1. Présentation générale de la Foire 2. Le numérique

Transcription

Près de 300 000 visiteurs se sont rendus à la Foire du Livre de Francfort qui s'est déroulée du
14 au 19 Octobre 2008. Si la négociation des droits est la principale motivation des 7 400
exposants, la Foire du Livre de Francfort se révèle un excellent observatoire des tendances
internationales et des derniers développements dans l'industrie du livre.
Une nouvelle fois, l'édition électronique était très présente à la Foire, aussi bien sur les stands
des exposants que dans les conférences.
Ce document présente une synthèse des différentes visites ou conférences auxquelles les
membres du voyage d'étude organisé par le GFII ont participé.
1. Présentation générale de la Foire
Chiffres clés
Le nombre de visiteurs a augmenté de 5,6 % par rapport à l'année dernière avec 299 112
personnes, dont 186 240 étaient des visiteurs professionnels (2007: 182 668), venant à
Francfort pour trouver de l'information sur les dernières tendances internationales et les
développements en cours dans l'industrie du livre et des médias.
(source : Communiqué final des organisateurs de la foire 19/10/2008)
2. Le numérique : éléments de cadrage
Frankfurt, 19/10/2008 - “Digitisation draws people to Frankfurt”, concludes Book Fair
Director Juergen Boos in response to record-breaking results after five busy days at this year’s
Frankfurt Book Fair. Boos explains: “One of the main reasons for the increase in trade visitors
is the need for guidance with regards to the new business models and fields of business which
digitisation creates.”
(source : Communiqué final des organisateurs de la foire 19/10/2008)
2.1.
Qu'est-ce qu'un livre ?
A book is an e-book is a computer game is a film is a website
Frankurt, 11/09/2008 - Question: “What is a book?” Answer: “One of many possibilities to
process and circulate content, and to put it up for discussion.” Other alternatives to achieve
the same, for example, are websites, databases, films, computer games or audio files.
Considering all this, it is not surprising that for several years now, more than 30 per cent of
the products exhibited at the Frankfurt Book Fair have been digital. “The publishing industry
is still one of the strongest sectors in the business of culture and creative expression”, says
Juergen Boos, Director of the Frankfurt Book Fair, and also provides a reason: “Because it
knows how to use the increasing digitisation to its advantage.” (…)
E-books on the rise
One thing is certain – the selection of digital products presented by the publishing industry is
on the rise. At the Frankfurt Book Fair 2008, 361 exhibitors will include e-books in their
assortment. E-books made up approximately two per cent of exhibited products in 2007 and
this is bound to increase. With the hype around the new generation of reading devices such as
Kindle, iLiad and the Sony Reader, a lot of market growth is expected, especially in the
GFII – Synthèse du voyage d'étude à Francfort – octobre 2008 – Document de travail
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education and fiction genres. (…)
(source : Communiqué des organisateurs de la foire 11/10/2008)
2.2.
Etude des organisateurs : l'influence de la numérisation
sur le futur de l'édition
Frankfurt, 13/10/2008 - The organisers of the Frankfurt Book Fair – the global meeting place
for the book world – have conducted a major survey to find out how digitisation will
influence the future of the publishing industry, and who will be the driving force behind it.
Over 1,000 industry professionals from over 30 countries responded to the survey, issued via
the Frankfurt Book Fair Newsletter. The most interesting results:
• China’s digital influence in international publishing predicted to increase threefold in next
five years
• consumers, Amazon, Google believed to drive the digitisation process
• e-content will overtake traditional books in sales by 2018
• online bookselling named as most important development of the past 60 years
As the much-hyped e-readers hit the stores, and digitisation continues to revolutionise all
aspects of the book trade, this year over 70 per cent of respondents revealed that they feel
ready for the digital challenge. The survey also reveals that current opinion is divided on the
future of the e-books and digital content versus the printed word. 40 per cent of respondents
expect e-content to overtake traditional book sales as early as 2018 – whereas a third predict
that this will never happen.
Perhaps more surprisingly still, almost 60 per cent of respondents do not currently use ebooks and e-readers at all, and 66 per cent of industry professionals still expect traditional
books to dominate the market in five years time, with very few expecting e-books (seven per
cent) or e-readers (two per cent) to be the main sources of revenue by 2013.
The industry predicted, however, that consumer attitudes would evolve – with over half
thinking that Internet users will be more willing to pay for digital content in five years time
than now.
Who is really in charge?
When asked who was driving the move towards digitisation in the book industry, only seven
per cent felt that publishers were leading the way:
• 22 per cent said that consumers were pushing the move towards digitisation
• online retailers like Amazon (21 per cent), Google (20 per cent), and the
telecommunications sector (13 per cent) were not far behind
• only two per cent felt that authors were driving this aspect of the industry – and
governments lagged even further behind with only one per cent
Who is currently leading the sector in digitisation?
• over half said the US (51 per cent)
• Japan was in second place, with 15 per cent, followed by Europe – excluding the UK – at 11
per cent
• only five per cent named the UK as the dominant market in terms of digitisation
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Which market will be leading the sector in digitisation in five years time?
Respondents predicted that the international balance will shift in the coming years:
• only 29 per cent predict that the US would still be leading the way
• China followed with 28 per cent
• respondents still expected Europe (17 per cent) and the UK (three per cent) to be trailing in
this area
Challenges facing the industry
70 per cent of respondents may feel ready for the digital challenge, but industry professionals
nevertheless recognised the need to work together to tackle certain issues. The following top
four concerns will be discussed at length during this year’s Frankfurt Book Fair:
• copyright – 28 per cent
• digital rights management – 22 per cent
• standard format (such as epub) – 21 per cent
• retail price maintenance – 16 per cent
When asked how prepared interviewee’s companies were, they named three main areas in
which they felt that more input was needed
• knowledge and strategy – including market research, and understanding and developing new
business models (26 per cent)
• networking – with new co-operations and business partners (22 per cent)
• technical infrastructure (20 per cent)
Digitisation opens up new fields of co-operation. With which other sectors should the
publishing industry work more closely?
• 22 per cent thought that mobile handset manufacturers and networks would be the most
important future partners
• film (20 per cent), other consumer goods (19 per cent) and the music industry (18 per cent)
followed
• only 13 per cent thought that the gaming industry was an important future collaboration
60 years in publishing – past and future
In this 60th anniversary year of the Frankfurt Book Fair, industry professionals were asked to
look back over the major developments in the past six decades:
• 39 per cent cited online bookselling as the most important development in publishing in the
past 60 years
• other main developments identified were marketing (20 per cent), book fairs (15 per cent)
and chain store bookselling (17 per cent)
The survey looked at how digitisation might shape the future of publishing, and whether some
of the main components of the industry would still be around in 60 years time:
• 25 per cent forecast that the retail bookseller would be obsolete in 60 years
• the agent’s demise was also predicted by 21 per cent, and a similarly bleak future was
expected for editors (14 per cent)
• 12 per cent of industry professionals think that e-readers are a passing craze, and will be
gone in 60 years’ time
(source : Communiqué des organisateurs de la foire 13/10/2008)
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3. Le numérique : les sujets au coeur de l'édition 2008
3.1.
Le web 2.0
Conférence organisée par l'International Publishers Association “Preparing Publishers
for Web 2.0.”
The panellist focused on mechanisms that could be created to assist in controlling your digital
content without creating such a devisive situation. As Mark Bide pointed out, right now our
only tool for dealing with online copyright infringement (such as “re-using” someone’s
content in a YouTube video) is litigation, which is a costly and ineffective tool. He pointed to
Google Books as a better model for dealing with these issues in our day and age. Rather than
suing and countersuing over copyright infringement when Google started scanning the
world’s books, publishers and Google came together and came up with mechanisms and
protocols so that publishers could control how much of their content was made available and
what restrictions were put in place. (For example, a publisher could place a restriction that
only 10 per cent of a particular title can be viewed by an individual in a given day.)
Gatekeeping and the relationship between audiences and creators was the key for this panel.
The web 2.0 model is one of interactivity and re-use. Of allowing audiences to participate in
creating content, closing the gap between publisher and reader. Author sites, wiki sites, cocreated sites, and similar ideas present amazing marketing opportunities (Simon Juden of the
Publishers Association emphasized the new ways in which communities can be formed
around ideas, books, or authors, in today’s world, and the ways in which this can be
advantageous to publishers), and sticky rights issues. Looking to the future though, publishers
will have to deal with these issues and strike the correct balance that allows readers to
creatively interact with a publisher’s content while also rewarding creators and maintaining a
certain degree of control over how their intellectual property is distributed.
(CR posté sur le blog de la Foire)
Quelques notes sur les défis du numérique abordés également lors de cette table ronde :
- le respect du copyright : c'est protéger la possibilité de créer.
- L'exploitation des œuvres orphelines pose problème.
- l'élargissement de la diffusion : l'internet est global mais les contenus partagés sont
locaux. Il faut cibler le marché global tout en se renforçant les marchés locaux.
- La granularité des contenus : l'achat par chapitre est un enjeu. Le numérique permet
qu'un même contenu soit utilisé différemment, rapidement, automatiquement.
- De nouvelles communautés, verticales, se créent et s'organisent : importance des
UGC. Mais comment utiliser ces communautés pour qu'elles achètent des contenus ?
- Le repositionnement des acteurs de la chaîne du livre : éditeurs, libraires et clients.
- Le modèle publicitaire peut aussi convenir à l'édition pour certains publics : c'est un
moyen de démultiplier l'audience d'un contenu éditorial.
- La lisibilité des modèles économiques : l'édition doit éviter la situation dramatique de
la musique. Il faut donner des licences claires sur ce que le client peut faire.
- Il faut trouver les bons standards, les bons formats
o l'ISBN n'est plus adapté
o Importance des métadata
o DRM : user friendly right management
- les écoles et les universités sont un marché important.
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3.2.
La piraterie
Conférence organisée par l'International Publishers Association “Online Book Piracy:
Will the Internet Kill Publishing?”
Martin Steinebach started off the piracy panel pointing out how easy it is for someone to
create and disseminate a digital version of a book. Through sites like Pirate Bay (more on that
in a minute) and Literature-Free.com, one can find thousands of e-books and audiobooks that
can be downloaded for free (illegally, of course) with the click of a button. He also pointed
out what an enormous challenge it is trying to shut down digital pirates. Every time a site or
distribution method (such as a peer-to-peer site) is shut down, another site or mode of
dissemination (such as a one-click download site) comes into existence. Because of the
money pirates make via ads and user fees is so significant, trying to completely prevent online
piracy is like trying to reverse a hurrican with a small fan.
That’s the situation in Sweden anyway, where Kjell Bohlund is trying to takedown Pirate
Bay, but is struggling to overcome the dominant political and social scenes in which these
digital pirates are seen as Robin Hood-like figures making cultural ideas available to everyone
for free. In fact, in a recent survey 92 per cent of Swedes thought too much time and effort
was going into trying to stop file-sharing websites. And the Prime Minister - in talking about
illegal downloading - once said ”You can’t make a whole generation into criminals.”
Although stopping illegal downloads seems to be a Sisyphean task, there are a lot of people
out there trying to curb their monetary “losses.” (I have to admit that I’m pretty suspect of
all statistics on how much money is lost due to pirates. These figures seem to assume that
people who “stole” a song or ebook would have bought that particular book or album if only
the free downloadable version weren’t available. Which is pure rubbish and is why some
publishers are experimenting with free downloads of their books.) The law firm of Covington
& Burling is like the CSI team of internet enforcement, monitoring illegal downloads and
helping takedown a number of these services. In the near future, educational e-books
published by Even-Moor will be able to ”phone home,” allowing the publisher to “track usage
of the book by IP address.” (Which sounds incredibly invasive to me. Could you imagine if
there was a way that the publisher could tell where a particular copy of a print book was being
read?)
(CR sur le blog de la Foire)
3.3.
Le format e-pub
Source : site web IDPFwww.idpf.org
On October 16, 2008 at the Frankfurt Bo ok Fair, over 200 attendees joined IDPF, OverDrive,
Inc., Random House UK, and Sony Reader to discuss the International Adoption of the EPUB
eBook Standard. This session updated attendees on status of EPUB adoption and discussed
the effects of EPUB on Publishers, Channels and Devices, including the Sony Reader.
Intervention de Michael Smith, Executive Director, International Digital Publishing
Forum [email protected],
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Today I’d like to share with you some recent developments and a few numbers regarding the
eBook space. Many of you I have recently spoken with or exchanged e-mails are in the early
stages of determining your presence within the eBook space. Whether you are a Publisher, a
Service Provider, Retailer or Distributor NOW is the time for you to take a serious look at
workflows and I encourage you to start producing or altering your workflow to create EPUB.
Epub is a new and emerging standard, with the last component having become an official
IDPF Standard in September 2007.Right now, EPUB is going through an adoption phase
happening on a variety of fronts.
Publishers, Software Developers, Distributors, Device Manufactures, Digital Rights
Management Companies, are all planning forward
with a strong reliance on EPUB.
While “sighs of relief” may be heard in publishing boardrooms regarding modest growth or
flat sales during these challenging times…eBook Sales are soaring, as an industry is rallying
around a single Open Standard: EPUB.
Last week we received our August eBook Trade Publishing statistics from the Association of
American Publishers.
August 2008 year to year vs. August 2007 trade sales are up 82.9%
Calendar year to date eBook sales are up +53%. These are wholesale trade sales reported
from 13 Trade publishers only…The numbers are relevant as the same 13 publishers have
been consistently reporting and indicate the positive trend upwards.
Calendar year to date is up 53%.
When next months numbers come in….will be over $12,000,000 for the 3rd quarter. Which
is in line with $8,000,000 in the same quarter last year.
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What is EPUB ?
EPUB is an XML-based file format designed to reflow text according to screen size
IDPF Standards are non-proprietary open standards…meaning anyone can apply or use them
at NO COST. Epub specifications are based on open standards such as XML, XHTML, CSS,
DTBook, OASIS, Open Document Format and others. (Unicode,)
EPUB is an XML-based file format designed to reflow text according to screen size
DRM free EPUB is interoperable between conformant reading devices when no Digital
Rights Management is applied.
Recently O’Reilly Media has begun to release DRM Free EPUB files.
Adobe Digital Editions is Free Download that can read Native EPUB
EPUB is actually composed of three standards OPS, OPF and OCF
OPF provides Navigation, Packaging, Metadata, Table of Contents for file
OPF basically tells the file how each piece of the puzzle relates to each other
OCF is Zip based standard to encapsulate components into a single file.
The Open Container format is essentially a .zip file which can travel through Distribution and
retail channels
No matter how you describe it…It’s a basically a zip file
Official IDPF Standard October 2006
How does EPUB help the Publisher?
Epub allows publishers to create only one single file that can be processed through
Distribution channels.
If costs of conversions are significantly reduced then more titles can be converted into
electronic format for sale.
Epub can be utilized as final deliverable format from Publishers as it is with Adobe Digital
Editions, Sony Reader and Stanza Reader.
This is great, but was not the only reason epub was created.
DRM is a fact of life today, meaning multiple proprietary formats are produced for sale
among different devices.
Epub is also a means for publishers to create a single epub format and then have the epub
converted into proprietary formats like
Microsoft Reader, Palm, MobiPocket which is used on Blackberry’s, and newer formats such
as Kindle
Important to once again note, we are still in the adoption phase of epub and processes will
need tweaking as they mature.
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How can I create EPUB?
In-house solution: (Page Layout)
If a publisher utilizes Adobe InDesign CS4 in their workflow they now have an option to
export directly to an epub file.
Also included in this new release is an option to export EPUB utilizing Digital Talking Book
DTD, which creates EPUB compatible with Daisy Standard for persons who are visually
impaired.
At present InDesign CS4 is the only page layout offering this direct EPUB export with
NIMAS-Ready DAISY XML..
There are other ways of creating epub through page layout software like QuarkXPress or
earlier versions of InDesign, but not in a direct manner “out of the box” like CS3 or CS4.
These workflows often involve 3rd Party Extensions, customizations leading towards an
ultimate output of XML…which can then be converted to EPUB.
Atomic Export is a product from UK based www.easypress.com, which will convert from
QuarkXPress to EPUB.
The method most being used by companies not tagging text and graphics into XML is to
supply Final Working files or a Print Ready PDF to a digital warehouse or conversion
company.
Of course…if you are already have an XML Based Workflow…You are way ahead of the
game and don’t need me to tell you this!
You likely went to XML so you could react to whichever direction the industry is going to
move.
Tomorrow at noon Michael Healy from Book Industry Study Group, Andrew Savikas from
O’Reilly Media and Mike Shatzkin for the IdeaLogical company have a session here titled
“Start with XML”
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If you haven’t made your workflow decision yet, you should attend to hear their Executive
Briefing
Digital Warehouse and Conversion Companies
Publishers can utilize 3rd Party Digital Warehouses and Conversion companies such as the
companies listed here
This segment of the industry is quickly evolving to meet Publishing, Distribution, and Retail
requirements…as they have throughout digital publishing evolution.
These companies will accept Final PDF or Final Page Layout files. (QuarkXPress/ InDesign) :
TexTech, LibreDigital, Publishing Dimensions/ Jouve, codeMantra, Aptara, Innodata Isogen,
Rosetta Solutions, Digital Media Initiatives, Apex CoAdvantage, HOV Services
In most case they will ingest any copy or content supplied from Publisher
Create XML to be converted to epub and other formats
Their world is based on a Foundation of XML or XHTML.
This is not theory any longer: epub adoption and implementation is happening. Exciting for a
standard which became an official standard only one year ago.
Interesting and Exciting Times as Distributors are accepting epub files and performing
“lights-out” conversions to the necessary proprietary formats.
Light’s our conversions are very exciting…why? because this is actually happening as
planned at the beginning of the OPS Working Group.
Interesting, because we are in adoption phase and not all the conversion programs/system
have been built or matured to create all necessary formats.
Microsoft, Palm, Sony are ones I’ve heard about. Conversions are getting done…just not
cleanly or some workarounds are required. At our upcoming Business Special Interest Group
meeting, we will be discussing “Reality Practices” and share known issues and workarounds.
Here is one fairly high profile example, which I have been given permission to share:
MOBIPOCKET has updated creation software to ingest EPUB
Ebookbase Import uploads large quantities of files including epub and go through compiler
(why is this exciting?)
We know epub is going into compiler….it’s the transformation taking place:
EPUB ◊ MOBIPOCKET FORMAT ◊KINDLE FORMAT all one automatic “lights out”
transformation
Having epub converted into other formats behind the scenes. This is a huge win for
publishers.
As far as epub living up to expectations, each time Mobipocket takes an epub file and
converts to MobiPocket and Kindle formats…It is a win for epub standard and proves epub is
working!
EPUB Readers
Adobe Digital Editions is able to read native EPUB on your desktop and is also being utilized
to read EPUB on Sony Reader
Sony Reader announced EPUB Support and is committed to the eBook Space
Stanza is a free application that reads EPUB on iPhone.
Currently only able to read unencrypted EPUB. Feedbooks.com is primary destination for
Project Gutenberg EPUB titles and has supplied an incredible 2,000,000 EPUB files to be
read on the iPhone.
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STANZA
- (free application) Over 400,000 users have downloaded Stanza from the App Store for their
iPhones / iPod Touches
- Over 2 million books have been downloaded (all ePub). Feedbooks is seeing 30,000 40,000 books downloaded by Stanza users every day.
- European EPUB adoption is taking hold as Stanza is #14 in France for most loaded iPhone
applications, and #20 here in Germany and #32 in UK
United Kingdom: EPUB support
Just listing a few UK companies who have announced EPUB support
Random House, HarperCollins, Penguin, Simon & Schuster, Pan Macmillan, Mills & Boon,
Cambridge University Press, Oxford University Press, Gardners Books, Taylor & Francis,
Value Chain International …
Association American Publishers : EPUB support
HarperCollins Publishers, Harlequin, Simon & Schuster, Hachette Book Group, John Wiley
& Sons Inc., Penguin Group USA, Random House, Macmillan, Cambridge University
Press, Oxford University Press, Pelican Publishing Company, Cengage Learning, Workman
Publishing, Seattle Book Company, National Science Teachers Assoc., CQ Press
Supply Chain: EPUB support
Adobe, LibreDigital, Ingram Digital, OverDrive, eBook Technologies, Publishing
Dimensions, VitalSource Technologies, Mobipocket, Rosetta Solutions, Innodata Isogen,
TexTech, codeMantra, DNAML
EPUB Validation Tool
Free EPUB validation tool is located at http://code.google.com/p/epubcheck
IDPF Standards are non-proprietary open standards…meaning anyone can apply or use them
at NO COST.
Epub specifications are based on open standards such as XML, XHTML, CSS, DTBook,
OASIS, Open Document Format and others. (Unicode,)
Epub is the standard for reflowable text
Simply meaning The text will reflow according to the screen size, which allows the consumer
to read on a variety of screen sizes, ranging from PDA’s to large size monitors
Intervention de Fionnuala Duggan, Director, Random House Group Digital
Random House UK – eBook activity
• Activity previously dormant
• New ebook list September ’08
• Coincide with Sony Reader/Waterstone’s launch
• 1,000 titles by Christmas
• All in .epub and PDF: commercial decision
• Frontlist / backlist mix about 50/50
• Aiming for simultaneous publishing next year
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Experiences with ebook launch
.epub was new to our conversion house (and us!)
Quality control
- had a high failure rate to start
- QC skilled job which requires html skills
Sony Reader idiosyncrasies
- images, chapter sizes etc
Sony Reader software emulator
Reworking workflow for greater efficiencies
General thoughts…
.epub is a huge positive
Open standard
- iPhone? / Other mobile?
Encourage new entrants
- publishers, retailers/wholesalers
- device manufacturers, wireless etc
Greater interoperability, with DRM
Issues…
Territoriality
Consumer expectations
- enhanced ebooks / multimedia
- web linking / connectivity
- broad catalogue
Devices – multiple, vs single purpose
Piracy
3.4.
Un autre format présent : DNL (visite du GFII sur le
stand)
Desktop Author is an electronic publishing software that allows you to create 3d page turning
ebooks. DNL ebooks are any type of e-publication including e-brochures, e-books, digital
photo albums, e-cards, digital diaries, online resumes, quizzes, exams, tests, forms and
surveys.
DNL ebooks can be presented in a stand alone format or you can easily present your ebooks
as web pages with no need for HTML, ASP or other programming knowledge. When you
present your digital web books as web pages the the end user can detach them and turn them
into stand alone eBooks.
Create, Protect and Sell your e-publication, e-Book and e-Magazine with the all in one DNL
DRM and Payment Gateway feature. It is the worlds first DRM - Payment gateway
combination included within a reader and packagable from a commercially available
software. With the DNL DRM feature, the author is able to preset the amount of free pages
the end user is able to view. Upon reaching the end of the free page section the end user is
prompted to pay for the rest of the ebook, once payment is made through the built-in payment
gateway the rest of the ebook is unlocked and the end user is free to view the rest of the
eBook on their own PC. The end user can pass the eBook on to other PC's however each new
PC the eBook is relocated to will activate the DNL DRM and payment must be made in order
for the end user to read the DNL DRM protected content.
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The evolution of Editable image function in DeskTop Author gives you the ability to easily
create digital photo albums which users can insert images into. This makes them the exact
replicas in digital format of a physical photo album. You can resell the digital photo albums
you have created.
Desktopauthor now comes with a new and improved interface feature set which includes a
pixel ruler, guides a new canvas that makes it a standout amongst others and much more.
DeskTop Author comes bundled with over 500 pre-designed page templates, buttons, a multiselect function, a fresh new interface and an amazing ability to produce digital books and
pages of any shape.
FEATURES
• Produce small yet attractive file size publications and display them as stand alone or
view them inside a browser.
• Flow text through multiple pages and between text boxes, to make even the lengthiest
eBooks in minutes. Perfect for magazine publishing.
• Text box layout tool alows you to set up your page text layout in any way you like.
• Includes a Publish to Web and a built-in FTP upload.
• Make any shape book or pages for that extra impact.
• The All-in-one DRM (Digital Rights Management) and Payment Gateway - preset the
amount of free pages the end user is able to view - then set the DNL DRM solution to
launch the DRM Payment Gateway to unlock the rest of the eBook, the eBook is
unlocked only on the PC the purchase is made. The activation is only valid on the PC
the purchase was made on.
• You can now create your own messages for emails sent from within the send mail
feature. This will allow you personalise the message others will read when your digital
web book spreads to new users.
• Editable image function in DeskTop Author Version 4 gives you the ability to easily
create digital photo albums which users can insert images into.
• Multi Media - embed and or stream Video and Flash, stream MP3.
• Image Pop Up
• The canvas includes Guide lines, exterior working canvas area, and pixel ruler.
• Easy Quiz/Test/Forms and Survey creation with DeskTop Author's own amazing Eazy
Forms tool.
• Hundreds of pre-made templates - includes 500+ individual pages, 100 + buttons and
dividers and pre-made shaped books.
• Internal Image Editor and Image Manipulator.
• Cut and paste and Drag and Drop features, including an Image Browser.
• WYSIWYG page creation and editing.
• Background setting feature.
• Hotlink to pages, web sites, movies and sound, as well as email and even other files.
• Set auto page turn for trade show or in-store presentations, allows for individual page
turn settings and individual page turn timing.
• Specify one of 6 page transitions - three 3D page turn modes, turn, wipe and slide.
• Digital Web Book file sizes are small, easily distributed by email, download or on
floppy/CD.
• Allow users to print pages or disable the print function.
• Password protect your ebooks.
• Suitable for all Windows-based PC's. and much more
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3.5.
ACAP
Source : ACAP Executive Summary
What is ACAP?
The Automated Content Access Protocol (“ACAP”) is being developed by publishers and
technology partners, including search engines, led by the European Publishers Council and
the World Association of Newspapers, to communicate publishers’ usage permissions and
policies electronically. The initial focus is on aggregation of content by search engine
“spiders” (the systems that create the search engine indexes also known as “robots” and
“crawlers”).
Why?
Online licensing is normally undertaken using written licenses. Sometimes it is “hard coded”
into DRM systems. Search engines and similar online aggregators rely completely on content
created by others and operate on the assumption of a right to create their index .This right is
rarely explicitly granted to the search engines, and the different ways they then use the
content in their indexes is a matter over which they assume complete control.
While this is frequently harmless and symbiotic at present (because the traffic generated can
have a commercial value to publishers), search engines and other aggregators are already
causing damage to some publishers business models, while others avoid publishing online in
order to maintain control over their rights. This is unlikely to improve in the future as both
online publishing and search engine business models get more complex.
Until the development of ACAP, there has been no adequate way of expressing licenses in a
way which search engine “robots” can understand. The best we have been able to do is to use
a protocol called “robots exclusion protocol” which allows the website operator to state
whether a search engine is or is not allowed to access its site. This is inadequate as it creates
an all or nothing scenario for both the content providers and search engines. Content providers
need to be able to be more sophisticated about online licensing in order to facilitate new and
innovative business models now and in the future.
What is ACAP? What is it not?
ACAP will solve this problem. It is a protocol, based on existing technologies, to
communicate permissions and licences in a machine-readable way. In future it will be
extended to cover other types of users (including potentially end-users) and content (including
video and audio). ACAP is not DRM. It does not technically prevent access and use. However
it is capable of operating alongside DRM solutions. But (particularly in a business-to-business
relationship) it should not be necessary to resort to technical enforcement – or the courts.
Who’s supporting this?
A wide range of book, magazine, newspaper and periodical publishers worldwide have
become involved. Those search engines which have been briefed are also broadly supportive
of the concept. We are also seeing support growing in other media.
Who benefits?
ACAP will facilitate new business relationships between online content providers, content
aggregators (including search engines) and end users. It is designed to give publishers the
confidence to put more valuable content online thereby bringing more choice to consumers. It
13
will take the guesswork out of the ways in which content providers are willing to allow
exploitation of their works by third parties and allow them to have more control over how
their content is monetized. It will allow more fully automated transactions and business
relationships to be developed. It will become an increasingly important tool in developing
future online business models. It can give search engines legal certainty, avoiding
unnecessary litigation over disputes regarding unauthorized use of copyrighted works.
4. Les modèles économiques
Référence sur la longue traîne :
In the October 2004 issue of Wired magazine, Chris
Anderson, Wired’s Editor-in-Chief first wrote about the sale of books, movies, and music online, and what could be gleaned by a comparison of on-line sales to brick and mortar sales.
http://wired-vig.wired.com/wired/archive/12.10/tail.html
4.1.
Google et la longue traîne
Google distingue clairement dans sa communication le programme de numérisation avec les
bibliothèques d'une part et le programme Book Search, basé sur un partenariat avec les
éditeurs.
Le programme Google Book Search compte à présent 1 million de livres, 20 000 éditeurs
partenaires couvrant 70 domaines et plus de 100 langues.
L'utilisateur a accès à 20 % du livre et peut l'acheter.
Interventions réalisées dans le cadre du Forum Innovation
Intervention de OUP Search experience (Evan Schnittman)
Google Book Search
- initial plan was to put in 500 + titles and monitor progress for a year
- Higher Ed, Reference, Medicine and "misc adoption titles" were excludes from
program
- 15 564 titles into Google Book Search :
o 946 in 2004 (started at the end of 2004)
o 4514 in 2005
o 138 in 2006 (restarted at the end of 2006
o 7 520 in 2007
o 2446 in 2008 (to date)
Microsoft's Live Search books (LSB)
- 2007-2008=> arrêt
OUP Titles – "Live" by pub date
<1990
27 100
1990-1994
2043
1995-1999
3548
2000-2004
4877
2005-2008
3058
Q3 2008 Analys – visits to OUP Titles
14
<1990
1990-1994
1995-1999
2000-2004
2005-2008
>913 000
> 531 200
> 800 000
>1 200 000
>700 000
Q3 2008 Analys – average visits per title
<1990
338
1990-1994
260
1995-1999
248
2000-2004
273
2005-2008
234
Q3 2008 Analys – average pages viewed per title
<1990
2227
1990-1994
1750
1995-1999
1679
2000-2004
1833
2005-2008
1714
Q3 2008 Analys – average pages viewed per visit
<1990
659
1990-1994
673
1995-1999
677
2000-2004
671
2005-2008
732
Q3 2008 Analys – average "buy" clicks per titles
<1990
2,9
1990-1994
2,5
1995-1999
2,6
2000-2004
2,8
2005-2008
3
Intervention de Springer
Début du programme en 2004. Chargement important à partir de décembre 2005
Plus de 37 000 titres entièrement cherchables dans Google
55 millions de visites
343 millions de pages uniques vues
800 000 utilisateurs "clicked to buy"
99 % des livres ont été vus au moins une fois.
89 % des livres ont reçus au moins un "click to buy"
28 % des achats concernent des livres publiés avant 1995
Globalement le nombre de Buy click correspond au % de titres par disciplines
- computer science : plus de 18% des titres dans Google – 13 % de visites avec des
clicks to buy
- mathématiques : plus de 11% des titres dans Google –12 % de visites avec des clicks
to buy
15
Les succès :
- Mathématiques
- Engineering
- Life science
- Chemistry
BtB click destination sites
- 25 % Springer
- 23 % amazon.com (+9% amazon germany)
Différentes études estiment que les utilisateurs d'Internet les plus actifs font des recherches
sur Internet avant d'acheter un produit.
Quand votre livre ne peut être trouvé sur internet, vous pouvez perdre 25-50 % de vos
acheteurs potentials
The long tail of Springer.com sales
"products that have low sales volumes can collectively make up a significance part of a
business if the store or distribution channel is large enough" Chris Anderson
Impact of Google Book Search on Backlist sales
- compared sales data from Springer.com (1,8 million de revenue)
- compared sales of books that were in the Google Book Search to sales of titles that
were not in the program
The biggest impact was seen in the titles published more that 4 years ago
Titles in Google book search especially older titles performed significantly better that titles
not in the program.
Availability in Google Book Search is correlated to increase in backlist sales.
3ème intervenant : Mc Graw Hill
The benefits of Google Book Search
Increased revenue
- no evidence that GBS harms sales, strong argument that search enhances back list sellthrough
- - incremental ad revenue is 82 % through august 2008 over PY
- Future opportunities to monetize content
- Direct sales from referrals to Mc Graw Hill
- Potential POD candidates identified
Enhanced discoverability
- attract potential buyers who might not be thinking about books initially
- referrals for potential purchase via Buy the Book click-though
- Co-branded search on the company web sites
Products development
- heightened awareness of what subjects are popular in the online search
16
4.2.
Amazon : le print on demand
Amazon, la librairie en ligne, a annoncé à Francfort que ses filiales britannique et
allemande offriraient désormais à leurs clients et aux éditeurs une prestation de "print
on demand". Cette annonce a été faite dans le cadre du "Forum Innovation" du pavillon
consacré à l’édition professionnelle.
Les ouvrages scientifiques, académiques ou professionnels sont ceux qui bénéficient le plus
nettement de cette complémentarité entre accès électronique et impression à la demande, pour
deux raisons : leurs tirages relativement faibles rendent une logique de "print-on-demand"
économiquement intéressante ; surtout une partie significative du chiffre d’affaires des
éditeurs professionnels est lié à la vente d’ouvrage de "fonds de catalogue" pour lesquels le ou
les tirages initiaux peuvent être épuisés.
Source Dépêche du GFII
Présentation AMAZON au Forum Innovation :
What do amazon customers value ?
Selection : if you don't have it they can't buy it
Price : customer really, really cares
Availability : a big difference between getting it now, 1 week from now, 3 weeks from now
Convenience : people lead busy lives
Information : people won't buy it if they don't know what it is and how it compares
Discovery : find something you didn't know you wanted
Les avantages du print on demand :
- valoriser son fonds de catalogue et de rallonger la durée de vie des titres
-
tous les titres sont disponibles, dans tous les formats; tous les jours, voire dans toutes
les langues
éliminer le risque de trop produire.
4.3.
Libreka
La Foire du livre de Francfort 2007 avait servi de cadre au lancement du service Libreka.de,
une plate-forme électronique d’accès au contenu de livres. La Börseverein des Buchhandels,
l’association professionnelle allemande des éditeurs et libraires était à l’origine de cette
initiative. L’an dernier, le modèle économique de Libreka reposait encore sur les frais de
numérisation des ouvrages (de l’ordre de 15€ pour un ouvrage jusqu’à 300 pages) imputés
aux éditeurs. Libreka.de donnait en octobre 2007 accès à 8000 ouvrages de langue allemande,
issus des catalogues de 300 éditeurs. Outre la montée en charge de Libreka (qui donne
désormais accès à plus de 73 000 livres numérisés), deux changements majeurs sont
intervenus. D’une part, le financement du service est désormais assuré par une "taxe" à large
assise. Les éditeurs allemands disposent d’un service géré par Börseverein des Buchhandels,
le répertoire des livres disponibles, une base de données semblable à ce qu’est le service
Electre dans le contexte français. Pour chaque livre inscrit dans ce répertoire bibliographique
(listant plus d’un million d’ouvrages), les éditeurs allemands s’acquittaient d’un "droit
d’inscription" qui était jusqu’il y a peu de 2 euros par titre et par an. Pour financer Libreka, la
17
Börseverein a tout simplement décidé de porter systématiquement ce droit d’inscription à 3
euros par ouvrage, dégageant ainsi des recettes supplémentaires de l’ordre du million d’euros
(l’investissement total sur Libreka est estimé à 3 millions d’euros à ce jour). En échange de
cette "surtaxe" les éditeurs peuvent mettre une version numérisée de leurs ouvrages dans la
vitrine Libreka. Autre innovation essentielle : l’ouverture prochaine d’une fonctionnalité
permettant d’acheter directement les livres sur la plateforme numérique. Börseverein des
Buchhandels étant un syndicat de libraires autant que d’éditeurs, la version présentée l’an
dernier ménageait les intérêts de la librairie en renvoyant, chaque fois qu’un titre était
demandé par un usager de la plateforme, vers la librairie la plus proche. Ce souci de ménager
les libraires reste d’actualité, mais les gestionnaires de Libreka sont arrivés à la conclusion
qu’une plateforme de livres en ligne doit offrir à ses usagers un canal de vente direct, afin de
leur permettre de télécharger ou de commander en ligne les ouvrages. En ouvrant
prochainement ce canal de vente directe en ligne, Libreka se pose en concurrent sérieux
d’amazon.de. Mais aussi des librairies de détail.
Source : Dépêche du GFII
4.4.
Présentation OAPEN : l'Open Access en SHS
Rencontre avec Jean Kempf, directeur des Presses universitaires de Lyon sur le stand OAPEN
OAPEN is a project in Open Access publishing for humanities and social sciences
monographs. The Open Access movement has developed rapidly in the sciences and in
journal publishing. The consortium of University-based academic publishers who make
up OAPEN believe that the time is ripe to fully explore the possibilities of Open Access
for the humanities and social sciences.
The OAPEN partners all currently have some involvement in the Open Access movement,
and you are encouraged to view their pages on this site and on their own sites.
It is expected that this project will find useful, exciting and beneficial ways of publishing
scholarly work in Open Access, enhancing access to important peer reviewed research from
across Europe.
The partners:
Amsterdam University Press
Georg-August Universitat Göttingen
Museum Tusculanum Press
Manchester University Press
Presses Universitaires de Lyon
Firenze University Press
University of Amsterdam
Leiden University
•
•
•
•
•
Six countries (Denmark, France, Germany, Great Britain, Italy and the Netherlands)
Seven university presses as content providers
Two universities, as technology and research partner
Aimed at SME publishers in Humanities and Social Sciences
Building a network around OA publishing for stakeholders within the academic
community
• Duration: 30 months
18
• Start: September 1, 2008
• Lead partner/coordinator: Amsterdam University Press, the Netherlands
• Building on an OA publication model for peer reviewed academic books in HSS
Actions undertaken under the eContentplus Programme (2005-2008)
to make digital content in Europe more accessible, usable and exploitable
Key objectives
• To improve the accessibility, impact and relevance of European research in HSS
through the promotion of OA for primary publications
• To create and aggregate freely available peer reviewed HSS publications from across
borders within an Online Library
• To engage stakeholders in the publication process
• To develop common funding models
• To adopt common standards and metadata to improve retrievability and visibility of
HSS publications
Communiqué OAPEN
OAPEN has gained funding from the European Commission, and will be seeking
partners at the Frankfurt Book Fair.
08/10/2008
The European Commission has reached agreement with the OAPEN consortium to fund the
OAPEN project with €900,000 from the eContentplus Programme. The project started in
September 2008 with a kick off meeting in Göttingen. A Scientific Board has been established
and an External Stakeholders Group is currently being formed.
OAPEN is a 30-month target project to develop and implement an Open Access (OA)
publication model for peer reviewed academic books in the Humanities and Social Sciences
(HSS). The project, which is the first of its kind, aims to achieve a sustainable European
approach to improve the quantity, visibility and usability of high-quality OA content and
foster the creation of new content by developing future-oriented publishing solutions,
including an online library dedicated to HSS, and new business models.
OAPEN consists of seven scholarly publishers and two Universities in six European countries
(see partner list below) and is coordinated by Amsterdam University Press. The partners will
work closely with stakeholders, such as authors, research councils, university libraries, policy
makers, and scholarly publishers. The OAPEN consortium welcomes other publishers in the
Humanities and Social Sciences to join OAPEN’s network, make use of OA publications
models and to expand the available OA content.
OAPEN will use the latest solutions in Open Access digital publishing, whilst maintaining
traditional publishing services. It will provide editorial selection, peer-review, copy-editing
and formatting, along with worldwide marketing and distribution of print-on-demand titles.
Authors will retain their copyright and benefit by attracting more readers and gaining greater
peer recognition.
19
Representatives of OAPEN will be attending the upcoming Frankfurt Book Fair, from
October 15th to October 19th. Interested publishers and other stakeholders can visit the
OAPEN stand in Hall 8, Stand C921 or contact one of the partners.
4.5.
Springer et les e-books
eInnovations@Springer,
Intervention de Dr Olaf Ernst, President eProduct Management &Innovation
SpringerLink Stats
100 million full text downloads in 2007
Averaging 2 million Page impressions per day
Global User Base of Academic/scholarly information
- undergraduated Students
- graduated students/ PhO Students
(100 million)
- developers : 3,6 millions
- applied researchers : 1,6 million
- Basic researchers : 1,2 million
eBooks significantly enlarge user base of SpringerLink !
"The latest CIBER research suggest that eBooks will be the next publishing success story,
although demand her could be even more spectacular, simply as a result of the enormous size
of the student population, hungry for highly digested content"
CIBER information Behavior of the Researcher of the Future, January 2008
Usage by Copyright Years
- unlike for journals content, the age of book content seems not to play a very important
role. Books from 2005 were used almost as frequently as books from 2006 and even
more frequently than books from 2007
- These data are quite consistent with data we see at Google Book Search : it seems that
in an online search environment the age of a book is only of minor importance.
Usage by Book Type
- Springer References and textbooks are the book types with the highest average
download figures
- Proceedings, professional books, monographs as well as contributed volumes follow
with some distance
- Popular Science books had the least usage.
Liens utiles
Etude Springer
http://www.springer.com/cda/content/document/cda_downloaddocument/26156%20WhitePap
er.pdf?SGWID=0-0-45-611598-0
Résumé de l'étude
20
eBooks form a growing part of the collections at research and academic libraries. Although
still in the early stages of adoption, eBooks have demonstrated advantages in the areas of
accessibility, functionality, and cost-effectiveness. End users are just beginning to incorporate
eBooks into their information experience and research habits. Libraries are eager to learn
more about the rate of eBook adoption among their end users and the ways in which users are
interacting with eBooks. In 2007, Springer surveyed librarians at six institutions to understand
their views on eBook adoption and benefits. In 2008, Springer followed up that study with a
survey of end users at five institutions to gauge their usage of and attitudes toward eBooks.
The survey uncovered some encouraging results regarding eBook adoption. Most users were
aware of eBooks and had accessed them at least once. Respondents also overwhelmingly said
that eBooks are useful and that they would like to incorporate eBooks into their information
experience more frequently. These positive findings are supported by additional Springer
usage research and studies from independent organizations that have found a surprising level
of uptake for eBooks given their relative newness.
In terms of user behavior, the 2008 Springer survey found that users mostly access eBooks
for research and study purposes and that the types of eBooks most frequently used are
reference works and textbooks. A separate Springer study of usage metrics within its own
eBooks program found that content age appears to have less of an impact on the usage of
eBooks than on the usage of online journals. eBook usage is also less concentrated than online
journal usage, with a greater array of titles driving downloads. eBook users appear to find
value in a wide variety of titles and content. Finally, the 2008 Springer user survey found that
users most frequently locate eBooks through general search engines like Google as well as
through online library catalogs.
Users regard convenience, accessibility, and enhanced functionality as the primary benefits of
eBooks. Print books are perceived to have an advantage in ease and enjoyability of reading,
and users do not expect them to disappear in the near future. However, users anticipate that in
five years time, they will prefer the electronic versions of some books and expect that their
transition to eBooks will be fastest for research-related activities and for reference works.
Overall, the survey results indicate that eBooks are best suited for research purposes or in a
search environment where the user needs to locate specific information. Users are not reading
eBooks cover-to-cover in the traditional sense but instead approach them as a resource for
finding answers to research questions. eBooks have the potential to stimulate new forms of
book content usage and will require libraries to think differently about how to accommodate
the needs of users as their eBook collections grow. Viewing eBooks through the lens of
traditional print book usage might cause libraries to miss important opportunities for
enhancing the user research experience.
Etude CIBER http://www.ucl.ac.uk/slais/research/ciber/downloads/
4.6.
Springer et le POD
Springer vient de lancer un projet pilote baptisé "MyCopy", qui permettra aux usagers
des bibliothèques partenaires de demander une copie "print on demand" des e-books
Springer auxquels la bibliothèque aura souscrit.
21
Le "print on demand" permet de servir les demandes de copies imprimées pour des ouvrages
qui ne sont plus en stock mais restent inscrits au catalogue de l’éditeur. L’initiative "MyCopy"
menée par Springer en partenariat avec une vingtaine de bibliothèques américaines et
canadiennes est très originale en ce quelle propose un type d’accès nouveau à mi-chemin
entre l’accès en bibliothèque et l’achat de l’ouvrage en ligne.
Le principe de MyCopy est le suivant : à partir du moment où un usager est inscrit dans une
bibliothèque partenaire (et dispose à ce titre d’un identifiant personnel) et que cette
bibliothèque a souscrit à certains titres du catalogue Springer (11 000 monographies, sur les
35 000 ebooks inscrits au catalogue de l’éditeur, sont proposés dans le cadre de MyCopy)
l’étudiant pourra pour un prix fixe de 25 dollars (trois fois inférieur au prix moyen des
monographies Springer) commander en ligne une version "print on demand" de ce de ces
ouvrages. Le pari de Springer est en somme que pour des ouvrages de référence, l’usager de
la bibliothèque trouvera plus avantageux de commander en ligne plutôt que de pratiquer une
photocopie intensive dans les locaux de la bibliothèque. Source Dépêche du GFII
22
5. Pays invités d'honneur
5.1.
La Turquie, invitée d'honneur de la Foire 2008, à la
réception de Thomson Scientific
The Scientific and Technological Research Council of Turkey (TÜBİTAK) is the leading
agency for management, funding and conduct of research in Turkey. It was established in
1963 with a mission to advance science and technology, conduct research and support Turkish
researchers. The Council is an autonomous institution and is governed by a Scientific Board
whose members are selected from prominent scholars from universities, industry and research
institutions.
TÜBİTAK is responsible for promoting, developing, organizing, conducting and coordinating
research and development in line with national targets and priorities.
TÜBİTAK acts as an advisory agency to the Turkish Government on science and research
issues, and is the secretariat of the Supreme Council for Science and Technology (SCST), the
highest S&T policy making body in Turkey.
Setting its vision as to be an innovative, guiding, participating and cooperating institution in
the fields of science and technology, which serves for improvement of the life standards of
our society and sustainable development of our country, TÜBİTAK not only supports
innovation, academic and industrial R&D studies but also in line with national priorities
develops scientific and technological policies and manages R&D institutes, carrying on
research, technology and development studies. Furthermore, TÜBİTAK funds research
projects carried out in universities and other public and private organizations, conducts
research on strategic areas, develops support programs for public and private sectors,
publishes scientific journals, popular science magazines and books, organizes science and
society activities and supports undergraduate and graduate students through scholarships.
More than 1,500 researchers work in 15 different research institutes of TÜBİTAK where
contract research as well as targeted and nation-wide research is conducted.
The Turkish Government’s Scientific and Technological Research Council Chooses ISI Web
of Knowledge.
127 Universities and 53 Training and Research Hospitals of the Ministry of Health Receive
Equal Opportunity Access to ISI Web of Knowledge to Promote Academic Advancement in
Turkey
TUBITAK-ULAKBIM aims at providing technological facilities such as computer networks,
information technology support, and information and document delivery services, to meet the
information requirements of universities and research institutions, and to increase the
efficiency and productivity of their end users.
“Turkish universities trust Thomson Reuters for impartial listings of articles and citations,”
said Professor Cem Sarac, Director, TUBITAK-ULAKBIM. “ISI Web of Knowledge helps all
government, military and private universities plus training and research hospitals choose
trendsetting industry subjects which will be critical to Turkey’s academic advancement.”
23
5.2.
La Chine invitée d'honneur 2009
Digital publishing in China
(conference organisée par Springer)
STM Publishing and digitizing
Case 1 – advances topics in science and technology in China
Case 2 –Journal of Zhejiang University Science
Why we choose STM Publishing
Development of science and technology in China
- China ranked top two in the world paper output (source ISI)
- China ranked top three in the world R&D expenditure (source OECD)
- Some achievements (e;g; Shenzhou WII and Qinghai-Tibet Railway Project) have
received the world's attention
The most appropriate for transnational publishing
- it's easy for people to communicate in the field of STM without any limitation of
history & culture
- scientists are those who communicate the most frequently
Advanced Topics in Science and Technology in China
- Supported by ZJUP-Springer STM Publishing Fund
- Only outstanding Chinese scholars such as academicians are qualified to write this
series
- Contents are mostly concerned about latest progress in their study
Select=> review=>edit => print – distribution /e-publishing – springer-link
Facts
-
first title comes out in March 2008
plan to publish : 100 titles in 5 years
selected by "China Book international" program
Monographs are collected by many leading European and American libraries, such as
Congress Library
Three titles win national prize
Digitization Methods
- ERP system to control all production steps of the series
- Digital template based on Adobe Latex to implement standardized quality control
- CMS (Content Management System) to implement digital content management
Case II : Journal of Zhejang University Science (JZUS)
JZUS :
- started in 2000, now is one of the best Chinese STM Journals
- Over 4700 referees are from 55 countries and areas
- JZUS's international contributors are more than 40 %
24
-
Abstracted and indexed by 30 international databases (including SCI, EI, CA, SA,
INSPEC, Medline, PubMed, PMC, etc.)
Online submit and review system
By using DOL, JZUS has linked to ISI web, Ei, PubMed, PMC, INSPEC, ZR
The paper with OnlineFist tm on SpringerLink can be fast linked to E-LIS and attracts
many eyes of readers from many countries
Zhejiang University Press (ZJUP)
- Founded in 1984 in Hangzhou, China
- ZJUP is a department of the Zhejiang university which is the third in China's National
Universities Rankings
- More than 150 full time employees in Hangzhou and Beijing
- Yearly publishing over 700 titles, 8 Journals and 100 digital products in the whole
range of academic disciplines
- Enterprise revenue is about 10M euros in 2007
- Copyrights transaction exceeds 100 titles in latest 10 months
- Many famous scientists in the most publish with ZJUP, including winners of Nobel
Prize, ACM Turing Award, Fields Medal and academicians from China and USA
- Cooperation Institutions
o Chinese Academy of Science
o Chinese Academy of Engineering
o National Natural Science Foundation of China
o Microsoft Research Asia
- Get supports from GAPP &State Council Information Office of the PRC
Zheijang University Press Book Cooperation
Springer – key facts
- 165 years in STM Publishing
- 1st scientific book publisher in the world (5000 titles annually)
- 2nd Science journal publisher worldwide (1650 journals)
- 30 years cooperation with Chinese scientists and institutions
- More than 500 employees in 70 locations worldwide
- More than ten years in Digital Publishing
- Today all journals and books available in electronic format on the SpringerLnk
platform
- Currently more than 4,1 million articles on SpringerLink
- Leading scientists in the world publish with Springer amongst them 150 Nobel
Laureates and all 44 Field Medal Winners
Cooperation in Partnership
Springer works together with Chinese institutions and Publishing Houses in Partnership
That means :
- distribute the best content through the global SpringerLink web platform to 25 000
institutions and more than a million scientists worldwide (Chinese Library of Science
with 84 journals)
- Help to improve quality and performance towards world standards by training locally
at the Beijing Springer office and other international Springer locations
25
-
Help to improve scientific publishing activities in China by sending in experienced
editors (for example at Tsinghua university Press to launch internationally recognized
journals)
Springer's online content platform
Springer is the first STM publisher o integrate journal and book content on one single
electronic platform
- online journals
- online book series
- online reference works
- online eBooks
Springer reaches through SpringerLINK more than 1 Mo scientists and engineers in 25 000
institutions worldwide
Journal Cooperation Partners in China
Publishing Houses :
- Higher Education Press
- Science Press
- Science in China Press
- Shanghai Jiaotong University Press
- Shanghai University Press
- Singhua university Press
- Zhejiang University Press
26

1. Présentation générale de la Foire 2. Le numérique

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