Official Program

SPONSORS
PRINCIPAL SPONSOR
GOLD SPONSORS
SILVER SPONSORS
7Y
AR
BRONZE SPONSORS
ACKNOWLEDGEMENTS
The organizing committee of the Vanier College BDC Case Challenge 2014
would like to thank the following:
The many members of the Vanier College community who work so hard to
make this competition a valuable experience for our future entrepreneurs,
including 30+ student volunteers from Vanier College.
The coaches of the participating teams who work above and beyond the
call of duty to bring their students to this competition.
The judges, who devote long hours of concentrated time to the evaluation
of presentations and ensure thus the high standards of competition.
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The parent colleges and the business departments of our participating
teams for the support of college teams and the overall Case Challenge
competition.
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VANIER MESSAGE
On behalf of Vanier College I am pleased to welcome all of the participating
teams representing technical and community colleges, polytechnics and cégeps
across Canada to the 9th Vanier College BDC Case Challenge. Vanier College is
appreciative of your support which has allowed the Case Challenge to become the
largest Marketing Case Competition at this level in Canada.
The rationale for this competition remains the same – to bring to our Business
students the opportunity to develop skills and gain experience in presenting
solutions to some of today’s marketing challenges. We also hope that the contacts
made during these few days will enhance career opportunities in the future.
Au nom du collège Vanier, j’aimerais remercier notre commanditaire principal, la
Banque de développement du Canada (BDC), pour leur précieuse collaboration
et leur soutien continu à cette compétition. Plusieurs de nos finissants deviennent
des entrepreneurs et se rappelleront de la BDC comme un partenaire fiable aux
entrepreneurs canadiens.
Je vous souhaite une compétition agréable! Have a good competition!
David Moscovitz
Business Administration Coordinator
Vanier College
PARTICIPATING COLLEGES
Vanier College
Cégep André-Laurendeau
Collège Lionel-Groulx
Cégep régional de
Lanaudière à Joliette
Champlain College
St-Lambert
Collège de Bois-de-Boulogne
Collège Édouard- Montpetit
Dawson College
John Abbott College
Collège Rosemont
Collège Ahuntsic
Cégep de Victoriaville
Collège Montmorency
Cégep Gérald-Godin
Algonquin College
Centennial College
Durham College
George Brown College
Humber College
Mohawk College
Seneca College
Sheridan College
Institute of Technology
and Advanced Learning
Niagara College
SAIT Polytechnic
St Lawrence College,
Cornwall
St Lawrence College,
Kingston
St. Clair College of
Applied Arts and
Technology
Okanagan College
Acsenda School of
Management
Red River College
Nova Scotia
Community College
College of the
North Atlantic
Yukon College
EVENT SCHEDULE
FRIDAY EVENING, February 7, 2014
(6:30 PM to 9:00 PM) Team Welcome and Mixer Buffet
SATURDAY, February 8, 2014
(10:00 AM to 4:30 PM) Case Presentations
BDC MESSAGE
Welcome to the Vanier College BDC Case Challenge.
The Business Development Bank of Canada (BDC) is proud to be associated
with Vanier College in sponsoring this important competition since its beginnings
nine years ago.
BDC is the only bank exclusively dedicated to Canadian entrepreneurs. We are
Canada’s development bank and we are passionate about one thing: helping
entrepreneurs succeed. That’s why we offer financing, subordinate financing,
venture capital and consulting services to more than 28,000 small and
medium-sized companies across the country.
As part of our commitment to entrepreneurship, we recognize the importance
of developing young entrepreneurs through excellent business education. After
all, young entrepreneurs must combine knowledge and skills with courage,
perseverance and an innovative mindset to achieve business success. Canada,
in turn, depends on their success for our continuing prosperity.
Une fois de plus, nous félicitons le Collège Vanier pour avoir initié cet événement
et souhaitons bonne chance à toutes les équipes.
Enjoy your day!
Sincerely,
Michel Bergeron
Senior Vice President, Marketing and Public Affairs
Business Development Bank of Canada (BDC)
SATURDAY EVENING, February 8, 2014
(7:00 PM to 10:30 PM) Gala Reception/Dinner and announcement of Finalists
SUNDAY, February 9, 2014
(10:30 AM to 2:30 PM) Finalist Competition and Award Presentations
JUDGES
Bryan Barbieri
Constantina Ioannou
Dave Bussiere
Wendy Keller
Assistant Vice-President, Admissions
and Recruiting, University of Windsor
Lecturer, John Molson School
of Business, Concordia University
Real Chabot
Simon Restall
Professor, Marketing, John Molson School
of Business, Concordia University
Canadian Institute of Marketing
Philippe Chrun
Senior Account Manager, BDC
Bruno Delorme
Instructor, Marianopolis College
Giovanni Di Girolamo
Sales Management Consultant,
Lecturer, McGill University, HEC
District Manager, Small Business
Development, Scotiabank
Director, Small Business
Development, Scotiabank
Chris Ross
Professor, Marketing, John Molson
School of Business, Concordia University
Jessica Saso
Senior Marketing Manager, Pearson Canada
Dave Stratton
Antonio Di Mambro
Marketing Manager, Nelson Education
Carolyn Di Murro
Professor, Marketing, UQAM
Vincent Georgie
General Manager, UniFirst Canada Inc
Associate Manager, Sun Life Financial
Partner, Eptix Electronics
MBA Program Director, University of Windsor
Roy Toffoli
Rick Zilkowsky