Business Communication in French

Course
Specifications
Valid as from the academic year 2014-2015
Business Communication in French (A001214)
Course size
Credits 6.0
(nominal values; actual values may depend on programme)
Study time 180 h
Contact hrs
60.0 h
Course offerings and teaching methods in academic year 2016-2017
A (year)
seminar
60.0 h
Lecturers in academic year 2016-2017
Hadermann, Pascale
Kindt, Saskia
LW06
LW06
Offered in the following programmes in 2016-2017
Master of Arts in Multilingual Business Communication
lecturer-in-charge
co-lecturer
crdts
6
offering
A
Teaching languages
French
Keywords
LSP, corporate communication, business plan, crisis communication, persuasive
communication, HR & recrutement communication
Position of the course
Specialised course offering advanced language skills focused on communicative
business functions and training in different communication strategies and
argumentation structures.
Contents
This course has two main objectives: 1) Improving written and oral skills in French
business communication in general and more specifically of French in an economic
setting; 2) acquiring insights and knowledge of the different fields in business
communication such as reputation management, crisis communication, business plan,
human resources, negotiation strategies and CSR communication.
Initial competences
Advanced proficiency of French.
Final competences
Students acquire a thorough knowledge of some business communication topics and
are capable to apply these in French in a business setting.
Conditions for credit contract
Access to this course unit via a credit contract is unrestricted: the student takes into
consideration the conditions mentioned in 'Starting Competences'
Conditions for exam contract
This course unit cannot be taken via an exam contract
Teaching methods
Seminar
Extra information on the teaching methods
After a short theoretical introduction to each module, students work on case studies (in
groups). They also realize two year products: 1) crisiscommunication; 2) business plan
Learning materials and price
Extensive course notes with exercises and case studies. Cost: 15 EUR
(Approved)
1
References
Blein Bernard, 2009, Prendre la parole en public. Paris: Larousse.
Desmet P, Klein J.R., Lamiroy B., 2011, Vous Dites? Répertoire d'erreurs courantes en
français chez les néerlandophones, Leuven: Acco.
Libaert T, 2010, La communication de crise (2010). Paris, Dunod.
Libaert T., M.H. Westphalen, 2012, Communicator. Toute la communication
d'entreprise. Paris, Dunod.

Course content-related study coaching
During classes
Evaluation methods
continuous assessment
Examination methods in case of periodic evaluation during the first examination period
Examination methods in case of periodic evaluation during the second examination period
Examination methods in case of permanent evaluation
Assignment, simulation, skills test, report
Possibilities of retake in case of permanent evaluation
examination during the second examination period is possible in modified form
Calculation of the examination mark
100% permanent evaluation
(Approved)
2