The Esxence show, a real hit!

The Esxence show, a real hit!
20-23 March 2014
Milan, Palazzo dell’ Arte de la Triennale
Hosted for the first time at the Triennale
Design Museum, not far from Castello
Sforzesco, residence of the powerful Sforza
dynasty, the 2014 edition of Esxence again
attested to incredible vitality. In effect it
shows the dynamism of niche brands and
the health of Italian distribution, which
remains deeply attached to a cultural
approach to perfume, in total contrast to
that of France.
Ever more numerous new brands took part
this year in a stimulating adventure that
our Italian friends initiated a few years ago
with exemplary finesse.
For four days, the atmosphere was all
passion and excitement. Brand owners,
enlightened distributors, subtle journalists
and the informed public moved feverishly
about, there were many inflamed
discussions, and the secret language of
distilled scents meandered. The Esxence show presented a lively perfume industry that ardently
desires renewal and rejuvenation.
For the fifth consecutive time, the Osmothèque, represented by Emmanuelle Giron, Christiano
Canali, junior perfumer at IFF, and myself, was invited to take part in this event that has become
a must in Europe. Sabine Chabbert and Laurence Férat, authors of the recently published book
Parfums Rares, teamed up with the Osmothèque to sing the praises of fabulous niche brands. The
talk I gave – “Chemistry, a Source of Creativity for Perfume” – attracted an attentive, curious
audience.
During the show, French houses such as those listed here gained attention: Molinard Parfums,
Les Parfums de Rosine, Parfums Caron, Parfums d’Orsay, Robert Piguet, The Different Company,
Parfums de Nicolaï, Le Galion, Rallet Paris. As did those with more suggestive, more
cosmopolitan names: Liquides imaginaires, Profumi di Pantelleria, Torre of Tuscany, Ego Facto,
My Inner Island, etc…
As you can imagine, it was quite a rejuvenating show.
.
Bernard Bourgeois
Les nouvelles de l’Osmothèque n°64
The Life of the Osmothèque - The Esxence show, a real hit!