alexandra nicol

ALEXANDRA NICOL
Associate
T 514.954.3158
F 514.954.1905
Montréal
[email protected]
http://www.linkedin.com/in/Ale
xandraNicol
Advertising, Marketing and Sponsorship Law
Regulatory
Privacy and Data Security
Life Sciences
Senior Living and Housing
Business and Corporate Commercial
Personal Health Information and Privacy
Education / Bar Admissions
EXECUTIVE SUMMARY
BCL/LLB, McGill University, 2001
Alexandra Nicol's practice is focused on corporate and commercial law, particularly
various commercial regulatory matters.
B.Comm., McGill University, 1997
Québec, 2003
New York State, 2002
Professional Involvement
Member, New York State Bar
Association
Alexandra is the National Leader of our Advertising, Marketing and Sponsorship Group,
as well as Montréal Regional Leader of our Financial Services Regulatory Group and our Seniors Residential and Long-Term Care Operators Group. She is also an active
member of both our Privacy and Access to Information Group and Life Sciences Group.
REPRESENTATIVE WORK

Advises clients from a variety of industries on matters relating to
marketing practices, advertising, labeling and packaging, and the
requirements of the Charter of the French language and Canada's antispam law.
Community Involvement

Member, Board of Directors, Centre
de santé et de services sociaux (CSSS) Cavendish, since 2012
Reviews advertising initiatives, the terms and conditions of marketing, gift
card and customer loyalty programs, as well as contest rules, in order to
ensure their compliance with the law, and suggests changes as required.

Advises clients on compliance issues relating to access to information
and the protection of personal information, particularly in the context of
commercial operations, transactions and service-provider agreements.

Provides advice to clients on consumer protection and consumer credit
matters and reviews contracts for large retailers, telecommunications
companies and financial institutions (including credit card contracts), in
order to ensure their compliance with the law, and suggests changes as
required.

Advises pharmaceutical and other companies with respect to federal and
provincial legislation as well as industry codes of conduct governing the
marketing of prescription drugs, medical devices and natural products.

Advises residences for the elderly, residential and long-term care centres
as well as other healthcare establishments on regulatory matters
applicable to them.
Member, Canadian Bar Association
Member, Salvation Army Advisory
Board, Québec Division, since 2011
President, Planning Committee for the
2012, 2013 and 2014 Santa Shuffle
Race in Montréal
Member, Finance Committee of the
2011 fundraising campaign for l'Abri
d'espoir (a Montréal women's shelter)
Volunteer, BLG Reads to Kids
Program
Lawyers | Patent & Trademark Agents.
© 2016 Borden Ladner Gervais LLP ("BLG"). All rights reserved.

Advises clients on the laws, regulations and codes of ethics governing
the members of various professional orders in Québec, particularly healthcare professionals.

Advises clients on a variety of business and corporate commercial
matters and she also drafts and revises commercial agreements.
PUBLICATIONS & PRESENTATIONS
Alexandra is a frequent blogger on the “BLG Not-for-Profit and Charity Law in Canada
Blog”. This Blog is intended to be of value to anyone in Canada who has any
involvement with Not-For-Profit Organizations or Charities.
Publications

Co-editor, "Targeting the Canadian Consumer, An Important Primer on
the Advertising and Marketing Laws in Canada," December 2014.

"Guidelines on the Collection of Personal Information and Leases",
Canadian Privacy Law Review (LexisNexis Canada Inc.), Vol. II, No. 8,
July 2014.

"Overwhelmed by Canada's anti-spam law? Start here with the basics",
Internet and E-Commerce Law in Canada (LexisNexis Canada Inc.), Vol.
15, No. 2, June 2014.

"Êtes-vous prêts pour la nouvelle loi anti-pourriel?" L'Informateur public et
privé, AAPI, Vol. 20, No. 1, Jan.-March 2014.

"Est-ce que l'invalidité de la loi sur la protection des renseignements personnels de l'Alberta pourrait avoir un impact sur la loi québécoise?" L'Informateur public et privé, AAPI, Vol. 20, No. 1, Jan.-March 2014.

"La Cour suprême se prononce: La Charte protège la vie privée d'un employé à l'égard du contenu de l'ordinateur qui lui est fourni par son employeur," L'Informateur public et privé, AAPI, Vol. 18, No. 4, OctoberDecember 2012.

"Position de principe sur la publicité comportementale en ligne émise par le Commissariat à la protection de la vie privée du Canada," L'Informateur public et privé, AAPI, Vol. 18, No. 3, July-September 2012.

"What You Can and Can't Do When Following the Money," The Law of
Privacy in Canada Blog at
http://carswellprivacylaw.wordpress.com/2012/07/03/what-you-can-andcant-do-when-following-the-money/, July 2012.

"Merck Frosst Canada Ltée. c. Canada (Santé): La Cour suprême formule des lignes directrices en matière d'accès à l'information,"
L'Informateur public et privé, AAPI, Vol. 18, No. 1, January-March 2012.

"Consumer Packaging and Labelling Laws in Canada," Asia Pacific
Report, November 2011.

"French-Language Requirements and Trade-Mark Law in Canada,"
Managing Intellectual Property website, September 2011.

"Quand la saine administration de la justice prend le pas sur la liberté de presse et la liberté des débats," L'Informateur public et privé, AAPI, Vol.
17, No. 2, April‑ June 2011.
Lawyers | Patent & Trademark Agents.
© 2016 Borden Ladner Gervais LLP ("BLG"). All rights reserved.

"Quelle est la protection accordée aux journalistes et à leurs sources anonymes au Québec?," L'Informateur public et privé, AAPI, Vol. 17, No.
1, January‑ March 2011.

"Achats en ligne: vigilance requise," Premières en affaires Magazine,
April 2010 (with Danielle Ferron).

Update and revision of the Canada/Québec chapter in Warranties and
Disclaimers: Limitation of Liability in Consumer-Related Transactions,
International Bar Association, 2009.
BLG Publications

"What You Can and Can't Do When Following the Money," July 2012.

"Consumer Packaging and Labelling: Declaring the Basics," July 2012.

"An Important Case to Follow: A Class Action Regarding Pharmaprix's
Optimum Program has been authorized by Québec's Superior Court," April 2012.

"Merchants Beware: The Costs of Misleading Advertising," March 2012.

"Does Your Contest Violate Canadian Laws?," January 2012.

"Federal Privacy Commissioner Issues Guidance to Online Advertisers,"
December 2011.

"Proposed Amendments To The Québec Consumer Protection Act Will
Have an Important Impact on Consumer Credit," November 2011.
Presentations

Presentation on Canada's new anti-spam law at the Canadian Life and
Health Insurance Association (CLHIA), April 2014.

"Got Canadian Customers? Canada's New Anti-Spam Law and Other
Legal Issues to Consider When Marketing to Canadians", audio webinar
on West LegalEdcenter, March 5, 2014.

Webinar presentation entitled "La nouvelle loi anti-pourriel: interdictions
et conseils pratiques," www.blgu.ca, September 2012.

Presentation on French-language requirements in Québec, client seminar
sponsored by BLG's Automotive Group, March 2012.

Webinar presentation on French-language requirements entitled
"Marketing Law News Flashes," www.blgu.ca, May 2012.

Presentation on the new Canadian anti-spam legislation, given to
representatives of the Sports and Entertainment Committee of the
Corporate Counsel Association (USA), January 2012.

"Privacy and Anti-Spam Considerations in Marketing Practices," client
seminar on data security and privacy, November 2011.

"L'exception n'est pas la règle: Loi sur les contrats des organismes
publics," given at the Colloque Informatique-Santé 2010 of the AQESSS, October 2010.

"Provincial Perspective and Financial Services Providers: Where are
They Now? A Québec Update," part of BLG's Annual Executive Summary on the regulation of financial services, May 2010.

"L'importance de la protection des renseignements personnels dans le
Lawyers | Patent & Trademark Agents.
© 2016 Borden Ladner Gervais LLP ("BLG"). All rights reserved.
cadre de transactions commerciales," Canadian Institute Conference,
March 2010.
ABOUT BORDEN LADNER GERVAIS LLP
Borden Ladner Gervais LLP (BLG) is a leading, national, full-service Canadian law firm
focusing on business law, commercial litigation and arbitration, and intellectual property
solutions for our clients. BLG is one of the country’s largest law firms with more than
725 lawyers, intellectual property agents and other professionals in five cities across
Canada. We assist clients with their legal needs, from major litigation to financing to
trademark and patent registration.
Lawyers | Patent & Trademark Agents.
© 2016 Borden Ladner Gervais LLP ("BLG"). All rights reserved.