SEPPIC launches in the cosmetic hair-care market - In

PRESS RELEASE
Paris, March 14, 2014
SEPPIC launches in the cosmetic hair-care market
SEPPIC is already recognized for its expertise in active ingredients, thickening products and
emulsifiers for skincare, and is now launching into the haircare field with high-performance
ingredients.
SEPPIC has been attentive to market trends and to its customers’ needs, and is interpreting and anticipating
consumers’ requirements. In the haircare field, the company has identified four major trends, shown below,
2
and brought them together as the [CG] concept.
Care expresses the “care and protection” dimension of a cosmetic product. It aims at respecting the integrity
of the hair fibers, in order to protect and enhance the hair’s beauty. In particular, this can be seen in the
sulfate-free shampoos and hair-colouring products containing oils.
Cure refers to the concept’s approach as a course of treatment for imbalances in the scalp; these may
involve dandruff, odors, hair loss and various signs of ageing.
Green is a response to consumers’ concerns about the use of certain ingredients and a requirement for an
environmentally friendly approach. The idea is to offer natural alternatives to “conventional” cosmetics, giving
preference to products containing ingredients of natural origin.
Graph expresses our creativity, in terms of hair look. Now that we are seeing rainbow hair-color designs and
ever more sophisticated styles, it is becoming important to offer new ways of expressing individuality in a fun
way.
Chantal Amalric, Personal care strategy manager, says: “Over a number of years, now, the hair-care
market has become as demanding and sophisticated as skincare. SEPPIC ingredients provide
inspiration for our customers, and naturally fit in that market.”
To illustrate the concept and demonstrate the variety of the ingredients, SEPPIC has created six hairst
rd
cosmetic formulations that you can find more information about at the In-Cosmetics fair, from 1 to 3 April
2014, in Hamburg, Germany.
SEPPIC in brief
Subsidiary of the Air Liquide group within the Healthcare activity, SEPPIC designs and supplies a wide range of specialty
ingredients for healthcare - excipients and actives - for the cosmetic, pharmaceutical and vaccine markets. Present in over 70
countries through its affiliates and network of distributors, SEPPIC employs over 600 people around the world, including 100
researchers.
www.seppic.com
Air Liquide’s Healthcare Business
Air Liquide's Healthcare World Business Line supplies medical gases, home healthcare services, hygiene products, medical
equipment and specialty ingredients. In 2013, it served over 7,500 hospitals and 1 million patients at home throughout the world.
The Group’s Healthcare business line also reached €2,689 million in revenues in 2013, with 12,000 employees.
World leader in gases, technologies and services for Industry and Health, the Air Liquide group is present in 80 countries with more
than 50,000 employees and serves more than 2 million customers and patients.
www.seppic.com
Follow us at https://twitter.com/SEPPIC
CONTACT
SEPPIC – Corporate Communications
Alexandra Gilbert
Tel. + 33 1 42 91 41 18
Mob +33 6 27 23 36 55
[email protected]
H&B ComCorp – Pour SEPPIC
Florence Portejoie
Tel. +33 1 58 18 32 58
Mob. +33 6 88 84 81 74
[email protected]
www.seppic.com
Follow us at https://twitter.com/SEPPIC
| March 2014
SEPPIC’s
’s new formulas solve the hair
care equation
Four trends To inspire hair formulas
For beautiful
eautiful hair from the get-go
get
First thing in the morning, use CAPSULES CARE sulfate-free shampoo
to give long-lasting protection to colored or damaged hair. The capsules
release INULA HC and argan oil, providing high-precision
high
care and
immediate color for a fabulous look. Meanwhile AQUAXYL™ provides
deep-down hydration while strengthening the hair and improving its
appearance. Produced using SEPPIC encapsulation technology, the
capsules are stabilized and suspended with the help of the ELICLEAR™
4U polymer.
Based on SEA LAVENDER HC, BYE BYE STATIC conditioner offers
prolonged care and guaranteed freedom from that “flyaway” effect.
Suitable for dry hair, this product also includes AQUAXYL™ and
SEPICAP™ MP to protect hair fibers and the scalp.
scalp Rich in cationic
ingredients, the formula is
s stabilized using the natural ingredients
MONTANOV™ 82 and SOLAGUM™ TARA,
TARA while AMINAT® G provides
ideal protection from outside contaminants..
HAIR HAPPINESS MIST is a new leave-in
in treatment to combat tangled
hair. The silicone-free HH hair formula comes in the form of an ultra-fine
ultra
spray mist which detangles and protects the hair without weighing it
down. SEPICAP™ MP strengthens the hair when heat is applied, while
ALARIANE tames unruly locks at the same time as protecting hair fibers
from outside attack. The mist uses the emulsifying power of
SIMULGREEN™ 18-2 to retain its lightness of touch,
touch while
SIMULGEL™ I-NS 100 is used in order to produce a light, imperceptible
spray.
For more
ore natural ingredients
ingre
and reduced daily water consumption
For people in a hurry, INVISIBLE SNOW POWDER dry shampoo leaves hair soft and clean without using either
surfactants or water, allowing you to revive your style at the last minute.. LIPACIDE™C8G purifies
purifie hair while
gently soothing the scalp.. AQUAXYL™ helps hair to retain its in-depth
depth hydration.
hydration SEPIMAT™SB absorbs
sebum to give hair a smooth, silky texture.
texture As a bonus, it also adds body and volume to fine hair.
hair
For fighting imbalances in hair from morning till night
Using 2 CURES 4 YOU bi-phasic
phasic lotion on dry or damp hair offers a solution to the dandruff equation.
equation
FLUIDIPURE™ 8G has a dermopurifying effect on the scalp
scalp,, and combines with ESCULANE to create a
winning formula to reduce dandruff.
dandruff This minimalist formula takes care of your hair.
hair
For keeping hair lively and fun right to the end of the evening
On a night out, DESIGN’HAIR gives hair a scintillating sculpted look, offering you the freedom to maximize
your styling creativity.. EASYNOV™ enables GELTRAP™ emulsions to be used.
Extra-rich in water, this SEPPIC technology nourishes the hair while imbuing it with an unbelievable freshness.
freshness
Meanwhile, the combination of AQUAXYL™ and OLIGOGELINE PF creates an added hydrating effect.
effect
SEPPIC decodes the
stand 4C20.
concept with formulas unveiled at the In Cosmetics exhibition
SEPPIC S.A
Head Office
Remarques
Remarque
s:
22 Terrasse Bellini
75 Quai d’Orsay
Les seules spécifications analytiques garanties sont celles figurant dans le bulletin d’analyse fourni à chaque
92806 Puteaux
75007 Paris
livraison de produit.
FRANCE
Tel. : +33(0) 1 42 91 40 00
SEPPIC ne donne aucune garantie, implicite, expresse ou légale, autre que la garantie limitée décrite ci-dessus,
ci
[email protected]
pour le produit
produit objet de ce document. Sans préjudice des dispositions qui précèdent, SEPPIC ne donne aucune
garantie quant la qualité loyale et marchande du produit ou à son aptitude à un usage particulier. L’utilisation
©2014 SEPPIC
et/ou la vente du produit, seul ou associé à d’
d’autres
autres marchandises, se feront sous la seule responsabilité du
Nom du Produit est une
client. Les informations contenues dans ce document sont fournies gracieusement, et sont données à titre
marque déposée de SEPPIC
indicatif ; elles sont basées sur l’état des connaissances de SEPPIC relatives au produit
produi à cette date et sont
données de bonne fois. Ces informations sont destinées à des personnes ayant une compétence technique et les
SEPPIC est une filiale du
utilisant à leurs risques et péril étant donnée que l’utilisation de ces informations est en dehors du contrôle de
groupe Air Liquide
SEPPIC, SEPPIC
SEPPIC ne donne aucune garantie, implicite ou expresse, et n’assume aucune responsabilité quant à
l’utilisation de ces informations. En particulier, le client devra vérifier qu’il ne contrevient pas à des brevets
existants.
www.seppic.com