Graphic Standards Manual - New Brunswick Health Council

Transcription

Graphic Standards Manual
Table of contents
Principal logo
3
Secondary logo
4
Descriptive text
8
Dimensions
9
Typography
10
Colours
11
Things to avoid
12
Stationery
15
Advertisements
18
PowerPoint templates
23
Information
25
Principal logo
The colour version of the logo should be used
where possible as the principal logo of the
New Brunswick Health Council. The bilingual
version is the one suggested, if the logo will
be seen by both anglophones and
francophones. Unless in exceptional
circumstances, the logo should always
include the tagline.
Secondary logo
• Black and white
• Grayscale
• Reverse
Secondary logo
• Colour
• Black and white
• Grayscale
• Reverse
The secondary logo without the tagline should only
be used in exceptional circumstances.
Secondary logo
English only.
(Logo with tagline preferred.)
• Colour
• Colour
• Black and white
• Black and white
• Grayscale
• Grayscale
• Reverse
• Reverse
Secondary logo
French only.
(Logo with tagline preferred.)
• Colour
• Colour
• Black and white
• Black and white
• Grayscale
• Grayscale
• Reverse
• Reverse
Descriptive text
The logo represents the Council by assembling a group of people together.
The three figures are also used to represent the three dominant cultures of
our province – anglophones, francophones and First Nations people. The
figures also representative both the population of New Brunswick as well as
the members of the NB Health Council. The wavy ribbon-like shape which
serves as the arms of the people – joined together and working together
collaboratively – seems to take the shape of a road or trajectory leading to
better health care and a better future – ”On the way to better health care”.
OVERALL LOOK AND FEEL:
APPROACHABLE – CHARMING – FRIENDLY – CREDIBLE – TRUSTED –
COLLABORATIVE – PROFESSIONAL – SIMPLE – REFRESHING – PERSONABLE –
OPTIMISTIC – INCLUSIVE
Dimensions
To ensure adequate space around the
logo, we have established a clear area.
The “N” in the logo may be used as the
unit of measure in preserving this clear
area. It is essential to keep this area clear
by preventing other graphic elements
from encroaching into the space. This
clear area is the same for every
secondary logos.
1.375 inches
The logo should be no less than 1.375 inches
wide at its smallest. This is extremely
important for ensuring proper legibility.
Typography
The typeface used for the logo is Myriad
Pro Semibold. It is also the same typeface
as the New Brunswick branding. For the
tagline, Myriad Pro Regular has been
used to resemble the logo.
Myriad Pro Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Colours
Pantone uncoated
366 U
5415 U
CMYK uncoated
C 36 • M 0 • Y 66 • K 0
C 64 • M 44 • Y 34 • K 6
Pantone coated
367 C
5415 C
CMYK coated
C 39 • M 0 • Y 76 • K 0
C 69 • M 42 • Y 33 • K 5
RGB
R 168 • G 221 • B 125
R 90 • G 126 • B 146
Things to avoid
A logo cannot be effective if it is not recognizable.
This is why we ask to not modify the logo. Here
are some examples to avoid.
• Do not change the colours.
Engage. Evaluate. Inform. Recommend.
Engager. Évaluer. Informer. Recommander.
• Do not use outlines.
• Do not distort the logo.
Things to avoid
• Do not change the typography or the postion within the logo.
New Brunswick
Health Council
Conseil de la santé
du Nouveau-Brunswick
• Do not use transparency or effects such as drop shadows or glows.
• Do not use the black version on a dark background.
Things to avoid
• Do not use the reverse version on a light background.
• Do not use the reverse logo over photographs, textures or patterns.
Not sure?
Occasionally, special circumstances will
arise that are not addressed in this
document. If you are faced with a
challenge and are not sure which direction
to take, please contact the New Brunswick
Health Council for clarification.
All stationery should conform to these
guidelines:
Stationery
Letterhead: 8.5” X 11”
Envelope: 9.5” X 4.125”
Business card: 3.5”X 2”
• Business card
Name
Title
First name.Last [email protected]
www.nbhc.ca
Business card
Name
Myriad Pro Regular 8 pt. / 9.5 pt.
Title
Myriad Pro Regular 6.75 pt. / 7.5 pt.
Information
Myriad Pro Regular 6.75 pt. / 8.25 pt.
Pavillon J.-Raymond-Frenette
100 des Aboiteaux Street, Suite 2200
Moncton, NB E1A 7R1
Telephone
Direct line
Cellular
Fax
Toll-free
506.123.4567
506.123.8901
506.321.2345
506.123.6789
1.877.123.1234
Nom
Titre
Prénom.Nom de [email protected]
www.csnb.ca
100, rue des Aboiteaux, bureau 2200
Moncton (N.-B.) E1A 7R1
Téléphone
506.123.4567
Ligne directe 506.123.8901
Cellulaire
506.321.2345
Télécopieur
506.123.6789
Sans frais
1.877.123.1234
Stationery
• Envelope
100 rue des Aboiteaux Street, bureau/suite 2200
Moncton NB E1A 7R1
Envelope
Address
Myriad Pro Regular, 7.45 pt. / 9.25 pt.
Stationery
• Letterhead
Letterhead
Information
Myriad Pro Regular, 7.5 pt. / 9 pt.
100 rue des Aboiteaux Street, bureau/suite 2200
Moncton NB E1A 7R1
Telephone / Téléphone 506.869.6870
Fax / Télécopieur
506.869.6282
Toll-free / Sans frais
1.877.225.2521
www.nbhc.ca / www.csnb.ca
Advertisements
This is a template of a newspaper
advertisement in an English-language
newspaper.
Invitation
The board of directors of the New Brunswick
Health Council is holding its inaugural meeting
in the City of Edmundston.
Rino Volpé, the New Brunswick Health
Council chairman of the board, welcomes the
people of the Madawaska region and local
health professionals to an open public event
on Wednesday, October 29, at 6:30 p.m. in
the Assomption Room at the Edmundston
Convention Centre.
The public is encouraged to hear a presentation
on the mandate of the New Brunswick Health
Council and to meet the members of the board
at the public event.
Pavillon J.-Raymond-Frenette 100 des Aboiteaux Street, Suite 2200
Moncton, NB E1A 7R1
Telephone
Fax Toll-free www.nbhc.ca
506.869.6870
506.869.6282
1.877.225.2521
Advertisements
advertisement in an English-language
newspaper.
Invitation
The board of directors of the New
Brunswick Health Council is holding
its inaugural meeting in the City of
Edmundston.
Council chairman of the board, welcomes
the people of the Madawaska region and
local health professionals to an open
public event on Wednesday, October 29,
at 6:30 p.m. in the Assomption Room at
the Edmundston Convention Centre.
The public is encouraged to hear a
presentation on the mandate of the New
Brunswick Health Council and to meet
the members of the board at the public
event.
Pavillon J.-Raymond-Frenette 100 des Aboiteaux Street, Suite 2200
Moncton, NB E1A 7R1
Telephone
Fax Toll-free www.nbhc.ca
506.869.6870
506.869.6282
1.877.225.2521
Advertisements
advertisement in a French-language
newspaper.
Invitation
Le conseil d’administration du Conseil de
la santé du Nouveau-Brunswick tiendra sa
première réunion à Edmundston.
Monsieur Rino Volpé, président du
conseil d’administration du Conseil de la
santé du Nouveau-Brunswick, invite les
citoyens de la région du Madawaska ainsi
que les professionnels de la santé à une
activité communautaire qui aura lieu le
mercredi 29 octobre prochain dans la
salle Assomption du Centre des congrès
d’Edmundston à compter de 18 h 30.
On encourage le public à venir assister à une
présentation où le mandat du Conseil de la
santé du Nouveau-Brunswick sera expliqué
ainsi que pour rencontrer les membres du
Conseil d’administration.
Pavillon J.-Raymond-Frenette 100, rue des Aboiteaux, bureau 2200
Téléphone
506.869.6870
Télécopieur 506.869.6282
Sans frais 1.877.225.2521
www.csnb.ca
Advertisements
advertisement in a French-language
newspaper.
Invitation
Pavillon J.-Raymond-Frenette 100, rue des Aboiteaux, bureau 2200
Téléphone
506.869.6870
Télécopieur 506.869.6282
Sans frais 1.877.225.2521
www.csnb.ca
Advertisements
This is a template of a bilingual
newspaper advertisement.
Invitation
The board of directors of the New Brunswick
Health Council is holding its inaugural
meeting in the City of Edmundston.
Council chairman of the board, welcomes the
people of the Madawaska region and local
health professionals to an open public event
on Wednesday, October 29, at 6:30 p.m. in
the Assomption Room at the Edmundston
Convention Centre.
The public is encouraged to hear a
presentation on the mandate of the New
Brunswick Health Council and to meet the
members of the board at the public event.
Pavillon J.-Raymond-Frenette 100 rue des Aboiteaux Street, bureau/suite 2200 Moncton NB E1A 7R1
Telephone / Téléphone 506.869.6870
Fax / Télécopieur
506.869.6282
Toll-free / Sans frais
1.877.225.2521
www.nbhc.ca / www.csnb.ca
• Use this title page for a bilingual presentation.
PowerPoint presentations from the
New Brunswick Health Council should
use these templates for the
background design.
• Use this title page for an English-language presentation.
• Use this title page for a French-language presentation.
• This is the secondary page for use in both languages.
Information
The purpose of this graphic standards
manual is to provide instructions on the
proper use of the New Brunswick Health
Council visual identity.
Additional information:
David Gingras
Communications Director
100 des Aboiteaux Street, Suite 2200
Moncton, NB E1A 7R1
Telephone: 506.869.6870
Fax: 506.869.6282
Toll-free:
1.877.225.2521

Graphic Standards Manual - New Brunswick Health Council

Transcription

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