the PDF file - La Maison Clayton Shagal

La Maison CLAYTON SHAGAL
G R A P H I C S TA N DA R D S
TABLE OF CONTENT
graphic standards that m ust be follow ed
Knowing wich of the two signatures to use. ........................... 3
This short guide should be read completly.
It covers the essentials of the signature right
usage.
Signatures clearance........................................................................... 4
How to apply the signatures on a background...................... 5
Not respecting these few guidelines exposes
you to see your designs refused during the
approval process.
Choosing the right signature color to apply............................ 6
Standard colors..................................................................................... 7
3
K no w ing w ich of the t w o signat u res to u se
The two signatures used for the visual identity of
La Maison CLAYTON SHAGAL:
“La Maison Clayton Shagal” signature
applies when you are referring to the
company. This is the preferres signature and
it is to be the most often used.
“Clayton Shagal” signature is to be used
when the you are refering to the brand itself
as stamped on the product. This one is now
rarely used. Use it when the other signature
really doesn’t apply or if space is a critical
factor. In-Doubt, use the other ssignature.
A good way to differenciate the signatures
is to understand that “La Maison Clayton
Shagal” makes the “Clayton Shagal” skin
care line
4
S ignat u res clearance
Required clearance:
So that our signatures maintains their
impact it is mandatory that they are
cleared from any surrounding element.
A minimal clearance must be
kept around the signatures.
You must keep an empty space
between te signature and other
text, illustrations, pictures, graphic
elements or the side of the page
This ensures our visual identy to be easily
readble and maintaining a certain stature.
Good and bad examples of clearance :
5
H o w to apply the signat u res on a backgro u nd
Good and bad examples:
Pour retrouver une silhouette tonique et une belle peau,
prenez soin de votre corps...
So that our signature projects its presence
and impact; it is essential to ensure a perfect
clarity and good legibility.
GEL CORPOREL EXFOLIANT AU JOJOBA ET AU LUFFA DE CLAYTON SHAGAL
Pour vous sentir belle de la tête aux pieds,
commencez par revitaliser et exfolier votre
peau en insistant sur les zones sèches, dures
et rugueuses de votre corps. Ressentez les
bienfaits d’une peau extrêmement douce et
souple grâce au nouvel exfoliant aromatique
de Clayton Shagal : le gel corporel exfoliant
au jojoba et au luffa!
Our signatures must be placed on a
uniform or very smooth background.
Vous pouvez utiliser le gel corporel exfoliant
au jojoba et au luffa de Clayton Shagal
pour tonifier la circulation périphérique,
exfolier l’épiderme et assouplir la peau. En
exfoliant les cellules mortes de la peau et
l’excédent d’huiles qui obstruent les pores,
vous garderez une peau saine, fraîche et
douce. Ce mélange stimulant de jojoba et
de luffa est une méthode efficace et non
abrasive permettant d’éliminer la peau terne
et sèche au début de vos soins corporels
professionnels.
Not to be partially placed on top of a
picture, harsh texture or graphic element.
otherwise it will compromise its legibility; it
will also automaticcaly violate the required
clarance around the signature.
Dévoilez la brillance éclatante d’une peau
saine grâce au gel corporel exfoliant
au jojoba et au luffa de Clayton Shagal
délicatement parfumé.
Flyer Luffa Jojoba v1.3.indd 1
Soins de la peau
Poster Skin is Skin v2.2.indd 1
2008-10-23 14:26:31
Ce que vous avez
dans votre peau
nous l’avons
dans nos pots
2008-09-03 15:23:36
6
C hoosing the right signat u re color to apply
Usage on different backgrounds:
You are provided with mutiple versions of
our signatures for use on every shades of
backgrounds.
The bellow guidelines are suggestions. The
ultimate goal is to choose the best signature
so that every part of the signature is legible.
On white to very light background
File: La Maison Clayton Shagal - white background
File: Clayton Shagal - light background
On very light to medium background
File: La Maison Clayton Shagal - medium light background
File: Clayton Shagal - light background
On medium to dark background
File: La Maison Clayton Shagal - medium dark background
File: Clayton Shagal - dark background
On dark to black background
File: La Maison Clayton Shagal - medium dark background
File: Clayton Shagal - dark background
Signatures are provided in PNG and EPS.
PNG are for web or mutimedia.
EPS are for professional print jobs.
*We use grey as examples but it could be shades of any color
7
S tandard colors
Here are the various shades of grey used on the
signatures. The exact recipies are provided.
Its a good thing to integrate these colors in your
design and to try to keep your general color
scheme with low saturation colors. You can
widely use greys, black and white. And you
can integrate a little bronze in your design that
links back to the statues.
CVlayton Shagal’ls greys, must be cool greys
(bluish greys). Never warm greys (redish
greys). You can be sure of that by integrating a
little blue in your greys.
Those standards helps La Maison Clayton
Shagal maintain a unified look and feel
throughout the world.
CLAYTON light gray
Process
Pantone
RGB
Hexadecimal
Cyan : 0
Magenta : 0
Jaune : 0
Noir : 23,5
PMS 428C
Rouge : 202
Vert : 203
Bleu : 205
c9cacc
CLAYTON medium grey
Process
Pantone
RGB
Hexadecimal
Cyan : 6
Magenta : 0
Jaune : 0
Noir : 47
PMS 430C
Rouge : 143
Vert : 152
Bleu : 157
8e979d
CLAYTON dark grey
Process
Pantone
RGB
Hexadecimal
Cyan : 11,5
Magenta : 0
Jaune : 0
Noir : 65
PMS 432C
Rouge : 103
Vert : 115
Bleu : 122
67737a
Black
White