media kit 2016

MEDIA KIT 2016
cyclepresse.com
DISTRIBUTION
Custom display racks in bike shops
and high-traffic locations build
awareness of the magazine and
enable cyclepresse to reach cyclists
at points of purchase, when they
are actively engaged with the sport.
› Bike Shops – More than 250
Distribution Points Targeted in
Québec and Ontario
› Network of Cycling Circuits
› Welcome Cyclists Accommodation
Cyclepresse Is the most widely
distributed cycling magazine on
the market. It’s available free
in more regions and bike shops than
any other publication.
› Cycling Clubs (Online Version)
› Trade Fairs and Shows –
Many Events Targeted
› Tourist Information Centres
› Cafés and Bistros
› Cycling Events
› Mountain Biking Trails
› Our online magazine enables
readers to stay connected and
to access every issue at their
leisure.
« 8 7% of our readers are riding at least
once a week »
READERS
GENDER
AD SIZE
COMPLETED DEGREES
Males
65%
Highschool
26%
Size 1 page
9’’ x 10.785’’
Females
35%
Cégep
30%
cover, add
0,125’’ bleed
University
44%
0,25’’
safety margin
Covert 2 et 3
1X = 2 750$
3X = 2 250$
Covert 4
1X = 3 950$
3X = 3 250$
1 full page
1X = 2 250$
3X = 1 500$
ANNUAL HOUSEHOLD INCOME
AGE
18-34 years
32%
40 000 $ to 74 999 $
29%
35-54 years
43%
75 000 $ to 99 999 $
46%
55 years
and +
25%
100 000 $ and +
25 %
Size
8,5’’ x 5,0625’’
Source : Quant Cast - avril 2013
1/2 page
horizontal
1X = 1 200$
3X = 1 000$
Every publication
40 200 copies
› 25 000 copies printed
› 1 5 200 digital prints
›M
ore than
70 000 readers
• For any material supplied by FTP,
a low-resolution PDF or JPEG made from
the file should be sent as a proof.
›F
TP site :
View contact details on your order form
• For any questions please contact:
[email protected]
› DIGITAL FILE REQUIREMENTS:
• Preferably send a high-resolution PDF
(PDF/X-1a) respecting the ad size.
Size
8,5’’ x 1,75’’
Size
4,125’’
x 5,0625’’
TECHNICAL SPECIFICATIONS
› Delivery FTP TRANSFER:
Size
4,125’’
x 10,375’’
• Bleed: If your image extends to the edge
of the cut line, your page layout needs to
extend to cover the standard 1/4” bleed,
1/8” on each side. This “safety area” is
required to ensure that no apparent
white or unprinted border is left around
the edge during the cutting process.
You should not place any important text
or image in this area.
• Total ink coverage for pictures should not
exceed 280%. For deeper black
(rich black), use 60C, 40M, 40Y and 100K.
• Cyclepresse can also design your ad
upon request (additional fees applicable).
Size
1,9375’’
x 10,375’’
Size
8,5’’ x 3,25’’
1/2 page
vertical
1X = 1 200$
3X = 1 000$
Header
1X = 750$
3X = 625$
1/4 page square
1X = 900$
3X = 750$
1/4 page
vertical
1X = 900$
3X = 750$
1/3 page
horizontal
1X = 1 000$
3X = 850$
Size
17,5’’ x 3,25’’
1/3 spread
1X = 1 600$ 3X = 1 400$
BE VISIBLE
CYCLEPRESSE and SKIPRESSE is the most widely bilingual ski and cycle magazine distibuted on the market.
You can find it FREE of charge in more regions and specialized boutiques than any other publication.
Season 6
Your reference since
more than 30 years
gratuit
DANS CE NUMÉRO
+ ÉQUIPEMENTS
+ VÊTEMENTS ELLE
+ MÉCANIQUE
EDITORIAL CALENDAR
EDITORIAL CALENDAR
Vol.6 No.1
Vol.31 No.1
Preseason edition 2016
FALL 2016 EDITION
BUYER’S GUIDE 2016
Road bike
Skipresse 2016/2017
BUYER’S GUIDE
& NEW TRENDS
+ ÉVÈNEMENTS
PROCHAINE ÉDITION
DESTINATIONS VÉLO
BACKCOUNTRY
PROPULSÉ PAR
En collaboration avec
VOIR DÉTAILS
PAGE 14
Material
February 12th, 2016
VOLUME
5 #3 | JUILLE
T 2015
gratuit
destInatIo
ns
+ VERMONT
+ ADIRONDA
+ TOP 5
CKS
QUÉBÉCOI
S + MON
+ PORTRAIT
TÉRÉGIE
DE JOSE
PH « TINO
» ROSSI
PTER
LES DVOOM
EN ISLLACANNS
DE
+ SENTIERS + CONSEILS
+ GUIDE D’ACHAT
ATHLÈTES
+ ALEXANDRE BILODEAU
+ JENNIFER HEIL
+ MARIE-PIER PRÉFONTAINE
skipresse.com
/skipressecyclepresse
GRATUIT
On
fête
nos 30 an
s
DESTINATIO
NS
+ CHAM
ONIX
+ JACKSON + ST ANTON
HOLE
+ DANS
L’ŒIL DE + MAINE
BERNARD
SORTIES SKI
skipr esse.
ON DISPLAY
March 7th, 2016
com
BRAULT
/skipressecyclep
resse
GRATU IT
Vol.6 No.2
Vol.6 No.3
Vol.31 No.2
Vol.31 No.3
Spring edition 2016
Summer edition 2016
Mountain Bike Buyer’s Guide 2016
Destination
2016
EARLY WINTER SEASON
16/17 EDITION
WINTER
2017 EDITION
DESTINATIONS
Material
April 15th, 2016
Material
June 22th, 2016
FAT SKI BUYER’S GUIDE
& ACCESSORIES
ON DISPLAY
May 9th, 2016
ON DISPLAY
July 18th, 2016
For more informations or to book an ad, please contact
Philippe Dumaine : [email protected] • 450 773-6028 • Mtl 514 875-1948
Arianne Lapierre : [email protected] • 450 773-6028 • Mtl 514 875-1948
cyclepresse.com | skipresse.com