PRESS RELEASE At the Brau Beviale in Nuremberg: European

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Private Brauereien Bayern •Thomas-Wimmer-Ring 9 • 80539 München
PRESS RELEASE
At the Brau Beviale in Nuremberg:
European Beer Star Honours World's Best Beers
This year, 1,366 beers were submitted to the jury of Europe's most
important beer contest – German and Bavarian breweries more successful
than ever – medal winners 2012 come from 23 countries
Munich/Nuremberg – For decades, November has been the time when the international
brewing industry looks to Nuremberg, where the latest technologies from the bottling
machines to the draught system are presented at the Brau Beviale. The focus is increasingly
concentrating on a contest that has undergone a sensational development: the European
Beer Star of the Private Brauereien. In only nine years, the participation has skyrocketed from
271 beers (2004) to 1,366 beers from 45 countries. "When we came up with the idea ten
years ago, none of us would have imagined that the European Beer Star would become such
a success story", reminisces Dr Werner Glossner, Director of the organizer, the Private
Brauereien.
Glossner doubtlessly is especially happy that the German breweries and particularly the
Bavarian breweries have been more successful than ever: Of the 63 German medals, 41 go
to breweries in Bavaria, including 15 gold, 11 silver, and 15 bronze medals. This was not only
due to the 17-per-cent increase in German beers compared to 2011; after all, international
beers even increased 28 per cent. For the first time, the German breweries won gold medals
in almost all typically German beer categories.
However, the most successful brewery of the European Beer Star 2012 comes from the USA:
the Pelican Pub & Brewery from Pacific City, Oregon, with two gold and two silver medals.
It took the tasters - a total of 102 brewmasters, beer sommeliers, and specialized journalists
from 25 countries - two days to choose the world's best beers in 50 beer categories (previous
Press contact:
Alexander T. Herzog · Tel: +49 8168 42999-59 or mobile +49 160 94 567 523 · E-mail: [email protected]
IMAGO87 GmbH PR and Media Design Agency · Hauptstr. 22, D-85395 Attenkirchen/Hallertau · Tel: +49 8168 42999-50
PRESS RELEASE · Page 2
year: 49) by blind tasting. They evaluated the beers on the basis of purely sensory criteria that all
beer consumers are familiar with: colour, aroma, foam, and of course flavour. On 14 November,
the gold, silver, and bronze medals will be awarded to European-style beers from a total of 45
countries at the Brau Beviale in Nuremberg, Germany.
"Competition Is Getting Tougher"
Examining the list of winners, one interesting aspect is that unlike in previous years, only few
breweries managed to win multiple medals. The most successful German breweries, Bürgerliches
Brauhaus Saalfeld (Thuringia, Märzen and Heller Bock) and Kronenbrauerei Schimpf (Baden-Württemberg, Hefeweizen Hell and Kristallweizen) were awarded one gold and one silver medal each.
They were closely followed by the Bavarian breweries Müller Pfaffenhofen (gold for Leichtes
Weizen, bronze for Helles/Lager) and the European Beer Star newcomer Guts- und
Brauereigenossenschaft Taufkirchen, which received a gold medal for its Helles/Lager and a bronze
medal for its Märzen. With 21 gold medals, 21 silver medals, and 21 bronze medals, i.e. a total of
63 medals (2011: 52), German breweries were among the outstanding winners of the European
Beer Star 2012. "The European Beer Star has become broadly established", explains Roland
Demleitner of Private Brauereien. "Our award has long become an accepted quality seal, which
explains why the competition is getting tougher from year to year!"
As expected, the USA is the second-most successful country in the European Beer Star 2012. The
innovative US craft brewer scene gained 37 medals, including 14 gold medals (2011: 12) for beer
styles such as Golden Ale, Indian Pale Ale, Stout, and Ultra Strong, which are particularly popular
in the USA. The dominance of the US brewers in these beer varieties also explains why Italy's
medal result (one gold medal, four silver medals, and four bronze medals) is lower compared to
the previous year: One important reason is that the new Italian brewers also prefer outlandish
beer styles. Thus, Birrificio del Forte in Pietrasanta was the only Italian brewery to secure a gold
medal for its "Belgian Style Strong Ale".
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The Belgian breweries once again made a thoroughly impressive haul of eight medals (four of them
gold). The number of countries that qualified for medals was both pleasing and surprising: The
medal table for 2012 lists 23 countries (2011: 20). First-timers included China with the Hainan
Asia Pacific Brewery, which received gold for its Mild Lager, Israel with the Golan Brewery in Katsrin
(silver for the Doppelbock) and Namibia. The jury found the Namibia Breweries in Windhoek
worthy of silver medals for Mild Lager and German Leichtbier.
Competitors who made it onto the list of winners for the first time included the Japanese Konishi
Brewing from Itami City with its Belgian Style Witbier. ”These examples effectively demonstrate
that the objective of the European Beer Stars to honour particularly unique European-style beers
is welcomed around the globe“, says Dr. Werner Glossner.
For the First Time: Gold for 21 German Breweries
An analysis of the German award winners of 2012 shows that for the first time in the history of
the European Beer Star, 21 different breweries won gold medals, and most of the medal winners
come from the south: Baden-Württemberg won eight medals, again including a gold medal for
Kristallweizen (for the third time in a row for Biermanufaktur Baisinger). The jury awarded a full
41 medals to Bavaria. A remarkable amassment of awards is evident in the region from Augsburg
to Ingolstadt (Riegele, Schwarzbräu, Müllerbräu, Herrnbräu), from the northeast of Munich to
Chiemgau (Eittinger Fischerbräu, Genossenschaftsbrauerei Taufkirchen, Aying, Camba Bavaria,
Brauerei Schönram, Klosterbrauerei Baumburg), and around Erlangen (Brauerei Kitzmann,
Elch-Bräu, etc.). North Rhine-Westphalia picked up three medals, as predicted gold and silver in
the “Düsseldorfer Alt” category for the Hausbrauerei zum Schlüssel in Düsseldorf and
Privatbrauerei Bolten of Korschenbroich. A number of the German medallists, all of them smallish,
owner-managed breweries, came away with medals in previous years.
"Special workmanship quality and openness to innovation", is how Gerhard Ilgenfritz, President
of the Private Brauereien explains why "the success story of the European Beer Star largely is
primarily a success story of the smaller breweries, but the list of winners also includes large noncraft breweries."
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One large brewery that won a gold medal comes from Austria: The jurors awarded Linzer Brau
Union gold for its Weizenbock Hell and bronze for its Hefeweizen Dunkel. Trumer Privatbrauerei
Josef Sigl of Austria is delighted at the second gold medal awarded to its “Trumer Pils”. The European Beer Star Award is supported by the Barth-Haas Group, BayWa Agriculture/Breeder Sales,
the Brewing Academy in Gräfelfing, Fachverlag Hans Carl, MicroMatic, NürnbergMesse, and rastal.
A list of all winning beers, various photographs, and charts are available at the Web site
www.european-beer-star.de for free use.
14 November 2012/photograph and text: Association of Private Breweries in Bavaria (free of charge)
Press contact:

PRESS RELEASE At the Brau Beviale in Nuremberg: European

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