Fenavian Newsletter – 08/05/2015 Table des matières

Fenavian Newsletter – 08/05/2015
Table des matières
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Appel produits speck/bacon
Kris Peeters bepleit bij EU oorsprongsetikettering die exportpositie versterkt
Review of Russian Market of Sausage and Processed Meat Products
Pig welfare under Any Other Business at the 11 May AGRI Council
Great not-to-miss events at Meat-Tech
Cartel de la volaille : pourquoi l’Autorité de la concurrence s'est montrée si clémente
1. Appel produits speck/bacon
Fenavian a reçu la demande d’une producteur de jambon allemand de lui faire parenir une
liste des membres qui fabriquent des produits à base de bacon/speck (salés, fumés).
Produsez-vous de tels produits?
Envoyez un mail à Anneleen Vandewynckel via [email protected] avant le 13/05!
2. Kris Peeters plaide auprès de l’UE en faveur
d’un étiquetage d’origine qui renforce notre
position en matière d’exportations
Veuillez trouver en annexe le communiqué de presse de Kris Peeters et le message de son
porte-parole dans l’e-mail ci-dessous.
“Kris Peeters plaide auprès de l’UE en faveur d’un étiquetage d’origine qui renforce notre
position en matière d’exportations”.
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3. Review of Russian Market of Sausage and
Processed Meat Products
This review is based on measurements of GfK Rus Household Panel regularly held since
1996; sample representing population of Russia included 8916 households. The method
provides real and not declared information about purchases: what, in what quantity,
where, at what price and by who was bought. Respectively the researcher can get the
information about the market: market size, shares of manufacturers and brands,
consumers' social and demographic portrait as well as data on purchase habits like share of
buyers, purchase frequency, purchase size per family member and so on.
Processed meat products (sausage, short and long Vienna sausage, spikachki, meat
delicacy, aspics, salcesons, head cheese, liver sausage, paste) is a traditional food category
for Russians. Annually every household consumes 31 kg of processed meat products on the
average; purchase frequency for this category is about 40 times per year.
Since 2012 consumer market of processed meat products in Russia has been demonstrating
negative trend. In 2014 consumption of the review category saw 4.4% year-to-year decline
in volume with some growth in value (+1.7%) driven only by increased unit prices.
Decline of consumption of processed meat products was driven by reduced purchase
frequency and switch of consumers from the review categories to other products – mainly
to chicken (whole and processed into ready-to-cook products). It should be mentioned that
declined consumption and switch to other categories was to a great extent caused by
reduced purchasing power of consumers. Processed meat products became too expensive
for many Russians, so they search for cheaper sources of protein.
Like the majority of other food categories with a short shelf life, Russian market of
processed meat products offers mainly products sold be weight (this group constitutes
about 80%). Products packed by manufacturer (with a set weight and manufacturer's
barcode) constitute only one fifth of the review market. Interestingly, unlike segment of
processed meat products sold by weight segment of packed products demonstrate robust
growth. In 2014 this segment grew by 36% over 2013. This trend among other factors is
determined by growing importance of retail chains where packed products are more
welcome than in traditional retail.
Structure of the review market remains unchanged for many years already. Sausage and
short / long Vienna sausage / spikachki traditionally are and always were the most popular
categories; in 2014 these two categories provided respectively 50 and 31% of market
volume. Share of meat delicacy constituted 14% while the group “aspics, salcesons, head
cheese, liver sausage, p?t?s” had no more than 5% of market volume.
According to market researches, all processed meat categories except the group of aspics,
salcesons, head cheese, liver sausage and p?t?s demonstrated negative dynamics in volume
since 2012. In 2014 most impressive decline was registered in the categories of meat
delicacy and short / long Vienna sausage / spikachki – respectively by 12 and 7%.
Sausage is the largest segment of the review market; however, it shows some decline in
volume (-2%). This decline was observed in the categories of boiled sausage and smoked
sausage. Decline of segment of sausage as well as of Russian market of processed meat
products is mainly driven by reduced purchase frequency. Households in Russia do not
cease to consume the review product categories but can allow it less and less frequently.
Almost half of sales in segment of smoked sausage is provided by the group of boiled-andsmoked sausage (48% in volume). Next popular group is semi-smoked sausage (37%). The
rest 15% of sales is provides by fresh smoked and dry sausage. It would be logical to expect
decline of sales in all product groups of sausage segment and especially in the most
expensive group of fresh smocked sausage. However reality differs from expectations.
Decline of sausage segment is mainly driven by standard price offerings, exactly – by semismoked sausage.
Russian sausage market is dominated by products sold by weight just like the market of
processed meat products in general. The segment distributes between unpacked and
packed products like 78% to 22%.
The group of packed sausage has the same dynamics as the category of packed processed
meat products: in 2014 it grew by 47% over 2013. As for sausage sold be weight it shows
negative dynamics with about 10% decline during the same period.
The largest players in segment of packed sausage are “ABI Product” (Vladimir),
“Ostankinsky MPK (Ostankino Meat Processing Complex)” OJSC, ”Cherkizovo Group” OJSC
(Moscow); aggregately they control 21% of segment in volume. It is important to mention
that during several recent years retail chains have been developing their own private labels
in many FMCG categories. Same is true for sausage market. During the review period share
of retailers' private labels on sausage market increased to reach 6%.
Ban laid in August 2014 upon import from EU, USA, Norway, Australia and Canada of
different foods and raw materials including beef, pork and poultry resulted in increased unit
prices due to higher production costs caused by increased prices for raw materials and
ingredients from “permitted” suppliers including local ones. Besides, cost of imported
ingredients in terms of rubles increased because of changes in exchange rates.
Thus, despite long tradition of consumption of processed meat products in Russia
significant increase of consumption volume in this category can hardly be expected in
current situation of declining incomes of consumers.
Source: Clitravi
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4. Pig welfare under Any Other Business at the 11
May AGRI Council
Agriculture ministers from Germany, Netherlands, Sweden and Denmark have signed a joint
declaration calling for a revision of the so-called Pigs Directive, which lays down minimum
standards for the welfare of pigs and it will be presented at next week’s AGRI Council
meeting in Brussels (11 May 2015), with a view to securing support from other member
states.
The Danish delegation will also brief ministers about the outcome of a conference
‘Improving pig welfare – what are the ways forward?’ which was held in Copenhagen at the
end of April.
http://data.consilium.europa.eu/doc/document/ST-8596-2015-INIT/en/pdf
Source: Clitravi
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5. Great not-to-miss events at Meat-Tech
Meat-Tech, that will will take place at fieramilano from May 19th to 23rd 2015, will see the
participation of all industry leaders.
Milan will be the global meeting point for the entire meat Business Community. This is also
the result of a full calendar of events of great interest organized to top off the
exhibition offer. These include the convention organized by ICB Qualità and Halal World,
titled “HALAL – a € 2000 billion market”, scheduled on May 22nd at 2.30
pm at the Innovation Corner, Hall 5/7.
Another important meeting is the workshop “Meat processing Centers serving
large-scale retailers" promoted by Meat-Tech in media partnership with Largo
Consumo. The event will feature speeches from experts, representatives from meat
processing and retail as well as solution providers. The date is Friday May 22nd at 10.30
am at the Innovation Corner (Hall 5/7), Fieramilano.
The most influential trade associations also chose to come to Milan and grant their
patronage to Meat-Tech as the standard-setting event in the industry: Assica, the
industrial Association of meat and cured meat and Assofoodtec, the Italian Association
of Machinery and Equipment for the Production, Processing and Preservation of Food.
As further evidence of Meat-Tech’s international reach, Clitravi – the organization
gathering EU meat processing industrialists – will hold the plenary session of its general
assembly during the exhibition on May 21st. The event will bring Europe’s major players in
the meat industry to fieramilano.
The complete event calendar is available on MEAT-TECH website: http://www.meattech.it/eng/events-meetings
Source: Meat-Tech
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6. Cartel de la volaille : pourquoi l’Autorité de la
concurrence s'est montrée si clémente
L'Autorité de la concurrence a sancrtionné le cartel de la volaille avec une amende assez
faible de 15,2 millions d'euros.
L’Autorité de la concurrence vient de remettre son rapport sur le cartel de la volaille : elle
prévoit une sanction de 15, 2 millions d’euros pour les industriels du secteur qui se sont
entendus sur les prix entre 2000 et 2007. Une somme qui prend en compte la fragilité de
cette filière et les hausses des prix des céréales durement subies par les volaillers. Fait inédit,
elle donne trois ans à ces acteurs pour créer une interprofession et structurer ainsi cette
industrie.
15,2 millions d’euros d’amende pour les industriels de la volaille. Pour une entente qui s’est
déroulée entre 2000 et 2007, l’addition ne semble pas très salée. L’Autorité de la
concurrence le reconnait ; elle a d’ailleurs pris des mesures « exceptionnelles, audacieuses
et pragmatiques » au vu de l’étude du dossier, se félicite Bruno Lasserre, président de
l’institution.
Les entreprises reconnaissent les faits
Le dossier, qui concerne uniquement les industriels de la volaille, est issu de deux enquêtes
qui ont débuté en 2007, qui statuaient alors sur l’existence possible de pratiques illicites. Au
terme de l’enquête de l’Autorité, qui s'est achevée au mois de février 2015, il apparaît que
des échanges d’informations sur les prix « en vue de réduire l'incertitude dans le cadre de
leurs négociations commerciales » ont eu lieu. Il s’agit notamment d’ententes les prix de vente
conseillés à la grande distribution. « 32 entreprises sur 44 et deux organisations
professionnelles n’ont pas contesté les griefs », précise encore Bruno Lasserre. L’amende,
chiffrée au départ à 20 millions d'euros, a été ramenée à un peu plus de 15.
Voici la répartition finale de l’amende :
A noter que Doux, qui était un acteur majeur sur le marché français entre 2000 et 2007,
est le grand absent de ce tableau. L’Autorité le justifie par la vente de la branche frais suite au
redressement judiciaire du groupe au mois de juin 2012 . LDC, leader européen de la volaille qui
cumule un chiffre d’affaires de trois milliards d’euros, est le principal sanctionné et paie
près d’un tiers de la facture totale. Les groupes Duc, Gastronome, dont un site vient d’être racheté
par Casino, Galéo et Ronsard ont vu leur amende baisser compte tenu de leurs difficultés
financières.
Pourquoi une amende si basse ?
Lors de son enquête, l’Autorité de la concurrence a relevé deux périodes distinctes.De 2001
à 2006, des échanges plutôt irréguliers ont été constatés, de 4 à 18 par an. Tout s’est
accéléré en 2006 avec le premier bond du prix des céréales, qui représente environ 70 % du
prix de revient d’une volaille. Près d’une réunion par semaine durant cette période ! « La
filière est extremement contractualisée sur l'amont, les éleveurs sont donc protégés par des
contrats pour les volumes et les prix d’achat de leurs volailles. L’ensemble des hausses des
prix des matières premières est donc subie par les industriels, ils sont le coussin amortisseur
de la filière » relève Bruno Lasserre.
"Coussin amortisseur"
En 2007, le cours du prix du blé et du maïs grimpent par trois fois. Les transformateurs, qui
alpaguent à chaque hausse les distributeurs, obtiennent d’abord des hausses de prix
négligeables. Les enseignes se montreront un peu plus clémentes par la suite, mais
globalement, cette entente s’est montrée inefficace. « La sanction est nécessaire car
s’entendre sur les prix reste interdit ; en revanche, nous avons tenu compte du
dysfonctionnement et de la désorganisation de cette filière » souligne l’Autorité.
mieux s'organiser
Les fautifs convoqués ont quasiment tous reconnu les faits. LDC, leader sur le marché des
poulets, a proposé d’aider à la restructuration de la filière. Un engagement collectif a ainsi
été pris pour créer un comité dans le but de monter une interprofession. Un mandataire a
été nommé pour contrôler l’avancement de ce devoir. Cette structure a trois ans pour voir
le jour, faute de quoi les sanctions pourraient s’alourdir...
Source : Vlam
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