2016 promises to be sportive for the industrial group Bardahl. A

2016 promises to be sportive for the industrial group Bardahl.
Le 28 janvier dernier, Bardahl annonçait officiellement la signature du partenariat avec Sébastien
Loeb Racing lors de sa convention annuelle, en présence du nonuple champion du monde WRC,
Sébastien Loeb et Dominique Heintz, son Team Manager, devant l’ensemble des collaborateurs
distributeurs du groupe.
On 28 January, Bardahl announced the signing of a partnership agreement with Sébastien
Loeb at its annual meeting, on the presence of the nine-time WRC World Champion,
Sébastien Loeb and Dominique Heintz, his Team Manager, in front of all the distributors of
the group.
En effet, cette alliance avec Sébastien Loeb Racing permet à la marque Bardahl de renforcer son
positionnement sur ses nouvelles gammes de produits et bénéficier d’une image d’excellence dans
le secteur automobile.
Indeed, this alliance with Sébastien Loeb Racing allows the Bardahl brand to strengthen its
position on its new product lines and to get an image of excellence in the automotive
sector.
La société Bardahl bénéficie d’une visibilité renforcée sur les voitures engagées : Porsche Carrera
Cup France et le World Tourning Car Championship (WTTC), Championnat du monde FIA.
The visibility of Bardahl will be reinforced on raced cars: Porsche Carrera Cup France and
the World Tourning Car Championship (WTTC), FIA World Championship.
A strong co-branding operation :
Launching of two new Bardahl products ranges: lubricants and additives co-signed by
Sébastien Loeb Racing.
These new product lines marked under the brand Sébastien Loeb Racing By Bardahl and
Bardahl Racing will increase Bardahl’s market share in France and internationally.
Ils ont dit : they said :
Sonia Callens, Vice présidente Bardahl :
« Since its creation, Bardahl has developed a huge policy towards innovation, performance
and excellence. Innovation is the major asset of the company and our laboratory has been
developing solutions which meet the ever more strict technological, environmental and
regulations requirements.
About sponsorship of automobile racing, Bardahl has always been involved. This
partnership with Sébastien Loeb Racing allows our group to reconnect with the racing
world and to find new growth areas. “
Sébastien Loeb, propriétaire de Sébastien Loeb Racing :
« With our spirit of competition, we cannot have any other goals in mind than wining. We
are passionate, Bardahl will help us to develop our values of excellency and performance in
order to achieve our ambitious goals for this year. “
Dominique Heintz, Team Manager de Sébastien Loeb Racing :
« Bardahl, leader in its field, is a well-known trademark guaranteed by many automotive
manufacturers, with a strong positive image among consumers. Sébastien Loeb Racing will
use its know-how to keep on improving his performances with products allowing a
decrease of the frictions and a limit of loss of power engine and power transmissions.
This technical collaboration on circuit and workshops will lead us to more efficiency in the
respect of the environment. “
About Sébastien Loeb Racing (SLR)
Since its creation in 2012, Sébastien Loeb Racing team has quickly become a major actor on
most FFSA racing circuits with titles like French pilot and team Champion. After a
remarkable contribution to the 24 hours of Le Mans, Sébastien Loeb Racing will make his
first season of WTTC as a private team with pilot Mehdi Bennani.
2016 will be full of new challenge :
The team will defend its title of French Champion category A and B of the Porsche Carrera
Cup and will engage 3 new C-Elysées in WTTC with Mehdi Bennani, Tom Chilton and
Grégoire Demoustier.
2016 will also be the return to the roots for the nine-time World Champion with his team at
the WRC Junior with Terry Folb and at the WRC-2 with Quentin Giordano.