Reiseanalyse 2016 Flyer (PDF download)

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Precise and reliable information for:
Strategic planning
Segment analysis
Marketing decisions
FUR Forschungsgemeinschaft Urlaub und Reisen e.V. • Fleethörn 23 • D - 24103 Kiel • Germany
Tel.: +49 (0) 431 - 88 88 800 • Fax: +49 (0) 431 - 88 88 679 • [email protected] • www.reiseanalyse.de
Proposal for participation in the mulit-client study „Reiseanalyse 2016“ of the
Forschungsgemeinschaft Urlaub und Reisen e.V.
Survey of the holiday
behaviour of the German
population
The RA 2016 is a representative survey of the holiday travel
behaviour of Germans and German-speaking foreign nationals
living in Germany, their related attitudes, motivations and
interests.
The survey describes and analyses holiday trips of 5 days and
more as well as short breaks of 2 to 4 days. The RA has been
carried out yearly since 1970. Since 2007 the annual face-to-face
survey is supplemented by online surveys within the
RA online.
Face-to-face interviews
and online surveys
RA face-to-face survey:
Representative for the German-speaking population aged
14 years and above, living in private households in Germany
(sampling method: random route). In January 2016, more than
7,500 persons will be interviewed personally in their household
about holiday-related aspects.
RA online:
Representative for the German-speaking population aged
14 to 70 years, living in private households in Germany
(sampling method: online access panel). Online surveys in May
and November 2015 with 5,000 respondents. Topics focus on
online-relevant questions as well as short and city breaks.
Reliable and
high-quality data
Personal interviews supplemented by online surveys
Large sample sizes
Extensive experience and methodological competence
Scientific foundation and well-proven question programme
Long time series for trend analysis
Annually changing modules on current topics
Exclusive and FUR questions according to individual interests
RA online offers opportunity to examine current topics on
short notice
User friendliness
Commissioned by association of the tourism industry
User influence on design and content of the RA
Modular system (only pay for what you need)
Reasonably priced multi-client study
Future-oriented through data on market potentials
Quantitative and qualitative aspects
Various options to analyse target groups and competitors,
even for smaller segments
New: Analysis of even smaller target groups possible
through accumulation of data of more than one RA edition
Individual reporting
General information: Detailed report and tables
Individual results: Tabulated analysis
Individual support
Evaluation seminar with practitioners
User-friendly analysing tool CNTlight (optional)
Participation in the Reiseanalyse works in a modular system;
you only pay for what you need.
Travel behaviour 2015
Holiday experience
in the past 3 years
Holiday travel propensity, frequency & volume
Short break travel propensity, frequency & volume
Travel intentions 2016
More than 80 destinations
More than 25 holiday types
Travel behaviour on holiday trips (5 days and more)
and short breaks (2 to 4 days):
destination, duration, time of travel, means of
transport, accomodation, organisation, accompanying
persons, expenses, type of holiday
More than 80 destinations
More than 25 holiday types
Holiday interests
in the next 3 years
Holiday motives, holiday activities, use of Internet for information and booking, detailed sociodemographic data
Modules for in-depth information on certain topics
Inspiration and information:
Travellers‘ use of marketing
tools
Outdoor holidays:
Product requirements for
activity holidays
Image and uniqueness
of holiday destinations
Exclusive and FUR questions regarding special topics (possible in the RA face-to-face and RA online)
Result presentation of the standard
question programme
Volumes on general results and methodology,
general report of the findings, individual
tabulations and support, evaluation seminar
Standard question programme
• Basis: RA face-to-face and RA online
• Remains the same every year
• For key data, long-term comparisons
of more than 35 years can be made
Available in addition
Modules: Results in module reports and tabulations
Exclusive and FUR questions: Results in tabulations
Analysing tool and data base
Individual reporting
Additional question programme
• Basis: RA face-to-face and/or RA online
• Changes every year
• Some modules topics are repeated every
few years
Modules focus on specific topics which supplement the standard
questionnaire of the Reiseanalyse. Subscribers will receive a
report and the corresponding tabulations. For the RA 2016 the
following modules are planned:
Inspiration and information: Travellers‘ use of marketing tools
Outdoor holidays:
Product requirements for activity holidays
Image and uniqueness of holiday destinations
Modules
RA 2016
Exclusive questions are individual questions. Access to the
results of these questions is restricted to those who commission
them. Each customer has the opportunity to include questions in
the RA face-to-face or RA online. FUR will assist you in finding
the optimum solution for your specific area of interest. Please
contact us! The deadline for RA online is Oct. 19th 2015 and for
RA face-to-face Nov. 15th 2015.
Exclusive questions
RA 2016
Within the RA 2016 the Sinus-Milieus are again surveyed
cooperatively by FUR and the Sinus Institute. The results are
available to all subscribers of the RA 2016 without further costs.
In addition, FUR and the Sinus Institute offer analysis support and
workshops concerning the Sinus-Milieus.
www.reiseanalyse.de
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Costs
Basic participation RA 2016
(Results of the standard question programme:
Report volume with interpretations, method volume, individual
tabulations, evaluation seminar, right for additional analyses)
Standard price from Nov. 16th, 2015 9,900 €
Special price until Nov. 15th, 2015 9,400 €
Modules RA 2016
Inspiration and information:
Travellers‘ use of marketing tools
5,500 €
Outdoor holidays:
Product requirements for activity holidays
5,500 €
Image and uniqueness of holiday destinations
5,500 €
Use of (print) media
(for publishing houses; price on request)
Exclusive questions
Costs of exclusive questions are calculated on an individual basis.
Please contact us, we will be pleased to advise you in this regard.
Data base
CNTlight (analysis software including time series data)
Other data formats on request.
from 3,900 €
The basic participation is a prerequisite for further services
(e.g. modules, exclusive questions, data base).
FUR e.V.
The RA is carried out by the FUR (Forschungsgemeinschaft Urlaub
und Reisen e.V.). The FUR is neither a market research institute
nor a management consultancy. Above all, it is an independent
association of domestic and international users of tourism research
in Germany and a non-profit organisation commissioning tourism
research projects. With the help of the „Reiseanalyse“ the FUR elaborates research achievements to a value of EUR 500.000 and above.
According to the statutes, the FUR does not make any profit, but
reinvests any surpluses completely into research work.
RA-Team
The FUR (Rolf Schrader) together with the NIT (Institute for Tourism
Research in Northern Europe: Prof. Dr. Martin Lohmann, Ulf Sonntag)
are in charge of the organisational and scientific aspects of the survey.
Ipsos (Doni Boll, Hans-Peter Drews) carries out the field work and is
responsible for the data processing. This team has been cooperating
for more than 20 years.
Contact
Ulf Sonntag
E-Mail: [email protected]
Rolf Schrader
E-Mail: [email protected]
FUR Forschungsgemeinschaft Urlaub
und Reisen e.V.
Fleethörn 23
D - 24103 Kiel | Germany
Tel.: +49 (0) 431 - 88 88 800
Fax: +49 (0) 431 - 88 88 679
[email protected]
www.reiseanalyse.de
RA-Customers (selection)
ADAC
AIDA Cruises
CIVD
Color Line
Costa Kreuzfahrten
Cunard Line
REWE/DER Touristik
Fraport
Gruner + Jahr
Hochschule Kempten
IQ media/DIE ZEIT
Landesmesse Stuttgart
Munich Airport
RDA
Studienkreis für Tourismus und Entwicklung
Studiosus
Thomas Cook
Travel Charme Hotels
Tropical Islands
VIR
DMOs national:
Baden-Wuerttemberg,
Bavaria, Hamburg,
Mecklenburg-WestPomerania, Lower-Saxony,
North Rhine-Westphalia,
Saxony, Schleswig-Holstein,
Thuringia
DMOs international:
China, Croatia, Denmark,
GNTB, Great Britain,
Ireland, Iceland, Catalonia,
Hungary, Luxembourg,
Netherlands, Norway,
Austria, Poland, Spain,
South Tyrol, Trentino
www.reiseanalyse.de
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