MARKING THE ACTOR’S 127TH
ANNIVERSARY. THE MUSEUM WHICH IS SET IN CHARLIE CHAPLIN’S LAST HOME IN
CORSIER SUR VEVEY IS DEDICATED TO BOTH HIS LIFE AND WORK.
CENTDEGRÉS SUISSE, LED BY ALBERT SCHRURS, MAINLY FOUND ITS INSPIRATION IN
CHAPLIN’S FILMOGRAPHY, CHARACTERS AND ACHIEVEMENTS.
FOR «THE TRAMP» RESTAURANT’S DESIGN, CENTDEGRÉS REFERRED TO FILMS
INCLUDING «MODERN TIMES», «THE KID», «NIGHT OUT», «GOLD RUSH» AND TO
NUMEROUS SCENES OF FILMS WHERE INVOLVING CHAPLIN IN EITHER SERVING OR
EATING. THE FLOORPLAN AND TABLES DISPOSITION ARE ALSO INSPIRED FROM THE
CHAPLIN FILMS. EVENTUALY BY COMBINING BRICKS WITH WOOD PANNELS, STEEL
HAND RAILS, AND CAREFULLY CHOSEN FURNITURE AND DETAILS, CENTDEGRÉS
ACHIEVED TO SET A THRILLING ATMOSPHERE, WHICH EXTENDS THE VISITOR’S
EXPERIENCE OF THE MUSEUM, WHERE «CHAPLIN IS WELCOMING EVERYONE IN
HIS PERSONAL HOME». THE RESTAURANT IS SET IN THE RENOVATED BARN OF THE
PROPERTY.
FOR THE TICKET/GIFT SHOP WHICH IS SET IN THE PROPERTY’S FORMER GARAGES,
CENTDEGRÉS SIMPLY DESIGNED A PROJECT INSPIRED BY GARAGES, WHERE TOOLS
HANG ON THE WALLS, AND THE CENTER IS OCCUPIED BY ON WHEEL MOVABLE
TOOLS/FURNITURE, THUS ALLOWING THE SPACE TO REACT AND ADAPT TO VARIYING
VISITORS FLOW.
«WE WANTED THE VISITOR TO FEEL CHAPLIN’S PRESENCE IN A DIDACTIC AND
NATURAL WAY WHILE AVOIDING CLICHÉS. THE FACT THAT THE MUSEUM IS SET IN
CHAPLIN’S PERSONAL HOME IS CELEBRATED WITH DETAILS SUCH AS HIS MOVIEPOSTERS ARE INCRUSTED BEHIND THE WOOD-PANNELING».
CENTDEGRÉS IS A GLOBAL DESIGN AGENCY WITH OFFICES IN PARIS, BEIJING,
SHANGHAI, GUANGZHOU, HONG KONG, DUBAÏ, CASABLANCA, SEOUL, AND SINCE 2015,
GENEVA, AND SOON ZÜRICH. CO-FOUNDED BY DAVID NITLICH AND ELIE PAPIERNIK,
AND LATER JOINED BY THIBAULT PONROY, CENTDEGRÉS IS ACTIVE IN BRANDING,
STRATEGY, DESIGN, PACKAGING, ARCHITECTURE, RETAIL, MERCHANDISING, FILM
PRODUCTION AND DIGITAL.
CLIENT:
CHAPLIN’S WORLD BY GRÉVIN
PROJECT:
DESIGN OF THE RESTAURANT, THE TICKET/GIFT SHOP, THE SIGNAGE, AND THE SHOWCASES
LOCATION:
DOMAINE DE BAN, CORSIER-SUR-VEVEY (VD, SWITZERLAND)
INAUGURATION:
APRIL 16TH, 2016
PROJECT TEAM :
CENTDEGRES SUISSE
ALBERT SCHRURS (GENERAL MANAGER), JESSICA TERRAPON, WENDY GAZE, EMILIE LUQUET
SAMUEL WILLIAMS, ARIANE DE SAUSSURE, OPHELIE SANGA
PRESS, INTERVIEWS & VISITS [email protected]
BERNHEIM BUREAU GMBH
+41 79 632 02 04
PHOTOS:
ANNIK WETTER (C)
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5 place de l’Octroi, CH-1227 Carouge, Genève - Tel: +41 (0)22 545 27 85 — [email protected]
CENT DEGRES SUISSE SA - Registre du commerce de Genève - N° IDE: CHE-115.372.356
PRESS
CHAPLIN’S WORLD - RESTAURANT «THE TRAMP»
20.04.2016
A NEW PROJECT BY CENTDEGRÉS SUISSE
centdegres.com
5 place de l’Octroi, CH-1227 Carouge, Genève - Tel: +41 (0)22 545 27 85 — [email protected]
CENT DEGRES SUISSE SA - Registre du commerce de Genève - N° IDE: CHE-115.372.356
PRESS
CHAPLIN’S WORLD - TICKET/GIFT SHOP
20.04.2016
A NEW PROJECT BY CENTDEGRÉS SUISSE
centdegres.com
5 place de l’Octroi, CH-1227 Carouge, Genève - Tel: +41 (0)22 545 27 85 — [email protected]
CENT DEGRES SUISSE SA - Registre du commerce de Genève - N° IDE: CHE-115.372.356