Menage a Trois Launches Trio of Vodkas Release June 2014

Menage a Trois Launches Trio of Vodkas Release June 2014

FOR IMMEDIATE RELEASE
Ménage à Trois Launches a Trio of Vodkas
in Accordance with National Martini Day June 19, 2014
St. Helena, CA June 10, 2014 – Ménage à Trois, the brand credited for creating the red blend
wine craze, announced today the launch of the Ménage à Trois vodka line, in accordance with
National Martini Day – June 19, 2014. The line includes three expressions of Vodka including
Ménage à Trois Straight Vodka, Ménage à Trois Triple Berry Vodka and Ménage à Trois Triple
Citrus Vodka. The Vodkas are lined-priced at $24.99.
“Ménage à Trois is the #1 selling red wine in America*. Building upon the success of one of the
Alcohol Beverage industry’s most successful brands, we believe Ménage à Trois Vodka is the
next evolution in this exciting brand’s future,” commented Dave Derby, Senior Vice President of
Marketing for Trinchero Family Estates.
Ménage à Trois wines were created in 1996 by two psychiatric professionals at their Folie à
Deux Winery in St. Helena, CA. The Ménage à Trois brand resonated with consumers and has
continued to grow; increasing significantly after the brand was added to the Trinchero Family
Estates portfolio in 2004. The Ménage à Trois line of wines now includes 14 different varietals
and blends. “As the Vodka category has experienced steady growth over the past decade,
Ménage à Trois Vodka is well positioned on the heels of the momentum created by the Ménage
à Trois wine brand which is known for its approachable wine style and consistent quality,” added
Derby. “As a testament to the quality, Ménage à Trois Vodka has already received a 91 point
rating - “Highly Recommended” and “Great Value” at the 2014 Ultimate Spirits Challenge.”
Like Ménage à Trois wines, which originated as a blend of three varietals, Ménage à Trois
Vodkas are based on a “blend of three.” The Ménage à Trois Triple Berry Vodka is a blend of
raspberry, pomegranate, and cranberry and the Ménage à Trois Triple Citrus Vodka is a blend
of lemon, orange and lime. All three vodkas go through a proprietary triple filtration process, are
six-times distilled and ideal to enjoy on their own or for mixing in Ménage à Trois signature
cocktails such as the Dirty Martini and the Berry Rendezvous. Click here to download hi-res
Ménage à Trois Vodkas images and click here to download bottle shots.
*Nielsen XAOC 52WKS Ending 1/4/14-RED VARIETAL
About Ménage a Trois
The Ménage à Trois brand is wholly owned and operated by Trinchero Family Estates, familyowned in Napa Valley since 1948. The portfolio includes more than 40 brands such as Sutter
Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à
Deux, SeaGlass, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel
Gott Wines; Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio also includes Doña
Paula Wines from Argentina; Carmen Wines from Chile; Avissi Prosecco from Italy; Shatter
Wines from France; Echo Bay from New Zealand; Sugar Island Caribbean Rum; and CRUZ and
Tres Agaves Tequilas from Mexico.
Visit www.menageatroiswines.com or www.facebook.com/MenageATroisVodka to learn more.
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Contacts:
Nora Feeley, Public Relations Director
707-963-5928 ext. 2160 / Cell 303-589-4860
[email protected]
Carissa Abazia, Public Relations Manager
707-963-5928 ext. 2610 / Cell 707-321-7019
[email protected]