France - IP Network

Transcription

France - IP Network

country by country
France
General Data
TV Landscape
Viewing Patterns
2
3
9
Audience Shares
11
Top Programmes
13
Top Programmes Channel by Channel
16
Advertising
21
growth rate
of TV adspend
227
212
+6.0%
+5.2%
2009
2010
Source: Kantar Media
1
2011
204
2008
205
2009
2010
2011
Source: Médiamétrie
television 2012 | international key facts
• Changes in the 8pm slot with
classical news decreasing on TF1
and FRANCE2 and the success of
M6 with Le 1945 and the shortcom
Scènes de Ménages
•U
S series remain the most powerful
genre on French TV, far above local
fiction
•S
uccess for films: record viewing for
M6 with the movie Le Petit Nicolas
DEVELOPMENT
OF VIEWING TIME
per individual
+15.6%
Programme
development
France
Legislation
• Call for tender for 6 new HD DTT
channel licences, which will be
awarded in May 2012
• Newcomer in the Football TV rights:
Qatar-based broadcaster
Al-Jazeera has entered French
Football market by acquiring part
of French League 1 and Champion’s
League broadcasting rights
Technological
development
TV audience
research
• Analogue switch-off in November
2011
• TV viewing time best ever at 227
per day (+15 min vs. 2010)
•R
apid growth of DSL TV reception
which reached 30% of TV
households by the end of 2011
• Growth of DTT channels, which
audience share now averages 23%
• M6 is the only historical channel to
grow, becoming the 3rd channel in
the TV landscape
• Time shifted viewing measured
for the first year, +3 minutes to the
TV viewing time
General Data
Country
Economy
Land area (km2)
551 602
Total population
64 304 500
GDP per capita in EUR (at current prices)
Number of households
25 549 200
GDP real growth rate in 2010 (in %)
2.5
Average household size
Source: INSEE (National Statistical Institute), CIA World Factbook
TV - General Data
1.7
PCs (households in %)
72.5
Inflation rate in 2010 (in %)
2.5
Tablet PCs (individuals in %)
Value of Euro (EUR) in USD
1 EUR = 1.2939 USD
32 219
70.2
Source: INSEE (National Statistical Institute), CIA World Factbook,
European Central Bank
Broadband Internet access (households in %)
69.0
TV Equipment
TV Distribution
Figure is calculated on the number of private mobile phone contracts,
in reference to the population. One person can have more than one contract.
Source: IHS Screen Digest
1
in % of TVHH
Multisets (homes with more than 1 TV set)
72.1
Blu-ray Player
78.1
8.8
TV High Definition
72.8
Connected TV
10.7
in % of TVHH
Analogue Pay TV subscribers
Digital Satellite
31.5
Digital Pay TV subscribers
All Digital
96.1
2
31.5
76.9
31.8
24.6
Satellite Private dish/DTH (analogue + digital)
TV Flat Screen
Digital Terrestrial
IP TV (TV via DSL)
12.1
Only analogue Terrestrial
in % of TVHH
8.2
Cable subscription (analogue + digital)
32.8
TV Subscription
Digital Cable
in % of TVHH
DVRs (Digital Video Recorder)
Digital TV
2.8
Internet access (households in %)
DVD Player/Recorder
Source: IHS Screen Digest, Guide de chaînes numérique, CSA,
French Ministry of Culture and Communications, February 2011
100.61
37.4
98.5
EUR 123.00
Mobile telephone subscribers (individuals in %)
Smartphones (individuals in %)
In % of all households
TV Licence-Fee cost per year
1 995 800
GDP in million EUR (at current prices)
26 165 600
Total number of TV households (TVHH)
Household Equipment
France
3.9
49.1
0.0
TV Landscape
DOMESTIC PUBLIC CHANNELS
Channel
Launch
Diffusion
FRANCE 2
1975
DT,C,S,DSL
FRANCE 3
1983
FRANCE 4
2005
FRANCE 51
Language
Programming
Revenue
Sales House
100%
French
Generalist
L-F, Adv.
FRTV Publicité
DT,C,S,DSL
100%
French
Generalist
L-F, Adv.
FRTV Publicité
DT,C,S,DSL
96%
French
Fiction
L-F, Adv.
FRTV Publicité
1994
DT,C,S,DSL
95%
French
Generalist, Education
L-F, Adv.
FRTV Publicité
FRANCE Ô
2005
DT,C,S,DSL
38%
French
Overseas Programme
L-F, Adv.
FRTV Publicité
ARTE
1991
DT,C,S,DSL
95%
French
Culture
L-F, Spon.
LAP
LCP
2000
DT,C,S,DSL
96%
French
Parliament
Gov.
None
1
2
Tech. Pen.
France 5 (06:00-19:00) and Arte (19:00-03:00) share an analogue terrestrial frequency, but broadcast all day on digital feeds; LA CHAINE PARLAMENTAIRE-ASSEMBLEE NATIONAL/PUBLIC SENAT
Source: EURODATA TV, Médiamétrie, Mediamat, CSA, Guide des chaînes numérique, February 2011 - reproduction forbidden, all rights reserved by MEDIAMETRIE
1
3
2
France
TV Landscape
DOMESTIC PRIVATE CHANNELS/FOREIGN CHANNELS WITH LOCAL AD WINDOW
Channel
Launch
Diffusion
M6
1987
DT,C,S,DSL
W9
2005
DT,C,S,DSL
BEST OF SHOPPING
2003
M6 BLACK
Language
Programming
Revenue
Sales House
97%
French
Generalist
Adv.
M6 Publicité
96%
French
Entertainment
Adv.
M6 Publicité
C,S,DSL
n.a.
French
Teleshopping
Sales, Adv.
M6 Publicité
2005
C,DSL
n.a.
French
Music
Adv., Sub.
M6 Publicité
M6 BOUTIQUE
1998
C,S,DSL
n.a.
French
Teleshopping
Sales, Adv.
M6 Publicité
M6 MUSIC CLUB
1997
C,S,DSL
n.a.
French
Music
Adv., Sub.
M6 Publicité
M6 MUSIC HITS
2005
C,S,DSL
n.a.
French
Music
Adv., Sub.
M6 Publicité
M6 ROCK
2005
C,DSL
n.a.
French
Music
Adv., Sub.
M6 Publicité
PARIS PREMIERE
1986
DT,C,S,DSL
96%
French
Generalist, Culture
Adv., Sub.
M6 Publicité
SERIE CLUB
1993
C,S,DSL
n.a.
French
Series
Adv., Sub.
M6 Publicité
TEVA
1996
C,S,DSL
n.a.
French
Generalist, Women
Adv., Sub.
M6 Publicité
DIRECT 8
2005
DT,C,S,DSL
96%
French
Generalist
Adv.
Bolloré
DIRECT STAR
2010
DT,C,S,DSL
96%
French
Generalist
Adv.
Bolloré
COMEDIE
1997
C,S,DSL
n.a.
French
Comedy
Adv., Sub.
Canal+
CUISINE TV
2001
C,S,DSL
n.a.
French
Cooking
Adv., Sub.
Canal+
I TELE
1999
DT,C,S,DSL
96%
French
News
Adv.
Canal+
INFOSPORT
1998
C,S,DSL
n.a.
French
Sports News
Adv., Sub.
Canal+
JIMMY
1991
C,S,DSL
n.a.
French
Series, Entertainment
Adv., Sub.
Canal+
PIWI
2003
C,S,DSL
n.a.
French
Pre-School
Adv., Sub.
Canal+
PLANETE
1988
DT,C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
Canal+
PLANETE NO LIMIT
2004
C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
Canal+
SEASONS
1995
C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
Canal+
SPORT+
1998
C,S,DSL
n.a.
French
Sports
Adv., Sub.
Canal+
TELETOON
1996
C,S,DSL
n.a.
French
Children
Adv., Sub.
Canal+
13
1997
C,S,DSL
n.a.
French
Fiction
Adv., Sub.
FRTV Publicité
DISCOVERY CHANNEL
2004
C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
FRTV Publicité
DISCOVERY REAL TIME
2005
C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
FRTV Publicité
EME
RUE
Tech. Pen.
Note: Channels sorted by sales houses.
4
France
TV Landscape
Channel
Launch
Diffusion
E! ENTERTAINMENT
2004
C,S,DSL
MEZZO
1996
NAT GEO WILD
2008
NATIONAL GEOGRAPHIC
Tech. Pen.
Language
Programming
Revenue
Sales House
n.a.
French
People
Adv., Sub.
FRTV Publicité
C,S,DSL
n.a.
French
Classical Music
Adv., Sub.
FRTV Publicité
S,DSL
n.a.
French
Documentaries
Adv., Sub.
FRTV Publicité
2002
C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
FRTV Publicité
PLANETE JUSTICE
2007
C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
FRTV Publicité
PLANETE THALASSA
2002
C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
FRTV Publicité
SYFY
2005
C,S,DSL
n.a.
French
Science Fiction
Adv., Sub.
FRTV Publicité
TELEMAISON
2006
C,S,DSL
n.a.
French
Interioir Design
Adv., Sub.
FRTV Publicité
TELE MELODY
2001
C,S,DSL
n.a.
French
Musical
Adv., Sub.
FRTV Publicité
TRACE TROPICAL
2009
C,S,DSL
n.a.
French
Urban Culture
Adv., Sub.
FRTV Publicité
TRACE TV
2003
C,S,DSL
n.a.
French
Urban Culture
Adv., Sub.
FRTV Publicité
VIVOLTA
2007
C,S,DSL
n.a.
French
Generalist
Adv., Sub.
FRTV Publicité
VOYAGE
1996
C,S,DSL
n.a.
French
Travelling
Adv., Sub.
FRTV Publicité
CANAL J
1985
DT,C,S,DSL
n.a.
French
Children
Adv., Sub.
LAP
GULLI
2005
DT,C,S,DSL
96%
French
Children
Adv.
LAP
JUNE
2009
C,S,DSL
n.a.
French
Teen Girls
Adv., Sub.
LAP
MCM
1989
C,S,DSL
n.a.
French
Music
Adv., Sub.
LAP
MCM POP
2001
C,S,DSL
n.a.
French
Music
Adv., Sub.
LAP
MCM TOP
2003
C,S,DSL
n.a.
French
Music
Adv., Sub.
LAP
RTL 9
1955
DT,C,S,DSL
n.a.
French
Generalist
Adv., Sub.
LAP
TIJI
2000
C,S,DSL
n.a.
French
Pre-School
Adv., Sub.
LAP
GAME ONE
1998
C,S,DSL
n.a.
French
Video Games
Adv., Sub.
MTV
MTV
2002
C,S,DSL
n.a.
French
Music, Youth
Adv., Sub.
MTV
MTV BASE
2005
C,S,DSL
n.a.
French
Music
Adv., Sub.
MTV
MTV HITS
2005
C,S,DSL
n.a.
French
Music
Adv., Sub.
MTV
MTV IDOL
2005
C,S,DSL
n.a.
French
Music
Adv., Sub.
MTV
MTV PULSE
2005
C,S,DSL
n.a.
French
Music
Adv., Sub.
MTV
5
France
TV Landscape
Channel
Launch
Diffusion
NICKELODEON
2005
C,S,DSL
BFM TV
2005
DT,C,S,DSL
AB 1
1995
C,S,DSL
AB MOTEURS
1999
ACTION
Tech. Pen.
Language
Programming
Revenue
Sales House
n.a.
French
Children
Adv., Sub.
MTV
96%
French
Business News
Adv.
Next Régie
n.a.
French
Entertainment
Adv., Sub.
Régis Publicité
C,S,DSL
n.a.
French
Motor Sports
Adv., Sub.
Régis Publicité
1996
C,S,DSL
n.a.
French
Movies
Adv., Sub.
Régis Publicité
ANIMAUX
1996
C,S,DSL
n.a.
French
Animal Documentaries
Adv., Sub.
Régis Publicité
CHASSE ET PECHE
1996
C,DSL
n.a.
French
Hunting, Fishing
Adv., Sub.
Régis Publicité
CINE FX
2003
C,S,DSL
n.a.
French
Sci-Fi Cinema
Adv., Sub.
Régis Publicité
CINE POLAR
2003
C,S,DSL
n.a.
French
Crime Movies
Adv., Sub.
Régis Publicité
CLUBBING TV
2009
DSL
n.a.
English
Music
Adv., Sub.
Régis Publicité
ENCYCLO
1996
C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
Régis Publicité
ESCALES
1996
C,S,DSL
n.a.
French
Travelling
Adv., Sub.
Régis Publicité
LUCKY JACK TV
2010
DSL
n.a.
French
Poker
Adv., Sub.
Régis Publicité
MANGAS
1998
C,S,DSL
n.a.
French
Cartoons
Adv., Sub.
Régis Publicité
TOUTE L'HISTOIRE
1996
C,S,DSL
n.a.
French
Documentaries
Adv., Sub.
Régis Publicité
DEMAIN TV
1997
DT,C,S,DSL
n.a.
French
Employment, Urban
Adv., Sub.
Remics&Cie
EQUIDIA
1999
C,S,DSL
n.a.
French
Horses
Adv., Sub.
Remics&Cie
ESPN CLASSIC
2002
C,S,DSL
n.a.
French
Sports
Adv., Sub.
Remics&Cie
LA CHAINE METEO
1995
C,S,DSL
n.a.
French
Weather
Adv., Sub.
Remics&Cie
TF 1
1975
DT,C,S,DSL
100%
French
Generalist
Adv.
TF 1 Publicité
BOOMERANG
2003
C,S,DSL
n.a.
French
Children
Adv., Sub.
TF 1 Publicité
CARTOON NETWORK
1999
C,S,DSL
n.a.
French
Children
Adv., Sub.
TF 1 Publicité
DISNEY CHANNEL
1997
C,S,DSL
n.a.
French
Children
Adv., Sub.
TF 1 Publicité
DISNEY XD
2007
C,S,DSL
n.a.
French
Children
Adv., Sub.
TF 1 Publicité
EUROSPORT
1993
DT,C,S,DSL
n.a.
French
Sports
Adv., Sub.
TF 1 Publicité
EUROSPORT 2
2005
C,S,DSL
n.a.
French
Sports
Adv., Sub.
TF 1 Publicité
HISTOIRE
1997
C,S,DSL
n.a.
French
History
Adv., Sub.
TF 1 Publicité
6
France
TV Landscape
Channel
Launch
Diffusion
LCI
1994
DT,C,S,DSL
ODYSSEE
1996
TCM
1999
TF 6
Tech. Pen.
Language
Programming
Revenue
Sales House
96%
French
News
Adv.
TF 1 Publicité
C,S
n.a.
French
Documentaries
Adv., Sub.
TF 1 Publicité
C,S,DSL
n.a.
French
Classical Movies
Adv., Sub.
TF 1 Publicité
2000
DT,C,S,DSL
n.a.
French
Generalist
Adv., Sub.
TF 1 Publicité
TV BREIZH
2000
C,S,DSL
n.a.
French
Fiction, Brittany
Adv., Sub.
TF 1 Publicité
USHAIA TV
2005
C,S,DSL
n.a.
French
Nature
Adv., Sub.
TF 1 Publicité
NT 1
2005
DT,C,S,DSL
96%
French
Generalist
Adv.
TMC Regie
TMC
1954
DT,C,S,DSL
96%
French
Generalist
Adv.
TMC Regie
BEUR TV
2003
C,S,DSL
n.a.
French
Community
Adv., Sub.
In-house
KTO
1999
C,S,DSL
n.a.
French
Religious
Adv., Sub.
In-house
L'EQUIPE TV
1998
C,S,DSL
n.a.
French
Sports News
Adv., Sub.
In-house
LIBERTY TV
1999
C,S,DSL
n.a.
French
Travelling Shop
Adv., Sub.
In-house
MOTORS TV
2000
C,S,DSL
n.a.
French
Motor Sports
Adv., Sub.
In-house
NRJ 12
2005
DT,C,S,DSL
96%
French
Youth, Entertainment
Adv.
In-house
FOREIGN CHANNELS
Channel
Nature
Diffusion
TV 5 MONDE
Public
C,S,DSL
GOLF CHANNEL
Private
S,DSL
FRANCE 24
Public
EURONEWS
Public
1
Tech. Pen.
Language
Programming
Revenue
48%
French
Generalist
Gov., Adv.
n.a.
English
Golf
Adv., Sub.
C,S
29%
French
News
Gov., Adv.
C,S,DSL
48%
French
News
Adv.
An English and Arabic feed also exists; advertising started in 2007
Source: EURODATA TV, Médiamétrie, CSA, Guide des chaînes numérique, February 2011 - reproduction forbidden, all rights reserved by MEDIAMETRIE
1
7
France
TV Landscape
PAY TV CHANNELS
Channel
Launch
Diffusion
BABY TV
2005
C,DSL
Subscribers
n.a.
BERBERE TV
2000
C,S,DSL
CANAL+1
1984
DT,C,S,DSL
1991
C,S,DSL
2008
DSL
GIRONDINS TV
2008
C,S,DSL
na
PINK TV
2004
C,S,DSL
100 000
XXL
2001
C,S,DSL
n.a.
CINE+3
ORANGECINEMA SERIES
4
Language
Programming
French
Children
43 000
French
Communautary
6 154 0002
French
Generalist
n.a.
French
300 000
5
Costs per month
EUR 5.00
Revenue
Sub.
EUR 4.00
Adv., Sub.
EUR 39.90
Adv., Sub.
Movies
EUR 9.00
Adv., Sub.
French
Movies
EUR 12.00
French
Football
EUR 3.90
Adv., Sub.
French
Erotic, Gay
EUR 9.00
Adv., Sub.
French
Erotic
EUR 10.00
Adv., Sub.
Costs per month
Revenue
Sub.
CANAL+ includes Canal+, Canal+ Cineme, Canal+ Sport, Canal+ Décalé, Canal+ Family; Data from 2010 - metropolitan France only; CINE+ includes Premier, Frisson, Emotion, Famiz, Star, Club, Classic;
ORANGECINEMA SERIES includes Orange CineMax, Orange CineHappy, Orange CineNovo, Orange CineGeants; 5IP Network estimation
Source: EURODATA TV, Médiamétrie, CSA, Guide des chaînes numérique, company data, February 2011 - reproduction forbidden, all rights reserved by MEDIAMETRIE
1
2
3
4
PAY TV PLATFORMS
Name
Launch
Diffusion
CANAL SAT
1996
S,DSL
BIS TV
2007
C,S,DSL
TNT SAT2
2007
S
TV NUM
2007
FNAC/NETGEM
FRANSAT
Subscribers
Language
n.a.
French
EUR 34.90
Adv., Sub.
n.a.
French
EUR 4.90
Adv., Sub.
2 500 000
French
None
Adv., Sub.
DT
n.a.
French
EUR 6.00+
Adv., Sub.
2008
DT
n.a.
French
EUR 5.90
Adv., Sub.
2009
S
1 600 000
French
None
Adv., Sub.
NUMÉRICABLE
1997
C
3 500 000
French
EUR 37.90
Adv., Sub.
ORANGE TV
2003
S,DSL
4 124 000
French
EUR 25.90+
Adv., Sub.
SFR
2007
DSL
3 200 000
French
EUR 32.90
Adv., Sub.
FREE
2003
DSL
4 000 000
French
n.a.
Adv., Sub.
DARTY
2006
DSL
310 000
French
EUR 31.90
Adv., Sub.
BOUYGUES
2008
DSL
800 000
French
EUR 31.90
Adv., Sub.
1
2
BIS TV offers: PANORAMA (RTL 9, AB 1, Mangas, Escales, Animaux, Encyclo, Toute l’histoire, Chasse&Pêche, KidsCo, Afrikable), NIGHT (XXL, Dorcel TV), CINERAMA (Action, Cine FX, Cine Polar); 2Free satellite signal intended for people living outside of DTT coverage.
Source: EURODATA TV, Médiamétrie, CSA, Guide des chaînes numérique, February 2011 - reproduction forbidden, all rights reserved by MEDIAMETRIE
1
8
France
Viewing Patterns
DEVELOPMENT
OF VIEWING TIME
Audience Measurement
all individuals – Mon-Sun (IN MINUTES)
Main Contracting Party
Own service
Name of the Service and Institute
Médiamétrie, since 1985
Panel/Sampling Size (number of households)
4 502
Instrument used (people-meter, telephone, face-to-face)
People-meter
National audience measurement established in
1982
Launch of people-meter system
1989
Interval of measurement
10 sec
Lower age limit
4
227
212
205
204
100.0
Panel Area/Population represented by the panel in %
Target group
Population size in 000
Individuals
4+
58 543
Adults
15+
50 188
Commercial Target Group Housewives
15-49
10 558
Individuals
15-49
27 308
Children
4-14
8 355
2008
2009
2010
2011
Source: EURODATA TV, Médiamétrie, Médiamat - reproduction forbidden, all rights reserved by MEDIAMETRIE
Daily reach and daily viewing time (in minutes)
Individuals 4+
Daily reach (in %)
1
Adults 15+
Commercial Target
Group Housewives
15-49
Children 4-14
2009
2010
2011
2009
2010
2011
2009
2010
2011
2009
2010
2011
2009
2010
2011
77.6
78.4
80.9
77.8
78.8
81.4
73.4
74.7
77.1
76.6
76.4
78.1
76.4
78.0
79.8
Viewing time per Viewer
Mon - Sun
264
267
271
278
282
287
242
245
247
170
172
170
278
282
287
Viewing time per Individual
Mon - Sun
205
212
227
217
225
242
179
185
196
131
132
138
214
222
236
At least 10 seconds consecutively watching TV
1
9
Individuals 15-49
France
Viewing Patterns
Total TV Rating 2011
Individuals 4+
Average TV Rating in %
50 %
40 %
30 %
20 %
10 %
0%
06:00
08:00
10:00
12:00
14:00
16:00
18:00
20:00
22:00
00:00
02:00
04:00
05:45
50
40
10
Monday - Friday
Saturday
Sunday
France
Audience Shares
Audience shares of main channels
Individuals 4+, all day (03:00-03:00)
Individuals 15-49, all day (03:00-03:00)
OTHER
15.5%
OTHER
ARTE1
1.5%
ARTE1
1.0%
NT 1
1.9%
GULLI
1.9%
FRANCE 4
2.0%
FRANCE 51
2.1%
GULLI
2.1%
NT 1
2.5%
NRJ 12
2.3%
FRANCE 4
2.5%
DIRECT 8
2.3%
DIRECT 8
2.5%
CANAL+
3.1%
NRJ 12
2.8%
FRANCE 51
3.3%
CANAL+
3.5%
W9
3.4%
TMC
3.9%
TMC
3.5%
W9
4.8%
TF 1
23.7%
FRANCE 2
14.9%
M6
10.8%
FRANCE 3
9.7%
17.4%
TF 1
24.6%
M6
14.8%
FRANCE 2
10.4%
FRANCE 3
5.3%
1
France 5 (06:00-19:00) and Arte (19:00-03:00) share an analogue terrestrial frequency, but broadcast all day on digital feeds
Audience shares of main channels/all day 03:00-03:00 (in %)
Individuals 4+
Channel
TF 1
FRANCE 2
M6
FRANCE 3
TMC
W9
FRANCE 51
CANAL+
DIRECT 82
NRJ 122
GULLI
FRANCE 4
NT 12
ARTE1
OTHER
2010
24.5
16.1
10.4
10.7
3.3
3.0
3.2
3.1
2.0
1.9
2.2
1.6
1.6
1.6
14.8
Adults 15+
2011
23.7
14.9
10.8
9.7
3.5
3.4
3.3
3.1
2.3
2.3
2.1
2.0
1.9
1.5
15.5
2010
24.7
17.2
10.4
11.1
3.4
2.7
3.3
3.2
n.a.
n.a.
1.2
1.6
n.a.
2.23
19.0
2011
23.8
15.8
10.8
10.1
3.7
3.1
3.5
3.2
2.5
2.4
1.2
2.0
1.9
1.7
14.3
Individuals
15-49
2010
26.2
11.5
14.5
6.2
3.5
4.3
2.1
3.4
n.a.
n.a.
2.0
2.0
n.a.
1.23
23.1
2011
24.6
10.4
14.8
5.3
3.9
4.8
2.1
3.5
2.5
2.8
1.9
2.5
2.5
1.0
17.4
Children 4-14
2010
23.2
5.3
9.8
7.1
2.4
5.7
2.1
1.8
n.a.
n.a.
11.7
1.9
n.a.
0.63
28.4
2011
21.6
4.9
10.3
5.9
2.3
6.4
1.9
1.7
1.1
1.9
11.8
1.9
1.7
0.4
26.2
Commercial Target Group
Housewives 15-49
2010
28.1
12.0
16.5
6.0
3.6
3.9
2.1
2.6
n.a.
n.a.
2.1
1.8
n.a.
1.03
20.3
France 5 (06:00-19:00) and Arte (19:00-03:00) share an analogue terrestrial frequency, but broadcast all day on digital feeds; 2Direct 8, NRJ 12 and NT 1 are reported since 2011; 3These shares have been calculated on a 19:00-03:00 timeslot
1
11
France
2011
26.7
10.9
17.2
5.1
3.9
4.3
2.2
2.8
2.4
2.5
2.0
2.3
2.4
0.9
14.4
Audience Shares
Audience shares of main channels/by day parts (in %)
Individuals 4+
Day Time
Channel
Adults 15+
Prime Time
06:00-20:00 20:00-23:00
TF 1
FRANCE 2
M6
FRANCE 3
TMC
W9
FRANCE 51
CANAL+
DIRECT 8
NRJ 12
GULLI
FRANCE 4
NT 1
ARTE1
OTHER
22.2
15.9
8.8
10.0
3.3
3.0
4.3
2.9
2.2
2.2
2.7
1.8
1.5
1.2
18.0
Day Time
25.7
14.9
13.6
10.8
3.2
3.5
1.9
4.0
2.1
2.2
1.4
2.0
1.9
2.1
10.7
22.7
17.3
8.9
10.5
3.4
2.7
4.5
3.1
2.4
2.2
1.3
1.8
1.5
1.3
16.4
France 5 (06:00-19:00) and Arte (19:00-03:00) share an analogue terrestrial frequency, but broadcast all day on digital feeds
1
12
Prime Time
06:00-20:00 20:00-23:00
France
25.5
15.6
13.4
11.2
3.2
3.2
2.0
4.0
2.2
2.3
1.0
2.0
1.8
2.3
10.3
Individuals
15-49
Day Time
Prime Time
06:00-20:00 20:00-23:00
22.0
11.7
12.5
5.0
3.5
4.8
2.8
3.2
2.4
2.8
2.4
2.5
2.4
0.9
21.1
27.7
10.0
18.6
6.8
3.5
4.7
1.2
4.9
2.1
2.5
1.2
2.2
2.2
1.2
11.2
Children 4-14
Day Time
Prime Time
06:00-20:00 20:00-23:00
18.3
4.4
7.7
6.0
2.0
5.8
2.5
1.3
1.0
1.9
14.0
1.9
1.4
0.3
31.5
28.9
6.5
16.3
6.2
2.6
7.9
0.6
2.9
1.1
1.7
6.5
1.7
2.2
0.6
14.3
Commercial Target Group
Housewives 15-49
Day Time
Prime Time
06:00-20:00 20:00-23:00
23.8
12.2
15.5
4.5
3.7
4.1
3.0
2.4
2.3
2.4
2.5
2.3
2.5
0.7
18.1
29.0
10.4
20.5
6.8
3.4
4.3
1.2
4.0
2.0
2.4
1.3
2.0
2.1
1.1
9.5
Top Programmes
TOP 20 PROGRAMMES (ALL CATEGORIES)
Title
Original Title/English Title
Individuals 4+
Land
TF 1 20 HEURES
NATIONAL NEWS 20:00
Share
Sports
10:02 23/10
26.3%
82.3%
Variety Show
20:53 11/03
21.5%
49.7%
France
TF 1
News
19:58 18/09
21.3%
44.4%
TF 1
Magazine-Sports
11:58 23/10
20.5%
67.9%
TF 1
Series-Crime
20:49 31/08
17.7%
40.2%
TF 1
Sports
10:02 15/10
16.2%
73.1%
RUGBY W. CUP WALES-FRANCE/SEMIFINAL
DR HOUSE
HOUSE M.D.
USA
TF 1
Series-General
20:53 14/06
16.2%
34.8%
DE L'AUTRE CÔTÉ DU LIT
CHANGING SIDES
France
TF 1
Movie
20:50 06/02
16.1%
35.3%
ESPRITS CRIMINELS DÉPARTEMENT DES SCIENCES
CRIMINAL MINDS
USA/Canada
TF 1
Series-Crime
20:51 30/03
16.1%
33.0%
APRÈS LE 20H C'EST CANTELOUP
France
TF 1
Comedy Show
20:42 30/11
16.0%
32.4%
DOC MARTIN
France
TF 1
Series-Comedy
20:47 10/01
15.7%
32.9%
LES EXPERTS MIAMI
CSI: MIAMI
USA
TF 1
Series-Crime
20:56 13/03
15.6%
32.7%
DIE HARD IV
LIVE FREE OR DIE HARD
USA/UK
TF 1
Movie
20:56 22/05
15.4%
37.7%
France
TF 1
TV Movie
20:46 03/01
15.2%
32.5%
BIENVENUE AUX EDELWEISS
LES EXPERTS MANHATTAN
CSI: NY
USA/Canada
TF 1
Series-Crime
21:44 13/03
14.9%
34.3%
DÉCLARATION DU PRESIDENT DE LA REPUBLIQUE
PRESIDENTIAL SPEECH
France
TF 1
Special Event
20:00 27/02
14.6%
33.8%
France/Belgium/Switzerland TF 1
Series-Comedy
20:48 21/02
14.6%
31.8%
France
TF 1
News
12:59 12/03
14.5%
46.8%
PAROLES DE FRANÇAIS
France
TF 1
Debates
20:27 10/02
14.2%
33.5%
LOL - LAUGHING OUT LOUD
France
TF 1
Movie
20:58 27/11
14.2%
28.7%
JOSEPHINE PROFESSION ANGE GARDIEN
TF 1 13 HEURES
NATIONAL NEWS 13:00
13
Rating
TF 1
USA
THE MENTALIST
Start.Time Date
TF 1
RUGBY W. CUP NEW ZEALAND-FRANCE/CUP CEREMONY
MENTALIST
Genre
France
RUGBY W. CUP NEW ZEALAND-FRANCE/FINAL
DANS L'ŒIL DES ENFOIRÉS
Channel
France
Top Programmes
TOP 10 CINEMA MOVIES
Individuals 4+
Title
Land
Channel
CHANGING SIDES
France
TF 1
DIE HARD IV
USA/UK
TF 1
France
Start.Time
Date
Rating
Share
20:50
06/02
16.1%
35.3%
20:56
22/05
15.4%
37.7%
TF 1
20:58
27/11
14.2%
28.7%
LE CODE A CHANGÉ
CHANGE OF PLANS
France
TF 1
20:56
04/09
13.9%
32.2%
PRÊTE-MOI TA MAIN
I DO
France
TF 1
20:49
23/01
13.8%
29.3%
France
TF 1
20:57
20/11
13.6%
29.5%
RTT
LES BRONZES 3 AMIS POUR LA VIE
FRIENDS FOREVER
France
TF 1
20:53
06/03
13.5%
30.0%
SHREK LE TROISIÈME
SHREK III
USA
TF 1
20:56
30/10
13.2%
29.5%
LE PETIT NICOLAS
LITLLE NICHOLAS
France/Belgium
M6
20:49
01/09
13.0%
30.3%
USA/Germany/China
TF 1
20:58
11/12
13.0%
29.0%
MISSION: IMPOSSIBLE III
TOP 10 SPORTS EVENTS
Individuals 4+
Title
Channel
TF 1
TF 1
FBAL EU CHMP (QUAL.) FRANCE-BOSNIA
Date
Rating
Share
10:02
23/10
26.3%
82.3%
10:02
15/10
16.2%
73.1%
TF 1
21:00
11/10
14.0%
31.4%
RUGBY W. CUP ENGLAND-FRANCE
TF 1
09:32
08/10
13.8%
68.2%
FBAL FRANCE-BRAZIL
TF 1
21:00
09/02
13.7%
32.6%
RUGBY W. CUP NEW ZEALAND-FRANCE
TF 1
10:32
24/09
13.5%
64.9%
RUGBY W. CUP FRANCE-CANADA
TF 1
10:32
18/09
13.0%
58.5%
FBAL FRANCE-CROATIA
TF 1
21:00
29/03
13.0%
29.4%
FBAL EU CHMP (QUAL.) FRANCE-ALBANIA
TF 1
21:02
07/10
12.0%
28.8%
RUGBY W. CUP AUSTRALIA-NEW ZEALAND
TF 1
10:02
16/10
11.9%
58.4%
14
France
Start.Time
Top Programmes
TOP 10 SERIES
Individuals 4+
Title
Land
Genre
DR HOUSE
HOUSE M.D.
USA
General
26
MENTALIST
THE MENTALIST
USA
Crime
48
CSI: NY
USA/Canada
Crime
France
USA/Canada
DOC MARTIN
Channel
Start.Time
Rating
Share
TF 1
21:23
13.9%
33.0%
TF 1
21:46
13.4%
33.9%
46
TF 1
21:15
11.6%
25.2%
Comedy
12
TF 1
21:20
11.5%
25.5%
Crime
30
TF 1
21:15
11.0%
26.8%
France/Belgium/Switzerland Comedy
11
TF 1
20:51
10.9%
24.2%
SECTION DE RECHERCHES
France
Crime
25
TF 1
21:53
10.0%
28.6%
FLICS
France
Crime
4
TF 1
21:24
9.5%
22.6%
France
Sitcom
France 3
20:13
9.1%
21.2%
USA
Crime
TF 1
21:14
8.9%
25.8%
LES EXPERTS
CSI
PLUS BELLE LA VIE
LES EXPERTS MIAMI
CSI: MIAMI
15
Runs
France
262
8
M6
Individuals 4+
TOP 10 RECURRENT PROGRAMMES
Title
Land
Genre
L'AMOUR EST DANS LE PRÉ
FARMER WANTS A WIFE
France
Docu-Soap
16
20:48
LA FRANCE A UN INCROYABLE TALENT
GOT TALENT
France
Reality Show
10
USA
Series-Drama
23
DESPERATE HOUSEWIVES
Runs
Start.Time Length (min.)
Rating
Share
113
9.9%
24.5%
20:55
132
7.1%
16.5%
21:31
47
7.0%
16.3%
USA
Series-Crime
160
21:58
46
6.6%
19.4%
TOP CHEF
France
Reality Show
11
20:47
178
6.4%
17.2%
SCÈNES DE MÉNAGE
France
Series-Comedy
284
20:10
27
5.9%
14.0%
CAPITAL
France
Documentary
29
20:48
124
5.8%
14.0%
BONES
USA
Series-Crime
99
22:06
46
5.4%
17.2%
MAISON À VENDRE
France
Reality Show
6
20:49
95
5.3%
11.7%
ENQUÊTES EXCLUSIVES
France
Documentary
7
20:52
125
5.0%
11.7%
Rating
Share
N C I S ENQUÊTES SPECIALES
NAVY NCIS
TOP 10 SINGLE PROGRAMMES
Title
Land
Genre
Date
LE PETIT NICOLAS
LITTLE NICHOLAS
France/Belgium
Movie
01/09
20:49
93
13.0%
30.3%
FBAL EU CHMP (QUAL.) LUXEMBOURG-FRANCE
Sports
25/03
21:02
110
11.2%
26.6%
FBAL EU CHMP (QUAL.) ROMANIA-FRANCE
Sports
06/09
20:34
114
10.6%
23.8%
VILAINE
UGLY MELANIE
France
Movie
04/08
20:46
93
7.6%
21.5%
LA BELLE ET LA BÊTE
BEAUTY AND THE BEAST
USA
Movie
19/12
20:51
87
7.6%
14.7%
CARS
USA
Movie
21/07
20:48
123
7.5%
19.9%
DANS LA PEAU D'UNE GRANDE
France
TV Movie
27/10
20:56
97
7.5%
16.3%
INDIANA JONES ET LE ROYAUME DU CRANE DE CRISTAL
INDIANA JONES IV
USA
Movie
31/10
20:55
119
7.3%
17.0%
INDIANA JONES ET LA DERNIERE CROISADE
INDIANA JONES III
USA
Movie
24/10
20:56
124
7.2%
16.0%
USA
Movie
14/11
20:55
120
6.9%
14.9%
TWILIGHT
16
France
TF 1
Individuals 4+
Title
Land
Genre
DR HOUSE
HOUSE M.D.
USA
Series-General
26
21:23
MENTALIST
THE MENTALIST
USA
Series-Crime
48
LES AVENTURIERS DE KOH-LANTA
EXPEDITION ROBINSON
France
Reality Show
14
APRÈS LE 20H C'EST CANTELOUP
France
Comedy Show
45
USA/Canada
Series-Crime
46
France
Series-Comedy
12
CSI: NY
DOC MARTIN
TF1 20 HEURES
NATIONAL NEWS 20:00
France
News
LES EXPERTS
CSI
USA/Canada
Series-Crime
TF1 13 HEURES
NATIONAL NEWS 13:00
France
News
France/Belgium/Switzerland Series-Comedy
Runs
Rating
Share
47
13.9%
33.0%
21:46
48
13.4%
33.9%
20:59
108
12.7%
29.5%
20:39
6
12.5%
26.3%
21:15
45
11.6%
25.2%
21:20
53
11.5%
25.5%
365
19:58
36
11.2%
28.0%
30
21:15
46
11.0%
26.8%
364
12:58
38
10.9%
44.5%
11
20:51
106
10.9%
24.2%
Rating
Share
Title
Land
Genre
Date
Sports
23/10
10:02
101
26.3%
82.3%
Variety Show
11/03
20:53
163
21.5%
49.7%
RUGBY W. CUP CEREMONY
Magazine-Sports
23/10
11:58
12
20.5%
67.9%
Sports
15/10
10:02
102
16.2%
73.1%
France
DANS L'ŒIL DES ENFOIRÉS
CHANGING SIDES
France
Movie
06/02
20:50
99
16.1%
35.3%
DIE HARD IV
USA/UK
Movie
22/05
20:56
133
15.4%
37.7%
France
TV Movie
03/01
20:46
96
15.2%
32.5%
BIENVENUE AUX EDELWEISS
France
Special Event
27/02
20:00
6
14.6%
33.8%
PAROLES DE FRANÇAIS
France
Debates
10/02
20:27
153
14.2%
33.5%
France
Movie
27/11
20:58
108
14.2%
28.7%
DÉCLARATION DU PRÉSIDENT DE LA REPUBLIQUE
PRESIDENTIAL SPEECH
17
France
france 2
Individuals 4+
Title
Land
Genre
Runs
Rating
Share
CASTLE
USA
Series-Crime
51
21:27
41
8.8%
19.7%
LES PETITS MEURTRES D'AGATHA CHRISTIE
France/Switzerland
Series-Crime
4
20:42
92
8.7%
19.5%
8
21:09
50
8.4%
17.2%
FAIS PAS CI FAIS PAS ÇA
DESPERATE PARENTS
France
Series-Family
20 HEURES LE JOURNAL
NATIONAL NEWS 20:00
France
News
365
19:58
38
8.3%
20.5%
France
Variety Show
11
20:40
143
7.6%
21.7%
USA
Series-Crime
27
21:09
41
7.4%
16.1%
COLD CASE
USA
Series-Crime
32
21:36
42
7.3%
17.8%
LES ANNÉES BONHEUR
France
Variety Show
7
20:39
131
6.6%
18.0%
BOULEVARD DU PALAIS
France
Series-Crime
11
20:40
90
6.0%
14.7%
CHEZ MAUPASSANT
France
Series-Drama
9
21:16
42
6.0%
13.7%
Land
Genre
Rating
Share
France
Documentary
01/11
20:43
167
12.3%
28.1%
Sports
26/02
18:05
103
11.2%
36.8%
UK/USA
Movie
04/12
20:47
99
10.8%
21.9%
France
Special Event
17/10
20:27
13
10.5%
21.8%
Sports
14/07
14:53
158
10.4%
46.8%
France
Special Event
02/05
20:31
9
10.4%
22.7%
France
Documentary
25/10
20:42
128
10.4%
22.3%
CYCL TOUR DE FRANCE MODANE-ALPE-D'HUEZ
Sports
22/07
14:56
189
10.3%
54.3%
CYCL TOUR DE FRANCE PINEROLO-SERRE-CHEVALIER
Sports
21/07
14:42
184
10.1%
55.3%
Debates
12/10
20:42
107
10.1%
21.9%
LE PLUS GRAND CABARET DU MONDE
THE CLOSER L.A. ENQUETES PRIORITAIRES
THE CLOSER
Title
RETOUR DE TERRE INCONNUE
RUGBY SIX NATIONS ENGLAND-FRANCE
007/QUANTUM OF SOLACE
INTERVENTION DU PREMIER MINISTRE
PRIME MINISTER SPEECH
CYCL TOUR DE FRANCE CUGNAUX-LUZ-ARDIDEN
INTERVENTION DU PREMIER MINISTRE
PRIME MINISTER SPEECH
SOIRÉE APOCALYPSE HITLER
France
DES PAROLES DES ACTES
18
France
Date
france 3
Individuals 4+
Title
Land
Genre
Runs
PLUS BELLE LA VIE
France
Sitcom
262
20:13
LOUIS LA BROCANTE
France
Series-General
5
France
News
DES RACINES ET DES AILES
France
Magazine
19-20 JOURNAL RÉGIONAL
REGIONAL NEWS 19:00
France
News
LES ENQUÊTES DE MURDOCH
MURDOCH MYSTERIES
Canada/UK
19-20 JOURNAL NATIONAL
NATIONAL NEWS 13:30
Share
24
9.1%
21.2%
20:38
91
6.2%
13.0%
365
19:28
25
5.7%
17.3%
25
20:39
103
5.7%
13.0%
18:59
24
5.0%
17.6%
Series-Crime
44
21:21
45
4.8%
10.6%
France
Series-Crime
8
20:37
90
4.7%
12.0%
France
Magazine-Sports
13
20:01
6
4.7%
10.9%
France
Series-General
28
21:20
52
4.4%
12.7%
DONNA LEON
Germany
Series-Crime
5
20:48
89
4.3%
10.5%
Land
Genre
Date
Rating
Share
Variety Show
14/05
20:59
209
8.5%
26.3%
DAKAR RALLY/REPORT
FAMILLE D'ACCUEIL
COMMISSAIRE BRUNETTI ENQUÊTES À VENISE
Rating
363
COMMISSAIRE MAGELLAN
LE JOURNAL DU DAKAR
Title
EUROSONG/FINAL
WASABI
France/Japan
Movie
01/02
20:36
86
7.7%
16.6%
LES ENQUÊTES DE LAVIOLETTE LE TOMBEAU D'HÉLIOS
France
TV Movie
13/09
20:39
97
7.6%
17.4%
France
TV Movie
15/02
20:38
90
7.6%
16.5%
LE SANG DE LA VIGNE
France
TV Movie
12/02
20:36
94
7.5%
19.1%
LA FEMME TRANQUILLE
France
TV Movie
01/03
20:36
97
7.4%
15.8%
LA VIE EN MIETTES
France
TV Movie
07/06
20:36
86
7.3%
15.8%
France
News
27/03
19:39
15
7.1%
18.4%
France
Movie
03/03
20:36
90
6.9%
15.1%
France
TV Movie
26/04
20:37
86
6.9%
15.1%
QUAND L'AMOUR S'EMMÊLE
MELTING LOVE
ÉLECTIONS CANTONALES
LA ZIZANIE
THE SPAT
LES BELLES SOEURS
19
France
W9
Individuals 4+
Title
Land
Genre
LE CONVOI DE L'EXTRÊME
ICE ROAD TRUCKERS
USA/Canada
Docu-Soap
LA MEILLEURE DANSE
France
GLEE
Runs
Rating
Share
23
21:20
49
1.8%
4.6%
Reality Show
5
20:43
162
1.8%
4.5%
USA
Series-Music
22
20:53
47
1.8%
4.5%
ENQUÊTE D'ACTION
France
Magazine
44
20:18
149
1.4%
3.8%
LES SIMPSON
THE SIMPSONS
USA
Cartoons
269
20:16
24
1.4%
3.5%
SPARTACUS LE SANG DES GLADIATEURS
SPARTACUS: BLOOD AND SAND
USA
Series-Action
16
23:24
55
1.3%
7.1%
NUMB3RS
USA
Series-Crime
5
22:06
43
1.2%
4.3%
CHARMED
USA
Series-Drama
78
18:25
44
1.2%
4.2%
USA
Sitcom
124
19:17
24
1.0%
3.2%
France
Magazine
104
22:36
115
0.9%
4.0%
Rating
Share
MA FAMILLE D'ABORD
MY WIFE & KIDS
ENQUÊTES CRIMINELLES LE MAGAZINE DES FAITS DIVERS
Title
Land
Genre
Date
UNE JOURNÉE EN ENFER
DIE HARD III
USA
Movie
13/11
20:48
129
3.6%
8.2%
RASTA ROCKETT
COOL RUNNINGS
USA
Movie
18/12
20:48
104
3.5%
6.8%
PIÈGE DE CRISTAL
DIE HARD
USA
Movie
30/10
20:44
133
3.3%
7.8%
TENNIS ATP WORLD TOUR TSONGA-FEDERER/FINAL
Sports
27/11
18:30
161
3.2%
7.4%
FBAL EU-LEAG. SALZBOURG-PARIS SG
Sports
01/12
21:05
112
3.2%
7.4%
Movie
25/07
20:39
76
3.1%
7.5%
Sports
24/02
21:05
109
3.0%
7.3%
ASTÉRIX LE GAULOIS
ASTERIX AND THE GAULS
France/Belgium
FBAL EU-LEAG. PARIS SG-BATE BORISOV
BAD BOYS II
USA
Movie
09/10
20:45
148
3.0%
7.1%
NANNY MCPHEE
USA/UK/France
Movie
17/04
20:39
97
3.0%
6.7%
PEARL HARBOR
USA
Movie
05/12
20:49
178
2.9%
7.5%
20
France
Advertising
Advertising expenditure
Gross
TV advertising statistics
Total adspend (in million EUR)
28 721.66
Total number of spots broadcast1
Total adspend (in million USD)
37 162.96
Average spot length (in sec.)
TV adspend (in million EUR)
9 382.30
Total number of advertisers
TV adspend (in million USD)
12 139.76
TV adspend in % of GDP
TV adspend per capita (EUR)
0.47
145.90
Share of media expenditure
Gross
72 899
Number of products advertised on TV
7 634
Share of TV advertising revenue
Gross
OTHER
25.9%
TF 1
34.2%
M6
15.7%
10.9%
13.0%
1.3%
14.5%
TELEVISION
Total revenue (in million EUR)
32.7%
28 721.66
21
Total number of advertised products
12.4%
OTHER PRESS 1.2%
RADIO
2 249
Number of TV advertisers
Channel: Advertising Market Share in %
MAGAZINES
CINEMA
38 360
For 83 stations
DAILY PRESS 14.0%
OUTDOOR
20.5
1
Sector: Market Share in %
INTERNET
5 679 392
FRANCE 3
1.7%
CANAL+
1.8%
DIRECT 8
2.7%
FRANCE 2
3.3%
NRJ 12
3.4%
I TELE
3.4%
W9
3.8%
TMC
4.0%
TV revenue (in million EUR)
France
9 382.30
Advertising
TOP 10 TV ADVERTISING FIGURES
GROSS
TV Advertising Sectors
Television1
6 Media2
Spent in TV
Share of TV Expenditure
FOOD
1 638.80
2 312.90
70.9%
17.5%
BEAUTY & CARE PRODUCTS
1 276.08
2 021.90
63.1%
13.6%
CARS & TRANSPORT
972.40
2 843.44
34.2%
10.4%
INSURANCES
795.71
2 002.65
39.7%
8.5%
RETAIL
655.71
4 015.12
16.3%
7.0%
TELECOMUNICATION
612.19
1 729.55
35.4%
6.5%
CULTURE & LEISURE
500.82
2 395.77
20.9%
5.3%
PUBLISHING
421.60
900.46
46.8%
4.5%
TOURISM & TRAVEL
334.72
1 243.08
26.9%
3.6%
CLEANING PRODUCTS
328.32
367.37
89.4%
3.5%
1 845.96
8 889.41
20.8%
19.7%
PROCTER & GAMBLE
201.26
235.64
85.4%
2.1%
FERRERO
193.46
224.03
86.4%
2.1%
UNILEVER
190.34
254.39
74.8%
2.0%
MCDONALD’S
139.88
216.54
64.6%
1.5%
RENAULT
139.86
367.56
38.1%
1.5%
LASCAD
136.92
173.80
78.8%
1.5%
OTHER
TV Advertisers
L'ORÉAL
130.01
172.76
75.3%
1.4%
CITROËN
128.77
277.13
46.5%
1.4%
RECKITT BENCKISER
124.51
128.88
96.6%
1.3%
KRAFT FOODS
119.73
165.83
72.2%
1.3%
7 877.55
9 382.30
26 505.12
28 721.66
29.7%
32.7%
84.0%
100.0%
OTHER
Total (in million EUR)
1
Sponsoring is included; 2TV, Press, Radio, Outdoor, Internet, Cinema
22
France

France - IP Network

Transcription

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