Crawford announces major management restructure in UK and

Press Release
FOR IMMEDIATE RELEASE
For more information contact:
Kara Pardini at 404-300-1909
[email protected]
February 12, 2008
Crawford & Company to Drive Revenue Growth through Global Markets
ATLANTA - Crawford & Company announced further details today regarding the formation
of its Global Markets division, a new initiative to drive global revenue growth and improve
service to clients by leveraging Crawford's superior service delivery, global market position
and regional distribution network. It brings together all of the global brands of Crawford.
Global Markets will be led by Mike Reeves, executive vice president of Crawford &
Company International. Its primary responsibilities include:
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Increasing profitable revenue growth
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Setting a consistent strategy for all of Crawford’s services to the global marketplace
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Driving a culture of global business development and coordinated operational
responsiveness
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Facilitating a client centric approach
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Developing Crawford’s strategy and best practices in global business development
including sales, key account management and marketing.
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Managing global relationships with Crawford's major clients.
In order to target growth and brand awareness, Global Markets will target the following
markets: Technical and major loss services, marine and transportation, motor, TPA services,
counter fraud solutions, and Lloyd’s & London Market.
The following senior level appointments have been announced:
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Martin Weinthrop, VP of Business Development
Regis Menke, VP of Account Management
Mike Reeves, VP of Technical Services
John Tirel, VP of Marine and Transportation
Paul Bermingham, VP of Motor
Margaret Clubley, VP of TPA Services
David Brocklehurst, VP of Lloyd’s & London Market
Bobby Gracey, VP of Counter Fraud Solutions
The target clients for Global Markets will include major carriers looking for worldwide
partnerships; Fortune 1000 corporations; captive domiciles; specialist insurer global business
units; Lloyd's and London Market; technical and major loss business units; global reinsurers
and brokers; and multinational quasi government bodies.
Reeves commented: "Our challenge is to maintain and build upon an already strong
foundation throughout Crawford globally. We are seen as a leading global claims handling
organization by our multinational clients. We need to continuously deliver a robust service
locally, while offering global coordination and consistency. We must ensure our claims
service supports our clients’ overall risk philosophy."
Jeffrey T. Bowman, president and chief executive officer added: "The new team in Global
Markets has been selected to bring deep global claims expertise together with the best client
relationship management skills, to drive superior global solutions and high quality local
delivery for our clients. As competition across global markets intensifies, Crawford’s clients
can take comfort that their specific and often complex requirements form the central agenda
for this dedicated global unit".
Based in Atlanta, Georgia, Crawford & Company (www.crawfordandcompany.com) is the
world’s largest independent provider of claims management solutions to insurance companies
and self-insured entities, with a global network of more than 700 offices in 63 countries.
Major service lines include property and casualty claims management; integrated claims and
medical management for workers’ compensation; legal settlement administration, including
class action and warranty inspections; and risk management information services. The
Company’s shares are traded on the NYSE under the symbols CRDA and CRDB.
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