The reasons to set up in Paris

PARIS, Destination Business
31 january 2013 version
Contents
1. Paris - Globally Attractive Metropolis: its image and
results
2. Paris’ economic policy and the advantages of the City in
the context of global competition
3. Paris’ assistance to foreign investors
Download the document and our film on Paris’
international attractiveness on : paris.fr
English, Business/Professional, Supporting Entrepreneurs
www.paris.fr/english/business/supporting-entrepreneurs-duplique/
2
1. Paris’ attractiveness: image and results
3
Paris has the best image in continental Europe
0,6
54%
0,5
43%
0,4
33%
Paris’ rank was confirmed in 2011 in
third global position, far ahead of the
second continental European City.
0,3
0,2
15%
11% 10%
9%
0,1
8%
Question asked : « According to you, which 3 cities or major
world capitals have the best overall image ? »
6%
5%
Ne
w
Yo
rk
Lo
nd
on
Pa
Sh ris
an
g
Ho hai
ng
Ko
Sin ng
ga
po
re
To
ky
o
Be
rli
n
To
ro
nt
Sa
o
o
Pa
ul
o
0
Source: KPMG/Greater Paris Investment Agency, International Investment Observatory 2010, panel of 511 international decision-makers polled
from 25 countries (edited every two years)
4
Paris – leading European city brand (1)
According to the UK’s Saffron consultancy, Paris also has the finest heritage in the world
Paris
100
Berlin
Amsterdam Barcelona
London
90
Stockholm
Brand strength
Munich
80
Dublin
70
Edinburgh
Prague
Athens
Vienna Rome
Madrid
Milan
Frankfurt
60
50
65
70
75
80
85
90
Heritage excellence
(1) Saffron
survey, August 2008, 2,000 people polled in the UK
5
Paris: is Europe’s most innovative Metropolis (Deloitte)
• As regards innovation, Paris ranks
2nd for its image and 1st for results.
Pa
ris
Sto
ckh
o lm
Be
rlin
Am
ste
rda
m
Lon
do
n
Ba
rce
lon
Mi
la n
results
image
• Paris is outstanding regarding:
– Quality of workforce
– Financing and performance of the
R&D
– Clusters and incentives such as
Research Tax Credit
Source: Greater Paris Investment Agency and Deloitte: « Innovation for attractiveness: a challenge for Paris Region», September 2010.
Image: 400 peoples polled
Others criteria: Capital Investment, Entrepreneurship and Infrastructure.
6
Paris is the most competitive Metropolis in Continental Europe
(The Economist)
71.4
New York
70.4
London
Singapore
70
Paris
69.3
Hong Kong
69.3
68
Tokyo
66.8
Zurich
Washington
66.1
65.9
Chicago
Paris is most competitive for:
• international attractiveness(1)
• quality of workforce
• low pollution
• strength of financial market
• quality of life and culture
64.5
Boston
120 Metropolisses polled
Source: The Economist, Economic Intelligence Unit, Benchmarking global city competitiveness, January 2012
(1) Fortune 500, international flights, international conferences and congresses, leadership in higher education and
international think tanks.
7
Paris metropolis is very competitive on costs
Index with USA as 100
112,3
Total costs 2012 (1):
103,4
102,2
97,9
M
ila
n
e
97,9
Ro
m
rli
n
98
Be
is
Lo
nd
on
nk
fu
rt
Fr
a
it y
rk
C
Yo
98,1
• Paris is very well placed among the
global metropolises
Ne
w
Sa
n
Fr
a
nc
isc
o
To
ky
o
98,1
Pa
r
104,5
Source: KMPG survey March 2012, USA = 100 (sample of US cities, edited every two years)
business costs : 26 items : pay, wealthfare, real estate, transportation and taxes
(1) Total
8
Paris is especially attractive for strategic functions
Paris is European leader for attracting
R&D units (2009-2011)
4
2011
2010
3
2009
2
2
2
Fr
an
ci
sc
o
186
93
83
96
114
K
on
on
g
H
Lo
nd
Sh
an
g
Paris is 3rd in Europe for attracting company
headquarters (2009-2011)
ha
i
117
73
76
55
81
95
45
35
84
51
29
47
50
46
58
49
27
2011
44
8
8
11
2009
5
8
10
6
8
5
M
ad
rid
Fr
an
ci
sc
o
Am
st
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da
m
10
7
7
19
5
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n
26
B
10
18
Pa
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s
30
ha
i
23
Sa
n
H
on
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K
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17
2010
13
9
Sh
an
g
28
Lo
nd
82
73
Fr
an
ci
sc
o
Sa
o
P
au
lo
M
os
co
w
N
ew
Yo
rk
118
Pa
ri
s
137
Sa
n
Sa
o
P
Pa
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au
lo
ba
i
M
um
B
Sh
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ei
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ha
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ng
154
Sa
n
5
3
2
3
g
3
3
2
ei
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8
1
3
4
B
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11
Paris is 2nd in Europe for strategic functions
(2009-2011)
Source: KPMG/Greater Paris Investment Agency, Global Cities Investment Monitor February 2012. Units as number of investments.
(1) Customer contact centre, Design, Development & testing, Education and training, Headquarters, Research & Development, Sales,
Marketing & support, Shared services centre.
9
Paris’ global attractiveness remained stable in 2011
1916
1163
Over the past 7 years, Paris has ranked
4th globally and 1st on the continent with 1,176
company set-ups
•
In 2011, Paris and the Greater Paris Area
welcomed 150 new foreign company set-ups
H
4th global metropolis behind London, Shanghai
and Hong Kong
Number of investments
450
400
350
300
250
200
15 0
10 0
50
0
P aris
L o nd r e s
S ha n g h a i
H on g K o n g
Paris has remained stable from 2005 to 2011 in
spite of the economic crisis.
20
11
20
09
20
10
20
08
20
07
P ékin
20
06
20
05
•
ng
Pa
ri s
on
g
1276
on
g
K
Lo
nd
on
Sh
an
gh
ai
1301
Be
i ji
2 160
Source: KPMG/Greater Paris Investment Agency, Global Cities Investment Monitor April 2011. Units as number of investments decisions.
10
7,003 jobs created or maintained in the Greater Paris Area in 2011
Jobs in the Greater Paris Area by country of origin
122
Source: AFII in March 2012
113
100
90
77
60
Sing
apor
e
130
nd
150
F inla
160
Bras
il
190
Spai
n
251
I ndia
290
n
rland
Sw itz
e
I taly
305
d Sta
t es
Germ
any
U nite
d Kin
gdom
•
233 investments
•
The USA European countries rank
first
•
China improved its ranking to 6th
position
533
J apa
752
C hi n
a
Aus t
ria
Sw e
den
N eth
erlan
ds
Qat a
r
Belg
ium
752
U nite
2 800
2 400
2 000
1 600
1 200
800
400
0
2 647
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2. Paris’ economic policy and the advantages of the City in
the context of global competition
12
Paris - Gateway to Europe
10 reasons for choosing Paris:
•
•
•
•
•
•
•
•
•
•
A consumer market at the heart of Europe
Paris is the most easily accessible metropolis in Europe
Paris is the capital of science with a very highly qualified workforce
Paris Metropolis is highly competitive on costs
10% of territory under construction and the economic fabric is highly
diverse
Paris is an innovative metropolis
Paris is the leading global capital for tourism
Environnemental challenges: dealt with via Plan Climat
Paris is a major international financial centre
Paris’ unrivaled lifestyle
13
A dynamic consumer market at the heart of Europe: Paris is your hub to 500
million Europeans(I)
• Paris region :
11.8 M consumers
GDP: 552 billion € ($ 693 billion)(2)
photo : Sophie Robichon/Mairie de Paris
France has the highest population growth rate in continental Europe.
• Europe(3) :
502 M consumers
GDP: 14.3 trillion € ($ 17.9 trillion)
and Paris is the ideal gateway to Africa and the Near and Middle East
(I)
Source: Eurostat, European Economic Area : 30 countries = European Community + Norway, Switzerland, Iceland and Liechtenstein
Year 2009 Source: INSEE
(3) Year 2011 Source: IMF(nominal GDP), European Union: 27 countries (April 2012)
1 € = $1.25, 1 trillion = 1,000 billion = 1,000,000 million
(2)
14
•
Internationally:
529 flight destinations from Paris ;
225 daily flights to non-European cities
•
Pan-European:
5,019 weekly flights to European cities (4,900 for London)
and high speed trains to London, Brussels, Amsterdam and
Frankfurt
•
Nationally:
the best rail infrastructure in the world ;
new high speed train designed to cruise at 360 kph (224 mph)
•
Regionally:
an excellent transportation network in and around Paris
including the new Tramway, Velib’ and Autolib’ (self service
cars)
•
HAROPA, the new organisation federating ports of Paris,
Rouen and Le Havre, ranks 4th in Europe handling 130 Mn
tonnes of merchandise.
Source: Agence régionale de développement-Aeroport de Paris (2011)
Source : econovista.com
Paris is the most easily accessible metropolis in Europe
London
Plane
1: 05 hour
Eurostar 2:15 hours
Bruxelles
Plane
1 hour
Eurostar 1:22 hour
New York
Plane
8:10 hours
15
Greater Paris: a new transportation network in 2025
• 32.5 B€ in investment
• 20 B€ to build the new automatic metro
•12.5 B€ to update the existing network
• 155 kms of new automatic lines
• 57 new stations
• More than 2 Million trips a day
16
Paris, pôle universitaire européen d’excellence
Verhille/Mairie de Paris)
• 17 universities + 53 world-renowned Grandes
Ecoles specialising in engineering, management and
other disciplines
Ecole Polytechnique
(Ingénierie)
• World leading centres for mathematics,
computing, medicine, economy and law etc.
Université Paris VII Diderot
(Physique & Chimie)
Master n°°1 en
management en
Europe(1)
• Plan Campus: 700 million € for Paris proper
universities
• 600,000 students in the Paris Region, of whom
300,000 are in Paris intra-muros
• A consistently high level of education :
Paris Region : 39.9% of 25-64 year olds have a
high level of education(I) (EU : 25.9%)
La Sorbonne
(Sciences sociales)
(1)
Ecole Nationale d’Administration
(1) Source
Financial Times’ ranking, N°1 from 2006 to 2010 – 2011 expected in May 2012
: Eurostat 2010
17
Paris, capitale scientifique mondiale
(crédit photo : Jacques Leroy/Mairie de Paris/DU)
•Paris region ranked N°1 in Europe with 88,000 researchers
• 850 research laboratories
• R&D: 15.7 Bn € of which 9.7 in the private sector, supported by
Research Tax Credits
Université Paris VI Pierre et Marie Curie
(Mathématiques & Médecine)
•International Prizes:
– Nobel Chemistry Prize: Yves Chauvin (2006)
– Nobel Physics Prize: Albert Fert (2007), Serge Haroche (2012)
– Nobel Medicine Prize: Françoise Barré-Sinoussi (2008), Jules
Hoffmann (2011)
– Mathematics Field Medal: Wendelin Werner (2006), Cédric Villani
et Ngô Bao Châu (2010)
Source : Insee.
18
10% of Paris’ territory is under construction
•
Works concern 940 Ha
•
Office surface area will rise from 16 to 18 Mn m² by
2020. With its 50 Mn m², the Greater Paris area is
leader in Europe.
•
660,000 m² are already available at
www.immobilier.paris.fr
•
Next districts: Clichy-Batignolles, Paris Nord-Est,
Paris Rive-Gauche
•
Average annual rent per m²:
– Starts at 277€
– Paris Central business district(I): 542 €
– Paris Centre Prime: 830 €
– London Centre Prime: 1 328 €
•
Prime yield: 4.7% in Paris compared to 4.00% in London
Under development
Under construction
Source: Atis Real, « Property Report - Offices – Europe », April 2012, first quarter/BNP Paribas Real Estate, Webimm
Immostat, June 2012 (provisional data, TI)
(I) Surfaces less than 500 m²
19
Paris’ economic fabric is highly diverse
Plaine Saint-Denis
La Défense
IT Cluster
Finance and services
to companies
Design
Luxury
Cluster
Health Cluster
Ivry
20
Paris is an innovative metropolis – More than 100 companies are part of
the 7 Paris Region Competitive Business Centres
•
•
•
•
Automotive & transport
Free and open Source Software
Security and Defense
Systems Design and
Development Tools
• Telecoms
Five technical themes:
• Propulsion system & equipement
• On-board energy
• Materials and processes
• Vehicle architecture
• Aeronautical servicing
Two korizontal themes:
• Training
• Testing facilities
•
•
•
•
•
•
Image Sound & Interacitvity
Video Games
Knoledge Engineering
Digital Haritage
E6Education
Collaborative Technology
& Intelligence (ICT)
• Digital Lifestyle & Services
• Robotics
• Design
• Nervous system diseases
• Financial research and innovation
• Financial training
• Financial SEMEs and innovative
technologies
• Making Paris the benchmark platform
for European financial information
• Expanding the role of finance in
social and environmental innovation
Sustainable cities
• Urban planning and management
• Housing, construction
and renovation
• Mobility and transports
•
•
•
•
Energy & Environment
Mechatronics
Road safety
Mobility & Services
•
•
•
•
•
Oncology
Infectious diseas
Mollecular & cellular therapies
Biomedical imaging
Pharmaceutical science
and technology
•
Between 2008 and 2014, Paris City is devoting 1 Bn €
to Research, Innovation and Universities
•
Supporting young innovative comapnies
Nurseries et incubators: 5,000 m² in 2001 /
45,000 m² in 2008 / 100,000 m² in 2014
« Paris Innovation Amorçage » Funds
Paris Lab, Paris Region’s Innovation Laboratory:
on site experiments of innovations by
companies
•
Key advantage of Research Tax Credit
•
Excellence of creative industries: Silicon Sentier
(Communications IT), Capital Games (video games)
and Paris Mix (music)
•
Very high speed broadband:
80% of territory equipped with optical fiber by
2012
5 000 Wifi hotspots in Paris
•
Paris is a leading logistics hub in Europe. For
instance, FedEx has set up its own hub for Europe in
Paris.
21
(crédit photo : OTCP)
Paris is the leading global capital for tourism
Palais des Congrès de Paris
•
Paris is the first tourist destination in the world:
28 Million visitors per year
75,000 hotels rooms in 2008, 82,000 in 2020 (+7,000)
+ 35,000 hotels rooms for Greater Paris Area over the
same period
•
Doubling of the number of foreign tourists within the next 15
years (World Tourism Organisation)
•
Paris – global leader for Trade Exhibitions, Congresses and
Trade Fairs:
18 main Congress and Exhibitions Centres in the Greater
Paris Area
European leader by Exhibition surface area (680,000 m²),
400 Trade Exhibitions attracting 9 Million visitors a year
Congresses – over 950 Congresses and 640,000
participants in 2010
22
Environnemental challenges: dealt with via Plan Climat voted unanimously
© Marc Verhille / Mairie de Paris
• Objectives from 2004 to 2020 :
25% reduction in greenhouse gas
emissions
25% reduction in energy consumption
25% renewable energy by 2020
• Paris is committed to reduce greenhouse
gases by 75% by 2050
• Paris voted the Biodiversity Plan to conserve
and strengthen the biodiversity of the City
Halle Pajol – Paris 18ème
photovoltaic
A market for Greentech and Eco-building
Sources: www.paris.fr, Office du Tourisme et des Congrès de Paris
23
Paris is a major international financial centre
Transactions(I)
Mds €
900
800
769
700
•
Paris is ranked N°1 in Europe and N°3 behind Tokyo and
Beijing for Fortune Global 500 company head offices
with 33 companies in 2010(V)
(Tokyo: 50, Pekin: 41, London: 19, New York: 18,
Fortune 2011)
•
Paris is the leading European stock exchange, in terms
of value of equity trading and capitalization
•
Highly advantageous taxation for hosting company
headquarters
•
Paris ranks 2 nd in the world for international
organizations behind Brussels and ahead of London,
New York, Geneva and Tokyo
542
600
455
500
400
300
300
221
200
100
0
London SE
Group (II)
NYSE
Euronext
Europe (III)
Deutsche
Börse
BME Spanish Nasdaq OMX
Exchanges
Nordic
Exhange(IV)
Mds €
3 000
Capitalisation
2 512
2 500
1 846
2 000
1 500
969
1 000
653
631
500
0
London SE
Group (II)
NYSE
Euronext
Europe (III)
Deutsche
Börse
Nasdaq OMX BME Spanish
Nordic
Exchanges
Exhange(IV)
Source: WSE, May 2012
(I) Year to Date Electronic Order Book Transactions
(II) London SE Group: London Stock Exchange, Borsa Italiana, Turquoise (dark pool)
(III)NYSE Euronext : Paris, Amsterdam, Bruxelles and Lisbon (New York not included)
(IV)Nasdaq OMX Nordic Exchange: Copenhagen, Helsinki, Iceland, Stockholm, Tallin, Riga and Vilnius Stock Exchanges
(V) Source : Fortune in 2011. Comparing Greater Paris to Greater Tokyo, Beijing, New York and London. For the central
cities, the figure are respectevely: 23, 47, 41, 18, 17
24
Paris’ unrivaled lifestyle
• Luxury, fashion & design
• World class cuisine: nine 3-star Michelin
restaurants
© Paris Tourist Office, Marc Bertrand
Grands magasins
• A cosmopolitan city:
– 15% of Parisians are foreigners
– World’s leading tourist destination
• Medical care : best in the world according to
the World Health Organisation
Design
© Jacques Leroy/Mairie de Paris/DU)
• Excellent primary and secondary schools
• Parks & gardens, sea and countryside 1 hour
away, mountains 3 hours away !
Jardin de Belleville
25
Paris offers exceptional cultural diversity
Paris contains the most monuments in Europe
along with Rome, over 143 museums, more than
200 theaters, 3 opera houses, 85 cinemas and
over 500 films to be viewed each week.
New cultural sites and museums: 104, GaîtéLyrique, Quai Branly; latest renovations and
developments: Chaillot-Palais de Tokyo; free
events for the larger public: Nuit Blanche, Paris
Plage.
© Mairie de Paris
© Mairie de Paris, Georges Bijouras
© Paris Tourist Office - Photographe : Amélie Dupont
« La Maison des Métallos »
© Mairie de Paris
Culture in constant movement
© Mairie de Paris
An extraordinary heritage
« Le 104 »
Nouveau Centre culturel
©OTCP
Le Musée d’Orsay
© Mairie de Paris
Le musée Galliera
« Le Musée du Quai Branly »
« Nuit Blanche »
26
© Mairie de Paris, Henri Garat
© Mairie de Paris
Paris is committed to improving the quality of life of its residents
•
With the new Bike Project, Paris will have 700 km of bike
lanes by 2014
•
Since its creation, Velib’ has had 170,000 subscribers for
more than 25 Million rides annualy(I)
•
Autolib’ – 3,000 self service electric cars in 1,000 spots of
which 700 in Paris in 2012 (I)
•
Covering the ring road has either been completed or is
underway for the 5 entry points into Paris(2)
•
The « let Paris breathe » operation devoted to walkers,
bikers and rollerskaters, on Sundays and bank holidays in
certain districts
•
Clean bus lanes and 22.5 km of tramway between Pont
du Garigliano and Porte de la Chapelle in 2012
(I) Source: Mobility Agency, October 2011
(2) Opérations completed for Porte de Vanves and Porte des Lilas, planned for Portes des Ternes, de Villiers and de Champerret
27
3. Paris’ assistance to foreign investors
28
Paris’ international attractiveness in partnership with Team France
Stockholm
Chicago
San Francisco
Moscou
Londres
Toronto
Bruxelles
Boston
Madrid
Amsterdam
Francfort
Milan
Pekin
Séoul
Istanbul
Tokyo
New York
Alger
Mexico
Tel Aviv
Abu Dhabi
Shanghai
Taipei
New Delhi
Hong Kong
Middle East - India
Mumbai
ASEAN - China
Singapour
Latin America
AFII
Sao Paulo
Johannesburg
Canberra
ARD
CCIP
PARIS DEVELOPPEMENT
Hosting international companies: Paris Développement works together with the Agence Régionale de Développement (ARD), the
Agence Française pour les Investissements Internationaux (AFII) and Paris Ile de France Capitale Economique
29
Paris Développement accompanies the setting up of international companies
Christian Sautter, Chairman
Karine Bidart, Managing Director
Maryse Chicheportiche, Secretary General
International Prospecting
Company set-up
Geographical Zones
Julien Gharrou, Project Manager
Jingjing Ma, East Asia
Emmanuelle Davet, Real Estate Investment and Hotels
Friedemann Lotz, Europe
Elizabeth Gallois, Real Estate Solutions
Jonathan Sinivassane, India, Middle East, Turkey, South Africa
Miriam Ariane, Assistant
Business Sectors
Béatrice Gautier, IT
Cécile Poignant-Blin, Creative Industries and Runing Network
Christophe Marmié, Communication
+ 33 1 79 97 87 00
[email protected]
www.investinparis.com
30