Curriculum Vitae - Institut für Lebensmittel

Curriculum Vitae
Dipl. oec. troph. Gesa Maschkowski
University of Bonn, Department of Agricultural and Food Market Research
Nussallee 21, D-53115 Bonn, Germany. [email protected] +49 (0)228-737752
Research and Research Interests
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2009 to present: Communication and Behaviour Change
2010 to present: Evaluation of School fruit scheme in North-Rhine Westphalia
2009 to present: Foodmarketing to children
Risk communication, nutrition communication, sustainability communication
Teaching
Advanced seminar in marketing summer term 2010 and winter term 2009/2010
- Content analysis of parental questions regarding children nutrition
- Content analysis of Cereal Packages
Professional Experience
12/2009 to present
Graduate research associate
Department of Agricultural and Food Market Research
01/2001 to present
Science editor
aid info-service, Bonn, Department Consumer Protection. Developed
and edited various information and nutrition-education materials
(online, print and multimedia).
Special Communication Projects
05/2011-07/2011
Coordinated risk communication activities of aid info-service
regarding the German E-Coli outbreak in cooperation with the Federal
Institute for Risk Assessment (BfR)
05/2007-11/2007
Created and conducted training courses for multipliers teaching the
“aid-Ernährungsführerschein (Licence to cook)”. funded by the
Federal Ministry of Nutrition, Agriculture and Consumer protection,
BMELV.
02/2007-11/ 2007
Managed the interdisciplinary campaign for nutrition education “aidErnährungsführerschein” (License to cook – teaching and learning
material for nutritional education of elementary school students). The
project was adopted by the government’s action plan IN FORM,
resulting in 500.000 children passing the “Ernährungsführerschein”
until 2012.
03/2003-12/2003
Created and implemented the consumer website www.all-about1
beef.de, funded by the European Commission.
2002-2003
Coordinated risk communication activities of aid info-service
regarding acrylamide in cooperation with BMELV and BfR including
the development of an internet forum www.acrylamide-forum.de and
the edition of 2.2 million flyers
01/2001-07/2002
Created and implemented the consumer website www.was-wiressen.de, resulting in 2.5 to 3 million unique visitors per year.
1991 to present
Science journalist
Writing for journals, websites (www.eatsmarter.de, www.spiegel.de),
administrations and organisations.
1990-1994
Adult Education Teacher and Lecturer
E.g. Center for adult education Gießen (Whole Food Nutrition,
Nutrition Ecology)
Third Level Education
12/2009 to present
Ph.D. student at the Department of Agricultural and Food Market
Research, Bonn University, Germany.
9/1988 – 07/1991
“Arbeits- Berufs- und Wirtschaftspädagogik” (Vocational Studies
and Economic Education), University of Justus Liebig, Gießen.
4/1985 – 10/1990
M.A. Nutritional Sciences (Dipl. oec. troph.), University of Justus
Liebig, Gießen.
9/1987 – 1/1988
International Student, Universidad de San Carlos, Guatemala,
working in Taxisco, Parcelamiento Peje Armado, a rural
development project.
Grants
2010
Research Grant: Principal investigator Prof. Dr. Monika Hartmann: School fruit scheme in
North-Rhine Westphalia: Implementation, Evaluation and Identification of central
success factors (88,015 EUR) Ministry for Climate Protection, Environment, Agriculture,
Nature Conservation and Consumer Protection of the German State of North RhineWestphalia
2007
Project Grant: Der „aid-Ernährungsführerschein“ (License to cook – teaching and
learning material for nutritional education of elementary school students) Training
Classes and Networking (232,176 EUR) Federal Ministry of Nutrition, Agriculture and
Consumer Protection (BMELV)
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Awards
9/2011
Quality of Policy Contribution Award, European Association of Agricultural Economists
(EAAE) for the article: Hartmann M., Maschkowski G. (2009): Increasing Children's Fruit
and Vegetable Consumption: Lessons from advertising. EuroChoices, 8 (3): 22-28.
Internships
1986
The Grange Village (Camphill Village) Newnham on Severn, UK.
1985
Organic Food Restaurant, Erlangen.
1983/1984
Whole Food Shop „Moos Naturkost“, Erlangen.
Relevant Skills
Language: Proficient English, Basic French and Spanish
Software: SPSS, MS Office, Content Management Systems
Professional courses attended: Journalism, Online-Journalism, Media Relations, Project
management, Risk Communication, Non Violent Communication, Moderation,
Facilitation, Participation Techniques (Moderation von Großveranstaltungen,
Partizipationsverfahren).
Professional Affiliations
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Network on the economics on food choice and health ( www.foodeconomics.info)
Agricultural and Applied Economics Associaton, AAEA
European Association of Agricultural Economists, EAAE
Association of working mothers (Verband berufstätiger Mütter, VBM e.V)
German Nutrition Society (Deutsche Gesellschaft für Ernährung e. V.)
Federation of the Oecotrophologen e. V. (Verband der Oecotrophologen e. V.)
German Journalists’ Association (Deutscher Journalisten-Verband, DJV)
Founding Member of the working group „Ernährungsökologie“ (Nutrition Ecology) at
University of Justus Liebig, Gießen
Publications in peer reviewed Journals
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Maschkowski G., Büning-Fesel M. (2010): Ernährungskommunikation in Deutschland –
Definition, Risiken und Anforderungen. Ernährungs-Umschau 12, 676-679.
Hartmann M., Maschkowski G. (2009): Increasing Children's Fruit and Vegetable
Consumption: Lessons from advertising. EuroChoices, 8 (3): 22-28.
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Working Paper
Maschkowski G., Hoffman J, Hartmann M (2012). Supporting a healthy diet? On-Pack
promotion and nutritional information of Ready-to-Eat Breakfast Cereals Marketed to
Children – a Product Packaging Analysis. Selected paper, presented at AAEA Symposia.
Food Environment: The Effects of Context on Food Choice, May 30–31, 2012, Tufts
University, Boston, MA
Maschkowski G., Hartmann M., Grebitus C. (2010). Analyzing Parental Influence on Fruit
and Vegetable Consumption. Contributed paper, presented at First Joint EAAE/ AAEA
Seminar “The Economics of Food, Food Choice and Health” (115th EAAE Seminar),
Freising (Germany) September 15th – 17th, 2010 http://ageconsearch.umn.edu/handle/116413
Chapters in Books
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Maschkowski G. (2006): Lebensmittelbestrahlung. In: Koerber v. K., Männle, T. und C.
Leitzmann: Vollwert-Ernährung – Konzeption einer zeitgemäßen und nachhaltigen
Ernährung. 10. Aufl. (auch 9. Aufl. 1999 und 8. Aufl 1993), Haug, Stuttgart, 138-141.
Maschkowski G. (2006): Mikrowellenerhitzung. In: Koerber v. K., Männle, T. und C.
Leitzmann: Vollwert-Ernährung – Konzeption einer zeitgemäßen und nachhaltigen
Ernährung. 10. Aufl. (auch 9. Aufl. 1999 und 8. Aufl 1993), Haug, Stuttgart, 145-148.
Maschkowski G. (1999): Brot in der Ernährung des Menschen. In: Beck A., Hermanowski
R., Große-Lochtmann J.: Ökologische Backwaren Herstellen und Verkaufen.
Dialogpartner Agrar-Kultur (Hrsg.) Matthaes, Stuttgart, 54-57.
Maschkowski G., Leitzmann C. (1996): Ziele der Gentechnik im ernährungsökologischen
Kontext. In: Behrens, M., Meyer-Stumborg, S. und H. Simonis (Hrsg.): Gentechnik und
Nahrungsmittelindustrie, Westdeutscher, Opladen, 121-149.
Maschkowski G. (1992): Preisvergleiche im Naturkostgroßhandel. In: AGÖL (Hrsg.):
Beratungsordner Ökologischer Landbau und Großverbraucher, Darmstadt, 76-87.
Articles and Reports
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Wingensiefen S., Maschkowski G., Höllmer J., Hartmann M. (2012).
Schulobstprogramm in NRW: Analyse der Umsetzung, Evaluation und Identifizierung
zentraler Erfolgsfaktoren. Institut für Lebensmittel- und Ressourcenökonomik. Abteilung
für Marktforschung der Agrar- und Ernährungswirtschaft, Universität Bonn.
Wingensiefen S., Maschkowski G., Hartmann M., Burusig K. (2011): Bericht zur
Evaluation des EU-Schulobstprogramms NRW im Schuljahr 2010/2011- Ausgewählte
Ergebnisse. MKULNV, NRW und Universität Bonn.
http://www.schulobst.nrw.de/fileadmin/Dokumente/FormulareDownloads/Evaluationsbericht_Schulobstprogramm_NRW.pdf
Büning-Fesel M., Maschkowski, G. (2011): Der essende Mensch zwischen
Informationsflut und Panikmache- vom mehr oder weniger verdaulichen
Informationsmenü. In: aid infodienst (Hrsg.) Mehr als wir verdauen können: Strategien
zum Umgang mit der Informationsflut - Tagungsband zum 13. aid-Forum. aid, Bonn, S. 612.
Maschkowski G. (2008): Nahrungsergänzungsmittel. UGB-Forum (1), S. 6-9.
Maschkowski G. (2007): Health-Claims richtig formulieren”, Bioland (5), S. 37-38.
Maschkowski G: (2007): Was regelt das neue Lebensmittel- und Futtermittelgesetzbuch?
Rundschau für Fleischhygiene u. Lebensmittelüberwachung, (3) S. 91.
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Kessner L., Maschkowski G. (2006): Aromastoffe in Lebensmitteln – Informationsbedarf
und Informationslücken, Ernährung im Fokus, vol. 6 (9), S. 258-262.
Maschkowski G. (2006): Was passiert bei der Lebensmittelbestrahlung?“ In:
Ernährungsratgeber Wichtige Fragen - richtige Antworten, CMA, Bonn
Kessner L., Maschkowski G. (2005): Lebensmittelkennzeichnung – was wollen
Verbraucherinnen und Verbraucher wissen?“ Ernährung im Fokus, vol 5 (8), S. 231-5.
Maschkowski G., Müller C., Groeneveld M., Seitz, H. (2003): Risikokommunikation am
Beispiel Acrylamid“ – Abschlussbericht an das BMELV, Bonn, 31 S.
Maschkowski G., Meinhold C., Groeneveld M. (2002): Sonderforum Nitrofen auf der
Homepage www.was-wir-essen.de“ Abschlussbericht an das BMELV, Bonn, 22 S.
Maschkowski G., Hencke S., Borowski-Kyhos H.-G. (1993): Lebensmittelqualität als
Marketingkonzept. Ökologie und Landbau. vol. 21, Heft 88, S. 42-44.
Maschkowski G. (1992): Vollwertigkeit – Markenprofil der Zukunft? Bioland, (5), S. 33.
Maschkowski G., Hencke-Maschkowski S. (1990): Zusammenhänge zwischen Mensch,
Ernährung und Umwelt. Lebendige Erde (3), S. 192-199.
Maschkowski G., Koerber v. K., Oltersdorf U., Leitzmann C. (1991):Ernährungsökologie
- Ernährung im Beziehungsgefüge Mensch-Umwelt. AID Verbraucherdienst vol. 36 (5),
S. 95-99.
Maschkowski G., Koerber v. K., Oltersdorf U., Leitzmann C. (1990):
Ernährungsökologie: Ernährung im Beziehungsgefüge Mensch-Umwelt. Spiegel der
Forschung vol. 7 (1), S. 35-38.
Presentations
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Maschkowski, G. (2012). Innovation for Sustainable Development - Insights for Societal
Change from Transition Town Movement . Workshop on International Conference on
Indicators and Concepts of Innovation – ICICI, November 22-23, 2012 Zeppelin
University, Friedrichshafen
Maschkowski G., Lange, N. (2012). Movements: Transition Town and Community
Supported Agriculture (CSA)- Example from social movement's engaged in changing
their cities. Workshop on German Watch Conference "NGO Strategy Dialogue on Energy
and Climate, Agriculture and Food Security towards the Great Transformation" November
1-2, 2012, Bonn
Maschkowski G. (2012) Listening to parents' problems. Online-Content Analysis of
parents´ questions about children nutrition. 1st International Forum on Health Promotion
Research August 06-09, 2012, Trondheim, Norway
Maschkowski G, Hoffman J, Hartmann M (2012): Supporting a healthy diet? On-Pack
promotion and nutritional information of Ready-to-Eat Breakfast Cereals Marketed to
Children – a Product Packaging Analysis. AAEA Symposia. Food Environment: The
Effects of Context on Food Choice, May 30–31, 2012, Tufts University, Boston, MA
Becker F., Richters O., Maschkowski G., Aguilar N (2012). Take the challenge
positively. Impulses from Transition Town Movement based on Psychology of Behaviour
Change. Workshop at 5th Living Knowledge conference Bonn 10-12 May 2012
Grebitus C, Maschkowski G Hartmann M. (2011). Fruit and vegetable consumption of
children: Testing measurement options. Poster presented at IHEA 8th World Congress on
Health Economics: Transforming Health & Economics: 8th World Congress on Health
Economics. July 10-13 2011, Toronto, Canada
Maschkowski G., Hartmann M., Grebitus C. (2010). Analyzing Parental Influence on
Fruit and Vegetable Consumption. First Joint EAAE/ AAEA Seminar “The Economics of
Food, Food Choice and Health” September 15th – 17th, 2010, Freising, Germany
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Grebitus, C., Maschkowski, G., Simons, S. (2010): Parental influence regarding fruit and
veggie consumption of children. AAEA, CAES & WAEA Joint Annual Meeting 25.-27.
July 2010 in Denver, Colorado, USA
Maschkowski G. (2008): Foodsafety in Germany. Status quo and the customers point of
view. Korea Institute of Health and Social Affairs (KIHASA), 21 Feb 2008, Seoul, Korea.
Maschkowski G. (2007): Aromastoffe – die Verbraucherperspektive. Symposium “Textur
& Geschmack” 19. Sep 2007, Zentralfachschule Deutsche Süßwarenwirtschaft, Solingen.
Maschkowski G. (2007): Aromastoffe in der Verbraucherkommunikation vor dem
Hintergrund aktueller Kommunikationstrends, Jahrestagung des Deutschen Verbandes der
Aromenindustrie, DVAI, 15 Nov 2007, Dresden.
Maschkowski G. (2007): Der aid-Ernährungsführerschein in der Grundschule. BEKIJahreskonferenz (Landesinitiative Bewusste Kinderernährung), 6. Jun 2007, Stuttgart.
Maschkowski G. (2007): Aromastoffe – die Verbraucherperspektive. IRR-Konferenz
“Aromen” 23. Feb 2007, Zürich, Schweiz.
Maschkowski G. (2006): Risikokommunikation Acrylamid – Schlussfolgerungen des aid
infodienst. Abschlussveranstaltung des Projektes „Ändert Risikokommunikation das
Verbraucherverhalten?“ Bundesinstitut für Risikobewertung, BfR, 28 Sep. 2006, Berlin.
Maschkowski G., Stommel H. (2006): Krisenfrüherkennung – Aktivitäten des aid
infodienst, Bundesinstitut für Verbraucherschutz und Lebensmittelsicherheit, BVL, 14
Feb 2006, Bonn.
Organisation of Conferences and Workshops
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Content planning and moderator of 13. aid-Forum Ernährungskommunikation (Nutrition
Communication) Bonn, 5/2010 and 11/2010
Content planning and session moderator of aid-Symposium “Kommunikationsstrategien
für Morgen“ Bonn, 3/2005
Content planning and session moderator of 1st Arbeitstagung Ernährungsökologie
Rauischholzhausen 01/1989
Content planning and organisation of lecture series about „Nutrition Ecology“ at
University Justus-Liebig, Gießen, 1986-1989
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