Master`s (2nd year) INTERNATIONAL MANAGEMENT (MIM) Course

Master's (2nd year) INTERNATIONAL MANAGEMENT (MIM)
Course programme : International Project Management
Olivier COUSSI, Anne KRUPICKA, Chantal MILHADE, Isabelle
MAQUE
Semestre : 1 - UE 02 : International Financial Aspects
Number of hours: 30 Heures CM
COURSE OVERVIEW AND OBJECTIVES
Project Management in international contexts involves multiple kinds of stakes that cannot be dealt with
separately: marketing, HR, strategy, law, tax, financial matters are knit together more closely than ever. This
course aims at providing students with project management frameworks and tools that are specific to
international business using a transdisciplinary view.
Methodological short lectures will be given by associate professors to help students manage the different
aspects of their project if necessary. The order of the sessions will be modified if needed.
A single pluridisciplinary case study will be run as a project (objectives, teamwork, periodic meetings) over the
entire semester. For example, helping a French Cognac winery to export on a new market. A visit of the firm
will be organized.
Course prerequisites
The other courses of the degree, followed at the same time, will be useful to the students to work successfully
on the pluridisciplinary case study.
BIBLIOGRAPHY
« La boîte à outils de l’Intelligence économique », C. DESCHAMPS & N. MOINET, 2011, DUNOD,
« L'Intelligence économique », C. MARQUON & N. MOINET, 2ème édition, 2011, DUNOD,
« Competitive Strategy », M. PORTER, 1980, FreePress,
« Le management de projet, principes et pratique », AFITEP AFNOR, 1998 ISBN2-12-470721-3,
« Effective project management », Robert K. Wysocki & Rudd McGary, Wiley, 2003, ISBN0-471-43221-0,
« Project management for business and engineering », John M Nicholas, Butterworth-Heinemann, 2004, ISBN
0-750-67824-0.
COURSE SCHEDULE
Conference (3h)
The partner companies present the company, its strategy and the different projects (i.e. the pluridisciplinary
case study) the students will be working on.
Olivier Coussi (12h.) :
Session 1 (3h)
O Coussi: Introduction to Project Management
Based on a historical and economic introduction to the concept of project, we will define the different concepts
of project management. The methodological steps of a project progress will be presented in order to know how
to implement project management tools and to combine communication and management of actors at each
stage of the method. Focus will be on the strategic analysis of projects.
Session 2 (3h)
O Coussi: Competitive Intelligence in Project Management
This session will be an introduction to the idea of Competitive Intelligence in order to grasp a new world where
information and communication are strategic arms. The objectives of this initiation are to develop an
«intelligence-minded» attitude for project management… and putting it into action. The key notions of competitive
intelligence will be studied: watching the pertinent environment, managing the collective intelligence, protecting
immaterial assets and influencing the environment.
Session 3 (3h)
A Krupicka: Marketing Surveys and Marketing Research
Understanding the challenges in planning marketing research and in managing/conducting a market survey in an
international context. The goal of this session is also to give some methods to evaluate local and geographic
markets to facilitate the country choice
Session 4 (3h)
Anne Krupicka (6h.) :.
Session 1 (3h)
Session 2 (3h)
Monitoring of the advancement of the work of the students will be held by Olivier Coussi, Isabelle Maque
and Chantal Milhade all along the projects (10h.).
Students will work on the different projects from Sptember till end of January.
Students will defend their answers to the projects for the companies end of January.
Grading system
Continuous assessment: 100%
Team assignment: 50%
Individual assignment: 50%