Press release - MEDIA CONSULTA: Home

Pressemitteilung
EBBA: „Cascada“ succeeds „Tokio Hotel“
Over 30 European TV stations broadcast MEDIA CONSULTA’s
TV material
Berlin, 29 January 2008 – The singer Natalie Horler alias „Cascada“ is a
German export hit: the musician from Bonn stormed the charts
predominantly in France, England and Scandinavia. Last Sunday, she
received a “European Border Breakers Award 2008“ (EBBA) for her border
crossing success and, thus, succeeded the band „Tokio Hotel“, the German
winners of last year. As in 2007, MEDIA CONSULTA (MC) - on behalf of
the EU Commission - organised the big event framed by the biggest
international music fair MIDEM in Cannes and realised the European-wide
accompanying PR measures. More than 30 European TV stations made
use of the TV material produced by MC to report on the Award Ceremony.
TV stations as Antena 3, EuroNews, Deutsche Welle, A-TV, DK4, RTL2,
TV5, RTE reached with the news package by now already circa 16 Million
viewers in Europe. Through the distribution of a TV documentary and
further TV reports on EBBA, the total number of viewers will rise
significantly during the next days.
With the European Border Breakers Awards, EU Commissioner Jan Figel’
honours annually ten musical groups or individual artists and, thus,
recognises their contribution to a multifaceted, colourful mélange of
contemporary European music. The awardees are chosen according to
their success they produced with their debut album in Europe,
independently of the career in their home countries. Criteria are for instance
sales and touring experiences within the EU countries, excluding the
country of production. For the fifth time, the Award was granted to
successful European musicians.
Targeting the European audience, MC once more created a TV
documentary of approximately half an hour. It contains amongst others
backstage shootings and interviews with the musicians, EU Commissioner
Figel’ and the French rapper Abd Al Malik who is one of the Ambassadors
of the European Year of Intercultural Dialogue 2008. On top of that, the
viewers get to see MTV legend Ray Cokes who moderates the award
ceremony.
Music plays a central role in the cultural life of the Europeans: more than
60% state that they listen to music on a daily basis. Despite different
language and culture, more and more musicians overcome borders and
manage to achieve a breakthrough outside their home country. Ten artists
who succeeded with it and who now received the cup are
Cascada (Germany)
The Fratellis (Great Britain)
Sunrise Avenue (Finland)
Ayọ (France)
Dolores O’Riordan (Ireland)
Basshunter (Sweden)
Miguel Ángel Muñoz (Spain)
ReBorn (Belgium)
Dúné (Denmark)
Hemp Gru (Poland)
Zu MEDIA CONSULTA:
MEDIA CONSULTA ist die größte unabhängige PR- und Werbeagentur in
Deutschland und Marktführer in den Bereichen Corporate Communications,
Jugendmarketing und Politische Kommunikation. Über die deutschen
Niederlassungen in Berlin und Köln hinaus ist MC als einziges deutsches Network
mit eigenen Tochter- und Networkagenturen in allen 27 EU-Mitgliedstaaten, den
Beitrittsländern und allen wichtigen Wirtschaftszentren weltweit präsent. Die
Agenturgruppe ist vollständig integriert aufgestellt: Zu den MC-Serviceleistungen
gehören neben Public Relations auch Advertising und Media, Corporate
Publishing, Multimedia, Sport-, Jugend- und Musikmarketing, Event-Management
sowie TV-Produktion.
Weitere Informationen
erhalten Sie bei:
MEDIA CONSULTA
Susanne Schneider
Wassergasse 3
10179 Berlin
Tel: +49(0)30/65 000-255
Fax: +49(0)30/65 000-192
[email protected]