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REINVENTION
DEAUVILLE & CANNES have similar objectives in their daily tasks :
- enhance their brand image,
- develop cultural and leisure offers,
- develop the level of excellence and tourism innovations,
- distinguish from the competitors,
- fetch new customers,
- develop media power,
- enrich, diversify and improve tourist facilities,
- reinvent every day.
Both cities evolve in the same market context, shaken by trade globalization.
Travel increase, emergence of new destinations, as well as greater intensity and immediacy of
communication transmission change the offers and modify tourist consumer trends. Financial
manna for national and local economy, tourism redefines itself given a demanding
competitiveness in search of a new public and renewed expectations.
The tourism consumption patterns applied for decades are now collapsing, because demand is
surpassing supply and local governments' budgets are decreasing.
Nowadays, territories have to think differently, by creating a network for public and private
entities to combine their synergies and, beyond existing tourist facilities, increase promotion
through a strong territorial brand policy in order to dominate the market.
Deauville and Cannes do not escape these new situations. Separately, for a long time, they
founded their identity, invested to create high quality tourism, worked on a very select
positioning, acquired fame and a strong brand image, to finally claim a top position in
international rankings of the most attractive French destinations.
They today meet to share tourism innovations and create a pro-active umbrella brand :
Deauville-Cannes.
A BRAND THAT HAS EVERYTHING GOING FOR IT :
GREAT STORIES TO TELL
CONCRETE QUALITIES TO OFFER
A SPECTACULAR EVENTS CALENDAR
AND THE DESIRE TO GO FURTHER BY :
CREATING NEW SYNERGIES
CREATING NEW EVENTS
A SPECTACULAR EVENTS CALENDAR
HOSTING GREAT EVENTS
DEAUVILLE
FEBRUARY
L’amour en toutes lettres (readings of
love letters)
Car rally
Gold Tour Amateur (international show-jumping
competition *)
MARCH
Asian Film Festival
APRIL
International dressage competition for disabled people
Eastern Festival (classical music)
Officiel de France Espoirs (international show-jumping
competition)
MAY
Books & Musics festival
JUNE
Jump’in Deauville (Grand National stage of showjumping)
International Triathlon of Deauville
International competition of Dragon (sailing)
JULY
International jumping for veterans and amateurs
Dress ’in Deauville (international dressage
competition***)
Musical August (classical music)
Horse races hippodrome de Clairefontaine
AUGUST
Horse races hippodrome of la Touques
Lucien Barrière Deauville Polo Cup
International show-jumping competition * and **
yearlings sales
SEPTEMBER
American Film Festival
European dressage competition for disabled people
OCTOBER
Opening of the cultural season
Women ’s forum for the economy and society
Planche(s) Contact (photography festival)
NOVEMBER
International show-jumping competition for ponies*
International show-jumping competition * and **
DECEMBER
Big parade
CANNES
FEBRUARY
International Game Festival
Half-marathon of Cannes
MARCH
MIPIM
APRIL
Cannes Shopping Festival
MIPTV
MAY
Festival de Cannes
International Triathlon of Cannes
JUNE
Performance d’Acteur
Cannes Jumping International
Festival du Film Publicitaire et de la Créativité/Cannes
Lions
MIDEM
Triathlon des Mers
JULY
Jardins des Contes
Festival d’Art Pyrotechnique
Nuits musicales du Suquet
Plages électroniques
Festivals de l’Art chinois / du Kazakstan / de
l’Azerbaïdjan
AUGUST
Jazz à Domergue
Festival d’Art Pyrotechnique
Festival Pantiero
Plages électroniques
Festival de l’Art russe
SEPTEMBER
Golf Week
Régates royales
Cannes Yachting Festival
OCTOBER
Vendanges de Cannes
MIPCOM
Taxfree
NOVEMBER
Festival de Danse
Les Rencontres Culturelles de Cannes
MAPIC
Mare di Moda
Marathon Nice Cannes
DECEMBER
Rencontres Cinématographiques de Cannes
ILTM