Competitive Analysis „Source of Competitive Analysis“

Competitive Analysis „Source of Competitive Advantage“
Institut für Unternehmungsführung und Organisation & Magna Powertrain
Master Thesis
Motivation:
The two main competitors of MPT DS show a significantly higher profitability on a continuous basis
Goal:
Evaluate the source of competitive advantage of two competitors with regards to higher profitability (e.g. vertical integration,
product portfolio, organization)
Working Results:
• Financial analysis of the competitors performance (P&L, Balance Sheet)
• Product Portfolio analysis (with regards to the impact on overall profitability)
• Vertical Integration analysis (with regards to the impact on overall profitability)
• Comprehensive report (English) to support further decision making
Informationen:
Beginn: ab sofort
Ort: Graz
Betreuung: Univ.-Prof. Stefan Vorbach
Anforderungen: -Studienrichtung: vorzugsweise SEW oder MBW
Bezahlung: nach Vereinbarung
Nähere Informationen: [email protected]