MOTORRAD Classic fact sheet - mps

MOTORRAD Classic fact sheet
The magazine
MOTORRAD CLASSIC – for individualists, collectors and fanatics
MOTORRAD CLASSIC is the major German-language magazine devoted exclusively
to every aspect of classic motorcycles and the continuously expanding scene that
comprises vintage bikes and younger classics. Historic and technical milestones,
historical bike racing, restoration, people and their lovingly cared-for vintage bikes are
all key components of the editorial concept. Generous amounts of photographic
material is combined with in-depth textual information. The quality of the presentation
and the technical expertise that backs it are unmatched by any comparable title.
MOTORRAD CLASSIC is an indispensable magazine for lovers of classic motorbikes
built between the birth of the motorcycle and the 1980s. Readers benefit from inside
knowledge and suggestions for activities that lift them out from among all that is
average. The bikes presented stand for individuality, technical progress, style and
character.
The facts

Founding year: 1987

Publication frequency: 10 times a year

Copy-price: € 5,70

Readers per issue: 0,22 Mio.
(AWA 2014)

MOTORRAD CLASSIC readers are individualists. They love motorcycles and the
associated engineering in its purest form. Age-wise they represent a broader range
than other motorcycle titles, and being financially independent they have an affinity
for quality brands.
Ad sizes and rates 2015
Page fractions
Sold circulation: 22,506
(IVW I/15)


publisher:
Motor Presse Stuttgart
GmbH & Co. KG
Leuschnerstraße 1
70174 Stuttgart
www.motorpresse.de
www.mps-anzeigen.de
PZN: 599677
www.motorradonline.de
Sizes*
Prices 2015
1/1 page
TA: 185 x 248mm
TS: 215 x 280mm
€ 6.100,-
1/2 page (a)
TA: 90 x 248mm
TS: 109 x 280mm
1/2 page (b)
TA: 185 x 122mm
TS: 215 x 140mm
€ 3.400,-
*Width x height | TA: Type area, TS Trim size | All prices plus value-added-tax. |
Other sizes on request or please refer to www.mps-anzeigen.de
Prices for combinations with other titles on request.
Contacts
Advertising Director
MOTORRAD
Marcus Schardt
Phone +49 711 182-1253
Fax
+49 711 182-1646
[email protected]
From 21. April 2015
Ad Sales
Order Processing
Silke Röber
Phone +49 711 182-2078
Fax
+49 711 182-1646
[email protected]
Carmen Brix
Phone +49 711 182-1522
Fax
+49 711 182-1818
[email protected]
MOTORRAD Classic fact sheet
Our readers
Total
population
(70,52 Mio.)
MOTORRAD
Classic-reader
(0,22 Mio.)
Index 100 = total population
Young men with high income
Men
49%
88%
180
18 to 49 years
48%
56%
117
Full-time job (35 + hours/week)
43%
69%
162
Men,18-49, full-time job
20%
43%
221
Net household income 3.000 € +
37 %
49%
135
Innovators/Trendsetter
15%
35%
239
TAPs (Technically advanced persons)
11%
21%
190
Very wide/wide variety of interests
34%
50%
149
Very active
33%
50%
153
for high quality sports wear
22%
37%
169
For the best of the best
15%
25%
164
Smartphone, computer, flat screen TV
36%
52%
144
1%
12%
1.102
10%
42%
426
4%
49%
1.294
11%
24%
218
4%
9%
257
Technology-minded
Active and interested
Brand affinity
High spend willingness…
Motorcycle purchase
Motorcycle (over 80ccm)
//
Advice-givers and experts on
Cars, car tests
Motorcycles
Car purchase
Plan to buy a car in 1-2 Years
Plan to buy a new car in 1-2 Years
All statements/characteristics are present to a greater degree among the readers of MOTORRAD CLASSIC than on average in the general
population (total 14+). Source: AWA 2014
//