Media Kit 2015

Media Kit 2015
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The most exciting ideas
in home and decoration
Luxurious
Original
Creative
CHEZ SOI: Inspiring dreams!
CHEZ SOI, Quebec’s prestige decoration brand,
presents the very best in premium design. With indepth research and stunning visuals, the brand is
the authority on planning and design.
CHEZ SOI is dedicated to sections filled with
luxurious interiors, dream bathrooms, original
decors and designer creations from here and
abroad.
The CHEZ SOI brand is always hot on the heels of
the latest trends. In addition to its web presence,
content is frequently accompanied by exclusive
extras on the most popular tablets.
2
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One brand, 3 platforms
Readership
418,000 readers per issue
418,000
Circulation
43,302 subscriptions
10,804 newsstand sales
67,562 total circulation
Magazine cover price: $4.99
Frequency: 10 issues per year
Readership
67,562
Website
Total circulation
Unique visitors: 35,600 per month
Page views: 222,000 per month
Facebook
Twitter
8,000 fans
2,120 followers
6.2
Readers per copy
Tablet app
67,700 downloads
Sources: AAM reports to December, 2013 * PMB, Can 12+ Fall 2014; Google Analytics, Jan-Sept. 2014 avg. / Social networks: October 2014
3
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est endommagée. Redémarrez
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fichier. Si le x rouge est toujours affiché,
Impossible d'afficher l'image. Votre
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35,600
Digital
chezsoimagazine.ca is part of the CASA brand
family on the web. There, its readers will find a
wide variety of rich content on decor-related
subjects including: home decor ideas, dream
homes and pools, the hottest condos and lofts,
trendy cottages and more.
Unique visitors / month
222,000
Page views / month
Mobile
8,000
The CHEZ SOI tablet application features
magazine content enriched with exclusive
extras such as videos and photo albums. This
interactive platform provides a new and
exciting cutting edge reading experience.
Facebook fans
2,120
Twitter followers
Source: Google Analytics, Jan-Sept. 2014 avg. / Social networks: October 2014
4
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ordinateur manque peut-être de
mémoire pour ouvrir l'image ou l'image
est endommagée. Redémarrez
l'ordinateur, puis ouvrez à nouveau le
fichier. Si le x rouge est toujours affiché,
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Readership
CHEZ SOI
(000)
COMPOSITION (%)
INDEX
388
100.0%
100
93
295
24.0%
76.0%
48
151
12-17
11
2.8%
39
18-24
25-34
35-44
11
32
99
2.8%
8.2%
25.5%
28
55
181
45-54
55-64
65+
Average age
EDUCATION
86
106
44
49
22.2%
27.3%
11.3%
128
161
59
No diploma
High school
Cegep (DEC)
61
79
43
15.7%
20.4%
11.1%
69
86
88
Bachelor’s +
FAMILY INCOME
206
53.1%
130
Under $25,000
56
14.4%
90
$25 to 35K
$35 to 50K
$50 to 75K
$75 to 100K
32
56
78
86
8.2%
14.4%
20.1%
22.2%
84
95
108
137
81
$74,682
20.9%
87
227
27
134
58.5%
7.0%
34.5%
126
75
78
288
74.2%
108
100
25.8%
83
252
137
64.9%
35.3%
115
81
147
37.9%
110
TOTAL
GENDER
Men
Women
AGE
Over $100K
Avg. family income
EMPLOYMENT
Full time
Part time
Unemployed
RESIDENCE
Owner
Tenant
MARITAL STATUS
Married/common-law
Single/separated/divorced
FAMILY
Children under 18
Sources: PMB, Fall2014 (2 years), French Canada, 12+. Please note that some data may be unstable.
5
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fichier. Si le x rouge est toujours affiché,
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National Rates*
FREQUENCY
1x
3x
(3%)
6x
(6%)
8x
(8%)
10x
(10%)
1 PAGE
$7,145
$6,930
$6,715
$6,575
$6,430
DOUBLE PAGE
$14,290
$13,860
$13,430
$13,150
$12,860
C-2
$8,215
$7,970
$7,720
$7,560
$7,395
C-3
$7,860
$7,625
$7,385
$7,235
$7,075
C-4
$8,930
$8,665
$8,395
$8,220
$8,040
* National rates are gross rates.
WEB
TABLET
BANNERS
$17 CPM
BIG BOX
$19 CPM
INTERSTITIAL AD
$21 CPM
CATFISH
$30 CPM
PRE-ROLLS (15 SEC)
$29 CPM
E-BLAST / E-FLYER
$200 CPM
NEWSLETTER
$19 CPM
$2,500 (production costs not included)
6
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fichier. Si le x rouge est toujours affiché,
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est endommagée. Redémarrez
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2015 Editorial Planning
March 2015 – #385!
Spotlight on creative kitchens|!
•  Shopping for dishes and cutlery
•  Kitchen tiles
•  Luxury hotel: sunny destination
April 2015 – #386!
Taste of the country!
•  3 country homes!
• Shopping for shabby chic!
• Carpets!
• Wine for aging!
• Hotel report: Buddha-Bar in Paris !
May 2015 – #387!
A wave of white!!
•  A loft, condo and house put the spotlight on white
•  Shopping for white furniture and objects on a colourful/
patterned background
•  Beds
•  Hi Hotel in Nice
June 2015 – #388!
We’re all set for a hot summer!!
•  Terrace and summer kitchen
•  Solarium and veranda
•  Luxury accessories to set up the yard for day and night
•  Garden furniture
July-August 2015 – #389!
Classic style is getting a makeover!
•  Houses laid out according to the new classic
style
•  Bathroom report – exceptional layouts
•  Bathroom accessories
•  Bathroom fittings
September 2015 – #390!
50 tricks to make the most of your space!
•  Space gain
•  One room, two purposes
•  Stairs turned design element
•  Ceiling lights
October 2015 – #391!
All-around comfort!!
•  Energy booklet
•  Comfortable kitchen
•  Dining room chairs
November 2015 – #392!
Feast your eyes on décor!!
•  Living room
•  Small appliances and related accessories
•  Buyer’s guide on appliances
December 2015 – #393!
Winter break/pleasant Christmas!
•  Bookshelves and reading corners
•  Make way for collections!
•  Shopping for decorative girts
•  Buyer’s guide armchairs
7
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To advertise with us
Montreal
Caroline Gagnon
Solutions Director, National Sales
[email protected]
514 598-3976
Christine Ducharme
Director, Local Sales
[email protected]
514 370-5823
Toronto
Bryan Hamberg
Solutions Director, National Sales
[email protected]
416 947-2138
Websites
quebecormediaventes.ca
tvapublications.com
C:100 M: 87 J:0 N: 2
C:70 M: 15 J:0 N:0
C:0 M: 100 J:65 N:28
8
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fichier. Si le x rouge est toujours affiché,
TECHNICAL SPECIFICATIONS
TRIM SIZE OF THE MAGAZINE: 8.5” x 10.75”
BINDING METHOD: Perfect PRINTING PROCESS: High-Speed rotary offset
PRODUCTION: • Digital, four-colour process
• SATURATION (UCR): 295% (black 95%) RESOLUTION: 300 dpi (points per inch)
ADVERTISING MATERIAL
Each advertisement must be transferred to our FTP site, by using your web browser (Firefox, Internet Explorer, Netscape, Google
Chrome or Safari).
Adresse: http://ftppub.tvapublications.com
nom de l’usager: ftppuben
mot de passe: f tppuben
For more information, please consult the following document: TVAPub_FTPTranfer.pdf, provided by the advertising coordinator,
Mélina Delorme. You can reach her at 514 848-7000, ext. 2142, [email protected]
The advertising material transferred to our FTP site must have been compressed with Stuff It (.sitx, .sea, .zip) or Zip It (.zip): www.stuffit.
com, www.maczipit.com
After transferring the electronic document to our FTP site, you must also send a low resolution PDF file of the ad by e-mail
to the advertising coordinator of the magazine.
ADVERTISEMENTS MUST BE SUPPLIED IN PDF FORMAT AS PER THE SETTINGS OUTLINED ON PAGE 2
• The format of the advertisement must be in accordance with the technical specifications of TVA Publications.
• Any photos and typefaces must be provided with the PDF.
ILLUSTRATOR: Vectorial logos and illustrations must be saved in PDF format; the colours used must be in CMYK mode. Incorporate the typeface.
PHOTOSHOP EPS: Photos must be saved in CMYK mode, with a resolution of 300 dpi and a maximum saturation of 300, in the format used for the
ad. SWOP 2006 profiles are recommended. (Available upon request)
GUIDELINES FOR IN DESIGN DOCUMENTS: IN DESIGN DOCUMENT (NON-VECTORIAL)
• The format of the advertisement must be in accordance with the technical specifications of TVA Publications
• The file to be placed on FTP (previously compressed) should include only the advertisement requirements.
• Any photos or typefaces not included in the file must be provided separately.
Elements contained in the IN DEGISN document must be saved as follows:
ILLUSTRATOR: Vectorial logos and illustrations must be saved using the EPS format and colours must be in CMYK mode. Incorporate the typeface.
PHOTOSHOP EPS: Pictures must be saved according to the CMYK colour mode, with a resolution of 300 dpi in the format used in the advertisement.
CHARACTERS
Type size must be minimum 8pt. White characters against a black or colour background that are larger than 12pt. are not suitable for
reproduction. TVA Publications cannot be held responsible for the reproduction of material below the minimum type sizes outlined in this
document or delicate serifed characters.
• DO NOT USE RGB OR PMS COLOURS
• BLACK OR GREY FONT MUST TAKE ONLY BLACK COATING
• IN ORDER TO PREVENT 18PT. BLACK FONT AND HIGHER PLACED ON DIFFERENT-COLOURED PHOTOS OR BACKGROUNDS FROM BEING CUT OFF, THE BLACK SHOULD BE ENRICHED AS FOLLOWS: 100B 30C 10M 10Y
The advertising material provided by the advertiser should be sent directly and at his own expense to:
Magazine Chez-Soi
Advertising Coordination Department
TVA Publications
1010, rue de Sérigny, 4th floor, Longueuil (Quebec) J4K 5G7
PLEASE NOTE / We reserve the right not to publish any advertisement supplied to our advertising coordination department if it has not been
done in accordance to the aforementioned specifications. Additional costs resulting from delays in delivery or nonconformity to the aforementioned specifications will be charged to the advertiser. TVA Publications Inc. is not responsible for unclaimed material after 60 days.
CREATE YOUR PDF WITH THE FOLLOWING SETTINGS
TRIM SIZE SPECIFICATIONS
The ad sizes featured in the following table of technical specifications are not all offered by our advertising sales department. Consequently, requests for sizes
that do not appear in the rate cards must be approved by TVA Publications.
1 PAGE AND DOUBLE PAGE FORMATS
1 PAGE
Safe copy area: 7.75 ˝ ˝ x 10 ˝
Trim size: 8.5 ˝ x 10.75 ˝
Bleed size: 8.75 ˝ x 11 ˝
DOUBLE PAGE
Safe copy area: 7.75 ˝ x 10 ˝ (per page)
Trim size: 17 ˝ x 10.75 ˝
Bleed size: 17.25 ˝ x 11 ˝
1/2 DOUBLE PAGE
Safe copy area: 7.75 ˝ x 5 ˝ (per page)
Trim size: 17 ˝ x 5.375 ˝
Bleed size: 17.25 ˝ x 5.5 ˝
HORIZONTAL FORMATS
1/2 HORIZONTAL
Safe copy area: 7.75 ˝ x 5 ˝
Trim size: 8.5 ˝ x 5.375 ˝
Bleed size: 8.75 x 5.5 ˝
1/3 HORIZONTAL
Safe copy area: 7.75 ˝ x 3.25 ˝
Trim size: 8.5 ˝ x 3.625 ˝
Bleed size: 8.75 ˝ x 3.75 ˝
1/4 HORIZONTAL
Safe copy area: 7.75 ˝ x 2.375 ˝
Trim size: 8.5 ˝ x 2.75 ˝
Bleed size: 8.75 ˝ x 2.875 ˝
VERTICAL FORMATS
JUNIOR
Safe copy area: 5.125 ˝ x 7.5 ˝
Trim size: 5.5 ˝ x 7.875 ˝
Bleed size: 5.625 ˝ x 8 ˝
1/3 SQUARE
Safe copy area: 5.125 ˝ x 5 ˝
Trim size: 5.5 ˝ x 5.375 ˝
Bleed size: 5.625 ˝ x 5.5 ˝
1/3 VERTICAL
Safe copy area: 2.5 x 10 ˝
Trim size: 2.875 ˝ x 10.75 ˝
Bleed size: 3 ˝ x 11 ˝
1/4 VERTICAL
Safe copy area: 3.825 ˝ x 5 ˝
Trim size: 4.1875 ˝ x 5.375 ˝
Bleed size: 4.3125 ˝ x 5.5 ˝
2/3 VERTICAL
Safe copy area: 5.125 ˝ x 10 ˝
Trim size: 5.5 ˝ x 10.75 ˝
Bleed size: 5.625 ˝ x 11 ˝
1/2 VERTICAL
Safe copy area: 3.8125 ˝ x 10 ˝
Trim size: 4.1875 x 10.75 ˝
Bleed size: 4.3125 ˝ x 11 ˝
The safety margin corresponds to 3/8”.
Formats indicated above have been calculated by adding the bleed size and the safety margin from only one side (left or right).
The advertising material in either one of these formats must be supplied in 2 versions: for left-hand page positioning and right-hand page positioning.
Non-bleed ads: the finished size corresponds to the measurement of the safe copy area.