l`aventure peugeot citroën ds

PRESS RELEASE
Musée de l’Aventure Peugeot
Carrefour de l’Europe
25 600 Sochaux
Tél. + 33 (0)3 81 99 42 03
L’Aventure takes on a new dimension!
Further to the announcement made on July 15th, 2015, and at the end of the Ordinary and
Extraordinary General Meeting of October 28th, the Association "L'Aventure Peugeot",
founded in 1982 by Pierre Peugeot, expands its areas and becomes officially "L'Aventure
Peugeot Citroën DS".
The association takes on a new dimension by grouping the heritage activity of the Group and of
its Brands, shared until now by 4 entities: "L’Aventure Peugeot", the “Conservatoire Citroën”, the
CAAPY (Collection of Adventure Automobile in Poissy), and the “Fonds de Dotation Peugeot pour
la mémoire de l’histoire industrielle” (Centers of archives of Hérimoncourt).
Xavier Peugeot, President of the Association, reaffirmed the importance of the heritage in the life
of the brands, the pursuit of labels "L’Aventure Peugeot", "Citroën Héritage" and "DS Collection",
the development opportunities offered by this orientation, in particular for spare parts and
customer service, and its will to continue to make live the Association values.
He also underlined the long-term commitment of the Group PSA, at the highest level, with in
particular the presence of 2 new members within the Executive Committee: Carlos Tavares,
Chairman of the PSA Managing Board, and Xavier Chéreau, Human Resources Manager of the
Group.
Effective December 1st, 2015, Marie-Thérèse Lardeur, currently Director of the Portugal
Subsidiary BPF (Bank PSA Finances), is named Executive Director of the Association "L'Aventure
Peugeot Citroën DS". Her 33 years of experience within the group PSA will allow her to assure the
unification and the coherence of the various entities within the Association, while still preserving
the identity of each brand.
More than ever, the Adventure continues!
CONTACT
Emmanuelle FLACCUS
Evénementiel et documentation
Tél. +33 (0)3 81 99 41 67
[email protected]