farmer owned - Quebec Farmers` Association

Transcription

MEDIA
GUIDE
2015
FARMER
OWNED
PUBLICATIONS
laterre.ca
Rate Cards | Statistics | Technical Specifications
2 A WORD from the Director
La Terre de chez nous
Contents
A Word from the Director
3
New modular formats make life easier
for advertisers
La Terre de chez nous4
Publication schedule
5
Ad sizes
6
Rates
7
Classifieds
8
Advertorials
9
Insert specifications
10
L’UtiliTerre (The AG Mag)
12
Grandes Cultures (Cash-crop magazine)
13
Forêts de chez nous (Woodlot magazine)
14
Bovins du Québec (Cattle magazine)
15
Porc Québec (Hog magazine)
16-17
Le producteur de lait (Dairy magazine)
18-19
Magazine
Ad sizes
Color Rates
This 2015 advertising guide includes a few major formatting improvements.
Advertising rates, however, have not increased. Quite the opposite: all specialty
magazines have now been grouped in a single rate category—which, for some
titles, means that rates have even gone down!
In response to requests from the majority of our advertisers, we have developed
a new rate card with pre-established modular formats, designed based on the
desired impact, regardless of specific client objectives. The new rate card hinges
on the four primary strands of market impact: dominance, strength, frequency and
presence. With the largest readership in Quebec agriculture, our publications offer
unbeatable value for money, and represent the best advertising investment.
20
21
Vivre à la campagne (Country Lifestyle)22
Ad sizes and rates
23
These modular formats are advantageous in that they meet the needs of our
regular clients as well as of those who wish to advertise only sporadically, and of
major ad campaign organizers.
Quebec Farmers’ Advocate24
Ad sizes and rates
25
Web Advertising
26-27
Technical Specifications
28
Sales Contacts
29
Terms and Conditions
29
Publications Schedule
Flexible and user-friendly, the new ad formats lend themselves to a range of
marketing strategies, providing an invaluable tool for advertisers looking for a
promotion solution tailored to their needs and with the impact they want.
30-31
I would also like to take this opportunity to thank all our advertisers for their
continued loyalty—since 1929! They know, as Henry Ford did, that
“
For the most up-to-date version,
please consult our virtual Media Guide
at www.laterre.ca/advertise.
2015 MEDIA GUIDE
AUGUST 20, 2014 - V3
AUGUST 20, 2014 - V3
a man who stops advertising to
save money is like a man who
stops a clock to save time. ”
2015 MEDIA GUIDE
3
24 11
ISSUES
PER YEAR
The most INEXPENSIVE
way to reach Quebec’s
anglophone rich
ag community
Vol. 34, No. 3 – March 2014
Farming for campaign
promises
WHAT’S INSIDE
Get farm business
software
p.3
UPA Estrie members
update
p.4
QFA on Parilament Hill
p. 5
QFA videoconference
event on farm loans
p.12
The Advocate has a captive audience. As the only English-language farm
publication in Quebec, the paper’s 4,000 monthly readers rely
on the Advocate for vital information about their industry.
What does
sustainability mean?
p.13
“Every election is
determined by the
people who show up.”
QFA’s Farm Food Forums
Thursday, April 24
Marketing and nurturing the
entrepreneurial spirit
See page 22 for details
ARCHIVES/TCN
Cookin’ with the
Advocate
p.16
— Larry J. Sabato
Quebec Premier Pauline Marois appeared at UPA headquarters in Longueuil on March 17. The leaders
erss off all
er
ll off Quebec’s
Q
major parties made official
visits to the producers’ union to discuss their campaign platforms for agriculture.
Andrew McClelland
Advocate Staff Reporter
Quebec’s provincial election is right
around the corner, with voters headed to
the ballot box on April 7. And while it’s
easy to see where each of the major parties stands regarding sovereignty and the
controversial Quebec Charter of Values,
figuring out where they stand on the issue
of agriculture is trickier.
It’s not an exaggeration to say that each issue of the Quebec Farmers’
Advocate is read cover-to-cover by nearly every English-speaking
farmer in the province.
That’s because the word “farming”
doesn’t come up too often in electoral
debates—or the sound bites offered up
by party leaders on the campaign trail.
Voters have to dig deep in the parties’ official platforms and publications to get any
insight on how Quebec’s would-be premiers would change the farming industry.
In December, the Parti Québécois (PQ)
made headlines by announcing that it
would set aside $5 million to encourage
food distributors to supply Quebec institutions, such as hospitals, schools, daycare centres, and prisons, with local food.
The “buy local” campaign was the PQ’s
first concrete step towards implementing
its “Food Sovereignty” policy.
“We want 50 per cent of food consumed in Quebec to be home-grown,”
announced Quebec Premier Pauline
CONTINUED ON PAGE 2
The Advocate is a natural ambassador for any Western Canadian,
European or American company looking to crack the Quebec market—our
publication is the most inexpensive way to reach the province’s rich
ag community.
No translation is needed to place your ad, and new customers won’t
face any language issues—our sales staff is fluently bilingual.
The Advocate recently swept the competition at the 2012 Quebec
Community Newspaper Awards, winning first, second and third-place
awards in the Best Agricultural Story category.
THE OFFICIAL NEWSPAPER
OF THE QUEBEC FARMERS’
ASSOCIATION
READ BY MORE THAN
4,000
READERS
EACH MONTH
With a readership ranging from agricultural students to practicing
farmers to retired rural residents, the Quebec Farmers’ Advocate is
the only publication reaching all demographics of Quebec’s Anglophone
rural communities.
Publishing schedule
BOOKING
MATERIAL
DUE
January 13, 2015
January 19, 2015
January 29, 2015
February 10, 2015
February 16, 2015
February 26, 2015
March 10, 2015
March 16, 2015
March 26, 2015
April 14, 2015
April 20, 2015
April 30, 2015
May 12, 2015
May 19, 2015
May 28, 2015
June 9, 2015
June 15, 2015
June 25, 2015
August 11, 2015
August 17, 2015
August 27, 2015
September 8, 2015
September 14, 2015
September 24, 2015
October 13, 2015
October 19, 2015
October 29, 2015
November 10, 2015
November 16, 2015
November 26, 2015
December 8, 2015
December 14, 2015
December 24, 2015
PUBLICATION
Technical specifications on page 28.
2015 MEDIA GUIDE
AUGUST 20, 2014 - V3
AD SIZES and RATES
Paper size: 11“ x 13,5“
ADD SIZE
SIZES
PICAS
width x height
INCHES
width x height
CENTIMETERS
width x height
RATES
colours
FULL PAGE
59 p x 75 p
9.8“ x 12.5“
24.97 cm x 31.75 cm
$2,010
DOUBLE
FULL PAGE
125 p x 75 p
20.8“ x 12.5“
52.86 cm x 31.75 cm
$2,845
DOUBLE HALF
PAGE
125 p x 37 p 3
20.8“ x 6.2“
52.86 cm x 15.78 cm
$1,965
3/4 PAGE H
59 p x 56 p 1
9.8“ x 9.3“
24.97 cm x 23.76 cm
$1,690
3/4 PAGE V
44 p 1 x 75 p
7.35“ x 12.5“
18.66 cm x 31.75 cm
$1,690
1/2 PAGE H
59 p x 37 p 3
9.8“ x 6.2“
24.97 cm x 15.78 cm
$900
1/2 PAGE V
29 p 2 x 75 p
4.8“ x 12.5“
12.34 cm x 31.75 cm
$900
1/3 PAGE H
59 p x 27 p10
9.8“ x 4.6“
24.97 cm x 11.79 cm
$750
1/3 PAGE V
29 p 2 x 56 p 1
4.8“ x 9.3“
12.34 cm x 23.76 cm
$750
FULL PAGE
DOUBLE FULL PAGE
3/4 H
DOUBLE HALF PAGE
3/4 V
1/2 V
1/2 H
1/3 H
1/4 PAGE H
59 p x 18 p 5
9.8“ x 3“
24.97 cm x 7.80 cm
$685
1/4 PAGE V
29 p 2 x 37 p 3
4.8“ x 6.2“
12.34 cm x 15.78 cm
$685
1/6 PAGE H
29 p 2 x 27 p 10
4.8“ x 4.6“
12.34 cm x 11.79 cm
$595
1/6 PAGE V
14 p 3 x 56 p 1
2.3“ x 9.3“
6.03 cm x 23.76 cm
$595
1/8 PAGE H
29 p 2 x 18 p 5
4.8“ x 3“
12.34 cm x 7.80 cm
$565
1/8 PAGE V
14 p3 x 37 p3
2.3“ x 6.2“
6.03 cm x 15.78 cm
$565
1/16 PAGE
14 p 3 x 18 p 5
2.3“ x 3“
6.03 cm x 7.80 cm
$510
59 p x 8 p
9.8“ x 1.3“
24.97 cm x 3.38 cm
$585
14 p 3 x 11 p 7
2.3“ x 1.9“
6.03 cm x 4.9 cm
$480
FRONT PAGE
BANNER
EARLUG
Rates based on client-supplied material.
Full rates without volume contract.
Taxes not included.
Preferential positioning available.
1/4 V
1/8 H
1/3 V
1/4 H
1/6 H
1/8
V
1/6
V
1/16
EARLUG
FRONT PAGE
BANNER
H : horizontal
V : vertical
Black and white pricing available, contact your sales representative.
AUGUST 20, 2014 - V3
2015 MEDIA GUIDE
25
28 Technical SPECIFICATIONS
NEWSPAPERS
T.A.C. (Total Area Coverage)
4 colours: 240%
Dot gain: 26%
Solid black: Cyan 59% – Magenta 45% – Yellow 41% – Key 95%
Resolution: 200 dpi at 100%
Ruling: 100 lpi
Bleed: There is no bleed in our newspapers–all newspaper format
dimensions are final.
Fonts
Because they are more recent and multiplatform, OpenType fonts
are recommended.
Unacceptable file formats
CorelDraw, Paint, Excel, Word, PowerPoint, Publisher, AutoCad,
FrameMaker and other non-standard electronic publishing software
files will not be accepted.
Low-resolution GIF and JPEG downloads are not recommanded. If such
are the only files available, we will not be responsible for print quality.
Compressed PC files (.exe, .rar, etc.) will not be accepted.
MAGAZINES
T.A.C. (Total Area Coverage)
4 colours: 300%
Dot gain: 18 to 20%
Solid black: Cyan 40% – Magenta 20% – Yellow 0% – Black 100%
Resolution: 300 dpi at 100%
Ruling: 133 lpi
Bleed: please add 1/8” (0 p 9) on 4 sides for images with bleeds.
A security margin 1/4” without any important text or image is required.
Cropmarks offset: 12pts.
SUBMITTING MATERIALS
Email: [email protected] (in Quebec)
[email protected] (outside Quebec)
Important: please compress files to less than 7 Mb.
Service de la publicité
555 Roland-Therrien Blvd., Suite 100
Longueuil (Québec) J4H 4Y9
Our offices are open from 8:30 a.m. to 4:30 p.m. Eastern
ADVERTISING SPECIFICATIONS
FTP site: please contact your sales technicians if you wish to set up an
FTP directory for file transfers.
Colour specifications
BLACK AND WHITE: please use Greyscale.
Please confirm any FTP transfers with your representative, including
file name, and provide a low-resolution PDF for verification. File names
should include publication title, client name and publication date
COLOUR: all advertisements must be CMYK. Lab, Duotone, Pantone
or Multichannels will be converted; we will not be responsible for any
resulting alteration or loss.
Black text
For best results, it is recommended that black be used for text.
Note that Adobe Photoshop files are not recommended as that software
may convert to four-colour-process.
(e.g.: TCN_CLIENTNAME_YEAR-MM-DD.pdf)
Profiles: plug-ins for ICC and PDF are available, contact your sales
technicians.
Accepted electronic file formats
PDF: CMYK, accurate format, 300 dpi, no transparency, embedded fonts.
ILLUSTRATOR: CMYK, accurate format, embedded images, 300 dpi,
text converted to outlines.
PHOTOSHOP: EPS, PSD and TIFF: CMYK, 300 dpi, accurate format,
all art flattened.
JPEG: CMYK, 300 dpi, accurate format, all art flattened, compression
quality 12 (maximum quality), standard baseline format.
INDESIGN CS6 (or earlier): all fonts, images (photos, logos, etc.) must be
supplied.
FILE COMPRESSION: we accept Stuffit-compressed files
(.sea, .sit, .sitx or .zip).
2015 MEDIA GUIDE
AUGUST 20, 2014 - V3
National SALES (outside Quebec)
Contact our media placement specialists to plan your publicity campaign 1
800 237-9826
DANIEL LAMOUREUX
Natinal Sales
(Outside Quebec)
[email protected]
TERMS and CONDITIONS
n Rates and specifications are subject to change without notice.
n Orders will be billed at the rates and discounts applicable at the time
of the agreement. However, rates may be negotiated for a maximum
12-month period, in which case the rates must be confirmed in
a signed agreement or contract.
n If the Advertiser does not purchase the agreed-upon number of
lines over the course of the 12-month period beginning from the
first publication date, the Advertiser shall be charged the amount
discounted. (Short Billing)
n Any contract, insert or advertisement order is subject
to editorial approval.
n Standing preferential positioning: position priority in 2015 will be
given to Advertisers who purchased premium positions in 2014.
To take advantage of preferential positioning, returning Advertisers
must confirm their reservations 12 weeks prior to the booking deadline
as per the publication schedules of La Terre de chez nous and its
publications. In the event of non-compliance with these Terms and
Conditions, the Advertiser shall be charged the positioning rates as
per the 2015 Media Guide of La Terre de chez nous and its publications.
n Preferential positioning sales: Preferential position purchased in 2015
cannot be cancelled less than 72 hours prior to publication. In the event
of non-compliance with these Terms and Conditions, the Advertiser
shall be charged the positioning rates as negotiated.
n Cancellations after a booking deadline shall be charged at 50%
of the gross cost of the advertisement.
n The Publisher shall not be bound by any contract, order or insert
order in non-compliance with the Terms and Conditions of this
Media Guide.
n Contracts, orders or insert orders issued with incorrect rates shall
be considered erroneous and charged at the rates applicable at
the time of the agreement.
n The Publisher reserves the right to refuse publication of any
advertisement that appears fraudulent or misleading.
n The Director reserves the right to refuse publication of any
advertisement at any time.
n No refunds will be granted for errors, omissions or incomplete
information submitted by the Advertiser and/or advertising agency.
n Advertisers and/or advertising agencies shall be held responsible for
the contents of their advertisements, including text, representations,
and images. Advertisers and/or advertising agencies shall assume the
entire liability for any claims against the Publisher. Any modifications
made after submission may result in additional fees.
n Advertisers and/or advertising agencies shall be responsible for timely
payment. La Terre de chez nous and its publications shall not exempt
any Advertiser and/or advertising agency from liability.
n Advertising materials (photos, CDs, etc.) shall not be returned.
n Graphic design services shall be offered free of charge and applied
to space rental rates. Advertisers shall be allowed one concept
modification or one correction, after which additional fees may apply.
n All booking reservations must be approved by the sales representative
of the publications, prior to publication.
SEPTEMBER 25, 2014 - V4
2015 MEDIA GUIDE
29
30 MONTH
PUBLICATION
PUBLISHING DATE
BOOKING
MATERIALS DUE
PUBLISHING DATE
BOOKING
MATERIALS
Wednesday, January 07, 2015
Thursday, December 18, 2014
Friday, December 19, 2014
Wednesday, July 01, 2015
Tuesday, June 23, 2015
Thursday, June 25, 2015
Thursday, July 02, 2015
Le producteur de lait québécois
JANUARY
Wednesday, November 26, 2014
Tuesday, January 06, 2015
L'Utiliterre
Monday, December 15, 2014
L'UtiliTerre (Aubaines été)
Grandes Cultures
Tuesday, December 16, 2014
Bovins du Québec
Thursday, January 29, 2015
Monday, January 19, 2015
Bovins du Québec
Provoqué
Tuesday, July 14, 2015
Wednesday, August 05, 2015
Tuesday, August 04, 2015
Expo-Champs (guide)
Thursday, July 23, 2015
Friday, July 31, 2015
Wednesday, February 11, 2015
Tuesday, February 03, 2015
L'UtiliTerre
Thursday, August 27, 2015
Monday, August 17, 2015
AUGUST
Bio-Terre (Cahier TCN)
Friday, February 13, 2015
QFA
L'UtiliTerre
Friday, January 30, 2015
Thursday, February 26, 2015
Monday, February 16, 2015
Provoqué
Friday, January 30, 2015
Wednesday, September 02, 2015
Provoqué
Vivre à la campagne
Thursday, September 03, 2015
Wednesday, March 04, 2015
Porc Québec
Grandes Cultures
Thursday, March 05, 2015
Forêts de chez nous
QFA
Tuesday, September 08, 2015
Monday, September 14, 2015
L'UtiliTerre
Friday, February 27, 2015
Tuesday, March 03, 2015
L'UtiliTerre
Friday, September 04, 2015
Monday, March 16, 2015
Friday, March 06, 2015
Provoqué
Provoqué
SEPTEMBER
Wednesday, April 01, 2015
FRAQassant (Cahier TCN)
Monday, March 30, 2015
Tuesday, April 07, 2015
Grandes Cultures
L'UtiliTerre
Thursday, April 02, 2015
Monday, April 20, 2015
QFA
QFA
Provoqué
Wednesday, May 06, 2015
Monday, May 11, 2015
Friday, April 17, 2015
Tuesday, May 05, 2015
Bovins du Québec
Valacta Québec
Valacta Atlantique
OCTOBER
NOVEMBER
Wednesday, October 07, 2015
Tuesday, October 06, 2015
Grandes Cultures
Thursday, October 08, 2015
Friday, October 09, 2015
FRAQassant (Cahier TCN)
L'UtiliTerre
Thursday, October 29, 2015
Monday, October 19, 2015
Bovins du Québec
Tuesday, November 03, 2015
Provoqué
L'UtiliTerre
Friday, May 01, 2015
Wednesday, June 03, 2015
Porc Québec
Monday, April 27, 2015
QFA
Thursday, November 26, 2015
Monday, November 16, 2015
Wednesday, December 02, 2015
Friday, November 06, 2015
Grandes Cultures (Guide CÉROM)
Porc Québec
DECEMBER
L'UtiliTerre
Friday, April 17, 2015
Provoqué
Monday, May 25, 2015
Thursday, May 28, 2015
Friday, September 04, 2015
Ordre national du mérite agricole*
QFA
Salon de l’agriculture
Provoqué (déc.- janv.)
QFA
Monday, December 14, 2015
Volailles (Cahier TCN)
NOT PUBLISHED
NOT PUBLISHED
L'UtiliTerre
Monday, June 15, 2015
QFA
2015 MEDIA GUIDE
Friday, June 19, 2015
JUNE
Porc Québec
MAY
Provoqué (juil. août)
Friday, June 12, 2015
QFA
APRIL
JULY
QFA
MARCH
PUBLICATION
QFA
FEBRUARY
MONTH
AUGUST 20, 2014 - V3
* to be confirmed
AUGUST 20, 2014 - V3
2015 MEDIA GUIDE
31

farmer owned - Quebec Farmers` Association

Transcription

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