career options

career
options
Since 1986
co
CO Mission: “A unique suite of
magazines that help students
and soon-to-be grads find the
work they love and build the life
they want.”
www.careeroptionsmagazine.com
2013 Print/Online/Social Media/Mobile media kit
In the upcoming Career Options edition:
SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs)
SMEs are an important part of Canada’s economy and make up 48 percent of the workforce.
According to Industry Canada, 98 percent of all employer businesses in Canada are small
businesses. Our Winter issue will cover topics such as:
• What exactly is an SME? How much do they contribute to Canada’s economy?
• How to get a job at an SME: Job fairs, recruitment, social media.
• Profiles of young SME workers: how they got the job and what it’s like to work there.
• S
MEs in different industries: Health care, engineering, professional services, farming
and more.
• Apply your degree: What SME jobs are available for science majors?
Plus:
• A feature on international post-secondary options.
• C
areer Turning Point: This new CO section—geared to those recently laid off, new to
Canada or looking to retrain—will help guide people going through a career transition and
show them different options available for starting a new career.
NEW! In addition to its printed distribution CO is
now emailed directly to 33,000 registered students.
334 Churchill Avenue North, Ottawa, ON K1Z 5B9
www.gordongroup.com
di
Media Representatives:
A
u
The National Student Resource of:
Canadian Association of Career Educators and Employers
720 Spadina Ave., Suite 202
Toronto, ON M5S 2T9
www.cacee.com
te
d
by
:
Trusted for 26 years. Indispensable for career-minded students.
Print
Why print?
Online
www.careeroptionsmagazine.com
DISTRIBUTION: The English edition of CO PS
boasts an estimated annual reach of 175,000 in
more than 140 locations. We are happy to report
that large PAID* orders from college and university
Career Centre Directors for the Winter issue are
coming in fast and furious.
* Paid for by Career Centres and distributed FREE to students.
Mobile
The high error correction QR code (with analytics)
for smart devices on the front cover of CO magazines
was supplied by our partner MMMobile.
Special Offer
from MMMobile
MMMobile offers a 10% discount on QR code
services to all CO advertisers. To take advantage
of this offer, please contact Julia Hogers Bentley
at [email protected]. Please use “Career
Options offer” as the subject line of your email.
Social Media
facebook.com/CareerOptions
twitter.com/career_options
linkedin.com/groups/Career-OptionsOptions-Carrières-4542518
pinterest.com/careeroptions
Page 2 of 9
Advertising
What Is Career Options?
Why ­Advertise with Us?
• Career Options magazine is a vital resource for
• Great exposure: Promote your employment
­ niversity and college students aiming to join the
u
­workforce. It features job opportunities from top
employers across Canada, the latest employment
trends, ­information on key industries and career paths,
tips from experts and recently hired grads, co-op and
­internship information, advice on graduate studies
and much more!
• Career Options is published by the ­Canadian
­ ssociation of Career Educators and ­Employers
A
­(CACEE), a ­national, not-for-profit organization that
brings t­ ogether ­employers and career centre staff
working in post-­secondary ­institutions. CACEE’s most
important ­mission is to support students as they
­transition ­into careers. www.cacee.com
­ pportunities and graduate or post-degree programs
o
to the best and brightest through Canada’s leading
­campus magazine.
• Pulbished by the Canadian Association of
Career Educators and Employers (CACEE):
Career Options is the only major campus magazine
published by a national n
­ ot-­­for-profit organization.
This means we can remain objective, with editorial
­content and advertising that are never linked.
• Brand strength: Career Options has d­ eveloped
a strong reputation over the last 26 years with career
­centre staff from across Canada, many of whom are
CACEE members.
• INVALUABLE STUDENT RESOURCE = TARGETED
Where Do We Circulate?
• To virtually every university and college from coast
to coast. We are the only campus magazine ­offering
advertisers full national exposure, thanks to our a
­d
packages c­ ombining Career Options and its French
equivalent, O
­ ptions Carrières.
• Our distribution strength is fully ­verified annually
by the Canadian Circulations Audit Board (CCAB).
­Advertise with confidence in Canada’s only ­audited
­English and French campus ­publications.
LEADS: Career Centres and students alike regard
Career Options magazines as an invaluable student
resource. For this reason, copies of CO are purchased
by the Career Centres out of their own budget, and
distributed free-of-charge to students. This means
advertisers can be confident that the magazines are
actively promoted and distributed to the students they
want to reach.
• No Consumer advertising: We have d­ eliberately
­ xcluded all consumer-oriented advertising from
e
Career Options. This decision keeps students focused
on the articles and on our advertisers’ important
recruitment messages.
• Quality content: Our editorial process ensures
that the magazine’s content is both engaging
and ­relevant. Articles are written by both career
­professionals and student journalists, for a range
of perspectives.
Page 3 of 9
NET Advertising Rates
career options January 2013
Career Options is published bi-annually in January and September.
SizeEnglish RatesFrench Rates
Full Page
$6,975
$4,185
Half Page
$4,650
$2,790
Sidebar
$3,900
$2,340
Half Sidebar
$2,950
$1,770
Inside Front Cover
$10,725
$6,435
Inside Back Cover
$10,725
$6,435
Back Cover
$12,375
$7,425
Double-sized Profile
$1,190
$1,190
Profile
$595
$595
$7,475
$4,485
Advertorial (one full page)*
TRIM SIZE of magazine is 8.375" x 10.875"
Full Page
8.375" x 10.875"
(trim size)***
Full Page
7.375" x 9.875"
(live area)**
Inside Cover
8.375" x 10.875"
(trim size)***
Inside Cover
7.375" x 9.875"
(live area)**
Half Page Vertical
3.5" x 9.875"**
Half Page Horizontal
8.375" x 5.35"
(trim size)***
Half Sidebar 2.25" x 4.8125"**
Double-size
profile 7.625" x 2"**
Profile 3.75" x 2"
100 Words max. + Vector Art (EPS of logo)
*content is subject to approval by CACEE
**no bleed required
***bleed required
Half Page 7.375" x 4.8125"
(live area)**
Sidebar 2.25" x 9.875"**
To advertise on www.careeroptionsmagazine.com
Ask your dedicated account manager today about how to gain e
­ xposure with our growing online community.
Publishing Schedule
DistributionInsertion BookingMaterial Deadline
January 2013
September 2013
CO High School Edition:
(October and February)
November 30, 2012
December 7, 2012
July 26, 2013
August 2, 2013
Reach forward-looking high school students nationwide! Ask your sales
­representative about Career Options High School Edition today.
Independently Audited
Have confidence in your media investment. Our ­circulation is independently verified by the Canadian
­Circulations ­Audit Board (CCAB), a division of BPA Worldwide, the world’s leading magazine auditing firm.
Ask your sales representative for our audit report and list of most recent advertisers.
Call us today at 613-288-5363 / [email protected]
Page 4 of 9
Audited English Print Circulation (partial*)
Reach an annual audience of over 175,000**
at more than 140 locations across Canada.
­Career ­Options is d
­ istributed free to students
from coast to coast to coast through…
British Columbia
Manitoba
9.1% of circulation
Okanagan College
Royal Roads University
Simon Fraser University – Business School
Thompson Rivers University
Trinity Western University
University of British Columbia
University Canada West
University College of the Fraser Valley
University of Northern British Columbia
University of Victoria – Business School
Vancouver Island University
3.8% of circulation
Red River College
University College of the North
University of Manitoba
University of Winnipeg
Winnipeg Technical College
Alberta
7.2% of circulation
Alberta College of Art and Design
Concordia University College of Alberta
Grant MacEwan College
SAIT – Southern Alberta Institute
of Technology
University of Alberta
University of Calgary
University of Lethbridge
Saskatchewan
2.3% of circulation
North West Regional College
SIAST – Saskatchewan Institute of Applied
Science and Technology
St. Thomas More College
University of Saskatchewan
•
•
•
•
•
•
•
•
University and college ­campus career centres
University and college ­co-op centres
Internship offices
Student centres
Departments and ­faculties
Career fairs
Recruitment activities throughout the year
Employment centres
Ontario
59% of circulation
Algoma University College
Algonquin College
Brock University
Carleton University
Centennial College
Fleming College
Lakehead University
Laurentian University
McMaster University
Mohawk College
Nipissing University
Ontario College of Art & Design (OCAD)
Queen’s University
Ryerson University
Seneca College
Sheridan Institute of Technology and Advanced
Learning
St. Lawrence College
Trent University
University of Guelph
University of Ottawa
University of Toronto
University of Waterloo
University of Windsor
COmmunity Online Campaign
Careeroptionsmagazine.com reaches a potential 450,000* students across Canada…
and counting!
* At York University, Carleton University, University of Ottawa, Western University, Algonquin College,
Dalhousie University, University of Regina, Algoma University, University of Toronto (Mississauga),
Lakeland College, University of Saskatchewan, Red River College, University of Guelph and more…
Western University
Wilfrid Laurier University
Quebec
9.5% of circulation
Concordia University
Cree First Nations
John Abbott College
McGill University
New Brunswick
3.5% of circulation
Atlantic Baptist University
Mount Allison University
St. Thomas University
University of New Brunswick
Nova Scotia
3.5% of circulation
Cape Breton University
Dalhousie University
Nova Scotia College of Art + Design
Saint Mary’s University
St. Francis Xavier University
Prince Edward Island
1.3% of circulation
Holland College – Charlottetown Campus
University of Prince Edward Island
Newfoundland
1% of circulation
Memorial University
Eastern College
* The listed locations ­represent only a
portion of our points of distribution. A
­complete list of points of ­distribution is
available upon request.
** Estimated pass-along readership of 2.5.
Page 5 of 9
Audited French Print Circulation (partial*)
Reach an annual audience of over 100,000**
at more than 215 locations across Canada,
mainly in Quebec. ­Career ­Options is ­distributed
free to students from coast to coast through…
Manitoba
Collège universitaire de Saint-Boniface
New Brunswick
Université de Moncton
Collège communautaire du Nouveau-Brunswick –
Campus Miramichi
Collège communautaire du Nouveau-Brunswick –
Art et Design
Collège communautaire du Nouveau-Brunswick –
Campus Edmundston
Nova Scotia
Université Sainte-Anne
Ontario
La Cité collégiale
Collège Boréal (Sudbury, Hearst, Kapuskasing,
Nipissing, Timmins, Toronto)
Université d’Ottawa
École de gestion Telfer – Université d’Ottawa
Université Laurentienne
YMCA-YWCA de la région de la Capital nationale
Quebec
Académie des arts et du design
Bibliothèque Municipale de Lac-Mégantic
Campus Notre-Dame-de-Foy
Carrefour jeunesse-emploi Abitibi-Est
Carrefour jeunesse-emploi Abitibi-Ouest
Carrefour jeunesse-emploi Anjou/Saint-Justin
Carrefour jeunesse-emploi Arthabaska
Carrefour jeunesse-emploi Avignon-Bonaventure
Carrefour jeunesse-emploi Bas-Richelieu
Carrefour jeunesse-emploi BeauharnoisSalaberry
Carrefour jeunesse-emploi Bourassa-Sauvé
Carrefour jeunesse-emploi Centre-Nord
Carrefour jeunesse-emploi Centre-Sud/Plateau
Mont-Royal/Mile End
Carrefour jeunesse-emploi CharlesbourgChauveau
Carrefour jeunesse-emploi Châteauguay
Carrefour jeunesse-emploi Côte des neiges
Carrefour jeunesse-emploi d’Antoine-Labelle
Carrefour jeunesse-emploi d’Autray-Joliette
Carrefour jeunesse-emploi de Baie St-Paul
Carrefour jeunesse-emploi de Beauce-Sud
Carrefour jeunesse-emploi de Desjardins
Carrefour jeunesse-emploi de Duplessis
Carrefour jeunesse-emploi de Francheville
Carrefour jeunesse-emploi de Frontenac
Carrefour jeunesse-emploi de l’Ouest-de-l’Île
Carrefour jeunesse-emploi de l’Outaouais
Carrefour jeunesse-emploi de la Capitale
Nationale
Carrefour jeunesse-emploi de la Gaspésie
Carrefour jeunesse-emploi de la Haute-Côte-Nord
Carrefour jeunesse-emploi de la MRC de
Bécancour
Carrefour jeunesse-emploi de la MRC de
Coaticook
Carrefour jeunesse-emploi de la MRC de l’Islet
Carrefour jeunesse-emploi de la MRC de
Montmagny
Carrefour jeunesse-emploi de Laporte
Carrefour jeunesse-emploi de Laval
Carrefour jeunesse-emploi de Lotbinière
Carrefour jeunesse-emploi de Manicouagan
Carrefour jeunesse-emploi de Marquette
Carrefour jeunesse-emploi de Mékinac
Carrefour jeunesse-emploi de Mirabel
Carrefour jeunesse-emploi de Mitis
Carrefour jeunesse-emploi de Montcalm
Carrefour jeunesse-emploi de Montmorency
Carrefour jeunesse-emploi de Rosemont-PetitePatrie
Carrefour jeunesse-emploi de Saint-Hyacinthe
Carrefour jeunesse-emploi de Shawinigan
Carrefour jeunesse-emploi de Sherbrooke
Carrefour jeunesse-emploi de Témiscouata
Carrefour jeunesse-emploi des Cantons de l’Est
Carrefour jeunesse-emploi des Chutes-de-laChaudière
Carrefour jeunesse-emploi des Îles de la
Madeleine
Carrefour jeunesse-emploi des Moulins
Carrefour jeunesse-emploi Drummond
Carrefour jeunesse-emploi du Comté de
Richmond
Carrefour jeunesse-emploi du Comté Roberval
Carrefour jeunesse-emploi du Granit
Carrefour jeunesse-emploi du Haut St-Maurice
Carrefour jeunesse-emploi du Haut-SaintFrançois
Carrefour jeunesse-emploi du Rocher-Percé
Carrefour jeunesse-emploi du Témiscamingue
Carrefour jeunesse-emploi HochelagaMaisonneuve
Carrefour jeunesse-emploi Huntingdon
Carrefour jeunesse-emploi Iberville/St-Jean
Carrefour jeunesse-emploi L’Assomption
Carrefour jeunesse-emploi La Pinière
Carrefour jeunesse-emploi La Prairie
Carrefour jeunesse-emploi Lac-Saint-Jean Est
Carrefour jeunesse-emploi Laurentides
Carrefour jeunesse-emploi Les Etchemins
Carrefour jeunesse-emploi Longueuil
Carrefour jeunesse-emploi Marguerite d’Youville
Carrefour jeunesse-emploi Matawinie
Carrefour jeunesse-emploi Memphrémagog
Carrefour jeunesse-emploi Mercier
Carrefour jeunesse-emploi Montréal Centre-ville
Carrefour jeunesse-emploi MRC Bellechasse
Carrefour jeunesse-emploi MRC Côte-de-Gaspé
Carrefour jeunesse-emploi MRC de l’Islet
Carrefour jeunesse-emploi MRC de Maskinongé
Carrefour jeunesse-emploi Notre-Dame-de-Grâce
Carrefour jeunesse-emploi Papineau
Carrefour jeunesse-emploi Place-Rive Sud
Carrefour jeunesse-emploi Pointe-aux-Trembles
et Montréal-Est
Carrefour jeunesse-emploi région Matane
Carrefour jeunesse-emploi Rimouski-Neigette
Carrefour jeunesse-emploi Rivière-du-Nord
Carrefour jeunesse-emploi Saguenay (Jonquière)
Carrefour jeunesse-emploi Saguenay (poste
Chicoutimi)
Carrefour jeunesse-emploi Saguenay (poste
La Baie)
Carrefour jeunesse-emploi Saint-Hubert
Carrefour jeunesse-emploi Saint-Laurent
Carrefour jeunesse-emploi Senneterre
Carrefour jeunesse-emploi Ste-Foy
Carrefour jeunesse-emploi Ste-Therèse de
Blainville
Carrefour jeunesse-emploi Vallée de La
Matapédia
Carrefour jeunesse-emploi Vaudreuil-Soulanges
Carrefour jeunesse-emploi Viger Jeanne-Mance
Cégep André-Laurendeau
Cégep de Baie-Comeau
Cégep de Chicoutimi
Cégep de Drummondville
Cégep de Granby Haute-Yamaska
Cégep de Jonquière
Cégep de l’Abitibi-Témiscamingue
Cégep de l’Outaouais
Cégep de la Gaspésie et des Iles
Cégep de La Pocatière
Cégep de Lévis-Lauzon
Cégep de Matane
Cégep de Rimouski
Cégep de Saint-Hyacinthe
• Centres de carrières sur les campus des universités, cégeps et collèges
• Centres de programmes co-op
• Bureaux de coordination des stages
• Centres étudiants
• Départements et facultés
• Salons de l’emploi
• Activités de recrutement réalisées tout au long de l’année
• Carrefours jeunesse-emploi
• Centres d’emploi locaux
Cégep de Sainte-Foy
Cégep de Sept-Iles
Cégep de Sherbrooke
Cégep de Sorel-Tracy
Cégep de St-Félicien
Cégep de St-Jérôme
Cégep de Thetford
Cégep de Trois-Rivières
Cégep de Victoriaville
Cégep du Vieux Montréal
Cégep François-Xavier-Garneau
Cégep Limoilou
Cégep Marie-Victorin
Cégep régional de Lanaudière à Joliette
Cégep régional de Lanaudière à Terrebonne
Cégep Rivière-du-Loup
Cégep Saint-Jean-sur-Richelieu
Cégep St-Laurent
Centre collégial de Mont-Laurier
Centre d’éducation des adultes du Chemin-du-Roy
Centre d’études collégiales de Baie-des-Chaleurs
Centre d’études collégiales de Lac-Mégantic
(Beauce-Appalaches)
Centre de formation professionnelle de Charlevoix
Centre de formation professionnelle de Limoilou
Centre de formation professionnelle GabrielRousseau, St-Romuald
Centre de formation professionnelle Le Tremplin
Centre de formation professionnelle Marie-Rollet,
Sainte-Foy
Centre de formation professionnelle MauriceBarbeau, Sainte-Foy
Centre de formation professionnelle Pozer,
St-Georges
Centre de formation professionnelle Samuel-deChamplain, Beauport
Centre de gestion de carrière ESG-UQAM
Centre Génération Emploi Inc.
Centre local d’emploi Baie-James
Centre local d’emploi Châteauguay
Centre local d’emploi d’Ahuntsic
Centre local d’emploi d’Amqui
Centre local d’emploi de Baie-Comeau
Centre local d’emploi de Brome-Missisquoi
Centre local d’emploi de Brossard
Centre local d’emploi de Cabano
Centre local d’emploi de Jonquière
Centre local d’emploi de l’Ouest-de-l’Île
Centre local d’emploi de Rosemont-Petite-Patrie
Centre local d’emploi de Saint-Hubert
Centre local d’emploi de Saint-Laurent
Centre local d’emploi de Sainte-Marie/
Centre-Sud
Centre local d’emploi de Sorel-Tracy
Centre matapédien d’études collégiales
Centre National d’Animation et de Design
Centre Paul-Gratton
Centre régional d’emploi Nord-du-Québec
Centre universitaire des Appalaches
Centres d’éducation des adultes Christ-Roi
et L’Impact
Collège Ahuntsic
Collège CDI
Collège d’Alma
Collège d’informatique Marsan
Collège de Bois-de-Boulogne
College de comptabilité et de secrétariat
du Québec
Collège de l’Estrie Privé Collégial Sherbrooke
Collège de Maisonneuve
Collège de Valleyfield
Collège Edouard-Montpetit
Collège Gérald-Godin
Collège Héritage
Collège Herzing
Collège Info-Technique
Collège international Marie de France
Collège Jean-de-Brébeuf
Collège l’Estrie
Collège Laflèche
Collège Lasalle
Collège Mérici
Collège Montmorency
Collège O’Sullivan de Montréal
Collège préuniversitaire Nouvelles Frontières
Collège Stanislas
Collège Vanier
Commission Scolaire des Premières Seigneuries
Direction régionale Emploi-Québec Baie-Comeau
Direction régionale Emploi-Québec CapitaleNationale
Direction régionale Emploi-Québec Centre-duQuébec
Direction régionale Emploi-Québec ChaudièreAppalaches
Direction régionale Emploi-Québec Côte-Nord
Direction régionale Emploi-Québec GaspésieÎles-de-la-Madeleine
Direction régionale Emploi-Québec Laval
Direction régionale Emploi-Québec Outaouais
Direction régionale Emploi-Québec SaguenayLac-Saint-Jean
École de technologie superieure
Ecole nationale d’administration publique
(ENAP)
École Polytechnique de Montréal
Emploi et Solidarité Sociale Québec
Emploi-Québec de Chicoutimi
Emploi-Québec Laurentides
Emploi-Québec Région du Centre du Québec
Emploi-Quebec Saint-Hyacinthe
HEC Montréal
Institut de technologie agroalimentaire,
campus de La Pocatière
Institut de technologie agroalimentaire,
campus de Saint-Hyacinthe
Institut des communications graphiques du
Québec
Institut national de l’image et du son
Institut Teccart
Job Links
John Abbott College
John Molson School of Business – Université
Concordia
Mouvement de la relève région d’Amos
New Horizons Adult Education
Pavillon Wilbrod-Dufour
Séminaire de Sherbrooke
Service d’intégration professionnelle de Verdun
Service régional d’admission du Montréal
métropolitain
Université de Montréal
Université de Sherbrooke
Université du Québec – Institut national de la
recherche scientifique
Université du Québec à Chicoutimi
Université du Québec à Montréal
Université du Québec à Rimouski
Université du Québec à Trois-Rivières
Université du Québec en AbitibiTémiscamingue
Université du Québec en Outaouais
Université Laval
Université McGill
* The listed locations r­ epresent only a portion of our points of distribution.
A ­complete list of points of ­distribution is available upon request.
** Estimated pass-along readership of 2.5.
Page 6 of 9
Print Technical Specifications
Electronic artwork
We want to make sure that the ad you place in Career
Options meets your standards. When sending us your
artwork, please note the following:
•We accept electronic files formatted in ­QuarkXPress 5
or higher, Adobe InDesign CS 5, Adobe I­llustrator 5 or
higher, and Adobe Photoshop 5 or higher (Mac OS X
Creative Suite versions only).
•Files must include all fonts and s
­ upporting graphics.
•Acceptable file formats are EPS, TIFF, JPEG
(all ­minimum 300 dpi) and PDF (press-optimized).
Please include c­ ropmarks in your ad.
•Ensure that all photos are scanned at a resolution of
300 dpi at full size and are in CMYK mode.
•Convert all PMS colours to CMYK before file ­transfer.
•Compress files into a single archive for delivery by FTP
or e-mail. Acceptable formats are Stuffit (.SIT or .SEA)
or WINZIP. Filename must indicate the a
­ dvertiser’s
name (i.e., FairmontCareerOptionsSept09.pdf).
•Supply a screen-resolution PDF proof.
•Send to [email protected] and copy (cc)
your account manager.
For files larger than 5 MB, you can simply upload your
­completed artwork to our FTP site:
Address: h
ttp://ftp.gordongroup.com:8080 or
http://173.239.148.155:8080/
Username: comag
Password (case-sensitive): CACEE
or send via courier on CD-ROM:
•Allow a minimum of 1/8" for bleed where ­applicable.
Kirill Kornilov c/o gordongroup
334 Churchill Avenue North
Ottawa, Ontario CANADA K1Z 5B9
Mechanical requirements
Production
Printing
Production charges are not included in any quoted rates
unless otherwise specified. Rates for ad production or
­revisions are available upon r­ equest. gordongroup shall
not be held ­responsible for any problems related to
­reproduction if the ­materials supplied by the ­advertiser do
not meet ­specifications. The publisher reserves the right
to charge back to the ­advertiser any and all costs of work
performed by the ­publisher to ­convert or ­otherwise make
­material supplied by the ­advertiser meet specifications.
•Offset press, 150 lines, CMYK process colour
•Low gloss paper, material to compensate for 20% dot
gain at mid-tone
•Trim size 8.375" x 10.875"
terms and Conditions
•If the advertiser attempts to cancel the transaction
after having signed the associated insertion-order
contract and/or after the booking deadline set out
in the rates card provided by the publisher to the
advertiser, the advertiser continues to be responsible
for payment in full to the publisher of all charges set
out in the said insertion-order contract.
•Rates are quoted in Canadian dollars and do not include
applicable­taxes. Prices subject to change after ad
closing date. Payment within 30 days of invoicing.
•Artwork submitted past the materials deadline is
subject to a $200.00 late fee, unless permission has
been otherwise granted by the publisher.
•The publisher is entitled to full payment upon
­completing the printing of the advertisement.
•Accounts shall be payable in Canadian funds.
•Interest of 2% per month (24% per annum) shall be
charged to all overdue accounts.
Please make cheques payable to:
gordongroup
334 Churchill Avenue North
Ottawa, Ontario CANADA K1Z 5B9
Page 7 of 9
Online Advertising Rates*
Ad Unit
SIZE
Rate/Time Interval
Homepage:
See profile details on page 9
1.Featured industry leader logo with
link to profile page
Logo: 110 x 80
$700 per month
2. Advertiser logo on homepage slider
Logo: 80 x 60
$300 per month
Job Opportunities page:
2 lines of text (up to 30 words):
name of company + description
+ advertiser’s website address
$100 per month
• Online listing
EXCLUSIVE-USE ADS
(Industry standard ad sizes; all 4 sides reserved by one advertiser; dynamic ads are possible)
Ad Unit
Size (Pixels)
Time Interval
(1 Month Exposure)
1. Leaderboard
(top page banner)
668 X 90
$800
2. Skyscraper (tall)
150 X 600
$600
1
668 x 90
2
3
4
150x600
150x368
150x200
3. Skyscraper (medium)
150 X 368
$500
4. Skyscraper (short)
150 X 200
$400
SHARED-USE STATIC ADS**
(One side per advertiser; up to four sides; rotation time 6 seconds)
Ad Unit
Size (Pixels)
Time Interval
(1 Month Exposure)
1. Leaderboard
(top page banner)
668 X 90
$500
2. Skyscraper (tall)
150 X 600
$375
1
668 x 90
2
3
4
150x600
150x368
150x200
3. Skyscraper (medium)
150 X 368
$300
4. Skyscraper (short)
150 X 200
$250
* We use industry standard online ad sizes; rotation time is 6 seconds.
** Reserved for the complimentary value campaign packages.
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Online Technical Specifications
• We accept GIF, JPEG or PNG file formats.
• Ads cannot expand from their allotted space.
• All files have a 200K file size limit.
• Flash animations are not accepted.
• Creative with a white background must have a minimum
1 pixel border to differentiate the ad from editorial content.
careeroptionsmagazine.com will give 24 hours notice prior
to pausing a campaign if this spec is not met.
• Animated GIFs are acceptable for exclusive use only.
General Requirements
Turnaround Time
Please contact us at 613-288-5363 or email us at
[email protected] for all ­advertising i­nformation
or assistance in creating any advertising-related materials
prior to building the files.
• You must allow at least five business days for our testing of
enhanced creative before the placements can be set active.­
• All creative must be sent to
[email protected].
• Final approval is based on publisher acceptance of working
version.
• Shared ad space will rotate every 6 seconds.
ALL CREATIVE IS DUE FIVE BUSINESS DAYS PRIOR TO
CAMPAIGN LAUNCH.
• All creative must be tested and functional in versions of
Firefox and Internet Explorer.
• All creative set to run on careeroptionsmagazine.com should
be received no later than five business days prior to air date,
unless otherwise noted.
Profile Details
• One (1) image file: photo or company logo (140 x 103 pixels)
• Description of organization (115 words max)
• Website link (URL for Corporate site)
• Job opportunities link (URL for Career Section)
• Industry vertical (e.g. marketing, finance,
telecommunications, energy, health, etc.)
• Social media links (URLs):
+ Facebook Group
+ Twitter
+ LinkedIn + YouTube Channel
•
Location:
+ Address
+ URL for Google Maps directions
+ Photo — small map that links to Google Maps directions
(240 x 180 pixels)
• Highlights: Bullet points (150 words max)
+ Examples include: How long has your organization been in
business, what is the organizational culture, links to press
releases, awards, etc.
terms and Conditions
• If the advertiser attempts to cancel the transaction after
having signed the associated insertion-order contract and/or
after the booking deadline set out in the rates card provided
by the publisher to the advertiser, the advertiser continues
to be responsible for payment in full to the publisher of all
charges set out in the said insertion-order contract.
• Rates are quoted in Canadian dollars and do not include
applicable­taxes. Prices subject to change after ad closing
date. Payment within 30 days of invoicing.
• The publisher is entitled to full payment upon ­completing the
printing of the advertisement.
• Accounts shall be payable in Canadian funds.
• Interest of 2% per month (24% per annum) shall be charged
to all overdue accounts.
Please make cheques payable to:
gordongroup
334 Churchill Avenue North
Ottawa, Ontario CANADA K1Z 5B9
• Artwork submitted past the materials deadline is subject
to a $200.00 late fee, unless permission has been otherwise
granted by the publisher.
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