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MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com page 52 PRINTEMPS 2014 kraftcanada.com MEDIA KIT 2014 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts way up high rainbow layer cake SPRING ’14 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts OUR MISSION… Kraft what’s cooking/qu’est-ce qui mijote is the go-to source for the busy home cook seeking delicious, achievable ways to feed her family. Wherever and whenever she needs inspiration, we’re there—with easy meal ideas and recipes to make mealtime better. We surround our reader with smart, relevant food ideas that help her manage her time and budget. Each of our recipes are rigorously tested making us Canada’s trusted resource for recipes that work, every time. For every occasion—from everyday to special gatherings, home cooks know that Kraft what’s cooking/ qu’est-ce qui mijote is there to make life taste better. MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel way up high rainbow layer cake page 52 haut en couleurs gâteau arc-en-ciel think spring! PRINTEMPS 2014 kraftcanada.com SPRING ’14 kraftcanada.com page 30 delicious secrets from bloggers our dreamiest, creamiest desserts ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com page 52 PRINTEMPS 2014 kraftcanada.com content that lives wherever she goes way up high page 30 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts Powerful brand that resonates with 360MM+ engaged consumers across multiple channels. Massive scale and distribution – unmatchable integration potential. MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts massive scale and reach emails sent (ENGLISH AND FRENCH) 1.5MILLIONviews youtube OVER 93 million (combined) 3 20 NEARLY 1.2MILLION unique web visitors 465,000 likes Facebook +growing Source: Kraft Canada Internal Analytics and PMB Fall 2013 *Combined English and French (MONTHLY) million MILLION MOBILE advertising impressions SITE VISITS annually 3,635,000 readers **PMB 2013 Fall PRINT MAGAZINE haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts print assets • fast facts • editorial categories • integration • reach • canadian print distribution • print rate card • publishing calendar • ad specs MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts Launched: January 2000 compelling content, trusted environment Consumers turn to Kraft what’s cooking/qu’est-ce qui mijote for the solutions they need to create deliciously simple and affordable dishes every day. Four times a year, we deliver seasonal recipes, meal-planning tools, step-by-step techniques and more to empower over 1 million readers to create delicious meals. Every recipe is rigorously tested by the Kraft Kitchens Experts, providing a trusted and highly relevant environment for your brand message. Distribution National: English: 800,000 French: 400,000 Issues: Spring, Summer, Fall and Festive FAST FACTS Kraft what’s cooking: Canada’s #1 women’s magazine* to reach: Women 18-49 Women 25-54 Moms Principal Grocery Shopper AUDIENCE%REACH 1.4 million23% 1.5 million 25% 1.1 million 25% 1.5 million 25% Kraft qu’est-ce qui mijote: French Canada’s #1 women’s magazine* to reach: Women 18-49 Women 25-54 Moms Principal Grocery Shopper AUDIENCE%REACH 472,000 33% 480,000 34% 327,00036% 483,000 30% Kraft Kitchens Kraft Kitchens Expe rt Susanne Stark total readership: 3,635,000 English | 1,250,000 French Source: PMB Fall 2013, Based on English Women 18+*Magazine set: CHE, CLV, FLR, FAS, ELLE, CH&H, SAH, TP, Parents Canada, LLE, Cdn Family, Cdn Health + Lifestyle, HELLO Source: PMB Fall 2013, Based on French Women 18+*Magazine set: Châtelaine. Coupe de Pouce, Ricardo, Clin D’oeil, ElleQuebec, Les Idees, MOI & Cie, Chez Soi, Selection du RD, Decormag, LOULOU, Enfants Quebec, 5 ingrediencts-15 minutes, Yoopa Expert Michele McAdoo MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts editorial categories The latest On Onthe themenu menu In season • Cooking Essentials: Short recipes, tips and fun facts, inspired by seasonal topics and ingredients • Everyday Eating: Family-pleasing mains, sides and desserts • M ade in Canada: Cooking with ingredients that are grown or created in Canada • Simple Entertaining: Delicious ideas for get-togethers, big and small • Get Fresh: Tasty ways to get the most out of seasonal produce • Fast and Easy Dinner Ideas: Supper recipes that are ready in a flash • Cooking School: A seasonal dish made simple with step-by-step photos • What’s New: New products to make your day a little better • What’s Online: A taste of the hottest recipes and features across the Kraft what’s cooking/qu’est-ce qui mijote digital platforms • Q uick Snacks and Desserts: Handy ideas for fast-paced days plus • K itchen 411: Our experts respond to reader concerns such as how to keep a cheesecake from cracking MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel The expert team of content creators at Kraft can seamlessly integrate your brand message into the pages of Kraft what’s cooking/qu’est-ce qui mijote. Tapping into our knowledge of the Kraft consumer, our content team will develop highly effective integration opportunities that support your message while addressing readers’ needs— precisely when they are looking for information that is relevant to your brand. print editorial integration opportunities: E ditorial: Food and CPG products can be highlighted within recipes, preparation techniques and tips hotography: Partner products can P be incorporated into photography as part of the food display or environment rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com page 52 PRINTEMPS 2014 kraftcanada.com put the power of Kraft Canada to work for your brand way up high page 30 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts BUILDING REACH WITH RMI BRANDS Kraft what’s cooking 2.4 million women turn to Kraft what’s cooking for easy, affordable and helpful ideas in their kitchens. Build on the success of the Kraft what’s cooking magazine brand and expand your exposure to 4.7 million women by adding the unique readers of Chatelaine, Today’s Parent and Canadian Health & Lifestyle. REACH ACCUMULATION BY TARGET 30% 42% 46% 47% 44% 26% 39% 43% 44% 41% 23% 39% 37% 37% 37% Kraft what’s cooking Chatelaine 15% 21% 25% 25% 23% Today’s Parent Canadian Health & Lifestyle Adults 18+ Source: PMB FALL 2013 Women 18+ Women 25–54 Moms Pricipal Grocery Shopper Women MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts BUILDING REACH WITH RMI BRANDS Kraft qu-est qui mijote 837,000 women turn to Kraft qu’est-ce qui mijote for easy, affordable and helpful ideas in their kitchens. Build on the success of the Kraft qu’est-ce qui mijote magazine brand and expand your exposure to 1.2 million women by adding the unique readers of Châtelaine and Enfants Quebec. REACH ACCUMULATION BY TARGET 30% 44% 50% 50% 44% 30% 43% 49% 48% 43% Kraft qu’est-ce qui mijote 21% 30% 34% 36% 30% Châtelaine Enfants Quebec Adults 18+ Source: PMB FALL 2013 Women 18+ Women 25–54 Moms Primary Grocery Shopper Women MEDIA KIT print 2014 distribution canadian haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake Kraft what’s cooking/qu’est-ce qui mijote readers are well-balanced by province and region. ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts total readership Kraft what’s cooking 3,635,000 Kraft qu-est qui mijote 1,240,000 *PMB fall 2013 Distribution as of Festive 2013 % = Kraft what’s cooking % = Kraft qu’est-ce qui mijote Yukon Territory 0.1% NORTHWEST TERRITORIES 0.1% NEWFOUNDLAND & LABRADOR 3% BRITISH COLUMBIA 9.9% 0.1% QUEBEC ALBERTA 4.8% 95.5% MANITOBA 12.0% 0.1% 5.6% PRINCE EDWARD ISLAND ONTARIO SASKATCHEWAN 4.6% 50.9% 1.9% 0.6% NEW BRUNSWICK 3.5% 2.3% NOVA SCOTIA 4.8% MEDIArate KIT 2014 2014 card ( GROSS ) haut en couleurs gâteau arc-en-ciel 2014 national (english & french) FREQUENCY 1x 3x 5x Full Page (P4CB) $33,763 $32,750 $32,075 Spread $67,526 $65,501 $64,150 Half Page $21,946 $21,288 $20,848 Third Page $14,631 $14,191 $13,899 2014 Kraft what’s cooking (english) FREQUENCY 1x 3x 5x Full Page (P4CB) $22,509 $21,830 $21,384 Spread $45,017 $43,667 $42,767 Half Page $14,631 $14,191 $13,899 Third Page $9,754 $9,462 $9,266 2014 Kraft qu’est-ce qui mijote (french) FREQUENCY 1x 3x 5x Full Page (P4CB) $11,255 $10,917 $10,691 Spread $22,509 $21,834 $21,384 Half Page $7,315 $7,096 $6,949 Third Page $4,877 $4,731 $4,633 *Insert and outsert rates available upon request TALK to your Rogers One Call representative about exclusive integration opportunities for your brand. 416-764-2836 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com page 52 PRINTEMPS 2014 kraftcanada.com 2014 Rate Card (GROSS) way up high page 30 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts MEDIA KIT 2014 publishing calendar haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts FAST FACTS print dates 2014 ad close materials due* Spring Jan 10 ‘14 Jan 24 ’14Mar 14 ’14 • Kraft what’s cooking/qu’est-ce qui mijote is published 4 times per year Summer Mar 14 ‘14 Mar 27 ’14May 16 ’14 • Rates are gross and include 4-colour Fall June 20 ‘14 Jul 3 ’14Aug 27 ’14 • No additional charge for bleed in-home • $ 2,000 plate-change fee for copy splits/ regional buys FestiveAug 29 ’14Sept 12 ’14Nov 5 ’14 • Advertorials and inserts: Rates quoted upon request *Fractional materials are due 2 weeks prior. Dates and rates are subject to change. way up high • No coupons accepted without prior approval rainbow layer cake page 52 • The Kraft what’s cooking/ qu’est-ce qui mijote team reserves the right for final approval of supplied advertisements for creative content, advertisement selection and placement in Kraft what’s cooking/ qu’est-ce qui mijote haut en couleurs gâteau arc-en-ciel PRINTEMPS 2014 kraftcanada.com SPRING ’14 kraftcanada.com page 30 ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux think spring! • ABC Audited delicious secrets from bloggers our dreamiest, creamiest desserts MEDIA KIT 2014 ADVERTISING SPECIFICATIONS haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts Advertising Information advertising dimensions WxH in inches ad size trim live area/bleed safety non-bleed bleed Full Page 7.875 x 10.5 7.375 x 10 7.375 x 10 8.125 x 10.75 Full-Page Spread 15.75 x 10.5 15.25 x 10 15.25 x 10 16 x 10.75 One-Third Page Vertical 2.5625 x 10.5 2.0625 x 10 2.3125 x 10 2.6875 x 10.75 One-Half Page Horizontal 7.875 x 5.125 7.375 x 4.625 7.375 x 4.875 8.125 x 5.375 file submission live matter requirements • Submit FILES to: • S et the offset setting to 0.167" when creating PDF/X-1A files so the standard trim, bleed and center marks are included but not in the “live” image area or “bleed” area https://meredith.sendmyad.com • F irefox browser is recommended • All non-bleed ads should be built to 100% of the non-bleed specs • When establishing an account, please observe the Minimum Requirements to avoid processing errors • All bleed ads keep live matter a minimum of 0.375" inside the bleed dimensions on all four sides • S ingle-page ads should be built to 100% trim size with the marks and bleeds option turned on. If ad bleeds, extend bleed a minimum of 0.125" beyond trim. Keep live matter to a minimum of 0.25" inside trim dimensions 2. Choose “Send My Ad” • Partial-page ads should be built to 100% of their actual trim size with the marks and bleeds option turned on. If ad bleeds, extend bleed a minimum of 0.125" beyond trim. Keep live matter a minimum of 0.25" inside trim dimensions 3. C hoose publication: i.e., Kraft what’s cooking • Spread ads keep live matter 0.25" away from either side of center or 0.5" total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letters is critical 1. Create an account 4. C hoose issue: i.e., Fall 2013 MEDIA KIT 2014 ADVERTISING SPECIFICATIONS haut en couleurs gâteau arc-en-ciel file specifications/ general guidelines • Preferred format: PDF/X-1a • Do not apply style attributes to basic fonts • Acceptable format: PDF • Include and/or embed all fonts, images/scans, logos and artwork resolution requirements • Vector (PDF/X-1A, PDF) • 3 00 dpi/2400 dpi for line work • Do not nest PDF files in other PDF files • Do not nest EPS files in other EPS files • Use of illegal characters in file names will not be accepted (example: &, /, -, ~, %, (,), #, ‘, $, etc. or anything after the extension) • Limit file name to 24 characters including the extension questions and proofs should be sent to: Meredith Content Center Kraft what’s cooking/ qu’est-ce qui mijote (issue/date) Attn: Julee Evans 1716 Locust Street, LS-227 Des Moines, IA 50309 Ph: 515-284-3531 Fax: 515-284-2709 [email protected] • On 4/C ads, Pantone colors, other spot colors and nonCMYK elements must be converted to CMYK • F our-colour solids should not exceed SWOP density of 300% • To create a rich black, use 100% K and 60% C rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com page 52 PRINTEMPS 2014 kraftcanada.com file formats way up high page 30 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts • C olour type, reverse type and/or line art should not be less than 0.007 at the thinnest part of the character. Single-colour type should be no less than 0.004 at the thinnest part of the character • To avoid low-res (soft type) or 4/C black type, type should be built in Quark, InDesign or Illustrator and not within Photoshop • Reverse type should use a dominant colour (usually 70% or more) for the shape of the letters. Where practicable and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to minimize register problems on the production press • All supplied materials intended for use in Meredith publications must be properly trapped and, when possible, image trapping should be represented in the accompanying SWOP proofs MEDIA KIT 2014 ADVERTISING SPECIFICATIONS haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts retention of materials Materials for all processes will be held for one year then destroyed, unless otherwise notified. Meredith Corporation is a member of the DDAP Association and subscribes to and supports all digital exchange standards developed by CGATS/SC6, the accredited graphic arts standards committee. proof requirements • Advertiser understands that if it does not supply a SWOP-certified colour proof with colour bars or if it supplies a colour laser proof, Meredith cannot guarantee a colour match to the supplied proof and will print to the supplied file • Supply a minimum of one composite SWOP-certified proof for color • Proofs must be made from supplied file • Proofs must be 100% of size and SWOP-certified • F or an up-to-date list of SWOP-approved colour proofs, please visit www.swop.org • C olour bars are required on all analog or digital halftone proofs • Colour bars should include: • SWOP colour bars at 100% size as found on SWOP Web site www.swop.org • A solid and 25%, 50% and 75% tints of each process color. Solid overprint • At least one gray balance patch (cyan 50%, magenta and yellow 39%) • Two-colour overprints at 25%, 50% and 75% also recommended • The colour bar can be a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar or digital equivalent • Proofs must indicate the proofing product or system used, pre-press supplier contacts and information showing conformance to the Manufacturer’s Application Data • Ad should be proofed on commercial-grade stock • Proofing systems requiring line screens: • C ommercial-grade stock uses 150 line screen If the guidelines are not met, the colour and quality of print reproduction may vary. Proofs that are not SWOP-compliant will be referenced for content only. Meredith will try to achieve a reasonable match to the supplied proof. MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts GENERAL TERMS AND CONDITIONS The applicable insertion order (to the extent it does not conflict with the terms hereof), the then current rate card of the publication(s) to which the insertion order relates (“Publication”) and Publication’s then current advertising specifications are incorporated by reference into these terms and conditions and are collectively referred to as the “Agreement”. The person(s), firm or corporation contracting with Rogers Publishing Limited (“Publisher”) for the insertion of advertising in Publication, whether as principal (“Advertiser”) or as agent (“Agency”), shall be deemed authorized for all purposes relating to the Agreement. Rates and Commissions (a) Publisher reserves the right to change its advertising rates at any time. Rate changes shall be made at least 30 days in advance of the closing date of the first issue to which such rates apply. If a rate change is not acceptable to Advertiser or Agency, it may, within 15 days of notification of such rate change, cancel the Agreement without incurring short rate charges (excluding multi-year discounts). (b) Advertising rates are subject to the addition of applicable taxes, including Goods and Services Tax (GST), Harmonized Sales Tax (HST) and a Quebec Sales Tax (QST) where applicable. (c) Agency commissions equal to up to 15% of gross billings for space, colour, position or special insert stock are payable to recognized agencies only. Commissions are not payable on extra mechanical charges, reprints, split runs and other such charges. (d) Publisher reserves the right to impose a late payment charge of 2% per month (26.8% per year) from the date of the first invoice until the date Publisher receives such amount in full. (e) Invoiced amounts are payable at Publication’s office in Canadian funds, or equivalent funds at the rate of exchange prevailing at the time of payment. (f) Publisher reserves the right to change the payment terms to cash with insertion order at any time. Cancellation (a) Cancellation of the Agreement by Advertiser or Agency is subject to Publisher’s approval, in its sole discretion. Agreements for covers, special positions and inserts may not be cancelled by Advertiser or Agency. No cancellations shall be accepted by Publisher after the closing date for advertising space. Short rate charges shall apply to all cancellations by Advertiser or Agency. (d) Any negotiated discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within 6 months after the end of the period in which they are earned, and will expire if unused during such period. (b) Publisher may, at its option terminate this Agreement for the breach of any term hereof. Upon termination for breach, all charges incurred, together with short rate charges, shall be immediately due and payable. Billing and Payments (a) All advertising copy is subject to Publisher’s approval and Publisher may without notice and without liability reject, discontinue or omit any advertising for any reason at any time. (a) Advertiser and Agency shall be jointly and severally liable for payment of all invoices for advertising published in the Publication(s). (b) Advertiser and/or Agency shall pre-pay for its advertising purchase except with approval from Publisher’s credit department. If approved for credit, Advertiser and/or Agency (as applicable) shall pay all amounts due upon receipt of invoice. (c) Publisher shall invoice Advertiser or Agency on a monthly basis unless otherwise stipulated in order. Advertising Materials (b) The word “Advertisement” shall be placed above copy which Publisher determines resembles Publication’s editorial material or that is not immediately identifiable as an advertisement. (c) Publisher shall not be responsible for colour or colour trapping or advertising copy that does not conform to digital Magazines Advertising Canadian Specifications (“dMACS”). For further information regarding magazine industry standards, please refer to Magazines Canada www.magazinescanada.ca or dMACS http://magazinescanada.ca/dmacs.php?cat=dmacs. Proofing requirements may also be found on www. rogersdigitalads.com under “Proofing Info”. (d) Publisher may insert the advertising anywhere in Publication in its discretion, and any condition on orders or copy instructions involving the placement of advertising shall be treated as a positioning request only and cannot be guaranteed. Publisher’s inability or failure to comply with any such positioning request shall not relieve Advertiser or Agency of the obligation to pay for the advertising. (c) Publisher shall not be responsible for errors or omissions in any advertising materials provided by Advertiser or Agency (including errors in key numbers) or for changes made to such advertising after the applicable closing date. (d) Advertiser and Agency agree that Publication shall be under no liability for the failure, for any reason, to publish any advertising or circulate any issue of Publication. General (e) Publisher shall not be obligated to return any advertising material. (a) If Agency has entered this Agreement on behalf of Advertiser, Agency confirms that Advertiser has been provided with a copy of the terms hereof. (f) Any advertising published in Publication may, in Publisher’s discretion, be published and archived by Publisher or any anyone authorized by Publisher, as many times as Publisher and those authorized by Publisher wish, in and on any product, media and archive (including anything in print, electronic or other form). (b)This Agreement constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior agreements and understandings relating to the subject matter. No changes to this Agreement shall be effective unless made in writing and signed by the party sought to be bound. Warranties, Indemnities, Limitations (c) For clarity, Publisher shall not be bound by any conditions, printed or otherwise, appearing on Advertiser or Agency contracts, orders or instructions which conflict with, vary or add to these terms and conditions. (a) Advertiser and Agency each warrant, represent and covenant to Publisher that: (i) it has the full right and power to offer the advertising materials to Publisher and to enter into this agreement; (ii) the advertising materials do not contain any defamatory, libelous or slanderous material and will not violate any individual rights, including without limitation, intellectual property rights, rights of privacy, publicity or personality of any person; (iii) it has obtained all consents, waivers, releases and rights necessary for the use of such advertising materials published in the Publication(s), as contemplated by each order. (b) Advertiser and Agency shall be jointly and severally liable for all content (including text, representation and illustrations) of any advertising printed. Advertiser and Agency shall jointly and severally indemnify Publisher, its affiliates and their respective officers, directors, employees, contractors and agents against any and all liability and costs including any legal fees arising from a breach of this Agreement and/or resulting from the publication of the advertising materials, including without limitation, defamation, illegal competition or trade practice, infringement of trademark, trade name, or copyrights, and violation of rights of privacy, property or contract. (d) Neither Advertiser nor Agency may assign any rights or obligations under this Agreement. (e) Advertiser and Agency agree not to make promotional or merchandising reference to Publication in any way without the prior written permission of Publisher in each instance. (f) No provision of this Agreement shall be deemed waived by a course of conduct unless such waiver is in writing signed by all parties and stating specifically that it is intended to modify this Agreement. (g) This Agreement is governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any proceeding relating to the subject matter of this Agreement shall be within the exclusive jurisdiction of the courts of the Province of Ontario. MEDIA KIT 2014 haut en couleurs gâteau arc-en-ciel way up high page 30 rainbow layer cake ENFIN LE PRINTEMPS ! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux SPRING ’14 kraftcanada.com PRINTEMPS 2014 kraftcanada.com page 52 think spring! delicious secrets from bloggers our dreamiest, creamiest desserts CONTACt US Advertising Office For correspondence, space orders, insertions and contracts, send to: Advertising Sales Department Kraft what’s cooking/qu’est-ce qui mijote One Mount Pleasant Road, 11th Floor Toronto, Ontario M4Y 2Y5 Whitney Grove Director of Sales T416-764-2845 [email protected] Terry Smith Coordinator T416-764-2836 [email protected]
