Publicis Groupe en deuxième position à Cannes avec 101 Lions

Transcription

Publicis Groupe en deuxième position à Cannes avec 101 Lions
Paris, le 24 juin 2008 – Le 55ème Festival international de la publicité « Cannes Lions » s’est
conclu sur une note très positive pour Publicis Groupe qui a remporté un total impressionnant de
101 Lions, comparé aux 93 récompenses de 2007.
Publicis Groupe se situe ainsi au deuxième rang des agences les plus primées, derrière Omnicom.
C’est un résultat remarquable étant donné sa taille par rapport aux autres grands groupes, et qui
prouve, une fois de plus, que Publicis Groupe est le groupe qui concentre en son sein le plus de
talents créatifs du secteur publicitaire.
Les agences de Publicis Groupe ont obtenu 1 Grand Prix, 16 Lions d’or, 34 d’argent et 50 de
bronze au total. Les talents du groupe ont été récompensés dans toutes les catégories,
notamment film (22 Lions), presse (22 Lions), affichage (13 Lions), cyber (9 Lions), radio (8 Lions),
médias (8 Lions), direct (6 Lions), et design (5 Lions). Saatchi & Saatchi est le réseau qui a fait la
plus belle moisson en récoltant 43 Lions, avec de belles performances également pour Leo
Burnett (30 Lions) et Publicis (17 Lions). Fallon et BBH ont reçu 5 Lions, des belles performances
à souligner. Les jurés ont également reconnu le talent créatif d’Optimedia en lui attribuant 1 Lion.
Maurice Lévy, Président du directoire de Publicis Groupe, s’est réjoui de la nouvelle : « Le Festival
Cannes Lions reste l’une des grandes références de notre secteur, qui nous permet de comparer
notre performance créative à celle de nos concurrents. Ces résultats me rendent particulièrement
fiers du talent et de la performance créative de notre Groupe, et reflète la passion de nos équipes
et leur engagement dans le service aux clients. »
Toutes les créations primées sont présentées sur le site : www.publicisgroupe.com
Publicis Groupe (Euronext Paris : FR0000130577) est le 4ème groupe mondial de communication, le deuxième groupe
mondial en conseil et achat media, ainsi que le leader mondial en communication digitale et dans la santé. Le Groupe
est présent dans 104 pays sur les 5 continents et compte environ 44 000 collaborateurs.
L’offre de services en communication du Groupe, auprès de clients locaux aussi bien qu’internationaux, comprend la
publicité, à travers trois réseaux publicitaires mondiaux fonctionnant de manière autonome, Leo Burnett, Publicis et
Saatchi & Saatchi, ainsi que deux réseaux multi-hubs : Fallon et Bartle Bogle Hegarty (filiale à 49 %) ; le conseil et
l’achat d’espace media, à travers deux réseaux mondiaux : Starcom MediaVest Group et ZenithOptimedia; une expertise
dans la communication numérique et interactive grâce notamment au réseau Digitas ; les marketing services et la
communication spécialisée, comme la communication santé, la communication corporate et financière, les relations
publiques, le marketing relationnel et direct, la communication événementielle et sportive, ainsi que la communication
ethnique.
Site internet : www.publicisgroupe.com
*
CONTACTS:
Publicis Groupe :
Peggy Nahmany, Communication Externe :
Martine Hue, Relations Investisseurs :
*
*
+ 33 (0)1 44 43 72 83
+ 33 (0)1 44 43 65 00
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Cannes Lions International Advertising Festival 2008
Publicis Groupe Winners
Title
CYBER LION WINNERS
Award
Client
Product
Agency
Country
NAKEiD--IF YOU WERE A BOY
Bronze
NIKE JAPAN
NIKEiD JASARI
TRUCK SUMMONER
POP UP
HIGHLIGHT WHAT'S IMPORTANT
DIRECT LION WINNERS
STRENGTH OF SCOTTEX
Bronze
Bronze
Bronze
TOYOTA MOTOR SALES U.S.A.
LUXOR WRITING INSTRUMENTS
TOYOTA TACOMA
HIGHLIGHTERS
HIGHLIGHTERS
PUBLICIS & HAL RINEY San
Francisco
DUVAL GUILLAUME Brussels
BBH LONDON
SWISS PUBLICIS Zurich
KITCHEN LEO BURNETT Oslo
LEO BURNETT Budapest
BEACON COMMUNICATIONS
Tokyo
SAATCHI & SAATCHI LA
LEO BURNETT INDIA Mumbai
Silver
KIMBERLY CLARK
KITCHEN TOWEL PAPER
DUVAL GUILLAUME Antwerp
TEXT A COFFIN AWAY
Silver
MEDECINS SANS FRONTIERES
CHILD MALNUTRITION AWARENESS
SAATCHI & SAATCHI Stockholm SWEDEN
TOYOTA HILUX MOTION
Bronze
TOYOTA
TOYOTA HILUX
AAATOWN
Gold
CSAA
AAA INSURANCE
A BLIND CALL
F**K OFF
CEZANNE
SEE MY DRESS
SMS BANDI
Gold
Silver
Silver
Bronze
Bronze
BRAILLELIGA
BARNARDO'S
ART POSTER GALLERY
FRETEX
DJUICE - PANNON ZRT
FOUNDATION FOR THE BLIND
CHARITY FOR TROUBLED CHILDREN
ART POSTERS
SECONDHAND SHOP
TELECOMMUNICATIONS
SAATCHI & SAATCHI New
Zealand
Zealand Auckland
USA
BELGIUM
UNITED KINGDOM
SWITZERLAND
NORWAY
HUNGARY
JAPAN
USA
INDIA
INDIA
BELGIUM
NEW ZEALAND
AROUND THE WORLD IN 80 DAYS Bronze
TVNZ
TVNZ TV2 MOVIE PROMOTION
EYEBALLS
Bronze
ESPN
ESPN
SAATCHI & SAATCHI Singapore SINGAPORE
VOICES PROJECT
PROMO LIONS WINNERS
Bronze
UNITED NATIONS AUSTRALIA
UNITED NATIONS
SAATCHI & SAATCHI Sydney
AUSTRALIA
Gold
LION NATHAN
SPEIGHT'S BEER
PUBLICIS MOJO Auckland
NEW ZEALAND
SPEIGHT'S GREAT BEER
DELIVERY
VOICE OF ENDANGERED
BIRDS
Gold
WILD BIRD SOCIETY OF JAPAN BIRD PROTECTION
NEW ZEALAND
BEACON COMMUNICATIONS
JAPAN
Tokyo
PRODIS MAILING
Gold
BEER DELIVERY
LUMIX BATTLE
SINGLES
Gold
Silver
Silver
PRODIS DOWN'S SYNDROME
FOUNDATION
LION NATHAN
PANASONIC
MIGROS
SILICON BODY PARTS
Bronze
NOVARTIS CONSUMER HEALTH
VOLTAFLEX
DELIVERY
Bronze
LION NATHAN
SPEIGHT'S
NEW ZEALAND
Gold
Gold
McDONALD'S
McDONALD'S
FRESH SALADS
FRESH SALADS
LEO BURNETT USA Chicago
USA
USA
NEW ZEALAND
MEDIA LION WINNERS
FRESH SALADS
FRESH SALADS
DELIVERY
DOWN'S SYNDROME FOUNDATION
VITRUVIO LEO BURNETT Madrid SPAIN
SPEIGHT'S BEER
PANASONIC DIGITAL CAMERA
UNDERWEAR
PUBLICIS THAILAND Bangkok
LEO BURNETT Zurich
SAATCHI & SAATCHI SIMKO
Geneva
NEW ZEALAND
THAILAND
SWITZERLAND
Silver
LION NATHAN
SPEIGHT'S BEER
IS THAT THE LINEMAN
Silver
TOYOTA
COROLLA
KIT KAT
GET IN THERE
Silver
Silver
NESTLE
UNILEVER
CHOCOLATE BAR
LYNX FX
VETERAN FOOTBALL PLAYERS
Silver
HELVEPHARM
HELVEPHARM PHARMACEUTICALS
THIN COVER
RADIO LION WINNERS
Bronze
HEWLETT-PACKARD
HP NOTEBOOK PC
Gold
COCA-COLA NORDIC SERVICES
SPRITE ZERO
LAST GIRL ON THE
DANCEFLOOR
FLOWERS HAVE NO POWERS
Silver
YOUR PARENTS HAVE SEX
Silver
RADIO SPOT
Bronze
LA VACHE QUI RIT
INCOMPREHENSIBLE IRISH
Bronze
DB BREWERIES
TAKEOVER
Bronze
TVNZ
NEW YEAR'S EVE
Bronze
SMITH MICRO SOFTWARE
SAATCHI & SAATCHI
Copenhagen
SAATCHI & SAATCHI
SPRITE ZERO
Copenhagen
SAATCHI & SAATCHI
SPRITE ZERO
Copenhagen
CHEESE SLICES
SAATCHI & SAATCHI Brussels
MURPHYS IRISH STOUT
Zealand Auckland
BRUCE ALMIGHTY MOVIE SCREENING
Zealand Auckland
STUFFIT DELUXE COMPRESSION
SAATCHI & SAATCHI New York
SOFTWARE
F/NAZCA SAATCHI & SAATCHI
APPEAL FOR NGO VOLUNTEERS
Sao Paulo
RAINFOREST CONSERVATION
Sao Paulo
CHURCHILL
Bronze
UNIBANCO
CHAINSAW
Bronze
SOS MATA ATLANTICA
PRESS LION WINNERS
CHE
CHARLIE
HITLER
AIRBAG
Gold
Gold
Gold
Silver
BAZOOKA
HIGHLIGHTER PENS
HIGHLIGHTER PENS
HIGHLIGHTER PENS
BAZOOKA BUBBLEGUM
KINDERGARTEN
Silver
POWERHORSE
ENERGY DRINK
PRISON
Silver
POWERHORSE
ENERGY DRINK
OLD FOLKS
Silver
POWERHORSE
ENERGY DRINK
LIPSTICK
KETCHUP
ICE CREAM
CHICKEN
FISH
LOBSTER
HAIR LIPS
Silver
Silver
Silver
Silver
Silver
Silver
Silver
PROCTER & GAMBLE
PROCTER & GAMBLE
PROCTER & GAMBLE
ITAL ASIA GROUP
ITAL ASIA GROUP
ITAL ASIA GROUP
PROCTER & GAMBLE
TIDE DETERGENTS
TIDE DETERGENTS
TIDE DETERGENTS
WMF KNIFE
WMF KNIFE
WMF KNIFE
KOLESTON
TROUSERS
Silver
VOLTAREN PAIN RELIEF
BABY
Silver
CHEESE
Silver
REMOTE CONTROL
Silver
F-WORD
Silver
FRIENDS OF CANCER PATIENTS
ANTI-SMOKING
SAATCHI & SAATCHI LA
Torrance
OPTIMEDIA Madrid
BBH LONDON
SPILLMAN/FELSER/LEO
BURNETT Zurich
PUBLICIS INDIA Gurgaon
Cannes Lions Interntional Advertising Festival 2008
DUVAL GUILLAUME Brussels
Zealand Auckland
Zealand Auckland
Zealand Auckland
LEO BURNETT Bangkok
LEO BURNETT Bangkok
LEO BURNETT Bangkok
LEO BURNETT ITALY Milan
Geneva
Geneva
Geneva
Geneva
SWITZERLAND
USA
SPAIN
UK
SWITZERLAND
INDIA
DENMARK
DENMARK
DENMARK
BELGIUM
NEW ZEALAND
NEW ZEALAND
USA
BRAZIL
BRAZIL
INDIA
INDIA
INDIA
BELGIUM
NEW ZEALAND
NEW ZEALAND
NEW ZEALAND
INDIA
INDIA
INDIA
THAILAND
THAILAND
THAILAND
ITALY
SWITZERLAND
SWITZERLAND
SWITZERLAND
SWITZERLAND
SAATCHI & SAATCHI Amsterdam THE NETHERLANDS
Page 1 of 3
Title
Award
Client
Product
Agency
STAIRWAY
Silver
ANTI-SMOKING
12.4 SECONDS
Silver
ANTI-SMOKING
STOP
Silver
FRIES
FISH
STEAK
Bronze
Bronze
Bronze
3D BALL
Bronze
SINGAPORE - LA
Bronze
PLAYGROUND
SUPERMARKET
PARK
OUTDOOR LION WINNERS
Bronze
Bronze
Bronze
SAATCHI & SAATCHI Petaling
Jaya
HEINZ HJ BRANCH BELGIUM
HOT KETCHUP
LEO BURNETT Brussels
HOT KETCHUP
HOT KETCHUP
LEO BURNETT BRASIL Sao
ARCOR
BIG BIG SWEETS
Paulo
LEO BURNETT/ARC
PROCTER & GAMBLE SINGAPORE FAB WASHING POWDER
WORLDWIDE Singapore
LEO BURNETT/ARC
WORLDWIDE Singapore
LEO BURNETT/ARC
WORLDWIDE Singapore
PROCTER & GAMBLE MALAYSIA SAFEGUARD ANTIBACTERIAL SOAP
Jaya
PROCTER & GAMBLE MALAYSIA SAFEGUARD ANTIBACTERIAL SOAP
Jaya
HEAD & SHOULDERS ANTI-DANDRUFF SAATCHI & SAATCHI
PROCTER & GAMBLE
SHAMPOO
Johannesburg
PROCTER & GAMBLE
SHAMPOO
Johannesburg
PROCTER & GAMBLE
SHAMPOO
Johannesburg
DIESEL
FASHION JEANS&CLOTHING
MARCEL Paris
DIESEL
MARCEL Paris
DIESEL
MARCEL Paris
DIESEL
MARCEL Paris
DIESEL
MARCEL Paris
LUXOR WRITING INSTRUMENTS HIGHLIGHTER PENS
LUXOR WRITING INSTRUMENTS HIGHLIGHTER PENS
COX & KINGS
TRAVEL AND TOUR COMPANY
SAATCHI & SAATCHI Mumbai
COX & KINGS
COX & KINGS
CLIMA CO.
CLIMA BICYCLE LOCK
LEO BURNETT Bangkok
CLIMA CO.
BICYCLE LOCK
LEO BURNETT Bangkok
CLIMA CO.
BICYCLE LOCK
LEO BURNETT Bangkok
CLIMA CO.
BICYCLE LOCK
LEO BURNETT Bangkok
SAATCHI & SAATCHI VIETNAM
LUA VIET TOURS
CU CHI TUNNELS MUSEUM
Ho Chi Minh City
LUA VIET TOURS
CU CHI TUNNELS MUSEUM
Ho Chi Minh City
WESTERN UNION
MONEY TRANSFER
Ho Chi Minh City
WESTERN UNION
MONEY TRANSFER
Ho Chi Minh City
WESTERN UNION
MONEY TRANSFER
Ho Chi Minh City
WESTERN UNION
MONEY TRANSFER
Ho Chi Minh City
WONDERBRA
WONDERBRA
PUBLICIS CONSEIL Paris
WONDERBRA
WONDERBRA
WONDERBRA
WONDERBRA
AFFAIR
Gold
SILVERFISH BOOKS
PENGUIN BOOKS
CANDLESTICK
Gold
SILVERFISH BOOKS
PENGUIN BOOKS
LIBERTY
Gold
SILVERFISH BOOKS
PENGUIN BOOKS
PSYCHO
Gold
SILVERFISH BOOKS
PENGUIN BOOKS
FRESH SALADS
INSTANT HOT FRIES
INSTANT HOT FISH
INSTANT HOT STEAK
Silver
Silver
Silver
Silver
McDONALD'S
AIRBAG
Silver
BAZOOKA
BUBBLE GUM
ALLEY
Silver
PROCTER & GAMBLE
SAFEGUARD ANTIBACTERIAL SOAP
TOILET
Silver
PROCTER & GAMBLE
PARK
Silver
PROCTER & GAMBLE
TROUSERS
Bronze
VOLTAREN PAIN RELIEF GEL
BABY
Bronze
CHEESE
Bronze
KITCHEN
Bronze
REMOTE CONTROL
Bronze
CHE
CHARLIE
ADOLF
Bronze
Bronze
Bronze
HIGHLIGHTER PENS
HIGHLIGHTER PENS
HIGHLIGHTER PENS
FROG
Bronze
BUENOS AIRES ZOO
GUIDED VISITS
INSECT
Bronze
BUENOS AIRES ZOO
GUIDED VISITS
CHAMELEON
Bronze
BUENOS AIRES ZOO
GUIDED VISITS
ICE CREAM
Bronze
KETCHUP
Bronze
SOUP
Bronze
TOILET
Bronze
PARK
Bronze
OFFICE
Bronze
NIGHTCLUB
Bronze
POOL
Bronze
BABY
LIPSTICK
PRAYER
STITCHES
BLIND MAN
BLUE
PINK
EIFFEL TOWER
LONDON BRIDGE
STATUE OF LIBERTY
ORANGE
BLUE
RED
YELLOW
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
GENEROUS DONATIONS
Bronze
NOT BELOW
Bronze
SHANGHAI - CHICAGO
Bronze
HONG KONG - NY
Bronze
SYDNEY - TORONTO
Bronze
GUINNESS ANCHOR BERHAD
ANTI DRINK-DRIVING MESSAGE
Country
MALAYSIA
BELGIUM
BELGIUM
BELGIUM
BRAZIL
SINGAPORE
SINGAPORE
SINGAPORE
MALAYSIA
MALAYSIA
SOUTH AFRICA
SOUTH AFRICA
SOUTH AFRICA
FRANCE
FRANCE
FRANCE
FRANCE
FRANCE
INDIA
INDIA
INDIA
INDIA
INDIA
THAILAND
THAILAND
THAILAND
THAILAND
VIETNAM
VIETNAM
VIETNAM
VIETNAM
VIETNAM
VIETNAM
FRANCE
FRANCE
FRANCE
McDONALD'S
Jaya
Jaya
Jaya
Jaya
USA
HOT KETCHUP
HOT KETCHUP
HOT KETCHUP
BELGIUM
BELGIUM
BELGIUM
MALAYSIA
MALAYSIA
MALAYSIA
MALAYSIA
DUVAL GUILLAUME Brussels BELGIUM
Jaya
Jaya
Jaya
Geneva
Geneva
Geneva
Geneva
Geneva
DEL CAMPO NAZCA SAATCHI &
SAATCHI Buenos Aires
MALAYSIA
MALAYSIA
MALAYSIA
SWITZERLAND
SWITZERLAND
SWITZERLAND
SWITZERLAND
SWITZERLAND
INDIA
INDIA
INDIA
ARGENTINA
ARGENTINA
ARGENTINA
Page 2 of 3
Title
Award
Client
Product
BIRD
Bronze
BUENOS AIRES ZOO
GUIDED VISITS
TV2 UGLY BETTY
Bronze
TVNZ
TV2 MOVIE PROMOTION
STOP
Bronze
DRINK-DRIVING MESSAGE
TRAFFIC LIGHT
Bronze
CLIFF
Bronze
REINCARNATION - METAL
Bronze
GREENPEACE POLSKA
RECYCLING AWARENESS
REINCARNATION - PAPER
Bronze
GREENPEACE POLSKA
RECYCLING AWARENESS
REINCARNATION - PLASTIC
Bronze
GREENPEACE POLSKA
RECYCLING AWARENESS
MR WHITE
Bronze
ESPN
ESPN
MR BLUE
Bronze
ESPN
ESPN
MR BROWN
Bronze
ESPN
ESPN
FLOODED HOME
Bronze
RED CROSS
FUND RAISING
LEO BURNETT ARGENTINA
Buenos Aires
DESIGN LION WINNERS
LUXOR POSTERS
Gold
HIGHLIGHTERS
SMOKING KILLS MORE
Silver
UNIMED
HEALTHCARE ORGANISATION
Silver
SYDNEY WRITERS' FESTIVAL
SYDNEY WRITERS' FESTIVAL
AUSTRALIA
Bronze
SYDNEY YOUTH ORCHESTRA
THE AKATU INSTITUTE FOR
CONSCIOUS CONSUMPTION
SYDNEY YOUTH ORCHESTRA
LEO BURNETT BRASIL Sao
Paulo
AUSTRALIA
CADBURY
SKODA
SONY
PETRONAS
PROCTER & GAMBLE
PROCTER & GAMBLE
PROCTER & GAMBLE
PROCTER & GAMBLE
RENAULT ARGENTINA
SONY
PLAY TV
JC PENNEY
SONY
NOVARTIS
NOVARTIS
NOVARTIS
LANCEFINAL
LANCEFINAL
LANCEFINAL
LANCEFINAL
KELLOGG'S
UNILEVER
RENAULT
AUDI UK
JCPENNEY
ORANGE
UNIMED
PETRONAS
UNILEVER
UNILEVER
UNILEVER
UNILEVER
UNILEVER
DAIRY MILK
SKODA FABIA
SONY BRAVIA LCD TV
MERDEKA 2007
CREST TOOTHPASTE
CREST TOOTHPASTE
CREST TOOTHPASTE
ARIEL DETERGENT
RENAULT/DACIA LOGAN
SONY BRAVIA LCD TV
PLAY TV
JCPENNEY
SONY BRAVIA LCD TV
BUCKLEY'S COUGH SYRUP
LANCEFINAL ONLINE
LANCEFINAL ONLINE
LANCEFINAL ONLINE
LANCEFINAL ONLINE
ALL-BRAN CEREAL
OMO LAUNDRY DETERGENT
RENAULT MÉGANE GT
AUDI R8
JCPENNEY RETAIL
TELECOMMUNICATIONS
ANTI-SMOKING
MERDEKA 2008
AXE DEODORANT
AXE DEODORANT
AXE DEODORANT
AXE DEODORANT
AXE DEODORANT
TAKING THE WORD TO THE
STREETS
AN EXPLOSIVE BRAND IDENTITY
PROMOTIONS FLYER
Bronze
FILM LION WINNERS
GORILLA
CAKE
PLAY-DOH
TAN HONG MING
BULLDOZER
LICE
PRE-NUP
LITTLE BOY
ONE DAY
MUSIC PIECES
BEARD
AVIATOR
MUSIC PIECES
RESTROOM
CARDIO
SPRING BREAK
BED LINEN SET
SHIRT
HAIR
FLAG
CONSTRUCTION
ROBOBOY
NEVERENDING ROAD
CONSTRUCTION
SPEED DRESSING
REWIND TV
WAR
RACE
THE GAMEKILLERS - EPISODE 1
Grand Prix
Gold
Gold
Gold
Gold
Gold
Gold
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
CONSCIOUS CONSUMPTION
Agency
Zealand Auckland
Jaya
Jaya
Jaya
SAATCHI & SAATCHI POLAND
Warsaw
Warsaw
Warsaw
Sao Paulo
Country
ARGENTINA
NEW ZEALAND
MALAYSIA
MALAYSIA
MALAYSIA
POLAND
POLAND
POLAND
ARGENTINA
INDIA
BRAZIL
BRAZIL
FALLON LONDON
UK
FALLON LONDON
UK
FALLON LONDON
UK
LEO BURNETT
MALAYSIA
SAATCHI & SAATCHI New York USA
DEL CAMPO NAZCA
ARGENTINA
PUBLICIS COMUNICACION ESPANA
SPAIN
FALLON LONDON
UK
F/NAZCA SAATCHI & SAATCHI Sao
BRAZIL
Paulo
USA
FALLON LONDON
UK
LEO BURNETT BRASIL
BRAZIL
LEO BURNETT BRASIL
BRAZIL
LEO BURNETT BRASIL
BRAZIL
LEO BURNETT BRASIL
BRAZIL
LEO BURNETT USA
USA
BBH LONDON
UK
PUBLICIS COMUNICACION ESPANA
SPAIN
BBH LONDON
UK
SAATCHI & SAATCHI
USA
PUBLICIS CONSEIL
FRANCE
F/NAZCA SAATCHI & SAATCHI Sao
BRAZIL
Paulo
LEO BURNETT
MALAYSIA
BBH NEW YORK
USA
BBH NEW YORK
USA
BBH NEW YORK
USA
BBH NEW YORK
USA
BBH NEW YORK
USA
Page 3 of 3

Publicis Groupe en deuxième position à Cannes avec 101 Lions

Transcription

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