Press release PDF - Messe Friedrichshafen

Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd International
Bicycle Trade Exhibition
August 27 – 30, 2014
Friedrichshafen, Germany
23. Internationale
Fahrradmesse
27. – 30. August 2014
Friedrichshafen, Bodensee
05/08/2014
Safety and sustainability in focus for the 2015 bicycle
season - the newest clothing trends at the Eurobike
When cyclists are transformed
into glowing silhouettes
Friedrichshafen - Very casual and yet highly
fashionable. Anyone who rides a bike wants to do so
in style: From August 27 to 30, 2014, the Eurobike
will present the fashion trends in bikewear for
summer 2015. More than one in ten of the over 1280
exhibitors at the international bicycle trade
exhibition is bringing new apparel products to the
show. This year, above all, innovations related to
safety and sustainability will be taking center stage.
The bikewear industry is proving once again that it
has not only mastered function and performance, but
can also produce casual styles and optical trends
that are also well received outside the cycling scene.
Scott stops road rash
Even though falls on a racing bike or mountain bike often
result in little more than a scare for the rider, large
abrasions from gravel and asphalt are among the most
common biking injuries. Anyone who has experienced "road
rash” - biker jargon for a scrape injury - knows how painful
and long lasting these injuries can be. Together with the
fiber specialists Schoeller, the bicycle equipment supplier
2014
Presseabteilung
Wolfgang Köhle
Telefon:+49 7541 708 - 307
Telefax:+49 7541 708 - 331
E-Mail: [email protected]
1/3
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
Germany
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd International
Bicycle Trade Exhibition
August 27 – 30, 2014
Friedrichshafen, Germany
23. Internationale
Fahrradmesse
27. – 30. August 2014
Friedrichshafen, Bodensee
Scott is introducing a new technology, ITP ProTec, which
can help reduce such injuries in the future. It is made
possible by the use of tear-resistant carbon fibers in the
fabric, to which abrasion-resistant ceramic prints are
applied.
Gonso does it without PFCs
The bikewear producer Gonso is taking things a step further
in its spring and summer 2015 collection, offering jackets
that have not been impregnated with PFCs for the first time.
Instead, the men’s jackets Uwe and Temo, as well as the
women’s jackets Ulla and Agave, are impregnated with a
polyurethane-based material. This new method of
impregnation is not only ecologically safe, but is also offers
unlimited weather resistance and is especially durable.
Sugoi turns bikers into glowing silhouettes
During the day, the pieces of the new Zap line from
Canadian supplier Sugoi are indistinguishable from normal
high-quality bike wear. But it’s at night that the waterproof
jackets, gloves and overshoes make their grand
appearance. Thanks to its use of glass, their "pixel”
material is highly reflective. Whereas the pieces normally
look either red, yellow, or black in daylight, in twilight or
darkness even a weak light source is enough to transform
them into glowing silhouettes.
Cult brand celebrates its anniversary
Ten years ago, a new provider of bike apparel was
welcomed into the world of the bike industry, and with its
2014
Presseabteilung
Wolfgang Köhle
Telefon:+49 7541 708 - 307
Telefax:+49 7541 708 - 331
E-Mail: [email protected]
2/3
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
Germany
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd International
Bicycle Trade Exhibition
August 27 – 30, 2014
Friedrichshafen, Germany
23. Internationale
Fahrradmesse
27. – 30. August 2014
Friedrichshafen, Bodensee
fresh young style quickly rose to become a cult brand in the
bicycle scene. We are talking about Maloja, whose
functional clothing collections for cycling, mountaineering
and winter sports regularly cross over to casual styles for
everyday use. What works in the mountains works on main
street - and vice-versa. At the Eurobike 2014, the company
from Germany's Chiemgau will present their anniversary
collection, "Mount Ten”, which visually borrows a lot from
the brand’s beginnings. Fans of the brand are looking
forward to seeing kamikaze stripes and moonrider stars
again. The Maloja designers’ flower designs, however, were
inspired by camping stools from the 1960s.
The visitor magnet in terms of apparel trends will be the
fashion show in the East Foyer, which will show what
cyclists will be wearing next season three times a day.
The Eurobike will be open to trade visitors from Wednesday,
August 27, to Friday, August 29, from 8:30 a.m. to 6:30
p.m., and to the general public on Saturday, August 30,
from 9:00 a.m. to 6:00 p.m. Eurobike Demo Day will take
place on Tuesday, August 26, from 10:00 a.m. to 5:00 p.m.
and is only open to trade visitors and accredited journalists.
More
information
is
available
at
www.eurobike-demoday.com and www.eurobike-show.com.
Note to Editors: Characters (with spaces): 3956
In case of further questions please contact our press
department. They will be glad to help you.
2014
Presseabteilung
Wolfgang Köhle
Telefon:+49 7541 708 - 307
Telefax:+49 7541 708 - 331
E-Mail: [email protected]
3/3
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
Germany
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann