Imerys Terre Cuite - Imerys, Transform to perform
Transcription
Imerys Terre Cuite - Imerys, Transform to perform
Imerys Terre Cuite November 28, 2008 1 Imerys Materials & Monolithics business group d Materials & Monolithics Christian Schenck Strategy & Development Wilfried Debus Imerys Terre Cuite (TC) Ardoisières d’Angers Pierre Jonnard Philippe Dufour Refractory Solutions (slates) 48% Christian Schenck Changes in the business group’s structure since 2004 z 2005: sale of Larivière z 2005/2006: acquisition of Lafarge Refractories, integration of Monolithics (Calderys) and Kiln Furniture (IKF) activities into the business group z 2007: sale of Clay Roof Tiles & Bricks International activities (Spain/Portugal); acquisitions in Monolithic Refractories (ACE – India; SVAB – Sweden) 52% of the business group’s sales (1) 2 (1) 9-month sales 2008: €813 million Imerys Clay Roof Tiles & Bricks France - actions since 2004 d 2004: Merger of Imerys Structure / Imerys Toiture (roofing) activities d Capex for new roof tile production capacities, launch of new products z Ste Foy l’Argentière (2005 then 2008), Saint Geours d’Auribat (2006), Saint Germer de Fly (2007/2008) z Production assets modernized – Ability to produce new models and raise product quality – Production cost improved d z Imerys’ phase lead on these capacity investments has enabled it to seize a significant share of growth over the period z Product innovations have broadened and enhanced the roof tile range First rollout of Imerys Brick Plan z 2005/2006: Capex at Mably: 150Kt production capacity for technical products (Monomur and Optibric) z 2007/2008: Gironde-sur-Dropt plant capacity increase 3 Imerys TC – French #1 in clay Building Materials Roofing: 58% of sales by volume A 1.3 million tons A 180,000 houses A 3,500 trader customers A 59 models, 69 colors, more than 700 accessory models Î #1 in France with over 40% market share Î 10% sales to export markets Structure: 42% of sales by volume A 950,000 tons A 25,000 houses Î #1 in France with approx. 40% market share(1) • Wall bricks enjoying growth thanks to rectified bricks and Monomur • Partitions moving into public sector with innovative alternatives • Chimney blocks: traditional volume on a declining sector 4 (1): Of clay brick and chimney block market, by volume Locations – Roof tiles d 12 industrial sites, 26 lines Wardrecques d d Phalempin 1,200 employees St Germer de Fly A differentiating national network enabling us to offer our customers local service PargnyPargny-sur -Saulx Grossouvre Commenailles Quincieux SteSte-FoyFoyl’Argentiè Argentière 0 - 50 Kt St Geours d’Auribat Damiatte 50 - 100 Kt Leguevin 100 - 150 Kt Blajan 150 - 200 Kt Over 200 Kt 5 Locations – Bricks d 6 industrial sites, 11 lines d 500 employees d Capex project 2 capex projects being examined to: z Meet the growing demand for rectified wall bricks z Build a nationwide network La Boissiè Boissière du Doré Doré Mably 0 - 50 Kt Gironde sur Dropt Saint Marcellin Vergongheon (Conduits de fumé fumée) 50 - 100 Kt Capex project 100 - 150 Kt Bessens 150 - 200 Kt Colomiers Plus de 200 Kt 6 Imerys TC management team Imerys Terre Cuite Pierre Jonnard Administration & Finance Cyrille Arhanchiague Industrial Christian Ravaud Sales & Marketing Imerys Toiture Jean-Noël Robelin Sales & Marketing Imerys Structure Pierre-Yves Avy Human Resources Ivan Balazard 7 Contents Section I : Characteristics of our Clay Roof Tiles & Bricks markets Section II : Short-term impact of market slowdown Section III : Medium-term growth prospects and Imerys TC’s strengths 8 Section I Characteristics of our Clay Roof Tiles & Bricks markets 9 Imerys Terre Cuite materials account for less than 10% of the price of a house d d Supply and fitting of Imerys building materials represents 15-20% of cost of a house Supply of materials alone accounts for less than 10% of total Weight of Imerys TC materials in cost of a €133,000 clay house (1) Roof Roof tiles tiles Wall Wall bricks bricks Other Chimney Chimney blocks blocks Partition Partition (1) Average price inc. tax of a single-family house in 2007 (exc. price of land) (2) Exc. cost of frame (3) Exc. foundations and flooring and non-clay structural items (insulation, coating, etc.) 80% - 85% Roofing(2): 4-6% 2 - 3% 2 - 3% Related labor Material (tiles) Structure(3): 10-14% 6 - 8% Related labor 4 - 6% Wall and partition bricks, chimney block 10 Clay roof tiles & bricks market: + 3.5% per year growth in volumes for past 10 years d Constant growth in sales of clay roof tiles from 1997 to 2007 driven by 3 factors 1 Renovation (60%) Renovation benefits from net structural increase in housing pool 60% of market 2 New housing (40%) Clay market share Continued market share growth for Clay tiles over concrete (170,000 t during period) Roofing market growth (million m2): + 2%/yr. Clay benefited from: - a structural need for housing > 400,000 - attractive banking terms (loans) - government incentives (de Robien law, etc.) 3 + 2.8% per year 40% of market (of which 35% for single-family and 5% for collective housing) 100% Con- 16% crete Clay 84% 1997 100% 12% Clay roof tile market: + 3.5% per year 1997 - 2007 88% 2007 Single-family: + 4%/yr. Collective: + 6%/yr. 11 Clay brick market: almost + 9% growth per annum for 10 years d Historically in a slight decline, the clay wall brick turned the trend around in the 1990’s and, since 2001, has enjoyed sharp growth thanks to market share won from concrete blocks 2 000 d d d d Invention of distributed insulation solution (Monomur) Advantages of rectified products z Faster fitting: 30% time saved z Cleaner worksite z Higher thermal performance New thermal issues for wall products making clay solutions more attractive Growing customer preference for clay, a healthy material Total Wall bricks + 8.9%/yr. 1 500 New housing start-ups (baselined) Technical products (1) 1 000 Standard products 500 1997 1999 Monomur launched 2001 2003 2005 2007 Rectified products launched 12 (1): Monomur and rectified products Market structure – offering panorama d Player concentration(1) d Other Marketing via specialized distributors Bouyer-Leroux Manufacturers Wienerberger 100% Monier Terreal Clay roof t iles d Specialized distribution Imerys Clay bric ks Firm Marginal imports Weight of roof tile imports over past 10 years d 20% Ability to raise prices 15% 10% 5% 3.1 % 3.2 % 2.0 % 2.4 % 2.3 % 2.4 % 2.2 % 2.5 % 0% 2000 2001 2002 2003 2004 2005 2006 2007 (1): Source: French roof tiles & bricks federation; Imerys TC estimates 13 Conclusion: clay roof tile & brick markets that have doubled in value in 10 years d Clay roof tile market (1997-2007, M€) 800 705 700 622 500 435 363 382 +7 300 649 250 552 556 544 561 600 226 r yea / .3% 177 156 157 150 300 114 117 128 134 133 r yea / .6% +7 100 200 50 100 0 20 07 20 06 20 05 20 04 20 03 20 00 19 99 19 98 19 97 20 07 20 06 20 05 20 04 20 03 20 02 20 01 20 00 19 99 0 19 98 19 97 236 195 200 20 02 400 732 Clay brick market (1997-2007, M€) 20 01 d 14 Source: Imerys TC estimates Imerys TC has succeeded in benefiting from this profitable market and strengthening its leadership during the period d Imerys TC developed new differentiation factors during the period z Raw material beneficiation: consistent deposit quality, additional reserves constantly secured z Product innovation – Roof tile range extended with new shapes and colors – Complete wall brick product range z More demanding quality standards z Difference through customer service: responsiveness, product availability management, technical support for firms, etc. z Manufacturing excellence – Good forward planning in capacity extensions, quick start-ups – Flexibility of production lines – Development of unique industrial network providing optimum national coverage and the advantage of proximity to customers 15 Ambitious program to improve Imerys’ TC’s energy efficiency Æ 2013 d d Ambition z - 15% to - 20% on energy costs in 5 years (1) z Significant reduction in CO2 emission in clay brick production Energy consumption by fuel source - Brickworks, Base 100 in 2005 - TOTAL 100 Fuel oil 5 89 2 Levers z Consumption reduction 77 0 Gas 65 49 27 (35%) 50 (65%) – Smoke recovery – Optimizing settings – Waste reduction… z Fuel substitution Renewable energies 30 2005 38 2009 (e) 2013 (e) – Stepping up use of biomass and biogas, particularly in brickworks 16 (1) Excluding rise in unit cost of kWH Strong growth in Imerys TC’s financial performance in past 10 years d Sales gained + 7.1% in average per year over the period d A growing profitability edge over other players z Increase in value added by product range z Productivity improvement efforts z Energy cost reduction program 17 Section II Short -term impact of market slowdown Short-term for our Clay activities 18 New housing market at end September points to a -15% drop for full-year 2008… d d Single-family house start-ups down since October 2007 Economic conditions behind decrease z (units, sliding 12 months at end September 2008) 250 000 z Slowdown in bank production and tougher financing conditions due to financial crisis – Rise in interest rates on property loans – Reduction in average length of loans granted (6 months less from January to August 2008) – Total volume of granted property credits down almost 16% in first 9 months of 2008 Purchasers have wait-and-see attitude with property prices perceived as too high and general economic uncertainty 200 000 2006: 231,000 2007: 228,000 2008 estimate 193,000 (- 15%) 150 000 01/ 06 05/ 06 09/ 06 01/ 07 05/ 07 09/ 07 01/ 08 05/ 08 09/ 08 Sources: Data from Sitadel, Ministry of Public Works, mainland France 2009 estimates: BIPE and I+C forecasts at end September 2008 19 … and a low of around 180,000 single-family houses for 2009 d 2009 forecast around 180,000 single-family house start-ups z Down - 7% vs. 2008 z i.e. a - 22% decrease in activity vs. the 2005-2007 period (around 230,000) z Economists’ predictions: z d – BIPE source : 195,000 – I+C source: 171,000 Decrease limited by strong government measures to support activity – support from banks in favor of credit – + 15,000 social housing units planned for 2009 (particularly by buying out developers’ outstandings) Impact for sales of building materials in New Housing z - 12% decrease in 2008, then - 12% again in 2009 z Gap resulting from 3-month timelag between construction start-up and sale of building materials 20 New single-family housing start-ups 188 151 199 216 191 192 229 231 228 193 193 167 180 - 15% - 7% 58% 58% 59% 64% 63% 63% 61% 60% 56% 55% 54% 52% 52% 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 (p) (e) 2009 (p) (e) Number of new single-family houses x% Share of single-family housed in new construction Sources: BIPE, Ministry of Ecology, Energy, Sustainable Development & Planning 21 Renovation acts as cushion during the downturn in new construction (1/2) d 2008 observation Æ Firm business in roof renovation, up + 1% z Purchasing factors in renovation are less sensitive to the crisis z The proportion of purchases backed by loans is small and much lower than for buying property z Roofing companies are now using their order backlog (9-12 months for a good roofer) Causes of roof renovation Renovation work financing method Average bill 100% € 9,500 27% € 13,100 73% € 8,300 100% Appearance Roof insulation project Waterproofing problems and severe weather 5% 15% Bank loan 80% (source: Credoc survey 2005) Capital (source: Credoc survey 2005) 22 Renovation acts as cushion during the downturn in new construction (2/2) d However, decrease in property transactions and households’ wait-and-see attitude in response to economic crisis likely to have adverse impact z d Property acquisition is the natural trigger of major renovation work Positive impact of government incentives should offset factors slowing down renovation business z Roofing insulation (subsidies, Grenelle environmental measures, etc.) z Fitting photovoltaic systems 23 Consequences for roof tile market: - 4% in 2008 and 2009 (millions of metric tons) Clay roof tiles market - Actual 2004-2007, forecasts 2008-2009 - 2.97 2.97 1. 53 1. 61 1. 62 1. 34 1. 36 2.83 2.87 1. 58 1. 25 2004 2005 2006 New 1. 35 2007 2.86 1. 63 1. 23 2008 2.75 1. 63 d d Renovation up + 1% in 2008, stable in 2009 Continued erosion of concrete roof tiles: + 20,000 t/year increase for clay products (+ 0.7% growth) 1. 12 2009 Æ 2009 outlook: 4-5% decrease in roof tile market by volume Renovation 24 Source: Imerys TC estimates Consequences for wall brick market: - 3% in 2008 and 2009 Clay wall bricks market - Actual 2004-2007, forecasts 2008-2009 - d 2008 observations z 1.65 1.85 1.92 1.88 1.83 z 1.51 (millions of metric tons) z 0.62 0.80 1.06 1.20 1.31 Faster substitution for concrete blocks, offsetting a drop in business of more than 10 points Positive effect of product mix (technical products are denser than conventional brick products) Sales of clay bricks virtually stable in 2008 1.34 Æ 2009 outlook: approx. + 3% decrease in clay bricks market 0.89 2004 0.85 2005 0.79 2006 Standard Bricks 0.72 2007 0.59 2008 0.49 2009 Technical products 25 Source: Estimations Imerys TC Roof tiles market competitors B 12 Imerys: more than 40% share Wardrecques Terreal: Terreal: 30% - 35% Phalempin Monier: Monier: 10% - 15% Signy l’abbaye St Germer de Fly Bavent Koramic: Koramic: approx. 10% Seltz Les Mureaux Pargny sur Saulx Bouxwiller Lantenne Chagny Grossouvre Commenailles Quincieux Roumazières Gouhaud St Geours d’Auribat Ste Foy L’Argentière Damiatte Léguevin Castelnaudary Blajan Marseille St Martin Lalande Segala Limoux (1): Source: French tiles & bricks federation; Imerys TC estimates 26 Bricks market competitors Imerys: approx. 40% share Ulluch Wienerberger: Wienerberger: 30% - 35% B. Leroux: Leroux: 15% - 20% Terreal: Terreal: approx. 10% Betschdors Ashenheim Angervilliers Arenheim St Laurent des Autels La Boissière du Doré La Séguinière St Martin des Fontaines Pont de Mably Vaux Vergongheon St Marcellin Gironde sur Dropt Lasbordes Bessens Colomiers 27 (1): Source: French tiles & bricks federation; Imerys TC estimates In that context, Imerys TC takes actions to keep its leadership d d Roofing marketing actions z Launch of new products in the Bold Roll and Roman tile ranges: Structure marketing actions z Launch of new products anticipating demands of future thermal regulations z New influencer efforts on segments (particularly collective housing) where Clay has low but fastgrowing market share z Further development of Clay in “grey” zone” (mainly Western and Northern France) – Canal S Roman tile – Launch of Roman tile range for renovation d z Combined “Photovoltaic Fitting + Roofing Renovation” offering z Market share gained from concrete products Canal S Roman tile Pricing policy Æ announced increase in 2009 catalogue prices (+ 6%) should make up for cost rises in full 28 A 2009 action plan maximizing cash generation d d Significant cash generation in 2009 z Inventory reduction in line with market downturn z Strict control of strict maintenance capex Pause in Imerys TC’s development capex z Postponement of brick plan except for projects already under way (La Boissière du Doré) 29 Section III Medium -term growth prospects Medium-term and Imerys TC ’s strengths TC’s 30 Imerys TC has the strengths to draw full benefit from the medium-term market outlook 1. 2. 3. A structurally dynamic construction market in France z Macro-economic factors influencing the new construction market are very healthy overall compared with other European countries z Structural drivers of housing demand in France point to return to around 400,000 housing units per year Thermal performance issues for tomorrow’s housing: a great development opportunity for Imerys TC z Housing energy performance issues reasserted in the Grenelle environmental consultation z The clay brick is one the most competitive construction solutions to the new regulations’ demands In integrated photovoltaic roofing systems, Imerys TC has a clear technological and commercial edge z Joint structure created with EDF ENR to sustain that lead 31 France has a distinctive situation in Europe in terms of household debt and dynamic demographics d Net households created in Europe - 2001-2010 (estimate) Thousands % change Spain 390 2.1% France 334 1.3% Italy 279 1.2% Germany 219 0.6% UK 165 0.7% Benelux 82 0.7% Comparison of French household debt d As % of gross deposable income UK French demographic dynamism is unique in Europe z France and Spain are the countries that have created the most households in the past 10 years z Unlike Spain and Italy, driven by high immigration flows, France’s dynamism is due to very strong demographics French household debt is growing but well below the European average USA Spain European Union France 32 Source: Euroconstruct, BIPE June 2008 A situation creating high systemic demand d Systemic demand for housing in France is estimated at more than 400,000 units per year by 2014 d This momentum results from constant increases in the number of households, from the combined effect of: Factors in housing demand (millions) z A high, stable birthrate (1.9 children per women) z Rise in life expectancy of 1 year every 5 years z Constant decrease in persons per household, particularly due to the rise in divorce rate and ageing of population d d Change due to demolitions and withdrawals from market Growth is also supported by the increase in second homes Change in vacant accommodation Change in second homes Change due to non-household population Change in number of households Sources: INSEE, BIPE forecasts This natural trend is encouraged by legislative and fiscal measures intended to make house ownership easier (deductible interest, house at €15 a day) z The share of house owners in France (58% in 2007) is still moderate compared with other European countries (85% in Spain and 67% in the United Kingdom but 40% in Germany) z Target 70% house owners within 10 years 33 Housing energy performance issues were clearly reasserted at the Grenelle environmental consultation d Change in construction thermal regulations (RT) d Extensive media coverage for widespread awareness on all levels (transport, town planning, agriculture, etc.) d In construction, an unprecedented mechanism to reduce energy consumption: Average household consumption (KWh/m²/yr.) 300 1st RT: April 1974 z Ongoing reductions in new housing 250 – - 66% by 2012 - 25% 2nd RT: March 1982 – Zero consumption by 2020 200 z For the 1st time, a reduction goal - 25% for the existing pool Æ - 38% by 2020 3rd RT: April 1988 d 4th: RT2000 150 - 25% 5th: RT2005 z Indoor air quality - 16% 100 Long-term commitments on health risk prevention - 20% 50 Grenelle consultation z Environmental and health impact of materials - 66% - 100% 0 before 1974 1982 1988 2000 2005 2012 2020 34 Walls can account for one-third of heat losses in residential buildings Refreshed air and leaks 20 to 25% Roof 25 to 30% Performance characteristics of wallbuilding solutions • Insulation - Heat resistance - Treatment of thermal bridges • • • • Heat inertia and comfort Hygrometric regulation Indoor air quality Performance that lasts for product’s entire lifespan Walls and thermal bridges Windows 10 to 15% 30 - 35% Ground floor 5 à 10% 5 to 10% 35 Construction solutions for single-family housing are evolving in response to new regulatory issues 1 Interior insulation 82% 2 Distributed insulation 6% 3 Wood framing 6% 4 Other solutions 6% • Cast concrete: 2% • Exterior insulation: 2% • Other (prefab, etc.) : 2% Concrete block Clay brick 58% 24% Clay Monomur 5% Cellular concrete 1% Wood framing Stacked solid wood, Wood blocks 6% Main area of concrete => clay substitution 36 Source: Batimétudes 2007 data The Imerys solution for added insulation Æ the Narrow-Join brick Optibric PV Treatment of thermal bridges Heat resistance d The brick’s insulating power d The brick’s heat resistance is equivalent to 3 cm additional insulation compared with a concrete block wall significantly decreases thermal bridges compared with a concrete block solution = Brick Concrete block d Higher fire resistance (REI = 120) d Better mechanical strength (CR = 90 Mpa) Ψ Ψ +3 cm insulation New benefits Brick Concrete block 37 The Imerys solution for distributed insulation Æ Monomur Monomur d Heat resistance z Imerys Monomur offers the highest performance on the market z A 37.5 cm Monomur’s heat resistance corresponds to that of a concrete block lined with 10 of insulation = 10 cm of insulation d Significant reduction in thermal bridges z z Heat resistance of equivalent wall R ≈ 3.00 m²°/W The Monomur TC solution cuts energy loss through thermal bridges by 80% Particularly advantageous solution for houses with upper floors and for the collective market BETON . Thermal bridge Thermal bridge Ψ = 0.99 Ψ = 0.18 49% gain on heat loss per storey MONOMUR 37 38 Monomur offers unique quality characteristics in terms of comfort and long-term performance Monomur A healthy, natural product d No emissions of volatile organic compounds (VOC) Thanks to clay’s heat inertia, Monomur acts on indoor comfort d Does not develop mould d In summer, the wall keeps d Lasting performance Comfort in all seasons the house cool during the day Excellent hygrometric management d In spring and autumn, it d Protects indoor air quality d In winter, it reduces d Meets HQE® requirements (high environmental quality label) delays the need to switch on heating Thanks to clay’s properties, the Monomur brick guarantees lasting indoor comfort d Perfectly stable insulation and inertia characteristics d Not sensitive to damp and water (flooding) consumption peaks 39 Very high growth for clay brick on all markets Construction type (% = weight by wall area) Single-family (60%) Clients Clay market share 2003 2007 2013 (e) 20% 30% 40% 6% 7% 10% 3% 5% 7% House builders Developers Private customers Developers Collective (20%) Local authorities Public (1) (20%) Local authorities Developers d Steady market share gain from concrete products in new single-family housing d High-potential market penetration Æ Grouped single-family housing, collective and public (1) Offices, shops, education, sport and health Sources: Batimétudes, Imerys estimates 40 Faster substitution in past 3 years, driven by Optibric products (narrow-join bricks) (Kt) 1 500 Total technical products 1 000 Optibric narrow-join Standard products 500 Monomur narrow-join 2000 d 2001 2002 2003 2004 2005 2006 2007 2008 “Narrow-join” solutions will account for 69% of clay wall brick sales in 2008 41 Another opportunity boosted by Grenelle environmental consultation: growth in photovoltaic solar roofing Firm government measures d 21% of electricity produced from renewable sources in 2010 z Goal New ambitions driven by Grenelle: za d An attractive buyback rate for generated electricity: 0.57 € / KWh (for integrated systems) d d Return on investment within 6 to 10 years d d Energy performance diagnosis of multi-year investment plan: – French photovoltaic pool totaling 500MW in 2015 d Incentives for private individuals and for integrated roofing systems 2,000 MW pool in 2020 z Target zero consumption by new housing by 2020 Tax credit for 50% of price inc. tax, exc. fitting Possible premium according to floor area ratio (up to + 20%) 42 Imerys TC’s competitive edge in photovoltaic roofing d Imerys – a pioneer in the design and marketing of photovoltaic tiles z First marketed in 2002, innovation award at Batimat 2003 z Photovoltaic tiles: a unique system developed by Imerys, primarily designed as a roofing product – Perfectly watertight system: no additional roofing needed – Swift, simple fitting for roofer – Attractive appearance (does not stick out) – Guaranteed photovoltaic productivity of modules 43 Joint venture created with EDF ENR(1) to develop photovoltaic tiles d d Partnership with EDF ENR to consolidate Imerys’ lead in solar technology z Alliance of leaders in renewable energies and roofing z Creation of a joint venture for the development and production of photovoltaic systems that are perfectly integrated into sloping roofs z Goal: offer the best product on the residential market, based on the advantages and experience of the original system Issues for Imerys TC z Strengthen Imerys’ image as an innovative leader, valued by businesses and individuals z Boost roofing renovation work when fitting a photovoltaic system z Improve energy performance of existing housing and contribute to growth of low-consumption housing 44 (1) EDF Energies Nouvelles Réparties: jointly-held subsidiary of EDF and EDF Energies Nouvelles Conclusion d Imerys TC is positioned on a structurally healthy market d Imerys TC has built up robust leadership on that market d Imerys TC has all the strengths needed to keep up its growth over the long term 45