(DANONE Group) launches a plastic bottle made from

VOLVIC (DANONE Group) launches a plastic
bottle made from organic material
Contexte
Danone Eaux France (Danone), chose the brand Volvic to launch the first bottle made from organic materials.
Année
2011
This action is part of the group's strategy for eco-design products.
Catégorie
4. Environnement
Objectif(s)
Rubrique
Eco-conception
Secteur
Agroalimentaire
Taille de l'entreprise
Entreprise de plus de 500 salariés
Pays
France
Entreprise
VOLVIC - GROUPE DANONE
Pays
France
> Reduce / recycle / reuse plastic bottles
> Maintain water quality / consumer health
> Maintain a competitive position for the brand
Démarche
Since 1995, Volvic has reduced the amount of plastic used for bottles by 30% thanks to innovations: the 5 Liter
bottle in 2000, the 8 Liter eco reserve in 2009.
The company uses 100% recycled plastic with PET (polyethylene terephthalate). The bottles collected are ground
into flakes, washed / purified and reused for different granular objects such as clothing, soft toys, pens, etc.
From 2008, thanks to a research program and after inspections from a food safety agency, Volvic introduced
RPET (recycled PET) to make their 1.5 Liter bottles. The use of 25% RPET can reduce 11% of their carbon
footprint.
In 2010, Volvic introduced plastic bottle composed of organic material, molasses from sugar cane, a renewable
resource that limits the use of fossil energy (oil), thus creating bioPET (30% organic).
www.volvic.fr
The new bottle (+ bioPET RPET) is 20% organic and 100% recyclable. It is lighter by 12%, and offers the same
Fiche rédigée par
Marine CAYEUX - IAE Lille
guaranteed quality of mineral water to the consumer.
Mise à jour le
Jeudi, 26 Mai 2016
Facteur(s) clés du succès
> Sustainable commitment by group for eco-design
> Improvement of environmental expectations by consumers
Contribution à la performance de l'entreprise
> Reinforcing Volvic's brand image as innovative and aware of environmental problems
Bénéfices sociaux, environnementaux et/ou de gouvernance
> 30% less plastic since 2005
> Reducing the carbon footprint by 35% with the 20% organic bottle
Cette oeuvre de Réseau Alliances est mise à
disposition selon les termes de la licence Creative