La ville de Toulouse donne carte blanche

press release
EuroTypoPicto
exhibition from June 1st to July 31st 2016
Garonne’s riverbank, from Daurade’s
place to Saint-Pierre’s place
opening wednesday 1st june 2016 — 12 pm
This line of figures and pictograms indicates the official numbering of each
football match in the competiton and
welcomes our different European guests
with a nod: each country is presented by
three signs; an architectural landmark, an
animal from the nation’s symbolic bestiary
and an element emerging from the social
and cultural practices of the country.
These different emblems, representative
of the European collective imaginary world,
were designed at the scale of the city, as a
long rebus of monumental icons stripping
back the form to the essentials. For each
match, a caption, only legible at close
distance, permits to decipher the series of
symbols.
This pictographic writing observable on
the Garonne’s riverbank footpath is also
offered as free downloadable cross-platform digital typeface on the local public art
and design school’s website:
http://www.isdat.fr/en/programmation/
eurotypopicto/
This project is conceived as part of the
annual course « TypoPicto » under the
direction of François Chastanet, architect,
graphic designer & typographer, professor
at isdaT, who already supervised isdaT’s
students to create the font « Garonne «
used since 2010 for the visual identity of
the City of Toulouse.
ville de Toulouse donne carte
design graphique de l’institu
Toulouse / isdaT pour une in
dentité des différents pays ac
l’UEFA EURO 2016™: Espagne
ssie, Suède, Pays de Galles, It
tres pays pour le huitième de
The City of Toulouse invited the graphic
design students of the institut supérieur
des arts de Toulouse / isdaT to propose an
open-air intervention evoking the identity
of each different countries coming to
Toulouse for the UEFA EURO 2016™: Spain,
Czech Republic, Russia, Sweden, Wales,
Italy and two other countries for the round
of 16 after the qualifying group stage of
the final tournament.
isdaT beaux-arts
5 quai de la Daurade
31000 Toulouse
France
t +33 (0)5 31 47 12 11
f +33 (0)5 31 47 11 96
www.isdat.fr
press contact:
Estelle Desreux
[email protected]
+33 (0)5 31 47 12 51
isdaT students
Léa Hemery
Maximilian Tranduc
Emmanuelle Colombe
Zoé Xhignesse
Marie-Lou Layotte
Lucie Humbert
Shérine El Sol
Alexis Susani
#EuroTypoPicto