Purpose 4C Foresight provides world class business and

Role Title
Company
Department
Department Head
Role Reports to
Digital Marketing Executive
4C Foresight
Marketing
Marketing Director, 4C Foresight
Marketing Director, 4C Foresight
Purpose
4C Foresight provides world class business and market intelligence to help its customers make more
money and reduce risk. The brands in the portfolio are Glenigan; GroundSure; Infrastructure Journal;
Brad; and DeHavilland. Customers buy the services to improve the effectiveness of their sales
operations; track and forecast market activity to plan for business growth; and make informed risk
assessed decisions. 4C Foresight is committed to acquiring and retaining customers by delivering
genuine value through must have business intelligence; high quality digital platforms and customer
interactions; and dedicated account management. Position based in London/Bournemouth.
We are looking for
 A focussed, self-motivated digital marketer with creative flair who will bring digital
marketing strategies to life;
 A marketer passionate about all things digital that thrives on delivering exciting and show
stopping campaigns and content; and
 A highly effective individual who has an absolute eye for detail and is focussed on improving
business performance through exceptional campaign execution, reporting and evaluation.
Core responsibilities
The Digital Marketing Executive will be responsible for critical digital marketing activities across
multiple brands to achieve target customer # and £ acquisition and retention by brand.
 Day-to-day management of the customer acquisition email schedule to prospects, customers
and resellers;
 Execution of customer engagement campaigns including email newsletter creation;
 Effective digital marketing delivery across brands and channels as per campaign plans to deliver
required lead volumes at budgeted cost per lead and quality to convert at budgeted lead
conversion ratio;
 Application of market sizing, share and segmentation to improve digital performance;
 Delivery of customer engagement and account growth plans
 Track and report key KPIs and feed this intelligence into segmentation and data strategies;
 Track performance of email activity and continually optimise to improve results;
 Manage email production (design, HTML production, campaign deployment, reporting);
 Manage a continual email and web MVT and A/B testing programme;
 Ensure best practice email design, HTML build and usability. Utilise the ESP tools to ensure
maximum deliverability and optimal renderability;
 Execute the social media strategy across all relevant platform; and
 Work with agencies to improve SEO performance and to implement and optimise PPC campaigns
from keyword strategies to landing page optimisation;
 Update websites with fresh content and use web analytics to improve site performance;
 Effective digital marketing delivery of launch plans;
 Ensure best practice web design and that the user experience is optimised;
 Keep abreast of industry best practice, new techniques and competitor digital marketing;
 Share best practice with counterparts across Top Right Group and identify new techniques to
improve overall performance and contribute to investment cases to drive growth;
 Engagement with customers to make the customer voice central to the business;
 Deliver the requirements of the role in line with the defined marketing behaviours.
Skills/Qualifications
 Minimum 2 years digital marketing experience, preferably B2B;
 Experience of managing multiple campaigns simultaneously;
 Meticulous attention to detail and reporting processes;
 Excellent communication skills;
 Creative flair and ability to challenge existing practices;
 Technical knowledge including use of ESPs and proficient in HTML; and
 Practical and technical web platform knowledge.
 Proficient HTML skills required.
 Knowledge of Exact Target email sending system desired.