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Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd European Outdoor
Trade Fair
July 13 – 16, 2016
Friedrichshafen, Germany
23. Europäische
Outdoor-Fachmesse
13. – 16. Juli 2016
Friedrichshafen, Bodensee
09/05/2016
OutDoor 2016 set for success - 900 plus exhibitors from
over 40 countries - new hall plan - new OutDoor Award
evaluation process - outdoor blogger integration
OutDoor 2016 - the leading
industry get together
Friedrichshafen - From July 13 - 16, the OutDoor
show once again becomes the leading international
meeting point for the outdoor industry. According to
the European Outdoor Group (EOG), prominent trade
association and the show’s partner, the sector
enjoyed a satisfactory 2015. Some 85 per cent of
EOG members reported an increase in sales. And
more than half of this number posted growth up by
over 2.5 per cent. This constitutes a healthy
foundation for the 23rd OutDoor - the leading
outdoor trade fair with more than 900 exhibitors
from over 40 countries, presenting the latest
innovations and setting new industry trends.
"As the market situation stabilises and competition
increases, OutDoor 2016 is the perfect international
platform for presenting new collections and exchanging
ideas. We’re looking forward to a high-quality event with
everything that a demanding public expects. We’ve
everyone from new start-ups to the leading industry
players,” said Klaus Wellmann, CEO Messe Friedrichshafen.
2016
Abteilung Kommunikation
Wolfgang Köhle
Phone: +49 7541 708 - 307
Fax: +49 7541 708 - 331
E-Mail: [email protected]
1/4
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.com
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd European Outdoor
Trade Fair
July 13 – 16, 2016
Friedrichshafen, Germany
23. Europäische
Outdoor-Fachmesse
13. – 16. Juli 2016
Friedrichshafen, Bodensee
EOG General Secretary, Mark Held, emphasized the
importance of the Lake Constance trade show. "While
outdoor in general continues to be a megatrend, we are at
a turning point in how business is done. The market place is
more competitive than ever, sustainability is becoming a
must and the circular economy is just around the corner.
Meanwhile, our sector is constantly developing; digital
technology is impacting outdoor, new consumer
experiences are being thought up constantly and more and
more people realize the benefits that being active outdoors
can bring. As always, our annual gathering in
Friedrichshafen will provide an excellent opportunity for
brands and retailers to be right up to date and to arm
themselves with the best possible knowledge for the
upcoming seasons.”
The latest edition of the show comes with a new hall plan.
The tents of the OutDoor Tent City move to Hall B5 and Hall
A7 to join tent exhibitors in the Open-Air Grounds East and
Open-Air Grounds West. This is made possible by the
footwear manufacturers changing from Hall A6 to Hall A2.
And exhibitors traditionally located in B5 have now moved
to A6. "OutDoor 2016 is occupying the entire exhibition
grounds with all twelve halls and an exhibition area of
85,000 square metres.
This year sees the 11th edition of the OutDoor Industry
Award for the best international product innovations. The
design prize has been overhauled and now consists of a
two-stage evaluation process with a digital pre-selection
round and a new category for outdoor start-ups. Also new in
2016: the award presentation area in Foyer East has been
given a makeover. In collaboration with the EOG, the
2016
Abteilung Kommunikation
Wolfgang Köhle
Phone: +49 7541 708 - 307
Fax: +49 7541 708 - 331
E-Mail: [email protected]
2/4
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.com
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd European Outdoor
Trade Fair
July 13 – 16, 2016
Friedrichshafen, Germany
23. Europäische
Outdoor-Fachmesse
13. – 16. Juli 2016
Friedrichshafen, Bodensee
organizers of the OutDoor will bestow the new "OutDoor
Honor Award” for the first time on Friday evening, July 15,
2016 in Friedrichshafen.
The OutDoor Conferences, organised in conjunction with the
EOG, serve as a platform for exchanging ideas, professional
development and discussion. Some 40 presentations will
cover a wide range of topics including digital, retail,
sustainability and trends & change.
Messe Friedrichshafen is familiar with the issues and
working together with the Outdoor Blogger Network (OBN).
The new OutDoor Blogger Base in the foyer East will create
a platform for international exchange, boosting the
dynamics between digital influencers and the
representatives of the outdoor industry. The daily OBN talks
include targeted presentations, discussion panels and tours
to give the outdoor industry a window to the world via
#OutDoorFN.
Numerous international running brands will be organising
presentations and workshops at the new Running Village (in
the middle of the Open-Air Grounds West) to demonstrate
the latest trends and innovations. Lead - Speed - Boulder
climbing: On Friday, July 15, climbing professionals who
have been invited by the German Alpine Association will
present the three disciplines of sport climbing in a
suspenseful show-competition at OutDoor.
A select team of cool hunters, designers, bloggers and
fashionistas are offering an insight into the latest trends of
the international outdoor market. See where we are
heading when it comes to fabrics, colour palettes, textures,
styles and trends in the respective outdoor categories.
2016
Abteilung Kommunikation
Wolfgang Köhle
Phone: +49 7541 708 - 307
Fax: +49 7541 708 - 331
E-Mail: [email protected]
3/4
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.com
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd European Outdoor
Trade Fair
July 13 – 16, 2016
Friedrichshafen, Germany
23. Europäische
Outdoor-Fachmesse
13. – 16. Juli 2016
Friedrichshafen, Bodensee
The OutDoor Party - in keeping with the outdoor theme takes place on Friday, July 15 in three arenas.
OutDoor 2016 is open to industry visitors only from
Wednesday, July 13 to Saturday, July 16 (Wednesday to
Friday from 9 a.m. to 6 p.m. and Saturday from 9 a.m. to 5
p.m.). For more information, please visit:
www.outdoor-show.com.
Note to Editors: Characters (with spaces): 4823
In case of further questions please contact our press
department. They will be glad to help you.
2016
Abteilung Kommunikation
Wolfgang Köhle
Phone: +49 7541 708 - 307
Fax: +49 7541 708 - 331
E-Mail: [email protected]
4/4
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.com
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann