NATA PR Relations publiques | Montréal - Toronto

A NEW TAKE ON PUDDING
PUDDIN’ SQUEEZ™: 100% DELICIOUS,
100% ON THE GO!
Canada’s first pudding in a squeezable pouch is arriving this February! PUDDIN’ SQUEEZ is launching in chocolate
and vanilla flavours. It is a revolution in the pudding segment, where there had been no real innovation since 1984.
Totally practical for lunch boxes, sports or travel, PUDDIN’ SQUEEZ is the ideal tasty snack, that is fun to eat and healthy – its
main ingrediant is milk! Thanks to a unique sterilization process, PUDDIN’ SQUEEZ can be stored at room temperature without
preservatives. It has a high milk content and is free of artificial flavours and colours, making it a preferred snack choice among
parents – nine out of ten mothers say that it meets their needs, according to a survey conducted by Materne – while appealing
to children with its fun format and delicious taste. Here are some parents’ comments on the product:
“It’s perfect for travel, car rides and especially lunch boxes. You can eat it
on the go, without a spoon.”
“Ingredients are really important to us, and I’m very happy that these
puddings list milk as the first ingredient.”
“This pudding is a a real treat that our kids love!”
An added benefit is that the containers are BPA and phtalate
free. And its association with TerraCycle demonstrates the
commitment of PUDDIN’ SQUEEZ to sustainability and
environmental protection. TerraCycle allows PUDDIN’ SQUEEZ
to give a second life to its packaging, which can be transformed
into backpacks or park benches!
ABOUT PUDDIN’ SQUEEZ
PUDDIN’ SQUEEZ is being introduced in two flavours:
vanilla and chocolate. Available in February at most major
retailers across Canada, at a suggested retail price of $3.29
for a 4-pack of 85g squeezers. For more information,
please visit www.puddinsqueez.ca
ABOUT MATERNE CANADA
Materne Canada is a subsidiary of the MOM Materne – Mont Blanc group, a world leader in squeezable snacks, with more
than 3 billion pouches sold in over 40 countries since 1998. Materne Canada distributes the brands GOGO SQUEEZ AND
PUDDIN’ SQUEEZ. The company focuses on innovation in packaging and recipes that are healthy, wide ranging and respectful
of natural flavours, without preservatives, artificial colour or artificial flavour. For more information on GoGo squeeZ,
please visit www.gogosqueez.ca
R E L AT I O N S D E P R E S S E - P R E S S R E L AT I O N S
Photos, samples, interviews and information:
Jeanne Charlebois
514-524-1471 [email protected]
Marie-Laurence Cossette 514 524-1471 [email protected]
Natalie Bibeau
514 803-1471 [email protected]