Folie 1 - Telefónica

Media Services
Closer_
Mobile Marketing with Media Services
Mobile Messaging
Do you know anyone with
20 unread SMS?
Mobile Messaging reaches the customers
97%
opened
on average.
Mobile Messaging is noticed
88%
Mobile Messages are read within few
minutes.
Mobile Messaging stays in customers‘ minds
43%
15%
aided
unaided
campaign awareness
Mobile Messaging: Bridging the Gap to the Customer
Mobile Messaging connects
classic media and adds an
additional level of interaction.
When was the last time you really felt
close to your customers?
Mobile Messaging with Media Services
Awareness
TV-Amplifier
Lead & Sales
Social-Amplifier
Direct Response
Video-Amplifier
App-Push
uvm.
Awareness
Boost Awareness via Mobile Messaging
• Direct link to Mobile Sites
• Branding via MMS (Logos, Campaign-Visuals)
• Impact measurable through high Recall Rates
Leads & Sales
Generate Leads & Sales with Mobile Messaging
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o2 More Local
http://www.o2.de/local
• Create Dialogue and Interaction
• Variety of Options: Competition, Mobile Couponing, …
• Extend existing Campaigns
Direct Response
Achieve Direct Response with Mobile Messaging
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• Direct Connection to your Customer
• Click-to-Call
• Get spontaneous Response
App-Push
App Push via Mobile Messaging
• AppStore and Google Play are flooded with Apps
(Apple 1.2 Mio., Google 1.3 Mio.; Source: statista.de)
• To promote your App gets more and more difficult
• App Push makes your App stick out
TV-Amplifier
Für o2 Kunden bleibt das
Champions-League Spiel
zwischen FC Bayern und Real
Madrid auch in der Sat1
Werbepause spannend, denn
wer die Frage zum Mazda CX5 Spot richtig beantwortet, kann
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Ihr o2 Team
Mobile Messaging asTV-Amplifier
• Second Screen Usage between TV and
Smartphone becomes ubiquitous
• Boost your TV Spot‘s Awareness
• Create Interaction
Social-Amplifier
Mobile Messaging as Social-Amplifier
• The direct Way to win Fans and Followers
• Bypass the „Filter Bubble“ of Facebook
• Improve Customer Engagement in Social Media Campaigns
Video-Amplifier
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Schritt für Schritt zum
perfekten Abendstyling
mit Maybelline Jade
und Boris Entrup. Der
Make-up Artist gibt
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Step im Make-up Video
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Mobile Messaging as Video-Amplifier
• Promote your videos highly targeted and scatter losses
• Create a more positive user experience
• in-depth Performance Analyse
Mobile Messaging: Unsere Reichweiten
Maximum Reach
per month
Unique User
per month
Recommendation marketing with
exclusive benefit
9.3 Mio.
3.1 Mio.
3rd-Party Opt-in
2.0 Mio.
0.5 Mio.
3rd-Party Opt-in
10.5 Mio.
0.35 Mio.
Location Based Advertising
Do you really want to advertise a winter
coat to someone sitting in an ice café?
Location Based Advertising with O2 More Local
Boost your message‘s relevance
by adding the factor „current
location“.
Location Based Advertising with O2 More Local
Send relevant offers to…
the right person
at the right place – in close proximity to an offer (Geofence)
at the right time (during a shopping trip)
matching the current weather
via the most personal medium – the mobile phone.
Location Based Advertising with O2 More Local: How does it work?
Based on the actual whereabout of a customer (O2 More Local):
- Localisation on mobile-network-level
- Minimum radius of 150m to 5km
- Geo-Fencing
Based on the current place of residence:
- Localisation via post-code from high quality
contract details
Location Based Advertising with O2 More Local
Point of Sale
Targeting
Couponing
Out of Home
Amplifyer
Audience
Targeting
Event
Targeting
uvm.
Point of Sale Targeting
Increase footfall at your PoS:
Schon wieder dieselbe Hose
an? In der aktuellen Denim
Kollektion von New Yorker gibt
es bereits ab 19,95 EUR viele
neue Jeanshosen in
angesagten Looks zu
entdecken. Kommen Sie gleich
bei New Yorker Filiale,
Alexanderplatz 3, Berlin vorbei
und finden Sie jetzt Ihre neue
Lieblingsjeans. Mehr Infos zu
o2 More Local
http://www.o2.de/local
• Send location-based Mobile Messages with relevant
offers and information
• Only address customers within close proximity to
your PoS
Couponing
Strengthen Redemption-Rate of Vouchers:
• Send Mobile Messages with PLU-Code,
Barcode or Link to M-Site with Print via E-Mail
• Monetary or percental discount, 2for1-offers,
free Give-Aways
• Ten-times higher Response-Rate through mobile Voucher
Event Targeting
Turn Passersby into Visitors of your Event/Promotion:
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• Send Mobile Messages to potential visitors within close
proximity of your Event
• Preannouncement or invitations just in time – both is
possible.
Out of Home Amplifyer
Lieber o2 Kunde, Spinat
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Die Welt ist voller Vorurteile.
Bilden Sie sich Ihr eigenes
Urteil und schauen Sie nach
einem gelb-schwarzen Plakat
unseres Partners – ganz in
Ihrer Nähe in München. Hier
erfahren Sie auch, was 6
deutsche Schauspieler dazu
sagen:http://tio.o2.de/AGHYI4
3JDMNWir Freuen uns auf
Sie.Mehr zu o2 More local
Strengthen Out of Home Campaigns with O2 More Local
• Through defining Geo-Fences around your Out of Home
placements, we raise awareness for your campaign message
• Mobile Messaging is bridging the gap between offline and
online
Audience Targeting
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Local: http://o2.de/p/local
Reach your Target Group within proximity to specific places:
• Send Mobile Messages within proximity to those locations,
where you are likely to attract attention
• Minimise scatter losses through integrating demographical
targeting
O2 More Local in the specialist press
O2 More Local and netzclub local: Overall Reach
1,400,000
Customers use O2 More
Local by now - upward
tendency.
O2 More Local : Concept of Success
O2 More Local is
• universal: available on all handsets, without GPS or App
• direct: due to Push-Technology
• accepted: 69% of all Germans already use Location Based Services
• relevant: to actual location and situation
• high Awareness and Recall
Closer_
Contact:
Media Services from Telefónica
[email protected]
www.telefonica.de/mediaservices
T +49 (0)89 2442 5445