Quality Awareness Program “QUALITY ACADEMY” July

Quality Academy - Jul/Dec 2011
Quality Awareness Program “QUALITY ACADEMY”
July - December 2011: focus on TOURIST INFORMATION
Beside the online satisfaction survey (www.visitbrussels.be/qualitydestination),
the aim of the quality awareness program is to raise awareness in the Brussels tourist sector.
OBJECTIVE
FOR WHOM
PERIOD
WHEN
WHERE
THEMES
LANGUAGE
REGISTRATION
CONDITIONS
TIP
Create awareness among Brussels tourism professionals about Brussels treasures and
particularities.
Make them curious about Brussels offers, make them eager to discover more and become real and
enthusiastic Brussels ambassadors.
All people dealing with tourists and guests in hotels, B&Bs, Hostels, Tourist Offices, Museums,
Restaurants, Shops, Services…
Test period: July – December 2011. Program will be appraised and eventually reviewed and
enhanced for 2012.
(Almost) every Tuesday, from July till December, from 10 am till 1 pm.
Please check detailed program.
9:45 am :
Welcome coffee @ bip (rue Royale 2-4)
10 am – 11 am : Introduction and presentation @ bip
11 am – 1 pm : Experiencing the city
Please check program – last minute changes might occur.
Quality of tourist information will be the focus for this Jul-Dec 2011 session.
3 main themes:
Brussels, an attraction for every season: agenda, cultural & social life, lifestyle (P.2-3)
Brussels’ identity – why Brussels is different: a new light on history (P. 4)
Brussels Experience: the Brussels Region, tourist information and guest experience (P. 5)
See details below.
More themes will be developed in the coming weeks.
French/Flemish – depending on participants
Please send attached registration form to [email protected] at least one week
in advance
Registration is free in 2011.
However, only the partners who commit to promote the online survey
(www.visitbrussels.be/qualitydestination) will be eligible to participate.
By “promote”, we mean at least making the flyers “We listen to you” visible on welcome desk
and/or putting a link to the online survey on company’s/institution’s website.
Number of participants is limited to 15 in each session. Therefore:
registration is subject to availability.
cancellations will be accepted until Thursday noon (Thursday before the session), in order
to enable replacement. Please note late cancellations (after Thursday noon) and noshows will be charged (30€/person/session) to the company/institution.
Participants need to attend full modules (from 10 am till 1 pm).
The Brussels paving stones require you to bear comfortable shoes. Ladies… please avoid heels!
For more info, please contact Huguette Maison-D’Ardenne: [email protected] - Tel 02/549 50 92.
QUALITY AWARENESS PROGRAM hmda/July 2011
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Quality Academy - Jul/Dec 2011
Quality Awareness Program “QUALITY ACADEMY”
MODULE : “Brussels, an attraction for every season” (by Yelyam - “Spotted by Locals” (part 1)
MODULE
DESCRIPTION
DATE(S)
“Brussels, an
attraction for
every
season”:
LIFESTYLE,
CULTURAL
AND
SOCIAL
AGENDA’S
19/7 /11
&
20/12/11
26/7 /11
&
6/12/11
CONTENT
PRACTICAL INFO
My guest only has 2-3 hours to relax, wandering through the city.
I will think about what I would personally like to experience, if I would be him/her.
So, rather than seeing places mentioned in any tourist guide, I would follow Yelyam’s tips, i.e.
her favourite “secret” places in the neighbourhood,
“word of mouth” recommendations
places “where it happens”, where locals love to go
local events of the season
useful tips about public transport/soft mobility…
GRAND PLACE district:
Hot places (Eat/drink/nightlife): Saint Géry, Marché aux Charbons, Bourse (Metteko, Live Music Cafe,..), Ste
Catherine and rue de Flandres, « Rue des Pittas », rue de la Violette…
Brussels Green: places within easy reach: Mont des Arts, parc Royal…
Shopping: Dansaert, Chartreux, Teinturiers, Agora, « bouquinistes », chocolate, beer and waffels « tips » …
Culture/visits: abreuvoirs breugheliens et other fountains, Arenberg and Actor's studio, architectural details…
Agenda: markets, seasonal events…
Other vibrant parts of the city with STIB: Bus 71 to Auderghem (though Ixelles), Tram 3 to Uccle, the train to
visit “remote” places in the Capital of Europe.
ROGIER/BOTANIQUE district:
Hot places (Eat/drink/nightlife): Canal, Place des Martyrs, Botanique, Halles de Schaerbeek, Friture pl St Josse…
Brussels Green: places within easy reach: Botanique, Parc Elisabeth, Canal (Parc Maximilien + farm house) …
Shopping: Passage du Nord, “exotic” rue de Brabant…
Culture/visits: Botanique, Kaai Theater, KVS, Micro-Marché…
Agenda: markets, seasonal events
Other vibrant parts of the city with STIB: all interesting places along metro lines 2 & 6, the train to visit
“remote” places in the Capital of Europe.
QUALITY AWARENESS PROGRAM hmda/July 2011
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5 Tuesdays in July/August +
5 Tuesdays in Nov/Dec
See dates on the left.
From 10 am till 1 pm:
1 hour general introduction
regarding agenda and tips
2 hours discovery of the
district
attendance 3 hours is
mandatory
Welcome coffee and presentation
@ 9:45 @ bip (or a hotel in the
district concerned – TBA)
Restrictions:
Priority will be given to the
hotels/B&Bs/Hostels of the district
Quality Academy - Jul/Dec 2011
Quality Awareness Program “QUALITY ACADEMY”
MODULE : “Brussels, an attraction for every season” (by Yelyam – “Spotted by Locals” (part 2)
MODULE
DESCRIPTION
DATE(S)
16/8 /11
&
22/11/11
“Brussels, an
attraction for
every
season”:
2/8 /11
&
29/11/11
LIFESTYLE,
CULTURAL
AND
SOCIAL
AGENDA’S
9/8 /11
&
13/12/11
CONTENT
PRACTICAL INFO
EUROPEAN district:
Hot places (Eat/drink/nightlife): Jourdan, Archimède, Luxembourg…
Brussels Green: Parc Léopold, Cinquantenaire, Mellaerts, Woluwe Valley, Felix Hap…
Shopping: Mérode
Culture/visits : Musée du Tram, Musées du Cinquantenaire, l'Arcade, Wolubilis, Atelier 210, le Bouche-àOreille, Espace Senghor…
Agenda: markets, seasonal events…
Other vibrant parts of the city with STIB: Tram 44 (Tervueren), 81 (Flagey), Metro 1 (city center / Woluwé /
Auderghem), the train to visit “remote” places in the Capital of Europe.
LOUISE district:
Hot places (Eat/drink/nightlife): Châtelain, Flagey, Saint Boniface…
Brussels Green: Parc d'Egmont, Tenbosch, Parc Tournay-Solvay, Etangs d'Ixelles, Abbaye de la Cambre, Jardins
du Roi, Bois de la Cambre, Forêt de Soignes…
Shopping: Rue du Bailli, rue de la Paix, « exotic » Matonge, Louise, Waterloo, Toison d’Or, Sablon…
Culture/visits: Musée d'Ixelles, Musée des Enfants, Villa Empain…
Agenda: markets, seasonal events
Other vibrant parts of the city with STIB: tram 94 from Schaerbeek to Boistfort/Auderghem and interesting
places in between.
BOURSE/STE CATHERINE district:
Hot places (Eat/drink/nightlife): Saint Géry, Marché aux Charbons, Bourse (Metteko, Live Music Cafe,..), Ste
Catherine, rue de Flandres, Place Rouppe …
Brussels Green: Béguinage, les Quais…
Shopping: Antoine Dansaert, rue du Midi, St Jacques, Boulevard Lemonnier, Bouquinistes, « exotic »
Fontainas…
Culture/visits: Scientastic, abreuvoirs breugheliens and other fountains, Centre littéraire PassaPorta, Parking
58, Cinéma Arenberg and Actor's Studio…
Agenda: markets, seasonal events
Other vibrant parts of the city with STIB: Bus 71 to Auderghem (though Ixelles), Tram 3 to Uccle, the train to
visit “remote” places in the Capital of Europe. Metro 1
QUALITY AWARENESS PROGRAM hmda/July 2011
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5 Tuesdays in July/August +
5 Tuesdays in Nov/Dec
See dates on the left.
From 10 am till 1 pm
1 hour general introduction
regarding agenda and tips
2 hours discovery of the
district
attendance 3 hours is
mandatory
Welcome coffee and presentation
@ 9:45 @ bip, 2-4 rue Royale (or
a hotel in the district concerned –
TBA)
Restrictions:
Priority will be given to the
hotels/B&Bs/Hostels of the district
Quality Academy - Jul/Dec 2011
Quality Awareness Program “QUALITY ACADEMY”
MODULE : “Brussels Identity” – why Brussels is “different” (by Roel Jacobs)
MODULE
DESCRIPTION
DATE(S)
CONTENT
PRACTICAL INFO
1) 3 “chronological” MODULES
20/9/11
From the origins to 15th century (Middle Age) : the churches Sablon /ND Chapelle, Brussels surrounding wall,
mur d’enceinte, town hall, St Géry
27/9/11
From the 16th till 18th century (New Ages) : Place Royale, Palais Royal, Rue aux Laines, Parc d’Egmont, Eglise
(Minimes + ND du Bon Secours), Grand Place
4/10/11
“Brussels
identity, why
Brussels is
different”:
A NEW
LIGHT ON
BRUSSELS
HISTORY
19th & 20th century (Modern times): Royal course (rue de la Régence – Palace of Justice - Petit Sablon) and
City boom (Jonction - Rue du Midi - Boulevards (Bourse) / Horta ( Ecole rue St Ghislain Marolles)
From 10 am till 1 pm
1 hour general introduction
2 hours discovery
attendance 3 hours is
mandatory
Welcome coffee and presentation
@ 9:45 @ bip, 2-4 rue
Recommendation : follow all 3
modules to get a full picture
From 10 am till 1 pm
1 hour general introduction
regarding agenda and tips
2 hours discovery of the
district
attendance 3 hours is
mandatory
Welcome coffee and presentation
@ 9:45 @ bip, 2-4 rue Royale (or
a hotel in the district concerned –
TBA)
Restrictions:
Priority will be given to the
hotels/B&Bs/Hostels of the district
2) 5 “geographical” MODULES
18/10/11
EUROPE district (Parc Léopold, Av tervueren, Cinquantenaire)
25/10/11
LOUISE district (Poelaert, Stéphanie, Abbaye Cambre, Ixelles – Bois de la Cambre)
2/11/11
ROGIER/BOTANIQUE district (Place de la Liberté/place des Martyrs/ Béguinage/les Quais) !!!! WEDNESDAY !!!
8/11/11
BOURSE/STE CATHERINE district (Ste Catherine & St Géry)
15/11/11
GRAND PLACE district (Grand Place & Galeries St Hubert)
QUALITY AWARENESS PROGRAM hmda/July 2011
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Quality Academy - Jul/Dec 2011
Quality Awareness Program “QUALITY ACADEMY”
MODULE : “Experience Brussels” (by VisitBrussels/bip)
MODULE
DESCRIPTION
DATE
CONTENT
PRACTICAL INFO
Where do I find the information for my client ? Presentation of www.visitbrussels.be , brochures, agenda
We listen to you … Together, let’s create the quality of tomorrow: dialogue is essential
“Experience
Brussels”:
DISCOVER
THE BRUSSELS
REGION AND
ITS TOURIST
OFFERS
From 10 am till 1 pm:
1 hour general introduction
regarding agenda and tips
2 hours visit “Experience
Brussels”
Welcome coffee and presentation
@ 9:45 @ bip (or a hotel in the
district concerned – TBA)
13/9/11
Experience Brussels, the interactive exhibition @ bip:
Through a surprising scenograpy, experience Brussels! takes you on a discovery trip in Brussels. Come along and
find out how and why the Region came about, the way it functions as an institution and the role it plays as an
international city and the capital of Europe. Have a closer look at the layout of the city, its cultural life, gastronomy,
its inhabitants, .
Discover Brussels' flavours, accents, customs and quirks…
A many-sided exhibition. An interactive experience that enables everyone to test their knowledge, learn, discover
things and have fun.
QUALITY AWARENESS PROGRAM hmda/July 2011
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