mode parcours - Visit brussels

MODE PARCOURS #13
On 24, 25, 26 and 27 October 2013, MAD BRUSSELS, The Brussels Centre for
Fashion and Design, is hosting the thirteenth edition of its Mode Parcours which has
become an annual event...
Over the years, the Parcours has become one of the major events promoting Avant
Garde fashion in Brussels and in Belgium.
The next one will take place over four days, from 24 to 27 October, with an agenda
packed with over 60 designers showing off their designs, new fashion collections,
performances, fashion shows, concerts and evening activities. It’s a chance to jump
into the lives of the Brussels trendy set.
Being the first to discover new collections, opening up your imagination in front of
unusual displays and getting a buzz during performances when fashion and art are
never far away: there is sure to be lots on offer for fashion lovers.
During the Parcours you can revel in fashion. The weekend is sure to be a time for
new discoveries for fashion aficionados.
STYLE ICON THEME
The theme for Mode Parcours #13 is ‘Style Icon’. Style is a mixture of influences that
define the world of a designer, his/her silhouette and his/her signature. In between
inspiring personalities, cinema, radicalism, glamour, humour and all sorts of other
words of this ilk, the designers will offer their perspectives and secrets locked away in
the corridors of their imagination.
The world of fashion is brimming with icons. Coco Chanel (in spite of initial
antipathy towards film stars) was one of the first fashion houses to work with stars as
models. Since then the Chanel fashion house has contributed to the emergence of
icons in the world of cinema: Catherine Deneuve, Vanessa Paradis, Nicole Kidman,
Keira Knightley and Audrey Tatou, just to name a few examples.
Style is an ‘attitude’ combined with a ‘look’. Clothing thought up by designers and
their accessories can transform a person into an icon of style. Cinema provides us
with lots of examples. There’s the little black Givenchy dress worn by Audrey
Hepburn, the high-waisted trousers worn by Fred Astaire, the Yves Saint Laurent look
for Catherine Deneuve in films she has appeared in etc… They have become the stuff
of legends.
But ‘STYLE ICON’ is also about people who are known or not known without
having a famous story behind them. Mr. Ari Seth Cohen, the man behind the blog
Advanced Style (www.advancedstyle.blogspot.com) interpreted his concept of icons
in a very ‘inspiring’ way by strolling around the streets of New York. He had fun
photographing elderly ‘women and men’, completely in and whose style filled the
town with something original. Advanced Style inspired us for the Parcours campaign
and proves to us that style has no boundaries and certainly no age limit.
DISCOVERY OF NEW TALENTS
In addition to the installations of big names in Brussels fashion from Annemie
Verbeke to Johanne Riss via Jean Paul Lespagnard, Jessie Lecomte, Olivia Hainaut,
OMSK or Belgian talents like Tom Van der Borght, Black Balloon and Heaven
Tanudiredja, the Parcours also gives the general public the chance to discover the
latest new Brussels designers as well as new boutiques in the fashion districts of
Brussels. CONTROL, the new men’s label by Ann Bruggeman and Mansour
Badjoko, AKINTO, the brand new concept by Caroline Hiernaux and Margaux Bolle,
or the wonderful ‘LA PETITE GERVAISE’ collection for children by Gervaise
Gournay, all former students of La Cambre Mode[s], will be present. It’ll also be a
chance to discover the new collection by the Vanderhaeghen sisters (Epiphany and
Rebekka), the daughters of the designer Kaat Tilley, who passed away last year.
Several other new designers and boutiques with innovative concepts will be present
during the Parcours.
Seeds of creativity often germinate during a crisis as do entrepreneurial spirits. The
Niyona brand of accessories is opening its new craftmanship store HELLO JAMES
in Rue de Laeken; the concept store SIBLINGSFACTORY is opening for business on
the Vieux Marché aux Grains and the food & good concept FORK is opening in Rue
Léon Lepage. On the same street, VIRT REAL is changing its concept store of shoes
and accessories into a men’s boutique.
MAD BRUSSELS
A platform to give fashion and design in Brussels a boost, the Mode and Design
Center (MAD, Fashion and Design Centre), has made it its mission to make the city a
capital for dynamic and avant-garde fashion. Set up in 2011, the ASBL MAD
Brussels is the result of close cooperation between different Belgian and European
institutions, such as the European Regional Development Fund (ERDF), the Brussels
Capital Region and the City of Brussels. Belgian style is a label that is respected and
recognised for its quality both in terms of design and in terms of the manufactured
product. MAD Brussels wants to be a unique shop window for all the professions
working in fashion and design sectors. The centre aims to showcase this heritage by
making Brussels a centre of innovation that can easily compete with the traditional
European capitals of fashion.
DATES & TIMES
THURSDAY 24 OCTOBER
6pm > 10pm
Mode Parcours opens
Sablon evening event.
7:15pm > 10pm
Fashion class
Cinema & fashion: Modalités et formes d’une rencontre
With Jean-Michel Bertrand, professor at the French Institute of Fashion
Start time: 7:15pm in the Salle des Milices [Milices room] of Brussels’ Hôtel de Ville
Cocktail: 8:30pm at the Musée du Costume et de la Dentelle [Museum of Costume
and Lace] in Rue de la Violette 12
Price: €10 (€5 for students)
FRIDAY 25 OCTOBER
11am > 6pm
Mode Parcours #13
6pm > 10pm
Evening event in the Chartreux district.
SATURDAY 26 OCTOBER
11am > 6pm
Mode Parcours #13
6pm > 10pm
Evening event in the Dansaert district (from Rue Dansaert to Rue Léon Lepage going
via the Rue de Flandre.
SUNDAY 27 OCTOBER
11am > 6pm
Mode Parcours #13
MEETING POINT
MAD Brussels
10 Place Nouveau Marché aux Grains
1000 Brussels
For any questions and/or images, please contact:
Silvia Martinelli – [email protected]
Mobile phone: +32 496 51 88 89
Elke Timmerman – [email protected]
Mobile phone: +32 479 63 62 73
Senior management: Alexandra Lambert, [email protected]
Artistic Director: Didier Vervaeren, [email protected]
MAD Brussels, Rue d’Alost 7-11, 1000 Brussels – Telephone: +32 2 880 85 62
www.madbrussels.be
A MAD Brussels initiative