GU A SC O`16 - Longines Masters

Transcription

G UAS CO '16
THE GRAND SLAM INDOOR OF SHOW JUMPING
WE RIDE THE WORLD
CLICK HERE TO WATCH THE VIDEO
W W W.YO U T U B E . C O M / L O N G I N E S M A S T E R S
TH E MASTE RS S E R I ES
LO O K O F TH E S E ASO N
E AC H Y E A R E E M I N V I T E S A N A R T I ST TO D E S I G N T H E O F F I C I A L P O ST E R S
O F L O S A N G E L E S , PA R I S A N D H O N G KO N G
2 0 1 6 - 2 0 1 7 S E A S O N T O B E R E V E A L E D M AY 2 0 1 6
T H E L O S A N G E L E S , P A R I S A N D H O N G K O N G P O S T E R S — 2 0 1 5 - 2 0 1 6
W H O
W E
A R E
E E M C R E AT O R O F E X C E P T I O N A L E Q U E S T R I A N
EVE NTS S IN C E 200 4
To reinvent Show Jumping! What an ambitious goal EEM CEO and Founder Christophe Ameeuw and his team at EEM have set for
themselves!
A passionate equestrian and owner of the well established sport horse training, trading and breeding facilities Ecuries d’Ecaussinnes in
Belgium, Christophe Ameeuw made his debut as show organizer in 2004.
Together with the Pessoa Family he took over and re-launched the Jumping de Bruxelles, an event dear to him as it was, as he says,
where his passion for horses was born as a child.
For over ten years, EEM has been dedicated to bringing equestrian sports to the international front stage. Inspired by the Grand Slam in
tennis and its legendary tournaments, EEM created the Longines Masters in Los Angeles, Paris and Hong Kong, the Grand Slam Indoor
of Show Jumping. The unique concept, recognized as the word’s most prestigious equestrian events, gathers under one roof the best of
sport, entertainment, glamour and elegance.
EEM is the creator, owner and organizer of the Longines Masters Series. The company’s team is spread between the headquarters
in Ecaussinnes and the subsidiaries in Los Angeles and Hong Kong. In addition to event organization and sports management, EEM
oversees the career development of distinguished international equestrian athletes and artists.
E E M C R E AT O R O F E X C E P T I O N A L E Q U E S T R I A N
EVE NTS S IN C E 200 4
1 9 97
2004
C H R I STO P H E A M E E U W
F I R ST B R U SS E LS AU D I
L AUNCHING OF
I N T E R N AT I O N A L
ACQ U I R ES EC U R I ES
M AST E R S.
T H E G U CC I PA R I S
E X PA N S I O N W I T H
D’ ECAU SS I N N ES.
2009
M AST E R S, F I R ST L EG
OF THE GRAND SL AM
INDOOR.
2013
T H E LO N G I N ES
M AST E R S O F H O N G
K O N G, T H E F I R S T
2014
2015
L AUNCH OF THE
AM E R I CAN LEG O F
THE SERIES WITH THE
LO N G I N ES M AST E R S
O F LO S A N G ELES.
5* SHOW JUMPING
CO M P E TITIO N IN
ASIA SINCE THE 2008
O LY M P I C G A M E S .
2016
OFFICIAL L AUNCH
M A R CO KU TSC H E R &
O F T H E LO N G I N ES
V A N G O G H C R E AT E
M AST E R S AS
H I S T O R Y, W I N N I N G
LO N G I N ES B ECO M ES
250 000€ SUPER
TITLE SPONSOR OF
BONUS.
THE SERIES.
THE GRAND SL AM
I N D O O R I S O F F I C I A L LY
R ECO G N I Z E D BY
THE FEI.
” F O R 1 0 Y E A R S I H AV E B E E N D R I V E N B Y A D E S I R E T O R E I N V E N T S H O W J U M P I N G A N D G I V E O U R N O B L E S P O R T T H E V I S I B I L I T Y I T D E S E R V E S .
INSPIRED BY TENNIS
T H E G R A N D S L A M I N D O O R C O N C E P T WA S C R E AT E D W I T H T H AT I N M I N D ” .
C H R I STO P H E A M E E U W
“ T H E W I M B LE D O N O F EQ U EST R I A N S P O RT ”
TATLER
A UNIQUE & PIONEERING EVENT CONCEPT
A U N I Q U E C O M B I N AT I O N O F S P O R T I N G A C T I O N & E N T E R TA I N M E N T B O A S T I N G E XC E P T I O N A L S H O W J U M P I N G
COMPETITIONS,
L I F E S T Y L E E X P E R I E N C E , G L A M O U R , G A S T R O N O M Y A N D C O N T E M P O R A R Y A R T.
Official global Series recognized by the FEI (Fédération Equestre Internationale).
The world’s most prestigious Indoor equestrian events.
Sporting excellence with the world’s best Show Jumping riders and horses, Olympic Champions, World Champions, sporting
legends and international rising stars.
A brand that embodies values of Excellence, Innovation, Elegance & Entertainment.
B EST M O M E N TS
MORE THAN 180K VIEWS
“ THE NE XT BIG USA SPORT ”
ESPN
THE GRAND SLAM INDOOR OF SHOW JUMPING
I N S P I R E D BY T E N N I S , T H E M AST E R S S E R I E S : T H E G R A N D S L A M I N D O O R O F S H OW J U M P I N G
T H E U LT I M AT E S H O W J U M P I N G C H A L L E N G E A C R O S S A S I A , E U R O P E A N D A M E R I C A
G R A N D S L A M S U P E R B O N U S O F 1 M € F O R T H R E E C O N S E C U T I V E W I N S - L O S A N G E L E S – PA R I S -
O F LO S A N G ELES 201 6
O F PA R I S 2 0 1 6
O F H O N G KO N G 201 7
September 29- October 2
Long Beach Convention Center
3rd edition
December 1-4
Paris Nord Villepinte
8th edition
February 10-12
AsiaWorld-Expo
5th edition
H O N G KO N G
6
5
3
1
1
1
1
STAR EVENT
CONCEPT
STAR SHOW JUMPING
COMPETITIONS
CONTINENTS
GLOBAL FEI
ACCREDITED SERIES
GRAND SLAM INDOOR
SUPER BONUS
WINNER
ICONIC TROPHY IN
SHOW JUMPING
“ T H E FA S T E S T G R O W I N G S P O R T I N G E V E N T I N A S I A”
WINFRIED ENGELBRECHT-BRESGES
CEO HONG KONG JOCKEY CLUB
O U R VA L U E S & CO N C E P T
S P O R T E XC E L L E N C E - E L E G A N C E - I N N O VAT I O N - E N T E R TA I N M E N T
L U X U R Y L I F E S T Y L E E X P E R I E N C E & E N T E R TA I N M E N T
O U T S TA N D I N G G L O B A L M E D I A P R E S E N C E
• Prestigious Partner Brands
• International broadcast audience reach to 550 Million households • Contemporary Art & Gastronomy
across 120 countries
• Live Music and After Parties
• Year Brand global PR Strategy & Social Network activation
• Unique Hospitality Experience
TH E B EST O F S P O RT
CHARITY ENGAGEMENT
• Olympic Champions, World Champions, World Cup Champions and • Long standing support of Amade Mondiale, an organization presided rising stars
by HRH Princess Caroline of Hanover
• Elite amateur riders
• Involvement with many local associations in support of children and • US$ 4 Million in Prize Money
the development of the sport
• The iconic Grand Slam Indoor Trophy
P R ESTI G IO U S H I G H P R O FILE AU D I E N C E
• VIP and Red Carpet celebrities, decision-makers from the worlds of luxury and fashion and industry leaders
• An annual meeting point with unparalleled networking opportunities
THE RIDE OF MY LIFE
A W I D E -A N G L E S H OT O F T H E E Q U E ST R I A N WO R L D I N A SAG A BY T H E LO N G I N E S M A ST E R S
475K VIEWS
G EO R G I N A B LO O M B E R G
A U D R E Y C O U LT E R
GUILL AUME CANET
M O R E TH A N 247 K V I E W S
THE RIDE OF MY LIFE
K E Y
F I G U R E S
MEETING POINT
B U S I N E S S L E A D E R S , F O R T U N E 5 0 0 C E O S , L U X U R Y W O R L D I N F L U E N C E R S , O P I N I O N M A K E R S , B A N K I N G , A R T,
E N T E R TA I N M E N T I N D U S T R Y, O W N E R S O F T H E B E S T S H O W J U M P I N G H O R S E S I N T H E W O R L D .
I N T E R N AT I O N A L
V I S I TO R S
VIPS
LOS AN G ELES
PA R I S
H O N K KO N G
20%
10%
30%
2015: 23,000
5 0 , 0 0 0 ( M A X . C A PA C I T Y )
2015: 22,000
2016: 35,000
200,000 IN 2015
2016: 25,000
2018: 50,000
I N C L U D I N G T H E S A L O N D U C H E VA L D E PA R I S
2018: 40,000
6,000
8,000
( M A X . C A PA C I T Y )
5,000
C H A R LOT T E C AS I R A G H I
S T E V E N S P I E L B E R G, C H R I S T O P H E A M E E U W &
BO DEREK
G A S PA R D U L L I E L
B I L L G AT E S
M I SS H O N G KO N G 201 6
JAMES CAAN
K AT E C A P S H A W
RED CARPET
T H E 3 L E G S O F T H E LO N G I N E S
MASTERS SERIES ROLL OUT THE RED
C A R P E T F O R B I G N A M E S I N FA S H I O N ,
F I L M , S P O R T A N D B U S I N E S S . S TA R S
F R O M A L L OV E R T H E WO R L D CO M E
T O S U P P O R T T H E I R FA M I LY, F R I E N D S
A N D C H A M P I O N S O R S I M P LY T O E N J OY
T H E S H O W. L E T ’ S I N J E C T A B I T O F
GLAMOUR BETWEEN COMPETITIONS:
I T ’ S T H E H O L LY W O O D P H O T O C A L L .
MICHAEL MANN & SUMMER MANN
L O S A N G E L E S M AY O R
ERIC GARCET TI
K ALEY C UO CO
GUILL AUME CANET
DENISE RICHARDS
AARON KWOK
D AV I D C A R U S O & F R I E N D S
M A R I O N COT I L L A R D
GARY DOURDAN
ST E F F I G R A F & A N D R É A G A S S I
P AT T I & B R U C E S P R I N G S T E E N
M I C H A EL B LO O M B E R G
GAD ELMALEH
C H R I STO P H E A M E E U W, J E A N - C L AU D E VA N DA M M E ,
RICHARD ORLINSKI
DR. SIMON IP
D R. C L AU D E C H AU C H A R D & BI A N CA B R E E
“ THE NE XT OSCARS”
MICHAEL MANN
FILM DIRECTOR & PRODUCER
G LO BAL B R OADCAST
LOS AN G ELES
PA R I S
H O N K KO N G
MILLION HOUSEHOLDS
422
320
300
T E R R I TO R I E S
107
120
110
8 HOURS + 52 MIN
8 HOURS + 52 MIN
8 HOURS + 52 MIN
HIGHLIGHT
HIGHLIGHT
HIGHLIGHT
800
800
800
F OX S P O R T S 1
EUROSPORT
TVB
HOURS PRODUCED
LIVE STREAMING
(MILLION HOUSEHOLDS)
( N OT I N C LU D I N G T V
B R OA D C A ST E R S
WHO ALSO LIVESTREAM)
H O ST B R OA D C A ST E R
LO S A N G ELES
H O N G KO N G
H O N G KO N G
IN THE CITY
LO S A N G ELES
PA R I S
LO S A N G ELES
PA R I S
PA R I S
H O N G KO N G
H O N G KO N G
H O N G KO N G
PA R I S
H O N G KO N G
G L O B A L C O M M U N I C AT I O N
MEDIA PLAN
LOS AN G ELES
PA R I S
H O N K KO N G
1,2 MILLION US$
1,5 MILLION € +
2,3 MILLION €
1,8 MILLION US$
( S A L O N D U C H E VA L D E PA R I S )
E D I TO R I A L
M E D I A COV E R AG E
E Q U I VA L E N T A D VA L U E
ACC R E D I T E D M E D I A
WEBSITE (VISITS)
PA G E V I E W S
FA C E B O O K ( U S E R S
R E AC H E D)
FA C E B O O K FA N S
I N S TA G R A M FA N S
MASTERS TV
25 MILLION US$
12 MILLION €
5 MILLION US$
335
405
220
55,000
7 2 ,1 5 0
30,000
2 3 7, 0 0 0
276,000
130,000
3 ,1 0 0 , 0 0 0
5,800,000
1,000,000
100,800
108,000
120,000
(+7%)
(+11%)
7, 4 3 0
11,350
25,500
(+101%)
(+54%)
(+126%)
150,000 VIEWS
600,000 VIEWS
500,000 VIEWS
(LIVE STREAMING +25%)
PAYS : France
PAGE(S) : 16
SURFACE : 29 %
URL : http://www.lefigaro.fr/
RUBRIQUE : Sport
PAYS : France
DIFFUSION : 314312
TYPE : Web Grand Public
JOURNALISTE : Marianne Simon
Cliquez ici pour accéder à la version en ligne
1 décembre 2015 - 17:33
PERIODICITE : Quotidien
3 décembre 2015 - N°22182
2015
October 2,
: 27,900,282
Impressions
sthe movie
, music and
logy, media
as techno
erg
as diverse as their battleground. and Steven Spielb
sive,
field
ance in fields
Springsteen
for domin n the horse-riding
n in the expen
berg, Bruce
competed
their positio
n have chose
Their fathers
Michael Blooms, hoping to better
young wome Jobs, Bill Gates,
more than
but these
in Los Angele
mping for
ters of Steve
ociety event
been showju
trian sport.
The daugh
ed at a high-stitive world of eques Bloomberg, 36, have
gather
all
ina
have
compe
and hyper- and tech heiress Georg
exclusive
as media
Some, such
a decade.
Le Longines Masters Paris : le rendez-vous
équestre entre compétition et glamour
LIFESTYLE LifeStyle Par Jeremy Thiry Mis à
17:18 Publiéle 01/12/2015 à 15:42
October 5, 2015
Impressions: 46,029,910
Dine at the Long
ines Masters Tabl
LA: Chef Yves
e in
Mattagne
jour le 01/12/2015 à
Après six ans aux couleurs de Gucci, cette 7e édition
s'affichera avec la célèbre maison horlogère Longines.
Temps fort du Salon du Cheval, l'événement est
international et digne des plus grandes compétitions
un
sportives. Parmi les 38 cavaliers: quatre Allemands,
un
Argentin, un Australien, trois Belges, un Canadien,
Espagnol, deux Britanniques, deux Irlandais, deux
un Suédois, trois Suisses et quatre
Italiens, un Marocain, deux Néerlandais, un Qatarien,
des sauts d'obstacles seront également
Américains. Enfin, neuf champions français spécialistes
Delestre, Kevin Staut, Patrice Delaveau,
présents au rendez-vous: Pénélope Leprevost, Simon
Philippe Rozier et Timothée Auciaume.
Roger-Yves Bost, Julien Epaillard, Jérôme Hurel,
Longines: le chronométreur officiel
1 2
réussi à diversifier les épreuves. Cette année,
Depuis sa création, le Gucci Paris Master a toujours
en adéquation avec les étapes phares de la
la collaboration avec Longines rentre parfaitement
maîtrise du temps du «Longines Speed
compétition. Entre l'exigence de précision et de
la marque horlogère se retrouve dans ces
Challenge» et l'élégance des cavaliers sur les étriers,
suisse pour les sports équestres remonte à...
qualités qui la définissent. La passion de la maison
produisait un chronographe arborant la gravure
1878. Année durant laquelle la marque horlogère
était portée dans les hippodromes
d'un jockey et de sa monture. Dès 1881, cette montre
d'un concours de sauts d'obstacles au
américains. En 1912, Longines était déjà partenaire
équestres se pepértue.
Portugal. Aujourd'hui, son implication dans les sports
Le Village Prestige: une première
du Longines Masters, un «Village
Pour accueillir au mieux les 50.000 visiteurs annuels
partenaires. Mode et luxe, équitation,
Prestige» ouvrira des boutiques éphémères des marques
belle occasion pour ces griffes prestigieuses de
cuisine et gastronomie, vins , champagne... Une
semaines des fêtes de fin d'année. Les
faire découvrir leurs dernières collections à quelques
créations et leur savoir-faire tandis que les
professionnels équestres présenteront leurs nouvelles
leurs œuvres. Autour de soi, une vue
artistes contemporains et autres galeries exposeront
cavaliers mondiaux s'entraîneront avant les
imprenable sur le «paddock» où les plus grands
apprécier une cuisine raffinée dans l'un
épreuves. Après les compétitions, les visiteurs pourront
amis.
des restaurants et prendre une dernière coupe entre
Le programme général
Trophy, Masters, Gala - de 8h à 20h
- Jeudi 3 décembre 2015: Invitational Trophy, Prestige
Prestige Trophy, Masters - de 9h30 à 18h45 ;
- Vendredi 4 décembre 2015: Invitational Trophy,
de 22h
Longines Speed Challenge: session soirée à partir
Prestige Trophy, Masters - de 9h15 à 19h ; Gucci
- Samedi 5 décembre 2015: Invitational Trophy,
soirée à partir de 19h30
Gold Cup et Style & Competition for Amade: session
Prestige Trophy, Show, Masters - de 8h45 à
- Dimanche 6 décembre 2015: Invitational Trophy,
partir de 15h
13h ; Longines Grand Prix: session après-midi à
à Villepinte, au nord de Paris. Du
Longines Masters Paris 2015, au Parc des Expositions,
3 4
Tous droits de reproduction réservés
Chef Yves Mattagne
sits casually on a
white couch in the
the dining tables
Masters Club lounge
that surround the
overlooking
equestrian ring.
accent and warm
A native of Belgium,
smile pour into his
his charming
culinary vocabulary
cold gazpacho with
, as he explains how
warm lobster to serve
he prepares a
600 tables at theLongin
this
Apple weekend. He uses this description
es Masters in Los
Gates and
to illustrate how
Angeles
his cuisine at the
he has mastered
founder Bill trian event in Los
Longines Masters.
the art of serving
of Microsoft
eques
ng
rs
Maste
r-old offspri
Longines
the 18-yea
as at the
A celebrated Michelin
and Eve Jobs,
for the camer
chef, his flagship
Gates
er
poses
restaurant in Brussels,
creativity comes
iRide: Jennif Jobs respectively,
alive. He serves the
Sea Grill, is where
'fruits of the sea'
his
foraged pine tree
founder Steve
in their most natural
bark to smoke fish
state, using
a la minute, wild
Angeles
stuffing chicken),
mushrooms for risotto
seaweed in water
(and for
to infuse and bring
allowing the freshness
out the natural flavors
to come out.
of seafood,
Tous droits de reproduction réservés
l eq…
evenementie
5 6
QUE : People
Dive
: Alice
ALISTE
RUBRI
1. Bruce Springsteen watches daughter
Jessica, 22, who finishes 10th in the Grand
Prix. 2. Former NYC mayor Michael Bloomberg
celebrates his daughter Georgina’s third-place
finish in the Grand Prix. 3. Andre Agassi
and Steffi Graf attend as ambassadors
Longines, a watch brand long associated
for
with tennis and the title sponsor of the
LA Masters. 4. James Caan: Godfather,
horse enthusiast. 5. Robert Johnson, the
Gambler,
founder of BET, also has a daughter, Paige,
29, who is competing in five events. 6. These
socialites and fashionistas aren’t judging
jumps, but they do critique costumes for
a charity competition.
ue
Belgiq
PAYS :
JOURN
S) : 1
PAGE(
%
CE : 158
SURFA
madaire
: Hebdo
DICITE
PERIO
bre 2015
3 décem
PAYS : France
FOR MORE PHOTOS FROM
THE COMPETITION, VISIT
ES.PN/14LAMASTERS
66
PAYS : France
PAGE(S) : 66-68
SURFACE : 269 %
PERIODICITE : Hebdomadaire
ESPN The Magazine 12/08/2014
photographs by BENJAMIN LOWY
2 décembre 2015 -
PAGE(S) : 66-68
DIFFUSION : 221985
Gurtler
JOURNALISTE : Matthias
DIFFUSION : 221985
Gurtler
JOURNALISTE : Matthias
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PERIODICITE : Hebdomadaire
2 décembre 2015 -
N°1173
N°1173
October 1, 2015
Circulation: 629,099
Tous droits de reproduction
Tous droits de reproduction
Tous droits
uction
de reprod
réservés
July 31, 2015
The Next Big Leap In The Sport Of Show
Jumping
Ask someone to name a sport that includes a Springsteen, Bloomberg and Gates
and chances are they will pick the something akin to the tame sport of golf. But
they’d be wrong. Daughters of Bruce, Michael and Bill all compete in the ever
popular and ever growing sport of show jumping – and the stakes are half a
million high.
Nearly 6 years after it started as a single show horse event in Paris born into the
middle of a recession, EEM has turned the sport of show jumping into
aninternational sensation.
Now sporting 3 international events on 3 different continents, Paris, Hong Kong
and Los Angeles and looking for a fourth, the company gave me a rare glimpse
into the growth of competitive show jumping.
“I was inspired by the tennis Grand Slam events to create an international series,
starting with the Gucci Paris Masters (now named Longines Masters of Paris) in
2009,” Christophe Ameeuw, Founder and CEO of EEM told me.
Ameeuw also worked with OlympiansLaura Kraut and Nelson Pessoa to help
announce Longines as the title partner of the Masters on social media. At last
year’s Longines Masters of Los Angeles, riders shared photos and news about
their participation on Facebook, Twitter TWTR +3.45% , and Instagram.
For instance, Kaley Cuoco posted about competing in the event multiple times on
Instagram and had approximately 100,000 “likes,” and fan favorite Reed
Kessler shared her location for the meet-and-greet and autograph signing on
Facebook.
EEM’s title sponsor and event namesakeLongines, has been involved in the
equestrian world since 1878 when it engraved a jockey and a horse on a pocket
watch. For them, partnerships with equestrian competitions represents a strong
match with the brand’s image and philosophy.
October 2, 2015
October 6, 2016
The daughters of Bill Gates and
Steve Jobs competed against
each other in an equestrian
event
Held at the Los Angeles Convention Center, the event included several
different competitions stretched out over four days.
Jennifer Gates — daughter of Bill and Melinda — and Eve Jobs —
daughter of Steve and Laurene — are both 18 and relatively new to the
sport.
Gates notably paid $18 million for a 228-acre horse farm in Rancho
Santa Fe, California, a year ago. The Gates family also owns a second
equestrian estate in Wellington, Florida, which they purchased for $8.7
million after renting it for travel to Jennifer's horse-riding competitions.
The LA Convention Center is used to hosting big events but the LA Masters provides organizers
with a unique challenge. The show ring alone requires 1,500 tons of dirt.
Story highlights
Shutterstock Rex for EEM

LA Convention Center hosts LA Masters
Jessica Springsteen,
daughter
of Bruce to
Springsteen
and
Patti
Scialfa, has
 Huge
operation
transform
into
sporting
arena
 wins
Event
from
October
1-4Royal Dublin Horse
led Team USA to
at theruns
Nations
Cup
and at the
Show.
(CNN)The set for "Starship Troopers." A gathering place for Emmy award winners.
And next: horse manure.
To support its partnership with EEM, Longines has developed a social strategy
that involves its own equestrian twitter account @LonginesEq and from its
primary account @Longines. They post live results and pictures of all the
equestrian events they sponsor.
On Instagram @Longines focuses more on the visual elements of their equestrian
sponsorships; on Facebook they cover news of their events and on YouTube they
tell stories. They use their social channels to strengthen the brand and engage
current and future customers of the brand through their association with the
equestrian world.
According to Longines, show jumping is also one of the only sports where men
and women compete together, and because their watch collections are split
between sexes equally as well, Capelli claims it’s a very good demographic fit for
their brand.
Destry Spielberg, daughter of Hollywood director Steven Spielberg, also
competed in the show jumping event.
The daughters of Steve Jobs, Bill Gates, Bruce Springsteen, Michael
Bloomberg, Steven Spielberg, and Tom Selleck all suited up for the
second-annual Longines Masters show jumping competition this
weekend.
“The Longines Masters match with the core values of the brand; elegance,
tradition, performance. Elegance is one of the key factors when it comes to the
decision if Longines partners an event or not,” Juan-Carlos Capelli, VicePresident of Longines and Head of International Marketing told me.
But has it worked?
Lights, camera, horse! LA breaks with
convention for showjumping
spectacular
Springsteen and Scialfa came out to support their daughter, seen here in
Home to the world's greatest video games.
full riding gear.
The Los Angeles Convention Center(LACC) is a cavernous complex, hosting dozens of
America's largest events each year.
October 2, 2015
Posing up: Miss Spielberg poses, left, in a different outfit - while to the right are celebrity horse
fans Ashlee Bond and Kaley Cuoco
Olivia Mellan, a psychologist who focuses on the super-rich, told the New York Times last year: 'Kids of
famous parents who develop a passion for riding can build self-esteem and pride in their own
autonomous accomplishment in a domain separate from their parents’ fame.
'Girls especially benefit from this opportunity to shine'.
Susan B. Schoellkopf, a horse trainer, noted that the cultured crowd in which they move also mean the
women's fathers won't be gawked at should they choose to watch their offspring from the sidelines.
Christophe Ameeuw, Founder and CEO of EEM & Juan-Carlos Capelli, Vice-President of Longines
MISS GATES AND A VERY EXPENSIVE ANSWER TO DAD'S PLEDGE
Bill Gates famously declared that he would not leave his billions to his children after they died, so they
could achieve something for themselves.
Delivering a TED talk last year, he said: 'We want to strike a balance so they have the freedom to do
anything but not sort of a lot of money showered on them so that they can go out and do nothing'.
réservés
réservés
B E C O M I N G
A
P A R T N E R
M AST E R S PA RT N E R S B E N E F I TS
• INTERNATIONAL BRAND EXPOSURE guaranteed through international broadcast & outstanding media coverage
• BESPOKE VIP HOSPITALITY EXPERIENCE through the Masters Club Michelin Star Chef gastronomy, private suites and ‘behind the scenes’ experiences to discover and enjoy the magic of Show Jumping
• GLOBAL COMMUNICATION PLATFORM a consistent message throughout the year and across continents through digital, on site and media presence and activation
• NETWORKING TO A HIGH PROFILE AUDIENCE a passionate fan base of high net worth individuals and influencers from the worlds of business, art, government, culture and sports
• PRODUCT SHOWCASE and personalized contact with Masters affluent consumers though Pop-up Boutiques at the Prestige Village, on site activation and outreach
“ T H E L O N G I N E S M A S T E R S D E S E R V E 6 S TA R S ”
NELSON PESSOA
SHOW JUMPING LEGEND
M AST E R S PA RT N E R S B E N E F I TS
Throughout the years EEM has built a solid and trustworthy relationship with prestigious partners that have greatly contributed to
the success and credibility of the Masters Series. Our approach is based on tailor made & CREATIVE high-end activation concepts,
long term commitment, selected number of partners and GLOBAL synergies across continents.
C R E AT E M E M O R A B L E M O M E N T S AT T H E E V E N T
JUSTONEEYE
A P P E N D I X
LO N G B E AC H CO NVE NTIO N C E NTE R
TH E MASTE RS C LU B
KIDS
CORNER
EXHIBITORS
EXHIBITORS
EXHIBITORS
Gastronomy VIP experience located along
TAKE AWAY
PRESTIGE VILLAGE
SALON
LOUNGE
PADDOCK
RE
ST
A
UR
A
N
side the ring with Michelin Star Chef, fine
SPORTS
OFFICE
wines & champagne. Private “suite”, VIP
RIDERS
LOUNGE
tables and lounges.
T
BAR
PRESS
ROOM
ACCREDITATION
MAIN COMPETITION ARE A
PUBLIC ENTRANCE
Spectacular Sporting Action with
VIP ENTRANCE
the best show jumping Riders in the
world, 6 Masters competitions (5*) and
PUBLIC
K
SKYDEC
PREMIUM
S CLUB
MASTER
many classes for the elite professional
and amateur riders Prestige (2*) and
Invitational (1*) Trophy.
CK
SKYDE
P R ESTI G E VILL AG E
STAND
GRAND
BOXES
RENA
MAIN A
S CLUB
MASTER
SUITES
Pop-up stores and luxury boutiques by
our partners around the Paddock area, Art
Exhibitions, activities for children, reading
room, and demonstrations throughout the
event.
PA D D O C K LO U N G E
Fo o d a n d b eve ra g e , l i ve m u s i c a n d
entertainment.
PA R I S N O R D V I L L E P I N T E
entertainment.
tables and lounges.
event.
PRESTIGE VILLAGE
PRESTIGE VILLAGE
ASIAWORLD-EXPO
entertainment.
tables and lounges.
event.
PRESTIGE VILLAGE
PRESTIGE VILLAGE
“ T H E N ° 1 I N D O O R S H O W I N A M E R I C A”
NORTH AMERICAN RIDERS GROUP
National & Prestige
Competitions
National & Prestige
Competitions
National & Prestige
Competitions
National Grand Prix
Prestige Grand Prix
Media Preview « Behind
the Scenes » & Meet the
Riders
Opening Gala Evening
Masters Riding Class
Private Concert
Masters Competition
« Meet the Riders »
For Kids
Charity Class
Masters Competition
Masters Competition
Longines Speed Challenge
Riders Cup
DJ Set
Show
Masters Talk « The Ride of
My Life »
Masters After Party
Longines Grand Prix
SESSION 6
Warm Up Masters
SESSION 4
SUNDAY
BY INVITATION
AFTER
COMPETITION
SATURDAY
SESSION 5
EVENING
6PM to 11PM
FRIDAY
SESSION 2 / KIDS DAY
AFTERNOON
12:30PM to 5PM
THURSDAY
SESSION 3
MORNING
8AM to 12PM
SESSION 1 / DISCOVERY DAY
TH E MASTE RS P R O G RAM O F LOS AN G ELES
LIVE Press Conference
Invitational & Prestige
Competitions
Competitions
Competitions
Invitational Grand Prix
Prestige Grand Prix
Media Preview « Behind
the Scenes » & Meet the
Riders
Masters Riding Class
Private Concert
Masters Competition
« Meet the Riders »
For Kids
Charity Class
Masters Competition
Masters Competition
Riders Cup
DJ Set
Show
Masters Talk « The Ride of
My Life »
Masters After Party
Longines Grand Prix
SESSION 6
Warm Up Masters
SESSION 4
SUNDAY
BY INVITATION
AFTER
COMPETITION
SATURDAY
SESSION 5
EVENING
6PM to 11PM
FRIDAY
AFTERNOON
12:30PM to 5PM
THURSDAY
SESSION 3
MORNING
8AM to 12PM
T H E M AST E R S P R O G R A M O F PA R I S
TH E MASTE RS P R O G RAM O F H O N G KO N G
AFTER
COMPETITION
DISCOVERY DAY
Meeting of the riders and
jockeys at the HKJC
Happy Valley race course
Masters Competition
Training session and
media preview at the
Longines Masters
Asian Junior Competition
MasterClass
DJ Set
Longines Grand Prix
Masters Competition
The HKJC
Race of The Riders
The HKJC Trophy
Show
MasterClass
Masters Competition
Masters Competition
SESSION 4
MasterClass
SESSION 6
EVENING
SUNDAY
MasterClass
SESSION 5
12:30PM to 5PM
SATURDAY
AFTERNOON
FRIDAY
SESSION 3
8AM to 12PM
BY INVITATION
MORNING
6PM to 11PM
THURSDAY
WEDNESDAY
Masters After Party
B E PA RT O F A C L U B O F P R E ST I G I O U S B R A N D S
KEY FIGURES
300
153
HORSES
RIDERS
13
25
PONIES
NATIONALITIES
1 800
50 000
BAGS OF WOOD SHAVINGS
VISITORS
600
500
BALES OF HAY
MILLION HOUSEHOLDS REACHED IN 120 COUNTRIES
1 200
1 MICHELIN 2-STAR CHEF
SET UP HOURS
3 SOUS-CHEFS
10 COOKS
98
AT THE MASTERS CLUB
TONS OF EQUIPMENT
5 000
130
BOTTLES OF CHAMPAGNE
VIP TABLES
T I M E L A P S O F T H E LO N G I N ES M AST E R S O F LO S A N G E L ES 20 1 5
“ T H E M A S T E R S O F P A R I S H A S R E A L LY H E L P E D
THIS SPORT GROW ”
QUOTE INFO JUMPING
LOS AN G ELES
EUROPE HE ADQUARTERS
H O N G KO N G
EEM USA Inc
1901 Avenue of the Stars, Suite 200
Los Angeles, CA 90067
USA
Phone: +1 310 461 1447
Mail: [email protected]
EEM Sprl
Rue Blavier, 3
7190 Ecaussinnes
Belgium
Phone: +32 (0)67 48 51 84
EEM ASIA
27/F, Chinachem Leighton Plaza
29 Leighton Road
Causeway Bay, Hong Kong
Phone: +852 2616 2703
W W W. E E M W O R L D. C O M
WE RIDE THE WORLD
LO N G I N E S M A ST E R S O F PA R I S 2 0 1 5
This document is confidential and non binding.
It is presented by EEM for information purposes only and cannot involve our responsibility in any way.
No part of this work may be reproduced, modified, distributed, or otherwise used without prior written permission of EEM.

GU A SC O`16 - Longines Masters

Transcription

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