Ski touring

Ski touring
Trends in Switzerland
Practice of sport in Switzerland
• The 3 main motivations for practicing sport are:
Being more healthy
Do something enjoyable
Empty your mind
Source: 2008 Observatoire du sport et de l’activité sportive suisse (OFS, PDF)
Ski touring – General info
• Ski touring is ranked # 18 favorite sport of the Swiss
• Practiced by 2.5% of the population (+1.4% between
2000 and 2008)
• In average, practiced 10 times a year
• The age of the practitioners is 49 years old with 52%
of women
• Ski Touring is ranked # 12 sport practiced during
vacation (2.7% of the people doing “sporty
vacation”)
Profile of a practitioner
Made with: http://www.easel.ly
Regional disparities
• Swiss-German tend to practice sport more often than the
Swiss-Italian and Swiss-French
• However ski touring is more appreciated by the SwissFrench
Source: 2008 Observatoire du sport et de l’activité sportive suisse (OFS, PDF)
Habits of practitioners
• Length of a tour
44% : 3-5 hours
26% : more than 5 hours
28% : 1-3 hours
2% : less than 1 hour
Source :Lamprecht, M., Fischer, A. & Stamm, H.P. (2009): Sport Schweiz 2008: Factsheets Sportarten. Magglingen: Bundesamt für Sport BASPO
Potential development
• 0.8% of the population “would like to” practice ski
touring which is 0.3% more than in 2000 (value of 2008)
• These people who would like to practice ski are in
average 51 years old and 68% of them are women
• In 2008 the growth potential of ski touring was estimated
at 23%
Equipment: main brands
• Skis: Dynafit, Ski Trab, Black Diamond, Dynastar, Movement, K2
• Boots: Scarpa, Dynafit, Garmont, Dynastar, Black Diamond, Scott, Sportiva
• Bindings: Dynafit, Marker, Diamir, Black Diamond
• Climbing skins: POMOCA, Coll Tex, Gecko
• Avalanche safety gear: Mammut/Barryvox, Ortovox (DVA+), ABS (airbag backpack),
ARVA (DVA), Life Link (baton, sonde)
• Clothing and backpack: Dynafit, Black Diamond, Mammut, Odlo, Smartwool
(Merinos wool), Arc’Teryx, Icebreaker, Patagonia, Salewa, Columbia, The North
Face, Ibex (Merinos wool), Mountain Equipment, Haglöfs, Mountain Hardware,
Peak Performance
• Accessories: Julbo + Uvex (glasses), Petzl + Mammut (head lamp), Osprey
(backpacks)
Source: Interviews
Source: www.myswitzerland.com